bormioli rocco electra

for stemware that’s brilliant and strong, the choice is crystal clear

46 511 6 11 16 21 26 31 41

Y

X

90

80

70

60

50

40

30

20

10

0

PERFECT NEUTRALITY OF STAR GLASS FOR THE BEST VISUAL EXAMINATION OF THE WINE

Y AXIS: indicate the % of light that goes through the wine –

the proximity to 100% means that the glass is very clear and

allows a lot of light to go through the wine.

X AXIS: nanometers (to measure the wavelength of light)

Transmittance: indicates the quantity of light which goes through

the glass. Index close to 100 indicate a high level of transparency.

The overlapping curves of this chart indicate that Star Glass does

not alter the colour of the wine at all (the light goes through the

wine inside Star Glass as much as on pure quartz).

% T

RAN

SMIT

TAN

CE

- Transmittance of red wine in a Star Glass stem

- Transmittance of red wine on a pure quartz* foil (same thickness as Star Glass)

*pure quartz is the most transparent and colorless natural material available

bormioli rocco electra

PULLED STEM TECHNOLOGYDuring this manufacturing process, the stem is

pulled from the bowl making one unified piece

that guarantees:

• Absence of micro-fissure for increased durability

• Harmonious and slender contours for added

aesthetic appeal

• High resistance and flexibility

LASER CUTTINGThe special cutting process and rim finish ensure

the products have particularly even, linear and

fine edge which enhance perceived quality and

accentuated taste.

XLT TREATMENTElectra incorporates something Bormioli Rocco calls

XLT — Xlasting treatment — an innovation created

by Bormioli Rocco to protect and strengthen the

wine glass stem to enhance the resistance to the

most frequent forms of breakage in the hospitality

industry including washing, twisting and polishing.

Not only does it provide initial protection, it

maintains its strength over 250 wash cycles.

STAR GLASSStar Glass is a new chemical composition that

creates glass of unrivaled purity and transparency,

yet being eco-friendly because it’s completely

lead free. Thanks to the total absence of color

shading and impurities, Star Glass achieves a

level of neutrality that brings style and elegance

to the table and allows the color of wines to be

perceived without distraction.

Bormioli Rocco is proud to introduce their brand’s most technologically-advanced range of stemware and tumblers, the Electra Collection. Discover the first range ever to feature Star Glass and XLT Treatment.

N

X

80%

ELEC

TRA

XLT

95%

34%

0 50 100 150 200 250

COM

PETI

TOR*

COM

PETI

TOR*

85%EL

ECTR

A X

LT85%

ELEC

TRA

XLT

85%

ELEC

TRA

XLT

85%

ELEC

TRA

XLT

82%

ELEC

TRA

XLT

Y

ELEC

TRA

XLT

97%

Y AXIS: % of resistance to breakagesX AXIS: number of professional wash cycles

* Competitor considered as reference:

Product available on the market with the best, proved resistance features.

RESISTANCE OF ELECTRA STEMWARE OVER TIMEWhen put to the test, Electra’s innovative glass outlasts its competitors

every time. With an unmatchable resistance to the most frequent

causes of breakage, Electra continues to exhibit strength even after

250 professional wash cycles. That’s over 200 washes more than its

competitors. Tests show that after 50 professional wash cycles, the

competitors’ untreated glass resistance reduced greatly by 64%, while

Electra’s advanced XLT treated glass reduced resistance by only 12%.

ambitiously advanced, crafted to last

4995Q740 Electra XL (22 oz) 4995Q741 Electra Large (18 1/2 oz)4995Q743 Electra Medium (15 oz) 4995Q744 Electra Small (11 3/4 oz)4995Q745 Electra XS (6 1/2 oz)

4995Q746Electra

Champagne Flute (7 3/4 oz)

4995Q742Electra

Multi-Purpose(15 oz)

4995Q747Electra Cooler

(14 1/2 oz)

4995Q748Electra

Long Drink(13 1/4 oz)

4995Q749Electra

DOF(12 3/4 oz)

4995Q750Electra

Decanter(54 1/2 oz)

All products are subject to availability. For further details of items available in each pattern please refer to the latest price list or contact customer service at 1-800-367-3493.

In addition to the durability and outstanding performance of Star Glass, Bormioli Rocco also launches XLT — Xlasting treatment — with the Electra Collection. An innovation created to protect and strengthen the pulled wine glass stem, Electra is more resistant to the most frequent forms of breakage in the hospitality industry including washing, twisting and polishing. It also provides protection against scratches and chaffing. The XLT treatment is guaranteed to last the lifetime of the product and it will never wear away with time.

With laser-cut thin rims, pulled stem technology, and the new XL Treatment, Electra offers a wide range of modern and sophisticated stemware for even the most discerning taste. Boasting a dazzling shine and a completely transparent finish, whether hosting a rare wine tasting or decanting a perfectly paired vintage, Rocco’s elegant design provides the ultimate compliment.

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United States of AmericaSteelite International America154 Keystone DriveNew Castle, Pennsylvania 16105toll free: 800 367 3493telephone: 724 856 4900fax: 724 856 7925email: usa@steelite.com www.facebook.com/steelite