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Bottlenecks & Successes to Bottlenecks & Successes to Commercialization: The SRC Commercialization: The SRC
ExperienceExperience
Roselyn Fisher
General Manager,
Marketech Ltd. (SRC Subsidiary)
Nov. 8, 2012
““Give a man a fish and youGive a man a fish and you
feed him for a day,feed him for a day,
Teach him to how to fish and you Teach him to how to fish and you
feed him for lifefeed him for life “ “
What Is Commercialization?What Is Commercialization?
Enabling enterprise through Enabling enterprise through technology transfertechnology transfer
Utilization of STI to establish Utilization of STI to establish business on a commercial levelbusiness on a commercial level
Role of SRC Role of SRC contd. contd.
Adaptation of existing technologies – Adaptation of existing technologies – to make appropriate to local to make appropriate to local landscapelandscape
Execute R&D to optimize processes Execute R&D to optimize processes develop technologiesdevelop technologies
Provide technical assistance – Provide technical assistance – formulations, new product formulations, new product development and standardization, development and standardization, trainingtraining
Role of MarketechRole of Marketech
Identification of stakeholdersIdentification of stakeholders Engaging Investors – current & potentialEngaging Investors – current & potential Package technologies – requisite business Package technologies – requisite business
informationinformation Develop creative & innovative strategies to:Develop creative & innovative strategies to:
• Create awareness of technologiesCreate awareness of technologies• Market technologies to enable technology Market technologies to enable technology
transfer for commercializationtransfer for commercialization• Provide business support – market research, Provide business support – market research,
packaging, B2B and B2C linkagespackaging, B2B and B2C linkages• Public RelationsPublic Relations
Collectively – Marketech & SRCCollectively – Marketech & SRC
Empower - Empower - individuals, individuals, organizations, communities and the organizations, communities and the nation at large through the nation at large through the successful commercialization of successful commercialization of technologies to impact wealth technologies to impact wealth creation. creation.
Bottle Necks/ ChallengesBottle Necks/ Challenges Public perception & Buy-in Public perception & Buy-in e.g. e.g.
Government agencies are inefficient; Government agencies are inefficient; provides substandard services… provides substandard services… timeliness in delivery timeliness in delivery
Reluctance to adapt to new Reluctance to adapt to new technologies technologies
Cost of serviceCost of service - SRC use to transfer - SRC use to transfer technology freely as it used to be fully technology freely as it used to be fully funded. However Govt. agencies have funded. However Govt. agencies have to supplement budget.to supplement budget.
Bottlenecks/ ChallengesBottlenecks/ Challenges Inadequate infrastructure Inadequate infrastructure - -
factories need retooling ; SRC food factories need retooling ; SRC food pilot plant too small to meet customer pilot plant too small to meet customer demand for variety and quantity demand for variety and quantity which are impacted by available which are impacted by available resources e.g . equipment needs to be resources e.g . equipment needs to be upgraded for efficiency and increased upgraded for efficiency and increased capacity.capacity.
lack of access to agro-processing lack of access to agro-processing facilities - facilities -
Bottlenecks/ ChallengesBottlenecks/ Challenges
SorrelSorrel – – Creating linkages with industry to Creating linkages with industry to
execute co-packing arrangements. execute co-packing arrangements. SRC would produce the sorrel extract SRC would produce the sorrel extract
and send it to an established and send it to an established manufacturer that has capacity to manufacturer that has capacity to produce and package the sorrel produce and package the sorrel products – squash and chutney. products – squash and chutney. Establishing overseas contacts Establishing overseas contacts
Bottlenecks/ ChallengesBottlenecks/ Challenges
PProcessing facilities sometimes are rocessing facilities sometimes are too small to allow for too small to allow for economies of economies of scalescale produce quantities produce quantities
Hesitancy by investors to Hesitancy by investors to commercialize technology – commercialize technology – low risk low risk takerstakers
Bottlenecks/ ChallengesBottlenecks/ Challenges
FundingFunding :Lack of financial resources; difficulty in :Lack of financial resources; difficulty in qualifying for financial funding – lack of collateralsqualifying for financial funding – lack of collaterals
Co-packing arrangementsCo-packing arrangements - Some factory owners - Some factory owners do not want to share factory space, even with do not want to share factory space, even with excess capacityexcess capacity
Accessing Accessing raw materialraw material on a sustained basis – on a sustained basis – quality ad quantity. Business need reliable sources.quality ad quantity. Business need reliable sources.
High cost of energy High cost of energy Transportation costTransportation cost – too far from resource base – too far from resource base Persons need to be more business like and not see Persons need to be more business like and not see
it as “trying a thing” it as “trying a thing”
Bottlenecks/ ChallengesBottlenecks/ Challenges
Factories not HACCP certifiedFactories not HACCP certified preventing export to USpreventing export to US
BureaucracyBureaucracy – too many places to – too many places to interface with to get business on the interface with to get business on the roadroad
Bottlenecks/ ChallengesBottlenecks/ Challenges
DistrustDistrust - Persons not interested in - Persons not interested in equity partnership; do it alone equity partnership; do it alone approachapproach
Persons not embracing competitionPersons not embracing competition Inadequate market information. more Inadequate market information. more
available on the international market available on the international market than the localthan the local
Culture – “watch & see”Culture – “watch & see”
OPPORTUNITIES Contd.OPPORTUNITIES Contd.
To grow the economy by impacting MSMEsTo grow the economy by impacting MSMEs
Support commercialization through Support commercialization through technology transfertechnology transfer
To provide market information; track To provide market information; track market trends and impact R&D activitiesmarket trends and impact R&D activities
SRC has a team of professionals with local SRC has a team of professionals with local and international experience.and international experience.
Trained team of HACCP consultants to guide Trained team of HACCP consultants to guide production of safe food.production of safe food.
Opportunities Opportunities contd.contd.
Offer safe processes – compliance with Offer safe processes – compliance with regulators regulators
Technical Support - New product Technical Support - New product development and product standardizationdevelopment and product standardization
Development of novel productsDevelopment of novel products Stimulate exportStimulate export Food safety awarenessFood safety awareness Employment creation and income Employment creation and income
generationgeneration Support brand Jamaica appealSupport brand Jamaica appeal
Food TechnologyFood Technology
Some Commercialization Some Commercialization SuccessesSuccesses
Establishment of a local sorrel Establishment of a local sorrel industryindustry in …….year. The industry in …….year. The industry now has over 13 products on the now has over 13 products on the market.market.
Establishing of local Establishing of local lemongrass lemongrass marketmarket
Some Commercialization Some Commercialization Successes (contd)Successes (contd)
Anaerobic TechnologyAnaerobic Technology - The - The adaptation of European technology adaptation of European technology to suit the Jamaican landscape, to suit the Jamaican landscape, resulting in SRC earning a patent for resulting in SRC earning a patent for the BST. SRC has commissioned the BST. SRC has commissioned over 500 systems islandwide to treat over 500 systems islandwide to treat industrial, farm and municipal waste. industrial, farm and municipal waste.
UASB under construction at SRCUASB under construction at SRC
Some Commercialization Some Commercialization SuccessesSuccesses
Tissue CultureTissue Culture – provided training, – provided training, technical support and healthy planting technical support and healthy planting material to farmers material to farmers
Transfer Technology – BECO –utilize Transfer Technology – BECO –utilize tissue culture to grow banana plants; tissue culture to grow banana plants; CASECASE
InitiationInitiation
Commercialization Successes Commercialization Successes contd.contd.
Many companies have successfully Many companies have successfully commercialized their products with the commercialized their products with the assistance of SRC:assistance of SRC:• Belcour Preserves – jam; mustard; saucesBelcour Preserves – jam; mustard; sauces• Lemongrass Drink - Dash; Natural GrownLemongrass Drink - Dash; Natural Grown• Linstead Market – soups Linstead Market – soups • Tropical ChoiceTropical Choice• Annilu – fruit cake mixAnnilu – fruit cake mix• Premium Blue – coffee rum punchPremium Blue – coffee rum punch• Spiritz – rum punchSpiritz – rum punch• Southern Processors – canned productsSouthern Processors – canned products• Grace – Pepper, Chillin – Sorrel waterGrace – Pepper, Chillin – Sorrel water
Successful Commercialization of Successful Commercialization of technologies augers well for the technologies augers well for the entrepreneur and nation at largeentrepreneur and nation at large
