BPMN3023 A142

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COURSE CODE BPMN 3023

COURSE NAME STRATEGIC MANAGEMENT

SEMESTER: SESSION SECOND: 2014/ 2015 (A142)

PRE-REQUISITES* FINAL YEAR OF STUDY

HAVE FULFILLED 90 CREDIT HOURS AND ABOVE (90 CREDIT HOURS)** * REMINDER: failure/negligence/disobedience in meeting these pre-requisites will causing you to be

automatically withdrawn from the course ** including all credit hours that have been transferred (with proof/evidence) 1.0 SYNOPSIS

This course in general will be emphasising on the organisations survival in comprehensive manner, in ensuring its longetivity and continuity, guided to the basic process involved in Strategic Management.

Integrated approach or business multifunctional approach will be used throughout the course.

2.0 OBJECTIVES

At the end of the course, students are expected to: 2.1 understand the concepts, theories and basic model of Strategic Management. 2.2 gaining knowledge and skills related to Strategic Management. 2.3 perform strategy formulation, implementation, and evaluation in an organisation.

3.0 LEARNING OUTCOMES

At the end of the course, students are able to: 3.1 define Strategic Management. (C1, A1,P1). 3.2 relate theory to practice and be able to absorb the different techniques and tools

towards the problems faced, as well as to identify the weaknesses/limitations of the tools employed. (C3,A1,P6)

3.3 identify problems and the main issues in a given situation. (C1,A1,P1) 3.4 identify organisational strengths/weaknesses and opportunities/threats in order to

evaluate organisational performance, and to perform a management audit of strategy formulation, implementation and evaluation/control. (C1,C3,C4,P7)

3.5 produce a written Strategic Management report and present an appropriate action plan. (C5,A2,P7)

SCHOOL OF BUSINESS MANAGEMENT (SBM) COLLEGE OF BUSINESS (COB) UNIVERSITI UTARA MALAYSIA

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4.0 MAIN TEXT Wheelen, T. & Hunger, J. (2015). Strategic Management and Business Policy. (14th ed.).

New York: Pearson.

5.0 REFERENCES David, Fred R. (2013). Strategic Management: Concepts and Cases (14th ed.). New York:

Pearson. Haim, H. A. (2011). Pengurusan Strategik (2nd ed.). Kuala Lumpur: McGraw Hill. Hashim, Mohd Khairuddin (2008). Strategic Management (2nd ed.). Kuala Lumpur: Thomson

Learning. Ireland. R. Duane, Hoskisson, Robert E., & Hitt, Michael A. (2013). The Management of

Strategy: Concepts (10th ed.). Stamford: South-Western, Cengage Learning. Jones, Gareth R., & Hill, Charles W.L. (2013). Theory of Strategic Management (10th ed.).

Stamford: South-Western, Cengage Learning. Rothaermel, Frank T. (2013). Strategic Management: Concepts. New York: McGraw-Hill. Thompson, Arthur A., Peteraf, Margaret A., Gamble, John E., & Strickland, A.J. (2012).

Crafting and Executing Strategy: Concepts and Cases. (18th ed.). New York: McGraw-Hill. (ANY UNLISTED REFERENCES WHICH ARE RELATED TO THE COURSE COULD ALSO BE USED

FOR THE PURPOSE OF ADDITIONAL READING/KNOWLEDGE)

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6.0 COURSE CONTENT

NO TOPIC HOUR

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1.0 INTRODUCTION TO STRATEGIC MANAGEMENT

1.1 Strategic Management: Background and History 1.2 Strategic Management: Definition 1.3 Strategic Management Process 1.4 Strategic Management Model 1.5 Basic Element in Strategic Management: Direction (Vision and Mission)

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2.0 CORPORATE GOVERNANCE 2.1 Definition of Corporate Governance and its importance in organisation 2.2 Roles of The Board of Directors 2.3 Roles of Top Management 2.4 Roles of Shareholders 2.5 Trends in Corporate Governance

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3.0 EXTERNAL ENVIRONMENTAL SCANNING 3.1 Definition of Environmental Scanning 3.2 Environmental Scanning Process 3.3 External Environmental Variables 3.4 External Strategic Factors 3.5 Porters Approach in Industry Analysis 3.6 Innovation and Technological Issues Influences in Environmental

Scanning Process 3.7 Opportunities and Threats

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4.0 INTERNAL ENVIRONMENTAL SCANNING 4.1 Resource-Based View 4.2 Business Model 4.3 Value Chain Analysis 4.4 Scanning of Functional Resources and Organisational Capabilities 4.5 Strengths and Weaknesses

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5.0 STRATEGY FORMULATION 5.1 Strategy Formulation: Definition 5.2 Type of strategies 5.3 SWOT Analysis 5.4 SWOT Matrix 5.5 Portfolio Analysis

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6.0 STRATEGY IMPLEMENTATION 6.1 Definition of Strategy Implementation 6.2 Programme Establishment 6.3 Budget Formation 6.4 Procedure Formation 6.5 Organising for Action 6.6 International Issues in Strategy Implementation

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7.0 EVALUATION AND CONTROL

7.1 Evaluation and Control Processes 7.2 Evaluation and Control in Strategic Management 7.3 Measurement of Performance 7.4 Issues in Performance Measurement 7.5 Guidelines for Control 7.6 Strategic Information System

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8.0 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY IN

STRATEGIC MANAGEMENT 8.1 Strategic Decision Makers and Social Responsibility 8.2 Ethical Decision Making 8.3 Corporate Stakeholders 8.4 The Responsibility of a firm

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TOTAL

42

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7.0 TEACHING METHODOLOGY

Lecture and discussion

8.0 ASSESSMENT Coursework: 60%

i. Group Project Paper 20% ii. Group Project Presentation 10% iii. Mid Semester Test 20% iv. Quizzes/Attendance** 10%

Final Examination 40%

TOTAL 100%

** please refer to your course instructor