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Robert M. Borkowski

Summary

!Audience engagement expert adept in using search science to deliver relevant content.

!Eighteen years editing, writing and reporting experience at two dailies, eight weekliesand several news websites.

!An experienced, successful website content manager.!Award-winning writing and editing skills.

!Able to achieve multiple goals efficiently in a collegial, respectful manner.

!A quick, computer savvy learner.

Computer Skills

!Macintosh/PC !Wordpress, HTML

!CMS fluent !Microsoft Office (Word, Excel, Powerpoint)

!Photoshop, Acrobat, iMovie !Quark Xpress

!Omniture, Google analytics !Social media (Facebook, Twitter, etc.)

Experience

Warwick Post Warwick, RIA local news and community website covering the city of Warwick, RI.

Publisher/Editor (2014 - Present)

!Co-founded and created Warwick Post.com, a news website covering Warwick, RI

!Researched, customized and integrated the best elements of online community newsservices for the site, including a self-serve, dynamically editable business directory.

!Directs social media marketing campaign and marketing materials design.

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Edits, writes, shoots/edits video and photography and directs editorial vision.!Maintains and trouble-shoots the site, leading continuing development.

Patch Media New York, NYAn online news network covering hyper-local news in communities across the UnitedStates, including towns in Massachusetts, New Jersey, California and Rhode Island.

Senior Local Editor, West Bay, Rhode Island (2012 - 2014)

!Led northern RI Patch Websites: Woonsocket Patch, Smithfield Patch, East Providence

Patch, Johnston Patch.

!Led launch of new websites in region.

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Assigned, wrote, photographed and shot video for stories for Northern RI Patches.!Managed team of calendar editors for the RI region, handling the end of theirengagement with the company.

!Directed social media marketing plan to foster unique visitor growth and readerengagement (facebook, twitter).

!Utilized digital analytics to direct and plan content for area.

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Regional Editor, West Bay, Rhode Island (2010- 2012)

!Managed the West Bay Rhode Island region for Patch Media, with nine direct reports.

!Utilized digital analytics to direct and plan content for region.

!Supervised and coached the launch of eight social media marketing plansto foster unique visitor growth for hyper local websites (Facebook, Twitter).

!Assigned, wrote, photographed and shot/edited video for stories state-wide, as needed.

!Managed regional freelance budget, approximately $240,000 per year.

!Organized eight 10-member teams of business copy writers to quickly and efficientlybuild comprehensive business directories in eight municipalities.

!Marshaled editorial and sales staff to leverage business directories into sales leads.

Local editor, Wellesley Patch (2010)

!Managed, photographed, assigned and wrote articles, shot and edited video, maintainedcontent for Wellesley Patch, an online daily news website covering the town ofWellesley, MA, coordinating regional news coverage on an as-needed basis.

!Supervised staff of six freelancers.

!Ran successful social media (facebook, twitter) campaign to drive unique visitor growth.

RMB Editing Needham, MAA home-based, freelance writing and editing business specializing in converting industrymessages into lay terms for print and web.

Freelance editor, copy writer (2006- present)

!"arketing via social media and website, robborkowski.com.

!Interviews clients to learn their industry, goals and message for written presentation inlay terms.

Gatehouse Media, Needham, MAA national newspaper group including Community Newspaper Company (CNC), which

includes the MetroWest Daily News and 88 weeklies in the Boston area.Editor, The Medfield Press and The Westwood Press, CNC (2005- 2010)

!Responsible for assigning and editing stories, coordinating photo assignments.

!Covers stories/takes photos as needed, writes editorials, shoots and edits video.

!Produces papers on Quark, deadlining within a half hour of each other.

!Supervises two reporters and a pool of six freelance writers.

!Content manager, posts stories and updates to both papers websites.

!Runs daily, often hourly, Google analytics reports for each website.

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Ran successful social media facebook campaign to drive unique visitor growth.

!Developed and maintains a pool of freelance writers.

Editor, The Hopkinton Crier, CNC (1999- 2005)!#ssigned and edited stories, photo assignments, supervising one reporter.

!Produced layout of the paper on Quark, cooperating with paginators.

!Developed magazine-style coverage for paper to compensate for reporters shared withMetroWest Daily News.

!Served as community editor for weeklies The Ashland TAB and The Holliston TAB,writing one news story per week for each, community relations and layout.

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Editor, The Weston Town Crier, CNC (1998- 1999)

!Responsible for one reporter, assigning and editing stories, photo assignments.

!Produce layout of the paper on Quark, cooperating with paginators.

!Coordinated relaunch of Crier and Hopkinton Crier from tabloid to broadsheet.

The Coventry Courier, Coventry, RIA weekly newspaper serving Coventry and West Greenwich.

Coventry Beat Reporter, (1996- 1998)!Responsible for covering the Coventry beat, including in-depth feature and news

stories, totaling eight stories weekly.

!Served as interim editor at The Coventry Courier and the East Greenwich Pendulum.

The Kent County Daily Times, West Warwick, RIA daily newspaper serving Coventry, West Warwick, Exeter, East and West Greenwich.

Staff Reporter, (1996)

!Responsible for two stories a day.

!Typed and confirmed letters to the editor and death notices.

The Village at Waterman Lake, Greenville, RIA retirement community.

Writer/Production Manager, (1995-1996)

!Wrote, produced, photographed(35mm), and edited The Villager, a monthlynewsletter.

Education

University of Rhode Island

B.A. in Journalism, 1994.

Community College of Rhode Island

A.A. in Liberal Arts, 1996.

Career accomplishments/awards!

Established neighborhood - oriented coverage at The Coventry Courier and TheHopkinton Crier through historical features and village datelines.

!Honorable Mention, Best Weekly, New England News Association 1999.

!Second place, Best Editorial, New England Press Association, 1999.

!Third place, Editorial Writer, New England Press Association, 2000.

!Honorable Mention, Historical Feature, New England Press Association, 2000.

!First place, Best Editorial Page, New England Press Association, 2001.!Second place, Best Editorial Page, New England Press Association, 2002.!Second place, Editorial Supplement, New England Press Association, 2002.

!Second place, Best Editorial Page, New England Press Association, 2003.!Second place, Editorial Excellence, New England Press Association, 2003.

!First place, Right to Know Award, New England News and Press Association, 2009.

!Led the ambitious expansion of Patch.com throughout western Rhode Island, 2011.

!Founded and designed Warwickpost.com, covering the city of Warwick, RI, 2014