BOOST MOBILE DEALER PLAYBOOK BOOST MOBILE® | LOCAL MARKETING DEALER PLAYBOOK. w Te ile 2 3 ... loyalty/business cards, radio scripts, ... Unlimited voice and data services are on-network

BOOST MOBILE® | LOCAL MARKETING

DEALERPLAYBOOK

Own The Mile

32

We put together this playbook to help you“Own the Mile.”

Boost Mobile® Dealer Playbook Own The Mile

4 5

What does it mean to Own the Mile?It means that within the 1 mile radius of every Boost retailer location,we need the following:

Own the Mile Marketing Plan:It means that within the 1 mile radius of every Boost retailer location,we need the following:

This playbook will help you “Own the Mile” by providing information, generating ideas and highlighting the potential benefits of your activities. Please reach out to your Local Marketing Manger to discuss further or answer any questions.

Own YourNeighborhood+ Media & Advertising+ Community & Sponsorships+ Social Media

Own Your Store+ Grand Opening+ Dealer Events+ Charity Event+ Window Wraps+ Vehicle Wraps+ Wall Mural

Own Your Block+ Street Team+ Sign Spinners+ Partnerships+ Retail Partnership

First 30 Days First 60 Days First 90 Days

Plan a Dealer Event(twice a month)

Advertise your Store(local print ad, door hangers)

Know your Resources(Ad Builder/SPG Goods)

Develop aRetail Partnership

(Reach out to otherstores close by)

Hire Street Teams/Sign Spinners(pay days)

Kick off your Storewith a Grand Opening

(food, fun, special offer)


6 7

KNOW YOUR

RESOURCES

AD BUILDER

SPG GOODS


8 9

Ad BuilderHow to:+ Visit spgadbuilder.com

+ Fill out registration form

+ Email will be sent upon approval

Ideas:+ Examples of items available include flyers, direct mail, real estate signs, sign spinners, banners, loyalty/business cards, radio scripts, etc.

+ Customizable coupons available on select creative pieces

+ Tag one store or multiple stores

+ Assets available in English or Spanish

Benefits:+ Create professional looking creative pieces fast

+ Pieces are already approved for use

3 Gigs of 4G LTE per line

Off er valid 6/15/17- 6/30/17. Price listed is per month.Free Phone: Avail. for each line porting-in and activating on $50 plan, in select markets/retailers (excl. boostmobile.com or national retailers), while supplies last. Excl. taxes. Limited to sel. models; no substitutions, cash back or rain checks. Limit one (1) device per line. 2 Lines for $50: Primary line is $50/mo. with 2nd line $0/mo. Req. at least one line to port in from a non-Sprint related carrier & all other lines to be port ins or new lines. May not be combinable with other off ers. Existing customers not eligible. Lines which do not qualify will be moved to the $35 single line Unlimited Starter plan. If primary account holder leaves, secondary lines remain uninterrupted until next monthly recurring payment date, at which time they will be automatically moved to a new plan. Primary line responsible for plan cost and recurring bolt-ons, if any, purchased by primary and secondary lines. Secondary lines responsible for add-on purchases and ad-hoc charges not part of the monthly payment amount. Each line includes unlimited domestic talk, text and data (once applicable high-speed data allotment reached speeds reduced to 2G speeds until next plan cycle), 50 domestic roaming minutes (select devices) and 411 Directory assistance calls (interactive voice services only). International services extra. Data Terms: Unlimited voice and data services are on-network only. Other terms: Off ers & coverage not everywhere or for all phones/networks. Boost reserves the right to modify, extend or cancel off er at any time. Prohibited network use rules & other restrictions apply. See boostmobile.com or in-store materials for details. © 2017 Boost Worldwide, Inc. All rights reserved. METROPCS is a registered trademark of T-Mobile USA, Inc. d/b/a MetroPCS. LG is a registered trademark of LG Electronics, Inc. All other marks are the property of their respective owners.BMLMFLYR250SP

2 LINES $50 2 FREE PHONES

Flip off MetroPCS®

FLYER

REAL ESTATE SIGN

SIGN SPINNER

2 FREE PHONES2 LINES $50

Offer valid 6/15/17- 6/30/17. Free phone avail. for each line porting-in and activating on $50 plan, in select markets/retailers (excl. boostmobile.com or national retailers), while supplies last. Excl. taxes. Limited to sel. models; no substitutions, cash back or rain checks. Limit one (1) device per line. Price listed is per month. 2 Lines for $50: Primary line is $50/mo. with 2nd line $0/mo. Req. at least one line to port in from a

non-Sprint related carrier & all other lines to be port ins or new lines. May not be combinable with other offers. Existing customers not eligible. Lines which do not qualify will be moved to the $35 single line Unlimited Starter plan. If primary account holder leaves, secondary lines remain uninterrupted until next monthly recurring payment date, at which time they will be automatically moved to a new plan. Primary line responsible for plan cost and recurring bolt-ons, if any, purchased by primary and secondary lines. Secondary lines responsible for add-on purchases and ad-hoc charges not part of the monthly payment amount. Each line includes unlimited domestic talk, text and data (once applicable high-speed data allotment reached speeds reduced to 2G speeds until next plan cycle), 50 domestic roaming minutes (select devices) and 411 Directory assistance calls (interactive voice services only). International services extra. Data Terms: Unlimited voice and data services are on-network only. Other terms: Offers & coverage not everywhere or for all phones/networks. Boost reserves the right to modify, extend or cancel offer at any time. Prohibited network use rules &

other restrictions apply. See boostmobile.com or in-store materials for details. © 2017 Boost Worldwide, Inc. All rights reserved. METROPCS is a registered trademark of T-Mobile USA, Inc. d/b/a MetroPCS. LG is a registered trademark of LG Electronics, Inc. All other marks are the property of their respective owners.

3 Gigs of4G LTE

Per Line

Ad Builder is a marketing resource tool containing customizable pre-approved advertising assets for Boost Mobile®


10 11

SPG GoodsHow to:+ Visit spggoods.com

+ Log-in with user name/password already emailed to you or contact [email protected]

Ideas:+ Items available for your store and events include tents, tables, air dancers, banners, attire, games, balloons, bags, etc.

+ Promo items include koozies, key chains, balls, mints, megaphones, foam fingers, sunglasses, umbrellas, etc.

Benefits:+ Fast shipping

+ Pieces are already approved for use

SPG Goods is your one stop shop for Boost Mobile® promotional items


12 13

GRAN D OPENING

DEALER EVENTS

CHARITY EVENTS

CUSTOM ER APPRECIATION

VEHICLE & WIN DOW WRAP

WALL M U RAL

OWN YOUR STORE


14 15

Grand OpeningsHow to:+ Announce your new store by scheduling an event on a high traffic day/weekend

+ Advertise your Grand Opening ahead of time

+ Plan a fun activity or giveaway during your event

+ Promote a special offer during your Grand Opening

+ Contact your local Chamber of Commerce to schedule a ribbon cutting ceremony (Requires Membership)

Ideas:+ Pre-promote your event by scheduling a radio remote, door hangers, direct mail or a print ad in a local publication

+ Activities during your Grand Opening could include a bounce house, face painting, local celebrity autograph signing, free food/ice cream

+ Promote an offer for potential new customers

Benefits: + Make potential new customers aware of your new location

+ Free publicity through the Chamber of Commerce and local newspaper

+ Drives traffic - customers pay attention to special “Grand Opening” offers

GRANDOPENING

GRANDOPENING

GRANDOPENING

GRANDOPENING

GRANDOPENING

GRANDGRANDOPENINGOPENING

GRANDGRANDOPENINGOPENING


16 17

Dealer EventsHow to:+ Hold a store meeting to discuss ideas

+ Select a day where you get the most foot traffic

+ Order promo items if needed from spggoods.com

+ Create an event flyer on spgadbuilder.com to pre-promote your event

+ Set-up tent or table outside with balloons, free food, games, ets.

+ Schedule enough staff for your event

Ideas:+ Use Social Media or your website to promote your event - Partner with your Local Marketing Manager, Indirect Account Executive and/or Master Agent

+ Provide entertainment, DJ, live music, etc.

+ Plan a raffle during the week and announce winner during your event

Benefits: + Drive awareness to your store location

+ Highlights promotions and sales

+ Helps involve your community with your business

+ Increases traffic/sales


18 19

Charity EventsHow to:+ Contact a local charity or radio station about hosting an event or create your own

+ Collect items at your location(s) before the event and create a special offer for anyone who donates

+ Get local media involved, reach out to your Local Marketing Manager for assistance

Ideas:+ Think about what local charities would mean the most to your customer base and community

+ Think outside the box - Dealers have done everything from food/toy drives, to sponsoring a charity basketball game, to adopting a classroom

Benefits: + Create “Good Will” with community

+ Free publicity

+ Brings in potential customers


20 21

CustomerAppreciation

How to:+ Plan a Customer Appreciation day or join in a “Boost Says Thanks” Event to thank your current customers

+ Develop a special offer for your existing customers for accessories or upgrades

+ Promote an offer for potential new customers

Ideas:+ Include interactive activities that draw crowds such as spin the wheel for free giveaways, balloon pop for prizes, free food, etc.

Benefits: + Improves customer satisfaction

+ Upgrade potential

+ Referrals - Customers likely to recommend to friends & family

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22 23

Vehicle& Window Wrap

How to:+ Contact your Local Marketing Manager before you get started

+ Vehicle Wrap - Find a local vendor and obtain the specs for the make, model & year of the vehicle

+ Window Wrap - Find a local vendor and obtain the dimensions of the desired windows to be wrapped

+ Contact your Local Marketing Manager to get custom creative

Additional Info:+ Wraps will include logos and desired contact info (Address/Contact Number)

+ Wraps will NEVER feature pricing on devices

+ Wraps will be approved on case by case basis

+ Creative will be developed internally based of the concept/theme requested

Benefits: + Enhance awareness/visibility of your location

+ Reach more people more often

#SwitchHappens


24 25

Wall MuralHow to:+ Contact your Local Marketing Manager before you get started

+ Consult with Property Owner/Manager to ensure that we have permission to paint a mural

+ Check with your city on rules regarding murals and if a permit is required

+ Local Marketing will work closely with Brand Marketing/Creative to develope the unique creative for the wall

Ideas:+ Amongst our offer/strategy, the wall should “SPEAK” to the community with images of local nuances/themes

Benefits: + BIG attention grabber

+ Make potential customers aware of your location


26 27

OWN YOUR BLOCK

STREET TEAMS & SIGN SPIN N ERS

PARTN ERSHIPS

RETAIL PARTN ERSHIPS


28 29

Street Teams& Sign Spinners

How to:+ StreetTeam - Create a flyer via Ad Builder - Send 2-4 people out wearing Boost shirts with flyers - Include a bounceback on the flyer to incent customers to go to the store - Flyer area businesses and areas with foot traffic

+ Sign Spinner - Get creative for the sign spinner from www.spgadbuilder.com - Send creative to local printer to print - Have an employee hold a sign by the road during peak traffic or contact a staffing agency to hire staff

Ideas:+ Use your employees for your street team/sign spinner as they are the product expert

+ Contact a staffing agency to hire staff

+ Get creative... Pass out water bottles, balloons, Boost swag, candy, etc.

Benefits: + Bring in potential customers by targeting the foot traffic and street traffic

+ Affordable marketing tactic that works

2 FREE PHONES2 LINES $50

Offer valid 6/15/17- 6/30/17. Free phone avail. for each line porting-in and activating on $50 plan, in select markets/retailers (excl. boostmobile.com or national retailers), while supplies last. Excl. taxes. Limited to sel. models; no substitutions, cash back or rain checks. Limit one (1) device per line. Price listed is per month. 2 Lines for $50: Primary line is $50/mo. with 2nd line $0/mo. Req. at least one line to port in from a

non-Sprint related carrier & all other lines to be port ins or new lines. May not be combinable with other offers. Existing customers not eligible. Lines which do not qualify will be moved to the $35 single line Unlimited Starter plan. If primary account holder leaves, secondary lines remain uninterrupted until next monthly recurring payment date, at which time they will be automatically moved to a new plan. Primary line responsible for plan cost and recurring bolt-ons, if any, purchased by primary and secondary lines. Secondary lines responsible for add-on purchases and ad-hoc charges not part of the monthly payment amount. Each line includes unlimited domestic talk, text and data (once applicable high-speed data allotment reached speeds reduced to 2G speeds until next plan cycle), 50 domestic roaming minutes (select devices) and 411 Directory assistance calls (interactive voice services only). International services extra. Data Terms: Unlimited voice and data services are on-network only. Other terms: Offers & coverage not everywhere or for all phones/networks. Boost reserves the right to modify, extend or cancel offer at any time. Prohibited network use rules &


3 Gigs of4G LTE

Per Line

2 FREE PHONES

2 LINES $50Offer valid 6/15/17- 6/30/17.

Free phone avail. for each line porting-in and activating on $50 plan, in select markets/retailers (excl. boostmobile.com or national retailers), while supplies last. Excl. taxes. Limited to sel. models; no substitutions, cash back or rain checks. Limit one (1) device per line. Price listed is per month. 2 Lines for $50: Primary line is $50/mo. with 2nd line $0/mo. Req. at least one line to port in from a

non-Sprint related carrier & all other lines to be port ins or new lines. May not be combinable with other offers. Existing customers not eligible. Lines which do not qualify will be moved to the $35 single line Unlimited Starter plan. If primary account holder leaves, secondary lines remain uninterrupted until next monthly recurring payment date, at which time they will be automatically moved to a

new plan. Primary line responsible for plan cost and recurring bolt-ons, if any, purchased by primary and secondary lines. Secondary lines responsible for add-on purchases and ad-hoc charges not part of the monthly payment amount. Each line includes unlimited domestic talk, text and data (once applicable high-speed data allotment reached speeds reduced to 2G speeds until next plan

cycle), 50 domestic roaming minutes (select devices) and 411 Directory assistance calls (interactive voice services only). International services extra. Data Terms: Unlimited voice and data services are on-network only. Other terms: Offers & coverage not everywhere or for all phones/networks. Boost reserves the right to modify, extend or cancel offer at any time. Prohibited network use rules &


3 Gigs of4G LTEPer Line


30 31

PartnershipsHow to:+ Contact other dealers close to you to share in the cost of an advertising tactic that will hit all of your stores

+ Stretch your marketing dollars by partnering with your Master Agent to share costs to provide swag

Ideas:+ A few ways to partner and combine resources with another dealer or Master Agent: - Dealer Events/Grand Openings - Radio (Remotes, Spot Schedule) - Local Sponsorships/Events - Out of Home (Transit, Bulletins, Mobile Billboards) - SPG Goods (Tents, Banners, etc.)

Benefits: + Get a bigger bang for your buck

+ Working together will increase our marketing dollars

+ Together Everyone Achieves More...


32 33

RetailPartnerships

How to:+ Reach out to neighboring businesses who might be willing to partner with you

+ Create a plan which will benefit both retailers

+ Make it simple and easy to implement

Ideas:+ Co-promote a sale, sponsorship or an event at your location

+ Examples include flyers, pizza toppers, counter cards at registers, posts on social media, advertising on receipts, etc.

Benefits: + Free exposure to new customers

+ Increase sales

+ Shared marketing expenses


34 35

M EDIA & ADVERTISING

COM M U NITY & SPONSORSHIPS

SOCIAL M EDIA

SOCIAL M EDIA PRACTICESOWN YOUR

N EIGH BORHOOD


36 37

Media& Advertising

How to:+ Select the Media company of your choice

+ Ask for the Advertising Sales Department (Local Sales)

+ Get creative from Ad Builder or contact your Local Marketing Manager for custom creative (10 Business Days)

Ideas:+ Television Ads, Radio or Radio Remotes

+ Billboards, Bus Shelters or Neighborhood Posters

+ Ads in Local Newspapers, Pennysaver Publications, Direct Mail (must purchase through Ad Builder)

+ Supermarket Ads Videos and Door Hangers

Benefits: + Drives traffic to your door by raising awareness

+ Inform potential customers of current offers directly in your neighborhood

+ Combat competition

+ Increase sales


38 39

Community& Sponsorships

How to:+ Secure a booth at a local festival or event by researching events calendars in your area online

+ Contact organizers about booth space

+ Send staff out to flyer the event and drive people back to your tent

+ Offer a special promotion and a bounceback coupon to drive potential customers back to your door

Ideas:+ Use a prize wheel or game to create excitement and drive interest to your tent

+ Offer a raffle at your table for a free phone or other prizes

+ Make any large or valuable prizes be available for pickup at your store after the event

Benefits: + Increase your reach and exposure to new potential customers

+ Generate strong leads

+ Drive traffic back to your store

+ On-site sales


40 41

Social MediaHow to:+ Engage current and potential customers by promoting your store through Social Media

+ Use an approved post available on Ad Builder

+ Create your own post following the social media guidelines

Benefits:+ Helps keep your door at the forefront of local consumer’s mind

+ Promote events and current offers

+ IT’S FREE

Ideas:+ Use Social Media to promote a Grand Opening or Dealer Event

+ Use a pre-approved social media post available on spgadbuilder.com to promote our current offers

Boost Mobile

EASY TO SWITCH. EASY TO SAVE!!!

20 hours ago

Like • Comment • Share

Write a comment...

First Month

FREEwhen you add a linewhen you add a lineyou add a liney

FACEBOOK TWITTER


42 43

Social MediaPractices

Engaging Content:+ If you want to build a social media following to drive sales, you need to create posts that engage people

+ Retweeting a “Boost Mobile approved” social influencer or speaking about a popular topic posted by Boost Mobile social accounts are ways to engage people and build an audience

How Many Times to Post on Social Media:+ Three to five tweets a day is the magic number for tweets you are pushing out to market

+ Once per day is best for Facebook. For daily posts, 1PM to 3PM are best for the highest consumer engagement

+ Aim to post once per day, every day. Don’t spam your followers with more than two daily posts

+ Share news about your store

+ Use photos, tag @boostmobile and use hashtags in social posts

+ Use your local hashtags as well as any national hashtags

+ Speak in an upbeat, positive way

+ Don’t try to resolve customer issues or complaints on Twitter

+ Don’t ignore harassing responses. Immediately escalate to @BoostCare

+ Don’t engage people that seem inflammatory or who may work for a competitor

+ Never respond to press or media related inquiries for an official Boost statement

General Guidelines:

+ John saved so much on his bill that he added a battery pack and an extra charger! #BoostNation #SwitchAndSave

+ I’m adding another customer to our great network AND saving them money! #BoostNation #ILoveMyJob

+ We love our Boost customers and they love us! #BoostNation

+ Closed another customer and got him to add $50 accessories-BAM! #IRock

+ I’m at goal and closing ANOTHER customer! #MakinMoney

+ 4-line Family Plan and $200 accessories for the win #BOOYAH

YES

HowTo Post

**See Sales Portal for more social media guidelines**

How NOT to Post

NO

Create Customer Friendly Posts:+ People buy from companies with happy employees who are excited to be at work

+ Posts from a Boost handle or Boost store need to be customer-friendly

+ Make sure your posts are about the awesome value and incredible customer service

+ Include postive hashtags like #BoostNation, #BestValueInWireless, and #SwitchAndSave

+ Don’t make our customers feel like all we care about is sales or commission

+ Make sure our customers have given consent before posting their photo on social media

+ We want our customers to be honored to represent our brand, not embarrassed to find themselves on the internet

Put your plan together and OWN YOUR MILE!

Boost Mobile® Dealer Playbook Notes Own The Mile

46 47

Documents

BOOST MOBILE DEALER PLAYBOOK BOOST MOBILE® | LOCAL MARKETING DEALER PLAYBOOK. w Te ile 2 3 ... loyalty/business cards, radio scripts, ... Unlimited voice and data services are on-network