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The updated program includes three types of communications that can be sent to your customers:
Print magazines Service Insights (for independent service centers) and Repair Insights (for independent body shops) are available and contain professionally written articles on the topics that interest your shops. Each magazine is customizable with your business name, logo, address and contact information as well as rebates, promotions and incentives hand-selected by you.
Personalized postcards, included with a subscription to the print magazines, also feature your promotions.
An e-newsletter with additional content gives shops even more to help them learn and develop between issues of the print magazines.
BOOST YOUR PARTS BUSINESS WITH THE GM INSIGHTS PROGRAM
As a GM Parts wholesaler, you know how important it is to have the right components to get the job done right. Just like you offer high-quality GM Original Equipment parts to your customers, we are bringing you the real deal in customer communications to help you build loyalty and retention with your local independent service centers and body shops.
The GM Insights program, which was recently enhanced to provide a comprehensive look at product, technical and training information, supplies you a professionally created set of communicationsto assist your customers with their business and, ultimately, your business.
R E P A I R
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ENROLL TODAY!
WHAT DOES THE GM INSIGHTS PROGRAM INCLUDE?
The ability to send your customers communications that are personalized to them and printed with your specific business information — better than a business card!
Loaded with valuable product expertise and technical content, these communications will be kept on hand as reference resources and serve as a reminder of your commitment to building your customers’ businesses
Accessibility to the latest vehicle information, product updates, training courses and technology development helps you keep your shops one step ahead of the competition
Valuable Parts information and knowledge from an official source help differentiate you from other wholesalers
Your input goes into creating effective offers and incentives for GM Parts with a strong call-to-action
You can determine which customers, or prospects, are on your mailing list for Insights. We’ll work with you to compile a list of your targeted independent service centers and body shops using our national database, so you’ll know exactly who you’re assisting through the program.
Specific advantages include:
There are numerous benefits from the GM Insights program as it provides your customers with tangible, real-world industry knowledge
that they can use to improve their sales, service and repair practices.
Include prospects in your mailing list for at least one year, even if they aren’t purchasing any products at this point. Keep in mind that it often takes 8–10
contacts to make the first sale and this is a visible contact from your shop.
HOW DOES THIS PROGRAM HELP MY BUSINESS?
WHO RECEIVES THE COMMUNICATIONS?
HOW DO I ENROLL?
A program representative will contact you soon to discuss the program and help you enroll if you choose to participate. If you enroll right away, your customers will start receiving these highly beneficial communications beginning with the Fall 2019 issues.
GM INSIGHTS PROGRAM
This program offers a direct link between your shops and one of the largest OEMs in the world!
BEST PRACTICE!
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These communications are sent directly to your customers and act as a “silent salesperson,” keeping in contact with them on a regular basis. Most important is that the program underscores that partnering with you is a smart business decision.
HOW MANY COMMUNICATIONS ARE SENT?
The number of communications your customers receive depends on which program pieces you've selected. You may choose to participate in the print magazine and postcard option, the e-newsletter option or both.
4 MAGAZINES PER CALENDAR YEARService Insights and Repair Insights are quarterly magazines, so customers will receive a total of 4 new issues — one every three months — for Fall, Winter, Spring and Summer. The first issue of the refreshed magazines will debut in Fall 2019.
12 E-NEWSLETTERS PER CALENDAR YEAR E-newsletters containing additional content that complements the print magazines are sent directly to your customers’ inboxes once a month.
If you have questions about the GM Insights program, Customer Support is here to assist you. Call 800-931-7478 to talk to a trained specialist or email support@ccainsights for a quick response from our experienced staff.
GM INSIGHTS PROGRAM
WE'RE HERE TOHELP!The GM Insights program
is an effective ─ and affordable ─ tool for you to reach your shops. You can bundle the magazines and postcards to be delivered at a minimal cost to you. For a small increase, you can also have additional monthly content delivered to your customers via an e-newsletter until the next print magazines arrive.
HOW IS THE PROGRAM FUNDED?
Plus, the GM Insights program is 100% reimbursable to you! The program is auto-billed against your choice of the
following funding sources:
4 POSTCARDS PER CALENDAR YEARPostcards containing customized offers and incentives from you will be sent to shops on your mailing list three weeks after Insights magazines are delivered.
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2020 GMCSIERRA HDMEET THE ALL-NEW
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F A L L 2 0 1 9
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Service Repair Newsfrom your GM Parts Dealer
SERVICE
SERVICE
TIPSINSIDE
FOR THE 3.0L DURAMAX DIESEL
• In-Market Retail Funds (iMR)
• Wholesale Marketing Assistance Funds (WMAF)
• Advertising Promotions Fund (APF)
722 COLLEGE ST • CLARKSVILLE, TN (800) 624-8181 OR (931) 647-6571www.jamescorlewautomotive.com
PARTNER WITH US! • Order via e-mail at [email protected] • 2 deliveries per day • Company Owned and Operated Delivery Fleet
service and both version
SIMPLIFY REPAIRS
Discuss the benefits of GM OEM parts with your customers. They’ll thank you for looking after them
and their families.
CALL (800) 624-8181 OR (931) 647-6571
GENUINE GM PARTS A BETTER FIT
• Designed and engineered for quick, trouble-free installation and show-room looks
• Fabricated from OE production dies for fit, finish and performance
MYGMPARTNERPERKS.COM
• Rewards & Incentives
• Marketing Support
• Repair Resources
• Profitability & Productivity
CALL (303) 301-2497 OR (303) 301-2477
7320 N BROADWAY • DENVER, CO
(303) 301-2497 OR (303) 301-2477
www.autonationchevroletnorth.com
YOUR ONE STOP SHOP FOR OEM PARTS!
• All other makes and models call 303-347-7000
• New account set-up, call Ron Schmid 720-660-2714
• Wayne U. 303-472-4677 or Frank T. 303-961-6567
WE PUT STOCK IN YOUR TRADE
Start Earning Immediately
Any GM Part.
Any GM Brand.
repair version
