QUALITY an attribute or aproperty. see qualities asrelatedeither
tosubjectivefeelingsor toobjectivefacts. he qualities of something
depends on the criteria being applied to and, from a neutral point
of view, do not determine its value Subjectively, something might
be good because it is useful, because it is beautiful, or simply
because it exists. Determining or finding qualities therefore
involves understanding what is useful, what is beautiful and what
exists. Quality in business, engineering and manufacturing has a
pragmatic interpretation as the non-inferiority or superiority of
something it is also defined as fitness for purpose. Quality is a
perceptual, conditional, and somewhat subjective attribute and may
be understood differently by different people. Consumers may focus
on the specification quality of a product/service, or how it
compares to competitors in the marketplace. Producers might measure
the conformance quality, or degree to which the product/service was
produced correctly. Support personnel may measure quality in the
degree that a product is reliable, maintainable, or sustainable. A
quality item (an item that has quality) has the ability to perform
satisfactorily in service and is suitable for its intended purpose.
Value for money Consistency What youre paying for is worth it
Durability Works for the intended purpose It is exactly what youve
paid for
FEATURES/OPTIONS
a distinctive attribute or aspect of something. Means of
providing benefits to customers. A feature is a distinctive
characteristic of a good or service that sets it apart from similar
items. Customers, however, want a benefit and do not care much
about the features which are touted by every supplier as unique or
superior. distinguishing characteristics options and functional
capabilities available to the user in a product A function of an
item which is capable of gratifying a particular consumer need and
is hence seen as a benefit of owning the item. In business, a
product feature is one of the distinguishing characteristics of a
product or service that helps boost its appeal to potential buyers,
and might be used to formulate a product marketing strategy that
highlights the usefulness of the product to targeted potential
consumers. Product features are physical characteristics of a
product sold and marketed by the company. It includes qualities or
variables such as shapes, size colour weight, speed, durability,
and maintainability. Marketers often draw distinction between
product features from the product benefits. While features exist in
the product by itself, benefits is the nature of value ta customer
derives from the product because of features. While the features of
a product remain same irrespective how or by whom the product is
used. Benefits on the other hand are dependent on the product
features as well as on what is needed and valued by the user of the
product.
STYLE
a particular kind, sort, or type, as with reference to form,
appearance, or character AKA: The style of a product is its design.
a form of appearance Design Production type or make
BRAND NAME Brand: A distinguishing symbol, mark, logo, name,
word, sentence or a combination of these items that companies use
to distinguish their product from others in the market. a name
given by the maker to a product or range of products, especially a
trademark. Word(s) that identify not only a product but also its
manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes,
Shell, Sony, Toyota. an arbitrarily adopted name that is given by a
manufacturer or merchant to an article or service to distinguish it
as produced or sold by that manufacturer or merchant and that may
be used and protected as a trademark Distinctive name identifying a
product, service, or organization. Used for sole purpose to
identify and distinguishing ones product from that of others
Usually the brand name is widely familiar and well known brand's
name is often revealing of the brand's intentions.' It is a
powerful source of identity and helps to project the intended image
of the product against the competition and in the process of
positioning a brand in the minds of the target audience In
overcrowded markets with narrower segments, brand names play a
crucial role. The key attributes of a brand name are: allows brands
to become part of everyday life by enabling consumers to specify,
reject or recommend brands; can communicate overtly or
subconsciously; and can become a valuable asset as it functions as
a legal device.
