BOOST YOUR BUDGET WEEK: TOOLS TO IMPLEMENT THE …€¦ · Fillable posters (9 different images; 2 Spanish versions) Media calendar, tips for pitching reporters, sample advisory and

Improving the lives of 40 million older adults by 2030 | © 2020 National Council on Aging | ncoa.org | @NCOAging

July 2019

BOOST YOUR BUDGET™ WEEK: TOOLS TO IMPLEMENT THE CAMPAIGN IN

YOUR AREA

https://ncoa.zoom.usWebinar ID: 930-077-463

Password: 206323

https://ncoa.zoom.us/


Background on the Campaign

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“What we need is a unifying message to tell people about who we are and what we do.”


The Resulting Campaign….

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April 13-17, 2020


Campaign Objectives & Key Dates

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Objectives▪ Raise awareness of key benefits for older adults ▪ Drive older adults to resources for screening and enrollment

Call to Action▪ Contact your local benefits counselor to get help applying for benefits▪ Visit BenefitsCheckUp to complete a free screening


Key Messages

Boost your budget with benefits!

▪ Older adults leave $30 billion in benefits on the table each year because they don’t know what programs exist or how to apply.

▪ Benefits can boost your budget and keep you healthy by making it easier to pay for food, medicine, heat, health care, and other daily needs.

▪ Are you living on a fixed income? You may qualify for programs that can help. Find out if you’re eligible:• Online: Visit www.ncoa.org/Boost for a free, trusted, personalized screening.

• In Person: Visit your local benefits counselor to get one-on-one assistance.

▪ Share this message with your friends!

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http://www.ncoa.org/Boost


A Word About Our Sponsors

▪ Nationally, this effort is supported by the U.S. Administration for Community Living (ACL)

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▪ In addition, Anthem is providing sponsorship and promotion in four key markets (Los Angeles, eastern KY, Houston, San Antonio)


Campaign Materials

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Campaign Toolkit

www.ncoa.org/centerforbenefits/boost-your-budget/boost-your-budget-week-partner-toolkit/

▪ Fillable posters (9 different images; 2 Spanish versions)▪ Media calendar, tips for pitching reporters, sample advisory and template

press release (also in Spanish)▪ Tools and tips for communicating with elected officials and inviting them to

your events▪ Newsletter blurbs (English & Spanish)▪ Social media sample posts and tips

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http://www.ncoa.org/centerforbenefits/boost-your-budget/boost-your-budget-week-partner-toolkit/


Using Social Media

▪ Always customize posts for your audience. Facebook has a Preview button you can use to see what things will look like before you hit Publish!

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Using Social Media

▪ Limit your posts to 1 call to action▪ Time your posts to reach people when they’re online▪ Log in to your Facebook page as an administrator, and click:

> Insights

> Posts

> When Your Fans Are Online

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Using Social Media

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Using Social Media

▪ Before April 13, contact your biggest supporters and ask them to share your posts during Boost Your Budget Week. Tagging you in the posts will go a long way toward increasing your reach.

▪ Don’t forget to tag any URLs that drive traffic to your website: https://ga-dev-tools.appspot.com/campaign-url-builder/

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https://ga-dev-tools.appspot.com/campaign-url-builder/


Coming Soon…

▪ Shareable videos• 60 and 30 second spots• 15-second videos on Extra Help, Medicare Savings Programs, SNAP, and tax

relief▪ Radio PSAs and tour▪ Specially campaign-branded BenefitsCheckUp landing page (redirect

from ncoa.org/boost)▪ Post-campaign survey – tell us about what you did!

Questions? Email Brandy [email protected]

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mailto:[email protected]

Documents

BOOST YOUR BUDGET WEEK: TOOLS TO IMPLEMENT THE …€¦ · Fillable posters (9 different images; 2 Spanish versions) Media calendar, tips for pitching reporters, sample advisory and