BoomWareA Simple Interaction Software

Team MembersCaitlin Hunter

Vincent Maione

Danielle Clemson

George McHugh

Executive Summary

BoomWare is an Instructional and interactive Software company that is a start-up organization whose vision is to create a Graphical User Interface that allows families and friends to stay connected to the internet and to each other through a simple to use software system. The software product has been designed and created by a team of entrepreneur students who were looking to make a standing impact on the parts of society that do not have the knowledge of how to use main stream computers. The software will be constructive by making certain functions of the personal computer easy to use and understand. We will be encouraging our users to learn and have fun with their new interactive software so that they can master the skills needed to interact with the rest of the PC world. BoomWare was formed as a New York L.L.C. by co-founders and co-owners Vincent Maione, Caitlin Hunter, Danielle Clemson and George McHugh.

VisionTo keep families connected to the internet and

each other through a simple to use software

Mission StatementTo help keep the elderly, and those who are not

as technically savvy, connected to their loved ones through a simple and easy to use software.

ProductSoftware package

Easy to use PC functionsGraphical User InterfaceFamily Interaction

Customer ServiceBefore & AfterUpdates & SubscriptionsFAQ

Marketing PlanTarget Market

Residential Elderly & their families Nursing homes & AARP The non technologically savvy

Surveys Short & simple Stapel Scale (+5 to -5) Demographics (12.8% of U.S population is 65+)

In-Home Trials Product Testing Observation & Feedback

E-Commerce MarketingWebsite

Ease of navigationCompany & Product informationUser Accounts & Shopping carts Interactive Web ApplicationsOrdering options

Download from siteOrder from site

Projected Sales

Overview of Financials

Income StatementIncome Statement YEAR 1 YEAR 2 YEAR 3

Revenues $0 $603,504$905,25

6COGS 0 63,769 95,653Gross Profit 0 539,735 809,603

Operating ExpensesSoftware Development 160,000 10,000 15,000Adversiting 100,000 125,000 187,500Depreciation

Equipment 3,000 3,000 3,000Furniture & Fixtures 750 750 750

Salaries 350,000 350,000 350,000Total Operating Expenses 613,750 488,750 556,250

General ExpensesAdministrative 20,000 5,000 7,500Rent 15,000 15,000 15,000Supplies 3,100 400 600Miscellaneous 12,000 15,000 22,500

Total General Expenses 50,100 35,400 45,600Interest Expense 6,000 6,000 6,000

Total Expenses 669,850 530,150 607,850

Net Income (Loss) ($669,850) $9,585 $201,75

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