BOOST SALES OF COLOR EXTEND SUN WITH A SPECIAL OFFER · Boost sales of Color Extend Sun when you offer clients our exclusive beach mat gift with purchase. Also, starting this month,

REDKEN.COM

GET INSPIRED. BE PART OF IT.

5TH

NEW ONPROMOTIONS

MARCH 2011

TTIIMME RESET ATT--HHOOMME POOROOSSITY FILLER KITSSSTOCK UP ANDD SSAAVE WITTHH HHAIRCARE DUO PREPPAACCKS!!NEW DISHEVVEELL FIBER CRREEAAMM FROM REDKEN FORR MMEN

BOOST SALES OFCOLOR EXTEND SUN WITH A SPECIAL OFFER

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GET YOUR HAIR READY FOR SUMMER!

FASHION. SCIENCE.INSPIRATION. BE PART OF IT! This month we’re bringing you special offers and exclusive programs to help you build your business!

It’s never too early to get your clients’ hair ready for summer! Boost sales of Color Extend Sun when you offer clients our exclusive beach mat gift with purchase. Also, starting this month, Time Reset At-Home Porosity Filler is available for retail sale – let your clients know about the benefi ts of this amazing product and take advantage of the growinganti-aging market!

And don’t forget, log-on to Redken.com’s site for salon professionals to learn how you can enter for a chance to be part of the 2012 North American Hairstyle Awards (NAHA)! You could be one of four winners that Redken supports and helps enter the NAHA Awards. The prize includes:

› Trip to NYC› A Redken Artist mentor on hairstyle development › Professional photo shoot with a model, photographer, make-up artist, wardrobe stylist› Entry fee for the 2012 NAHA awards

Very truly yours,

Karen Fuss-Zipp Vice President, General ManagerRedken 5th Avenue NYC

Protect highlights, safeguard haircolor and replenish sun-stressed strands with Color Extend Sun. Featuring the exclusive Hydra-Shield Complex with powerful UV fi lters, Color Extend Sun is ideal for clients who spend extended periods of time outdoors and need to protect their hair from sun, chlorine and minerals. Encourage your clients to discover Redken’s best protection under the sun with our special offer!

HYDRA-SHIELD COMPLEX

SOPLEXYL™ = HELPS PREVENT UV DAMAGE MANGO OIL = REPLENISHES MOISTURE & VIBRANCY CERAMIDE = REPAIRS & RESURFACESEXCLUSIVE INTERBOND CONDITIONING SYSTEM

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March 2011 / PromotionsMarch 2011 / Promotions 3

PROMOTION SUPPORT CHECKLIST

Display the Color Extend Sun easel card in a high-traffi c area to get clients’ attention.

Let clients know about the FREE Beach Mat Gift with Purchase!

SALON OFFERPURCHASE9 Color Extend Sun products (mix and match)

RECOMMENDED MIX3 Color Extend Sun After-Sun Shampoo 10.1 oz. 3 Color Extend Sun After-Sun Mask 8.5 oz.3 Color Extend Sun Solar Screen SPF 12 .5 oz.

RECEIVE FREE4 Beach Mats 1 Easel Card

Salon Price

$66.00*

*Based on recommended product mix. Actual price/value may vary. Beach mat valued at $20.00 each.

SPECIAL OFFER!FREE BEACH MATS TO BOOST SALES OF COLOR EXTEND SUN Summer’s coming, so make sure your clients are ready! When you purchase this special salon offer, you’ll receive 4 beach mat GWPs. Offer a beach mat – valued at $20.00 – to clients when they purchase 2 Color Extend Sun products and watch your retail sales soar!

Your clients will love this fun, functional beach mat! Featuring a carrying handle and tie closure, the mat unfolds easily – perfect for your client’s next trip to the beach.

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YOUNGER, HEALTHIER HAIRFROM THE INSIDE OUT! TIME RESET AT-HOME POROSITY FILLER NOW AVAILABLE AT RETAILRedken knows that time can take its toll on hair. Meet the growing demand for anti-aging products and services with Time Reset At-Home Porosity Filler treatments, designed to extend the age-correcting benefi ts of the Time Reset Salon Service between appointments. Formulated with 5% patented Intra-Cylane® technology to improve manageability, resilience and brilliancefor younger, healthier hair at home!

Start your Time Reset service at the backbar and be sure to tell your clients about the new at-home treatment for even more age-defying results! The 4-week kit reminds clients that it’s time to make their next salon treatment appointment!

Use your $25 gift voucher to order materials to promote Time Reset in your salon!To redeem: Visit Redken.com/MyBusinessToolbox, add desired items to cart, and enter code POROSITY at checkout.

*Discount does not apply to shipping costs. Offer ends June 30, 2011. Cannot be combined with other promotional codes.

SALON OFFERPURCHASE6 Time Reset At-Home Porosity Filler Kits

RECEIVE FREE

1 Time Reset Shampoo Liter

Salon Price

$60.00($71.50 salon value)

OUR GIFT TO YOU:$25 OFF ANY MY BUSINESS TOOLBOX ORDER

OPEN STOCKPRODUCT SIZE SALON

PRICE

SRP

Time Reset Porosity Filler

4 .5 oz. tubes

$10.00 $20.00

4

PROMOTION SUPPORT CHECKLIST

Help new clients fi nd you! Register your salon on Redken.com’s salon locator.

Visit RedkenEducationOnDemand.com for more information on the Time Reset collection and a FREE product knowledge video.

BONUS OFFERPURCHASETime Reset Backbar Products at 20% off

CHOOSE FROM:

PRODUCT SALON

PRICE

SALON

VALUE

Time Reset Porosity Filler Shot Phase 7.6 oz.

$9.60 $12.00

Redken Chemistry Shot Phix 3.5 and 5.5 pHix pHase sealer 8.5 oz.

$6.80 $8.50

Time Reset Youth Revitalizer 8.5 oz. $6.80 $8.50

20% OFF

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March 2011 \ Promotions 5

Salon Price (for 3 duos)

$30.00($41.49 salon value*)

Client Price

$20.00($27.66 client value*)

*Includes packette value, $.33 for salon and $.66 for client

50% OFFSHAMPOO WITH CONDITIONER PURCHASEBoost retail sales with these haircare duos! Encourage clients to purchase by letting them know the best system for their hair type!

INTRODUCE YOUR CLIENTS TO NEW NATURE’S RESCUE!All haircare duos will include 1 FREE Nature’s Rescue Refi ning Sea Polish packette and an optional salon bounceback coupon for 20% off a full size Nature’s Rescue Refi ning Sea Polish!

› Nature’s Rescue Refi ning Sea Polish is enriched with pumice to gently exfoliate, remove impurities and leave hair smooth and shiny. For all hair types and safe for color-treated hair.

› One of the keys to fi nancial success is consistent client sampling – use the FREE Nature’s Rescue Refi ning Sea Polish packette to introduce your clients to Nature’s Rescue!

› Look for salon savings of 20% off Nature’s Rescue Sea Refi ning Polish in next month’s deal sheet to support the client coupons!

PROMOTION SUPPORT CHECKLISTAlert clients to the coupon inside every prepack for 20% off a full size Nature’s Rescue Refi ning Sea Polish – it’s included in the prepack.

Don’t want to pass on the discount? Simply remove the insert with the coupon.

Brands lncluded:ALL SOFT, BODY FULL, COLOR EXTEND, REAL CONTROL, SMOOTH DOWN

Includes:1 Shampoo 10.1 oz. 1 Conditioner 8.5 oz. 1 Nature’s Rescue Refi ning Sea Polish packette

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6

INTRODUCING REDKEN’S ONGOING SAMPLING PROGRAM!Allowing consumers to take a product home and experience it for themselves makes a powerful connection that leads to increased purchase behavior. The key is to sample consistently – you’ll see your retail sales rise as a result! To support your salon’s sampling efforts all year long, we’ve created a new Ongoing Sampling Program where you’ll automatically receive sample packettes when you purchase select best-selling Redken Haircare and Styling products. We’ve also made these same samples available for sale in case you need to stock up!

PURCHASE

6 shampoo 10.1 oz. and 6 conditioner 8.5 oz. from the same regimen

Choose from:

All Soft Color Extend Real Control

RECEIVE FREE

18 shampoo/conditioner duo packettes*

Salon Price

$81.00**($91.00 salon value)**

PURCHASE

6 of the same Redken Styling products

Choose from:

outshine 01velvet gelatine 07 align 12

RECEIVE FREE

18 single packettes*

Salon Price

$50.00**($56.00 salon value)**

HAIRCARE YEAR–LONG OFFER STYLING YEAR–LONG OFFER

Now available for sale!

HAIRCARE (Bags of 18 duo packettes)

Color Extend $10.00

All Soft $10.00

Real Control $10.00

STYLING (Bags of 18 single packettes)

Outshine 01 $6.00

Velvet Gelatine 07 $6.00

Align 12 $6.00

SAMPLING PACKETTES

Talk to your Redken Sales Consultant today for more details on the program and to sign up!

WHY SHOULD YOU SAMPLE?• 95% of top-earning Redken salons consistently hand out sample packettes.• 9 out of 10 consumers say they would purchase a product or service if they tried it and were satisfi ed.***

*Salons can choose any one set of free packettes, regardless of the brand purchased**Exact price/value depends on products purchased. Includes packette value ($10.00/pack of 18 haircare duos; $6.00 per 18 styling singles). ***Source: PROMO Industry Trends ReportOffer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards programs. Program not available to stores.

6

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Create that “unstyled” style. Fibrous formula effortlessly shapes and texturizes hair for a relaxed, casual, carefree fi nish. Medium control. Minimal effort. Maximum impact.

NEW dishevel fi ber cream replaces disrupt fi ber gum and delivers a new technology for even better pliable, re-moldable styling results, plus the new user-friendly pump delivery system makes application easier than ever!

PROTEIN + ELASTIN POLYMER COMPLEX

• Gives hair a satin-matte fi nish with natural texture• Provides strength and shape with supple fl exibility• Lasting control for all day results

NEW DISHEVEL KEEP IT CASUAL

fi ber cream

PROMOTION SUPPORT CHECKLISTVisit Redken.com/RFMStyles to see all of Redken For Men’s signature styles and tips on how to get the looks!

Log-on to RedkenEducationOnDemand.com for in-depth product knowledge about NEW Redken For Men Dishevel.

Visit Redken.com/MyBusinessToolbox to order posters, shelf talkers and more to promote Redken For Men in your salon! Receive a special Dishevel launch package for FREE! Enter code “TRYRFM”

LAST CHANCE TO QUALIFY FOR 1st QUARTER KITS!ASK YOUR REDKEN SALES CONSULTANT IF YOU’RE ON TRACK!

The 1st quarter reward kits also include a wealth of business-building materials, including new products and the NEW Inspiring World of Redken book.

Visit Redken.com/ColorAdvantage for a complete list of kit contents and full details on the program!

FREE SWATCHBOOK* VOUCHER*Choose from Color Fusion, Shades EQ and Color Gels


SALON OFFER WHILE SUPPLIES LASTPURCHASENEW Dishevel Fiber Cream 3.4 oz. at a 25% discount.

Salon Price

$6.00($8.00 salon value)

25% OFF

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8

SCRATCH & WINWITH YOUR GOLDEN TICKET!Each Gold Rush Collection Kit includes a Golden Ticket – scratch it off to see what exciting prize you’ve won.

50 GRAND PRIZE WINNERSwill receive:

• 2 tickets to the exclusive Gold Rushclass at The Redken Exchange,

featuring Kris Sorbie and David Stanko

• A $750 travel voucher

RUNNER-UP PRIZES• Color Fusion/Cover Fusion swatchbook

• 000 Crystal Clear Shades EQ 16 oz.

• $25 gift voucher for My Business Toolbox

• Essie Nail Polish in Golden Nuggets: a glittery, bold gold

SALON OFFERWHILE SUPPLIES LAST

PURCHASE

18 Color Fusion or Cover Fusion shades 2.1 oz. (mix and match)

RECEIVE FREE

1 Gold Rush Collection Kit

KIT INCLUDES

1 NEW Cover Fusion 9NGi 2.1 oz. 1 NEW Cover Fusion 7NGi 2.1 oz. 1 NEW Cover Fusion 5NGi 2.1 oz. 1 Color Fusion Shade Chart 1 Gold Rush Lookbook/Technique Guide 1 Cover Fusion Swatch Card1 Cover Fusion Sticker Sheet 1 Golden Ticket (Scratch & Win!)

Salon Price

$107.10($124.95 salon value)

STYLIST OFFERWHILE SUPPLIES LAST

PURCHASE

Gold Rush Collection Kit at a discount!

Stylist Price

$15.00($17.85 salon value)

GOLD RUSH TOTE BAG Your kit comes packed in this stylish, gold-

accented tote bag that’s on-trend with this season’s high-

fashion looks!

NEW GOLD RUSH HAIRCOLOR TRENDS

EMBELLISH YOUR COLOR. ENHANCE YOUR CUT.

DON’T MISS OUT ON THIS OFFER!

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FEATURED CLASS

GRAY MATTERS with Redken Artists Ryan Morgan and Lauren Hagen

3-day session: June 6-8

$800

The demand for gray coverage is increasing – are you ready? This 3-day class teaches you how to handle the unique challenges of coloring gray hair. You’ll gain a thorough understanding of gray hair’s unique characteristics, explore formulation guidelines, proper application and techniques to transform your clients’ gray hair.

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

THE REDKEN EXCHANGECOLOR SESSIONS »

Color 911 $800 July 18 – 19, September 26 – 27

Color 911: The Best Dimension $800 October 24 – 26

Color and Know Why $900 April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Coloring Out of Your Mind $900 April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Mixing It Up Formulation $900 June 27 – 29, September 19 – 21, November 28 – 30

COMBO SESSIONS »

Everything’s Included $950 May 23 – 25, July 25 – 27, September 26 – 28, October 24 – 26

Everything’s Included 2 $950 April 25 – 27, June 6 – 8, August 1 – 3, October 3 – 5

Full On Curls $800 August 22– 24

Total Design & Color Immersion $1000 August 29 – September 1

DESIGN SESSIONS »

Cut and Know Why $900 April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Cutting Over the Top $900 April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Cutting with Sam + Chris $1100 May 16 – 17, October 31 – November 1

Diagnostic Design $800 June 27 – 29, September 19 – 21, November 28 – 30

SPECIALTY SESSIONS »

Best Blondes $800 August 1 – 3

Dressing the Bride $1100 July 18 – 20

Finish and Know Why $900 April 4 – 6

Gray Matters $800 June 6 – 8

Just Cut the Darn Thing $900 July 25 – 26

Platform Artistry $1250 April 25 – 27, October 31 – November 2

Red Retention $800 May 23-24

Session Skills and Photo $1650 October 3 – 5

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

2011 SESSION CALENDAR


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10

UPCOMING REDKEN PROMOTIONSMARCH APRIL MAY

RETAIL PROMOTIONS

FREE beach mat client GWP with purchase of Color Extend Sun.

Haircare Duos with FREE samples of Nature’s Rescue Refi ning Sea Polish.

Time Reset Porosity Filler Kit now available for retail sale.

20% off Redken For Men, stock up and create promotional materials for your salon on My Business Toolbox for FREE!

New from Redken Styling – shine fl ash 02 glistening mist.

Look for Redken’s Spring/Summer 2011 Fashion Trends kit, including the Front Row DVD!

20% off Nature’s Rescue Refi ning Sea Polish.

Get ready for Father’s Day with a great gift pack from Redken For Men.

Look for revolutionary NEW strengthening technology in Redken Haircare!

Encourage haircare clients to try Redken Styling with a special offer when they purchase select shampoo and conditioners.

SERVICE/ BACKBAR

PROMOTIONS

Be sure to check if your total haircolor purchases qualify you for a fi rst quarter Color Advantage kit!

FREE Color Camo applicator bottle with your Color Camo purchase.

Look for special offers from Redken Chemistry.

YOUR SALON MEETING

Check out the March issue of American Salon with the industry’s fi rst 3D cover and inside feature brought to you by Redken. Plus enter to win Redken’s newest Volume boosters.

Encourage your salon staff to get creative and enter the NAHA contest!

Visit RedkenEducationOnDemand.com to learn more about NEW shine fl ash 02!

Visit Redken.com/MyBusinessToolbox to fi nd out how to customize your own promotional materials for FREE!

Visit RedkenEducationOnDemand.com to brush up on your knowledge of Redken Chemistry!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.

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PRODUCT LISTPRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset

1.7 oz. 50 3.00 1.50 75.00 _10.1 oz. 12 13.00 6.50 78.00 _Liter 12 23.00 11.50 138.00 _Gallon 4 N.A. 25.00 100.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 14.00 7.00 84.00 _Liter 12 28.00 14.00 168.00 _Gallon 4 N.A. 40.00 160.00 _

TREATMENTS

All Soft Heavy Cream super treatment1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.00 7.50 90.00 _Blonde Glam Color Enhancer Perfect Platinum1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 17.00 8.50 102.00 _Blonde Glam Color Enhancer Rich Vanilla8.5 oz. 12 17.00 8.50 102.00 _Body Full Instant Bodifi er volumizing foam5 oz. 12 16.00 8.00 96.00 _Body Full Volume Amplifi er thickening lift spray5 oz. 12 16.00 8.00 96.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.00 6.50 78.00 _Color Extend Rich Recovery protective treatment 1 oz. 100 3.00 1.50 150.00 8.5 oz. 12 15.00 7.50 90.00 _Color Extend Total Recharge inner hair fuel 5 oz. 12 16.00 8.00 96.00 _Color Extend Shine Enrich protective shine serum1 oz. 100 3.00 1.50 150.00 _3.4 oz. 12 16.00 8.00 96.00 _Color Extend Sun After-Sun Mask8.5 oz. 12 15.00 7.50 90.00 _Color Extend Sun Solar Screen SPF 125 oz. 12 16.00 8.00 96.00 _Color Extend Sun Sparkling Shield leave-in smoother5 oz. 12 16.00 8.00 96.00 _Extreme Anti-Snap leave-in treatment1.7 oz. 24 4.00 2.00 48.00 _8.5 oz. 12 16.00 8.00 96.00 _Extreme Deep Fuel durable strengthening treatment(Box of 5 x .68 oz.) 12 17.00 8.50 102.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.00 7.50 90.00 _Extreme Iron Repair heat activated protector 1 oz. 24 3.00 1.50 36.00 _5 oz. 12 16.00 8.00 96.00 _Extreme Rescue Force fortifying treatment 8.5 oz. 12 15.00 7.50 90.00 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4 oz. 12 16.00 8.00 96.00 _Fresh Curls Curl Recovery intensive rinse-out mask1 oz. 24 3.00 1.50 36.00 _ 8.5 oz. 12 15.00 7.50 90.00 _Fresh Curls Curl Refi ner leave-in anti-frizz detangler8.5 oz. 12 16.00 8.00 96.00 _Fresh Curls Curl Boost scrunching spray gel8.5 oz. 12 16.00 8.00 96.00 _Real Control Intense Renewal super moisturizing mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.00 7.50 90.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.00 8.00 96.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.00 8.00 96.00 _Real Control Mineral Elixir dazzling smoothing oil4.4 oz. 12 17.00 8.50 102.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.00 10.00 120.00 _Real Control Thermal Resist inner hair repair5 oz. 12 16.00 8.00 96.00 _Smooth Down Butter Treat smoothing treatment1.7 oz. 24 3.00 1.50 36.00 _8.5 oz. 12 15.00 7.50 90.00 _Smooth Down Heat Glide protective smoother5 oz. 12 16.00 8.00 96.00 _Time Reset Youth Revitalizer1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 17.00 8.50 102.00 _

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

Time Reset Corrective Defense3.2 oz. 12 20.00 10.00 120.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Time Reset Client Kit 6 30.00 15.00 90.00 _Pre ArtLiter 12 N.A. 24.00 288.00 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control0.7 oz. 14 N.A. 10.00 140.00 _

Packettes are now available ongoing. Get 18 packettes of your choice FREE when you buy 6 shampoo and 6 conditioners retail size.

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo*6.8 oz. 12 16.00 8.00 96.00 _Liters 12 27.00 13.50 162.00 _Nature’s Rescue Cooling Deep Conditioner*4.2 oz. 12 17.00 8.50 102.00 _16.9 oz. 6 25.00 12.50 75.00 _Nature’s Rescue Refi ning Sea Polish*3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray*3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump*1/2 Liter N.A. N.A. 2.50 N.A. _Nature’s Rescue Fragrance Blotters for tester unit*(Bags of 100) N.A. 0.00 0.00 0.00 _

REDKEN CHEMISTRYColor Extend Shot Phase16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _Extreme Shot Phase16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _

Clear Moisture Shot16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _

Smooth Down Shot Phase

16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _

All Soft Shot Phase

16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _

Real Control Shot Phase16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _

Time Reset Filler Shot Phase7.6 oz. 12 N.A. 12.00 144.00 _

Shot Phix 3.5 pHix pHase sealer 8.5 oz. 12 N.A. 8.50 102.00 _

Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 8.50 102.00 _

Redken Chemistry “Try Me Kit”

4 N.A. 20.00 80.00 _

STYLING STRAIGHTSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 15.00 7.50 90.00 _Align 12 protective straightening lotion0.35 Single Packette(polybag of 18) 28 N.A. 6.00 168.00 _1 oz. 100 5.00 2.50 250.00 _5 oz. 12 16.00 8.00 96.00 _Power Tame 16 intense straightening balm5 oz. 12 16.00 8.00 96.00 _

SHINEGlass 01 smoothing serum 2 oz. 48 16.00 8.00 384.00 _4 oz. 12 N.A. 12.00 144.00 _Outshine 01 anti-frizz polishing milk0.35 Single Packette(polybag of 18) 28 N.A. 6.00 168.00 _1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 17.00 8.50 102.00 _Vinyl Glam 02 mega shine spray 3.4 oz. 24 16.00 8.00 192.00 _

(CONTINUED)

SEE HOW REDKEN EDUCATION ON DEMAND

CAN BE PART OF YOUR SALON’S SUCCESS!

DESIGN CERTIFICATIONWorkshop at

RedkenEducationonDemand.com!

Study for your Redken Certifi ed Design

exam with this comprehensive tutorial

that takes you through each portion of the

test, and prepares you for the technical

portion. Want to learn even more?

Subscribe to

RedkenEducationOnDemand.com!

GET INSPIREDAt Pure Posh, we strive to

be the best. This means all

of our stylists continually

educating themselves. Our

staff has attended many

classes at The Redken

Exchange, and we also

head to Las Vegas for the

Symposium every other

year. But we can’t rely on

just that that’s why we

started doing ‘Education

Nights’ each month! For cut

or color classes, we watch

a video, then work on

mannequins and compare

our styles. For business

classes, we watch, then

have a discussion on how

what we learned could

work for us. It’s unlimited

education, on our time,

in our salon and on our

schedule!

Dana Robinson, Pure Posh Salon San Antonio, TX

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March 2011 \ Promotions


VOLUME Thickening Lotion 06 body builder5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 N.A. 12.00 144.00 _Rootful 06 root lifting spray8.5 oz. 12 15.00 7.50 90.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 15.00 7.50 90.00 _Full Frame 07 protective volumizing mousse2 oz. 24 4.00 2.00 48.00 _8.5 oz. 12 15.00 7.50 90.00 _Aerate 08 bodyfying cream-mousse2.3 oz. net wt. 12 16.00 8.00 96.00 _Contour 08 shaping lotion8.5 oz. 12 14.00 7.00 84.00 _Guts 10 volume spray foam2 oz. 24 4.00 2.00 48.00 _10.58 oz. 12 16.00 8.00 96.00 _

TEXTUREWater Wax 03 shine defi ning pomade1.7 oz. 12 17.00 8.50 102.00 _Rewind 06 pliable styling paste.75 oz. 144 5.00 2.50 360.00 _5 oz. 12 18.00 9.00 108.00 _Wax Blast 10 high impact fi nishing spray-wax2 oz. 24 8.00 4.00 96.00 _4.4 oz. 12 17.00 8.50 102.00 _Rough Paste 12 working material.75 oz. 144 5.00 2.50 360.00 _2.5 oz. 12 17.00 8.50 102.00 _Hardwear 16 super strong gel**8.5 oz. 12 15.00 7.50 90.00 _1/2 Liter 12 N.A. 9.00 108.00 _Structure Wax 17 classic styling wax1.7 oz. 12 17.00 8.50 102.00 _

CURLSoft Spin 05 curl-enhancing gel5 oz. 12 15.00 7.50 90.00 _Ringlet 07 curl perfecting lotion1 oz. 100 5.00 2.50 250.00 _6 oz. 6 17.00 8.50 51.00 _Curl Wise 14 curl defi ning cream 5 oz. 12 16.00 8.00 96.00 _

HEAT STYLINGSatinwear 02 ultimate blow-dry lotion1 oz. 24 4.00 2.00 48.00 _ 5 oz. 12 16.00 8.00 96.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 15.00 7.50 90.00 _Blown Away 09 protective blow-dry gel1 oz. 100 4.00 2.00 200.00 _5 oz. 12 16.00 8.00 96.00 _1/2 Liter 12 N.A. 12.00 144.00 _Spray Starch 15 versatile ironing spray5 oz. 12 13.00 6.50 78.00 _Hot Sets 22 thermal setting mist5 oz. 12 13.00 6.50 78.00 _1/2 Liter 12 N.A. 12.00 144.00 _

HAIRSPRAYSPureforce 16 fl exible volumizing spray1.7 oz. 24 5.00 2.50 60.00 _6.7 oz. 12 15.50 7.75 93.00 _Fashion Work 12 versatile working spray*2 oz. 24 5.00 2.50 60.00 _11 oz. 12 16.50 8.25 99.00 _Pure Force 16 non-aerosol fi xing spray*1.7 oz. 24 5.00 2.50 60.00 _6.7 oz. 12 15.50 7.75 93.00 _Quick Dry 18 instant fi nishing spray**2 oz. 24 5.00 2.50 60.00 _11 oz. 12 14.50 7.25 87.00 _Forceful 23 super strength fi nishing spray**2 oz. 24 5.00 2.50 60.00 _11 oz. 12 16.50 8.25 99.00 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7 oz. 12 17.00 8.50 102.00 _Velvet Gelatine 07 cushioning blow-dry gel0.35 Single Packette(polybag of 18) 28 N.A. 6.00 168.00 _3.4 oz. 12 17.00 8.50 102.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 17.00 8.50 51.00 _

Packettes are now available ongoing. Get 18 packettes of your choice FREE when you buy 6 styling retail size of the same product. Choose from Outshine 01, Velvet Gelatine 07, Align 12.


REDKEN FOR MEN HAIRCAREClean Spice 2-in-1 conditioning shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 22.00 11.00 132.00 _Mint Clean invigorating shampoo10 oz. 12 11.00 5.50 66.00 _Liter 12 21.00 10.50 126.00 _Cool Finish invigorating conditioner10 oz. 12 12.00 6.00 72.00 _Liter 12 22.00 11.00 132.00 _Densify texturizing shampoo10 oz. 12 11.00 5.50 66.00 _Go Clean daily care shampoo10 oz. 12 11.00 5.50 66.00 _Liter 12 19.00 9.50 114.00 _Finish Up daily weightless conditioner10 oz. 12 11.00 5.50 66.00 _Liter 12 21.00 10.50 126.00 _

STYLINGMint Fix sweat-resist gel5 oz. 12 12.00 6.00 72.00 _Stand Tough extreme gel5 oz. 12 11.00 5.50 66.00 _Grip Tight holding gel5 oz. 12 11.00 5.50 66.00 _Dishevel fi ber cream*3.4 oz. 12 16.00 8.00 96.00 _Get Groomed fi nishing cream5 oz. 12 11.00 5.50 66.00 _Work Hard molding paste3.4 oz. 12 14.00 7.00 84.00 _Mint Shape forming paste3.4 oz. 24 14.00 7.00 168.00 _Distrupt fi ber gum4.6 oz. 12 14.00 7.00 84.00 _High Rise hard wax 1.7 oz. 12 16.00 8.00 96.00 _Outplay texture putty3.4 oz. 24 14.00 7.00 168.00 _Maneuver working wax 3.4 oz. 24 14.00 7.00 168.00 _Polish Up pomade3.4 oz. 24 14.00 7.00 168.00 _Shine Form defi ning wax2.5 oz. 12 16.00 8.00 96.00 _

SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 8.00 4.00 144.00 _Mint Rush invigorating hair and body wash6.8 oz. 12 14.00 7.00 84.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 3.65 131.40 _Pro-Oxide Cream Developer 10v Liter 6 N.A. 5.90 35.40 _

HAIRCOLORShades EQ Equalizing Conditioning Color Gloss & Color Kickers2 oz. 36 N.A. 4.50 162.00 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 N.A. 5.95 214.20 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1 oz. 36 N.A. 5.95 214.20 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 N.A. 4.75 171.00 _

HAIRCOLOR COLLECTION KITSShades EQSalon Intro Kit 1 N.A. 180.00 N.A. _Stylist Trial Kit 4 N.A. 72.00 288.00 _Color Fusion Salon Intro Kit** 1 N.A. 297.50 N.A. _Stylist Trial Kit** 4 N.A. 95.20 380.80 _Color Gels Salon Intro Kit 1 N.A. 190.00 N.A. _Stylist Trial Kit 4 N.A. 76.00 304.00 _


DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 5.90 35.40 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 5.90 35.40 _Shades EQ Processing SolutionLiter 6 N.A. 5.90 35.40 _

LIGHTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia17.6 oz. 6 N.A. 28.50 162.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 162.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 N.A. 10.75 129.00 _32 oz. 6 N.A. 27.60 165.60 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.60 259.20 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 20.50 246.00 _Up To 7 De-Dusted Lightener 16 oz. 12 N.A. 16.85 202.20 _32 oz. 6 N.A. 27.60 165.60 _

HAIRCOLOR MAINTENANCEColor Thickener4 oz. 12 N.A. 7.95 95.40 _

TEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _

SALON GEARCOLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush)Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A N.A. 5.00 N.A. _

ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _

Swatches & MoreShades EQ Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _Haircolor & Texture Guide N.A. N.A. N.A. N.A. _


HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot Shaker

Pumps Liter (White) N.A. N.A. 2.25 N.A. _Liter (Black) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

BUSINESS TOOLSReinventing Space Book N.A. N.A. 59.00 N.A. _Inspiring World of Redken Vol II N.A. N.A. 59.00 N.A. _Art of Consultation Kit N.A. N.A. 45.00 N.A. _

All retail prices are suggested only. * new product ** new price + not all sizes available for every product N.A. = Not Applicable.

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