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Boredom-Proofing Learning Content
Making Learning Content More Compelling (b B i f “O h ” C W i )(by Borrowing from “Other” Content Writers)
Patti Shank, PhD, [email protected]
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
http://www.youtube.com/watch?v=LJRthpxDM10
Work • Principal, Learning Peaks, LLC, Centennial, Colorado
• Instructional analyst/designer y g
Books • Making Sense of Online Learning
• The Online Learning Idea Book
• The e-Learning Handbook• Essential Articulate Studio ‘09
Work passions
• Pragmatic instructional design• Designing for results
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
passions • Designing for results• Learning activities and
assessmentsPatti Shank, PhD, CPT
Does this look like it will be compelling? Why or why not? Type your answer in the Public chat.
Internet.lnk
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
https://akss.dau.mil/dapc/TUTORIAL/index.htm
1
Does 1 or 2 look more compelling? Why? Type your answer in the Public chat.
2
http://www.office-ergo.com/conventi.htm
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
p g
http://www.articulate.com/community/showcase/?page_id=27
Human memory is biased towards things that are vivid, unusual, unexpected, or emotionally charged.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
People notice and pay attention to content that is vivid, unusual, unexpected, or emotionally charged.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
ANSWER QUESTIONS WITHOUT LOOKING AT YOUR HANDOUTS!!!
A. What is the purpose of the Defense Acquisition Process tutorial?
B. Were there any non-guard soldiers in recruiting clip?
If you know the answer to A and/or B, please type it in the P bli h t ( l tt i f t k hi h ti
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Public chat (use letter in front so we know which question you are answering).
Analyze 5 techniques used by “other” content writers
Consider how to apply these Consider how to apply thesetechniques to WAKE UP WAKE UP learning content
Ugh. Objectives. This might be boring…
Shhhh!
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Strategy 1 : Make a good first impression.
Take notes about how these examples make a good/bad first impression so you can apply this to learning content.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Does 1 or 2make a better first impression. Why? Type your answer in the Public chat.
112
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http://www.astropix.com/INDEX.HTM
http://www.geocities.com/capecanaveral/lab/6529/primer.html
11
2
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Does 1 or 2make a better first impression. Why? Type your answer in the Public chat.
What is your first impression? Type your answer in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
http://www.dod.mil/dodgc/defense_ethics/2003ethics_training/page2.html
Content like people makes a first impressionContent, like people, makes a first impression.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
How can we apply these making a good first pp y g gimpression techniques to learning content?
Type your answers in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Strategy 2: Get noticed.gy
Take notes about how these examples get noticed so you can apply this to learning content.
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http://oreilly com/catalog/hfhtmlcss/http://oreilly.com/catalog/hfhtmlcss/chapter/ch08.pdf
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Wait until the page from the book opens. What catches your attention? Type your answer in the Public chat.
This is a software manual. What catches your attention? Type your answer in the Public chat.
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http://www.google.com/googlebooks/chrome/index.html
What catches your attention? Type your answer in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
What catches your attention? Type your answer in the Public chat.
Wait until the page opens. This example shows _(something about the compelling‐ness of the example)_. Fill in the blank by typing in your answer in the Public chat.
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Notice attention ( learn)
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
How can we apply these getting noticed pp y g gtechniques to learning content?
Type your answers in the Public chat.
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Strategy 3: Promote curiosity.gy y
Take notes about how these examples promote curiosity so you can apply this to learning content.
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Let’s look at this clip. Were you curious? About what? Type your answer in the Public chat.
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http://www.youtube.com/watch?v=tIqXcJMT5rI&NR=1
Let’s look at this clip. Were you curious? About what? Type your answer in the Public chat.
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http://www.youtube.com/watch?v=AreDpDyAb68
Is there anything about these articles that makes you curious to read more? Type your answer in the Public chat.
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http://ithinkthereforeiblog.com/
Marketing content exploits the fact that people are naturally curious and that peoplepeople•Often think they know more than they do.•Are invested in their own opinion.•Are interested in how things impact them and others they care about.L t l t i k di ti d th
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•Love to solve mysteries, make predications, and the like.
How can we apply these promote curiosity pp y p ytechniques to learning content?
Type your answers in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Strategy 4: Reduce telling (Telling is aStrategy 4: Reduce telling. (Telling is a curiosity killer.) Take notes about how these examples reduce or eliminate telling so you can apply this to learning content.
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pp y g
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What’s the message? Type your answer in the Public chat.
Let’s look at this clip. What is the message? Type your answer in the Public chat.
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http://www.youtube.com/watch?v=wrjozeqc21M
It is more compelling to give people the opportunity to come to a conclusion rather than tell them what the conclusion shouldbe.
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How can we apply these reduce telling pp y gtechniques to learning content?
Type your answers in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Strategy 5: Use humor.
Take notes about how these examples puse humor so you can apply this to learning content.
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Let’s look at this clip.Did the humor increase your interest? Why or why not? Type your answer in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
http://www.youtube.com/watch?v=VXeZ0s8DXZ0
Let’s listen at this clip.Did the humor increase your interest? Why or why not? Type your answer in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
http://manners.quickanddirtytips.com/complaints-department.aspx
Humor can be compelling. Some caveats…
Know your audience.
Avoid tricks and deception.
Real, but surprising.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
How can we apply these humor techniques pp y qto learning content?
Type your answers in the Public chat.
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved
Is there something from this session that you can use session that you can use immediately?
Share!!!Please share it!share it!
Recap:Keep people curious.Stop telling learners everything. Ditch Ms. Fussbudget, the told‐you‐so teacher.Showing is more compelling than tellingShowing is more compelling than telling.Funny is fun (but not always).First impressions count. If it looks boring, it is boring.
C-Ya!
Available :Jbpub.com
Amazon.com
Available:Wiley.com
Amazon.com
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Thanks!!!
© 2007, Learning Peaks, LLC. All rights reserved.© 2009, Learning Peaks, LLC All Rights Reserved