Embed Size (px)
Citation preview
Bootcamp – Network Model
Industry Event vs. Program
Industry Event
program on “Steroids” BIG named speakers top notch industry professionals critical and timely industry trends relevant to broader real estate
industry
intentionally reaches beyond network membership draws in non-members other industry professionals
Intentional networking with attendees
partner with industry or community organizations (co-partner)
VERY attractive to Strategic Partners
Education & Development Program
intimate educational/networking opportunity
member only event
focus on: specific topic peer to peer less formal exchange of value
lunch and learn
social with education
option for Strategic Partners
Industry Events:Six Components to make it WOW!
1. The Topic
2. The Content
3. The Venue
4. The Format
5. Who Your Targeting
6. Intentional Networking
Networking IdeasNew Tool:
23 Networking Activities for Your Next ProgramWhere To Find It: wcr.org > Chapter Tools > Programs
6. The Format
found in Program Format Guide wcr.org
Industry EventWhat not to do…
GovernanceNo votingNo electionsNo long introductions (ie. Women’s Council or Local AOR)
No HeadtableNo Prayer
Industry EventWhat to do...
Acknowledge co – Industry Event PartnerLocal AOR, YPN, Commercial Brokers, AREAA etc...
Intentional NetworkingBe respectful of attendees time
Start on Time & End on TimeEvent timing 2 – 3 hours
Pledge of AlligenceInspiration
Speaker brings value to attendeeCan it, does it, and will it put $$$ in our attendees
pockets?Embrance Technology
Eventbrite RegistationSurvey Attendees
Industry EventProgram Title: Selling More Part 1 & 2
Network: Chicago Chapter, IL Presentation Style:
sit down luncheon, moderator, guest panelists and Q&A
Program Description: panelists shared insights prospecting for professionals leveraging a REALTORS® network/SOImarketing smartercreating a vision for consumers/clients
Effective Programming: Business Growth and Development
Industry EventProgram Title: The Internet Connect
Network: Long Beach, CA Presentation Style:
sit down breakfast, moderator, guest panelists and Q&A9:30am – 11:30am
Program Description: Moderated by C.A.R CEO Joel SingerEvolving Role Technology Plays in Real Estate State Data
SharingPanelist:
Art Carter, CRMLS Curt Beardsley, Vice President - Zillow Rhett Damon, Vice President – REALTOR.com
Effective Programming: Technology and Business Development
Education & Development Program
Program Title: Google Made Easy: Learn How to Use Google to Increase Your Productivity
Network: Middlesex County Chapter, NJPresentation Style:
Single Speaker, Sit Down, Theatre Style, Q & A
Program Description: Google suite of APPS to increase productivity for the
REALTOR®
Effective Programming: Business Development and Technology
Planning an Industry Event
MAKING IT HAPPEN
MAKING IT HAPPEN120 – 90 Days Out
1. Make sure you have your task force in place.
2. Assign each individual with a specific task
3. Solicit various speakers (prepare a letter outlining what you would like the speaker to talk about, time frame and any specifics they need to know to make a decision such as their fee, what you are willing to cover, etc.)
MAKING IT HAPPENSolicit Strategic Partners
Decide how many you need and the levels
Be strategic in who you are asking
Let them know what the cost is
Explain the benefits
Give them as much information as possible
MAKING IT HAPPEN60-30 Days out
Begin distributing flyers
Be sure you ask Strategic Partners and perhaps the speaker to help market the event
Actively market the event in all Real Estate related areas
Consider newspapers, radio, Facebook, etc.
MAKING IT HAPPEN30 Days to event
Boots on the ground – everyone gets involved
Confirm location and speaker
Confirm food arrangements
Confirm any specifics, such as speaker, equipment, etc.
Market, Market, Market – Create excitement
MAKING IT HAPPEN
Day of event
Arrive early to make sure everything is ready
Take a deep breath and enjoy a successful event.
Marketing Your Event
Don’t Ditch the Details 1. Who: who is hosting the event and who is invited to attend
2. What: the details about the event the attendee needs to know
3. When: the date and time the event will take place
4. Where: the location the event
5. Why: explain the goal or the objective of the event
6. Contact Information: include phone number, email for attendees to contact you in case there are questions.
7. Additional Details: anything the readers will need to know prior to the event. - do participants need to bring anything? Is there a charge or fee involved? Are reservations required? Is there a specific dress code?
Using Colors1. Consider the emotions that each color evokes and use appropriate colors to reinforce your message.
2. Remember that the use of any one color should be used in moderation. Only draw attention to key elements/details of the event flyer.
BLUE: Trust, Faith, Reliable, Orderly, CalmRED: Energetic, Determined, Passionate,
BLACK: Powerful, Sophisticated, Artistic, FormalityGREEN: Organic, Aware, Loyal, FreshGREY: Modern, Focused, Articulate,
YELLOW: Excited, Inspired, Happy, CreativeORANGE: Warm, Social, Adventure, Excitement
PINK: Individualistic, Soft, Caring, Compassionate PURPLE: Luxury, Ambition, Spirituality, Royalty
Graphics and Images
Do’s 1. Only use images that you have permission to use.2. Use appropriate/professional images and logos3. Get free images and graphics for flyers from freeimages.com
Don’ts 1. Distort the image you are using2. Use multiple graphics that clutter the flyer. 3. Use multiple bold colors, or any one color in excess
Text and Fonts
1. Limit the number of fonts used on the flyer
2. Keep it brief
3. Use a catchy headline
4. Try to leave some white space in your design
5. Include a call to action, ex. Purchase your your ticket today
6. Don’t forget to use spell-check
How to Publicize Your Industry Event
1. Ask strategic partners to help spread the word about your event
2. Post on social networking sites, create a hashtag for the event
3. Write a press release for community newspapers
4. Ask attendees to share the event flyer with colleagues
5. Post on local real estate blogs
6. Paying for an email flyer delivery service• BombBomb• MailChimp• Constant Contact
7. Create a sense of urgency as the event nears to call people to action
ex. Almost Sold Out, Get your tickets now
Branding Guidelines
BRANDING
Branding Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
You hear the names of famous brands probably at least once a day. Names like Coca-Cola, Nike and Adobe. These brands are world-famous and some of the most advertised; and their logos, instantly recognizable.
Use Official Corporate Logo
Official Corporate Logo Samples Local Network
✕BRANDING
Not Permitted:
No Changes or Additions! no colors changes no additional graphics (bows, bras, hats, cats, hearts,
butterflies or sailboats) no borders, circles, or special effects no additional words (such as chapter or network after
name) no stretching of logo
Logo Publishing Guidelines
Go To: WCR About Us Logo Downloads
BRANDING
Examples – What is NOT Permitted:
BRANDING
National Provided Local Chapter/Network Website
BRANDING
We are a network of successful REALTORS®, advancing women as professionals and leaders in business, the industry and the
communities we serve.
Women’s Council of REALTORS®
Mission Statement
Use Official Corporate Logo
Official Corporate Logo Samples Local Network
✕BRANDING
Additional Resources
Heather [email protected]
Jamie [email protected]
PRESENTATIONS
Industry Events
Planning Industry EventsDenise [email protected]
Marketing Your Events
Branding Guidelines
Nina Dosanjhninadosanjh@me. com
&
Sample Speaker LetterDear Speaker,
On behalf of the Women’s Council of REALTORS® Sacramento, we cordially invite you to be a speaker at our event (date, time). We would like you to speak on (insert subject). You will have (amount of time) to give your presentation. Additionally there will be a question and answer period at the end of the event, so please allow sufficient time for that as well.
The event will be held at the (location) on (date) from (time). We are anticipating (number) of attendees. The audience will be comprised mainly of people associated with the Real Estate industry, including lenders, title representatives, realtors, and various affiliates.
Per our previous conversation, your speaking fee is (insert amt). Please be sure to send us your flight information and we will have one of our members pick you up at the airport and make arrangements for your accommodations.
If you have a contract we need to sign, please provide as soon as possible, so we may complete and return to you in a timely manner. Also if you have particular AV needs or any additional questions, please contact (name, phone, email) who has been assigned to assist you during your visit.
Thank you for agreeing to be our speaker. We look forward to a successful program.
Sincerely,
Sample Strategic Partnership Letter
Dear Strategic Partner
Thank you for considering a Strategic Partnership for our industry event featuring (speaker name) to be held on (date, time, location). We are anticipating an event with approximately (number of attendees).
As a Strategic Partner you will be entitled to (feature Strategic Partnership Template level here)
Please make your check payable to (your network) and due in our office no later than (date). In order to properly give you credit for your Strategic Partnership, please be sure we have any necessary information about your company (banner, logo, etc.) as it coincides with your selected Strategic Partnership level. We need to have this material within 10 days of your payment.
Your Women’s Council of REALTORS® liaison will be (name of the person working with the strategic partners). She/he can be reached at (phone, email), if you have any questions.
Thank you again for your Strategic Partnership. We look forward to a successful business relationship that will add value to both our organizations.
Sincerely,
Samples of Good Flyers
Sample of Bad Flyer
Guidelines for Branding from the National website
http://www.wcr.org/about-us/logo-downloads/
FOR PROFESSIONAL PRINTING: High-resolution EPS with transparent background. This is a vector illustration and requires vector editing software, such as Adobe Illustrator. Colors: Black, Pantone 293 blue and Pantone 135 yellow. Fonts: Baker Signet and Impact. Download EPS File Read Disclaimer Before you Download!
FOR PERSONAL DOCUMENTS or WEBSITES: These files are suitable for PowerPoint, Word and other documents and websites: Download Jpeg | Download PNG (transparent background)
Email [email protected] to request the EPS version of the corporate logo with your chapter's name. Be sure to identify your chapter and provide the email address of the printer/vendor.
Corporate Logo
Network Logo
