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©2018 SMA. All Rights Reserved.
Boosting your LinkedIn Profile and Résumé
Lucy Beaudette
Senior Recruiter, SMA
Why LinkedIn?
©2018 SMA. All Rights Reserved
3
Recruiters, Hiring Managers & Decision
Makers are looking you up online
Why LinkedIn?
Reach:500M users worldwide
40% are daily users
New users every 2 seconds
3M active job listings
1B endorsements©2018 SMA. All Rights Reserved
4Data from LinkedIn Summit at VidCon 2018
Making a Robust LinkedIn Account
©2018 SMA. All Rights Reserved
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✓ Professional
Profile Photo
(PPP)
✓ Current Position
✓ Short, Factual
Headline
✓ Education
✓ Location
✓ Relevant Banner
Making a Robust LinkedIn Account
©2018 SMA. All Rights Reserved
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✓ Title
✓ Company
✓ Location
✓ Duration
✓ Responsibilities
✓ Tools
✓ Keywords
✓ Media / Links
Making a Robust LinkedIn Account
©2018 SMA. All Rights Reserved
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Keywords = Industry Lingo + Industry Tools / Applications / Software
✓ LinkedIn uses AI
to allow recruiters
to do keyword
searches
Senior Recruiter
SMA. Inc.
Dec 2017 – Present • 8 mos
Irvine, California
Responsibilities:
Source and recruit Subject Matter Experts and Industry Leaders for SMA's core consulting services:
Management Consulting; Capture / Proposal Development; Integrated Planning and Controls;
Engineering; Program/ Project Management
Recruit in the Defense and Aerospace, IT and Healthcare industries. **Actively seeking for Secret
Clearance professionals**
Nurture the candidate experience; coach candidates on how to create a stellar profile in our
proprietary software application: Talent on Demand (TOD)
Schedule candidate interviews with our senior practice lead; gather feedback and negotiate
consultant rates for both 1099 and W2 Associates
Manage ATS to ensure concise communication with applicants and keep a record of the entire
recruiting lifecycle
Create a weekly report for the CEO and COO to showcase my weekly recruiting contributions and
plans
Host company sponsored networking events; attend to other professional events to promote SMA's
brand and connect with existing and prospective clients and associates; support the Business
Development team
Work closely with C-Level Executives, VP's and Developers to establish and integrate strategies that
enhance recruiting efforts, SMA's brand and PR
Advice and executive on recruiting best practices to increase the quality and maintain a robust
candidate pipeline
Making a Robust LinkedIn Account
✓ School / Institution
✓ Degree
✓ GPA (if >3.2)
©2018 SMA. All Rights Reserved
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Making a Robust LinkedIn Account (cont.)
©2018 SMA. All Rights Reserved
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✓ Click on the drag
icon, , to reorder
skills
✓ Click on push pin
icons to select top 3
skills
✓ Save changes
Making a Robust LinkedIn Account
©2018 SMA. All Rights Reserved
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✓ Industry Knowledge
✓ Tools & Technologies
✓ Interpersonal Skills
✓ Other Skills
Making a Robust LinkedIn Account
©2018 SMA. All Rights Reserved
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✓ Ask for a recommendation
✓ You can view and ask for edits
before it gets posted
✓ Recommendations should come
from managers, higher ups,
clients and others that you have
made an impact on
✓ Give recommendations to those
who earned it
Making a Resume that Wins!
A WINNING RESUME:
CONSISTS OF 1 PAGE
FOCUSES ON RELEVANT EXPERIENCE
RELEVANT TITLES AND JOB DESCRIPTIONS
CONCISE INFORMATION / FACTS
SUBMIT PDF RESUME ONLY
©2018 SMA. All Rights Reserved
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©2018 SMA. All Rights Reserved
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✓ Name
✓ City & ZIP code
✓ Phone #
✓ Email address
✓ LinkedIn hyperlink
Making a Resume that Wins!
Making a Resume that Wins!
©2018 SMA. All Rights Reserved
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✓ The Overview or Professional
Summary is optional
✓ Bullet point or paragraph
based
✓ Action statements
✓ Update the number of years
each year or leave out
✓ Including a PPP is optional
Making a Resume that Wins!
©2018 SMA. All Rights Reserved
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✓ For creative roles,
create a creative
resume
✓ Some color & icons
can make the
resume pop
✓ Download a free
resume template or
design your own
Free ‘Polished Resume’ template
from Microsoft Word
Making a Resume that Wins!
©2018 SMA. All Rights Reserved
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✓ Education
✓ Degree
✓ Certifications
✓ Dates
✓ Relevant
Experience
Making a Resume that Wins!
©2018 SMA. All Rights Reserved
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✓ Title
✓ Company
✓ Relevant Experience
*start with most
recent experience*
✓ Address gaps
✓ Bullets!
✓ Dates
✓ City
My Winning Resume
©2018 SMA. All Rights Reserved
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✓ Languages
✓ Certifications
✓ Tools
✓ Interests / Volunteer Engagements
Thank You!
✓ Connect with me on LinkedIn: linkedin.com/in/lucybeaudette
✓ If this was helpful, please endorse me on LinkedIn
✓ Any further questions and feedback please contact me
✓ My email is [email protected]
✓ Share this Webinar with your peers
THANK YOU!!!
©2018 SMA. All Rights Reserved
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