Embed Size (px)
Citation preview
Boomers, Xers, and Millennials: How New Research on Generations Can Inform the Future of PreventionRODNEY A. WAMBEAM, PHD
UTAH FALL SUBSTANCE ABUSE CONFERENCE
ST. GEORGE, UTAH
SEPTEMBER 24, 2015
Alternate Title:
@timcurtin, Feb 5@CADCA yes, please teach me about my generation, middle aged bald guy
RODNEY A. WAMBEAM, PHD
UTAH FALL SUBSTANCE ABUSE CONFERENCE
ST. GEORGE, UTAH
SEPTEMBER 24, 2015
Zeitgeist and Epidemiology
The Spirit of the Time,The Spirit of the Age
My Interest and Full Disclosure
(Howe and Strauss, 1993) (Coupland, 1991) (Green, 1984)
And I have Millennial Children
petrifyingproductions.com
Raise Your Hand if You were…Born before 1925
Born between 1925 and 1942
Born between 1943 and 1960
Born between 1961 and 1981
Born between 1982 and 2002
(Howe and Strauss, 2000, p. 41)
WWII or GI
Silent
Baby Boom
Gen X
Millennial
Generation Population (in America)Boomers
Xers
Millennials
(Taylor, 2014, p. 33)
The Trouble with Young People Today
0
10
20
30
40
50
60
0
10
20
30
40
50
60
Past Month Use of Alcohol Past Month Use of Tobacco
Data Source: Youth Risk Behavior Surveillance Survey, CDC
Who are Millennials?
(Howe and Strauss, 2000, p. 41)
“Empowered by digital technology; coddled by parents; respectful of elders; slow to adulthood; conflict-averse; at ease with racial, ethnic, and sexual diversity; confident in their economic futures despite coming of age in bad times.”
(Taylor, 2014, p. 33)
Who are Millennials?
What do Researchers Say?
To understand Millennials you need to understand Boomers and Xers
(Howe and Strauss, 2000, p. 48)
Baby Boomers“As exuberant youths, led the countercultural upheavals of the 1960’s. But the iconic image of that era – long-haired hippy protestors – describes only a portion of the cohort. Now on the front stoop of old age, Boomers are gloomy about their lives, worried about retirement, and wondering why they aren’t young anymore.”
(Taylor, 2014, p. 33)
Gen Xers
(Taylor, 2014, p. 33)
“Savvy, entrepreneurial loners. Distrustful of institutions, especially government. Children of the Reagan revolution –and the divorce revolution. More comfortable than their elders with an increasingly diverse America.”
Millennials
(Taylor, 2014, p. 33)
“Empowered by digital technology; coddled by parents; respectful of elders; slow to adulthood; conflict-averse; at ease with racial, ethnic, and sexual diversity; confident in their economic futures despite coming of age in bad times.”
Millennials and Community
(Taylor, 2014, p. 120) (Taylor, 2014, p. 128)
Millennials and Technology“The Millennial Generation and digital technology, like two good friends, have been there at all the important moments for each other” (Burstein, 2013, p. 53).
(Jawed Karim in “Me at the Zoo”)(Taylor, 2014, p. 238)
Millennials and PoliticsTypically, Millennials are more…
optimistic
confident in the political process
liberal
in favor of activist government
(Pew Research Center, 2014)
Millennials and Pop Culture
Millennials only, what is this?
It’s a…
(Gladwell, 2002)
And Then…There is This
“The greatest magic of Harry Potter: Reducing prejudice”
(Vezzali, Stathi, Giovannini, Capozza, and Trifiletti, 2014)
What is the Millennial Future?
(Howe and Strauss, 2000, p. 41) (Stein, 2013)
1. Stay the Course
2. Really Use Technology
3. Involve Parents More
4. Take Advantage of Teamwork
5. Tie Wellness to Social Good
We’re in business to help improve lives.With every product you purchase, TOMS will
help a person in need. One for One.®
Millennials in the Workforce
Millennials in the Workforce
8% report having a parent accompany them on a job
interview, and 3% have had a parent sit in on the interview.
87% say it is important to have a career that betters the world
around them.
79% say it is more
important to enjoy their job than to make big money.(Ellin, 2014)
The younger generation learned about winning and losing from gaming, and they bring that to the workplace. If they don’t like
a job, it’s re-set. Goodbye.
Millennials…1. Love them, live with them, but don’t bring your parents to a job
interview
2. If not to the organization, then at least commit to the project
3. It’s hard, but try to respect your elders
4. Hold on to your optimism as long as possible
5. Slow down – life is a marathon not a sprint
Boomers and Xers…1. You are not dinosaurs, evolve already!
2. Embrace Millennial workplace culture
3. Mentor and provide lots of feedback
4. Use Millennial technological savvy to your advantage
5. Believe in Millennials as long as possible
September 24, 2015 32
Thank You!SLIDES AVAILABLE AT RODNEYWAMBEAM.COM
Further ReadingsAlsop, R. (2008). The trophy kids grow up: how the millennial
generation is shaking up the workplace. San Francisco: Jossey-
Bass.
Howe, N., & Strauss, W. (2000). Millennials rising: the next great
generation /by Neil Howe and Bill Strauss; cartoons by R.J.
Matson. New York: Vintage Books.
Taylor, P. (2014). The next America: boomers, millennials, and the
looming generational showdown. New York: Public Affairs.
Winograd, M., & Hais, M. D. (2011). Millennial momentum how a new
generation is remaking America. New Brunswick, N.J.: Rutgers
University Press.
And visit these websites:
jasondorsey.com
pewresearch.org/millennials
millennialimpact.com
ReferencesAlsop, R. (2008). The trophy kids grow up: how the millennial generation is shaking up the workplace. San
Francisco: Jossey-Bass.
Burstein, D. D. (2013). Fast future: how the millennial generation is shaping our world. Boston: Beacon
Press.
Coupland, D. (1991). Generation X: tales for an accelerated culture. New York: St. Martin's Press.
Ellin, A. (2014, April). The Beat (Up) Generation. Psychology Today, 47, 56-63.
Gladwell, M. (2000). The tipping point: how little things can make a big difference. Boston: Little, Brown.
Growing Support for Marijuana Legalization. (n.d.). Pew Research Centers Social Demographic Trends
Project RSS. Retrieved September 11, 2014, from
http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/sdt-next-america-03-07-2014-2-02/
References (continued)Howe, N., & Strauss, W. (1993). 13th gen: abort, retry, ignore, fail?. New York: Vintage Books.
Howe, N., & Strauss, W. (2000). Millennials rising: the next great generation /by Neil Howe and Bill
Strauss; cartoons by R.J. Matson. New York: Vintage Books.
Palfrey, J., & Gasser, U. (2013). Born Digital: Understanding the First Generation of Digital Natives.
The Millennial Generation: Opposing Viewpoints (pp. 35-42). Detroit: Greenhaven Press.
Green, H. A. (Director). (20031984). Sixteen candles [Motion picture]. United States: Universal.
Stein, J. (2013, May 20). The New Greatest Generation: Why Millennials will Save Us All. Time, 181,
26-34.
Strauss, W., & Howe, N. (1991). Generations: the history of America's future, 1584 to 2069. New York:
Morrow.
References (continued)Taylor, P. (2014). The next America: boomers, millennials, and the looming generational showdown. New York:
Public Affairs.
Vezzali, L., Stathi, S., Giovannini, D., Capozza, D., & Trifiletti, E. (2014). The greatest magic of Harry Potter:
Reducing prejudice. Journal of Applied Social Psychology, **, **-**.
Winograd, M., & Hais, M. D. (2008). Millennial makeover: MySpace, YouTube, and the future of American
politics. New Brunswick, N.J.: Rutgers University Press.
Winograd, M., & Hais, M. D. (2011). Millennial momentum how a new generation is remaking America. New
Brunswick, N.J.: Rutgers University Press.
