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Boomerang Spring Summer 2013 (English)
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SPRING / SUMMER COLLECTION 2O13
THE JOURNEY PART II
<Energy V-neck SweaterRoland Trim Fit Denim Shirt
TISVILDELE JE
THE JOURNEY PART II
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A weekend by the sea. Relaxation and freedom. Obvious presence, here and now. That certain feeling when it’s all so simple. Stripped of everything, yet so complete. In spring 2013, we blend pastel and neutral shades. Timeless, in a hopeful way. Sea, sand, surf and sky. Natural materials, pure lines
and updated classics. A genuine, honest expression that will last more than a single season. One that leaves space for individual interpretation and opens the door to unique stories.
This is the Danish fishing village of Tisvildeleje where a Midsummer bonfire burns merrily on the beach on 23 June every year. On this magical night, it is said that the sick can be cured with water from the holy spring. Fantasy meets reality. Remote yet central. Always close to the beach.
Boomerang tells the story of the Scandinavian blue.
THE JOURNEY PART II
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Ray O-neck Sweater
Estelle Knitted Blazer
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Sväva Printed Dress
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Kjell Tailored B.D Shirt Steve Chinos
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They say everything you need to say about who you are, as well as plenty about where you’re headed. Your shoes. The details that can raise an entire outfit to a new level.
The news this season comprises lovingly updated classics. Desert boots, dressed sneakers and delightful ballerina shoes
in suede. Natural materials and a relaxing colour spectrum. Designed to stay looking good season after season.
a step further
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Djuphaga Shoe
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Rock Field JacketSteve ChinosDjuphaga Shoe
Axinit Jersey TopBea Cotton Satin PantsStorön Shoe
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Vince BlazerJesper Tailored Poplin Cutaway Shirt
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Ray Crew SweaterBoxer Shorts Underwear
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weekendessentials
What you pack defines your journey. Make sure that what you take with you elevates the sense of what you will be doing. Elegant, relaxed, active or stylish. Our spring collection is packed
with items to suit all occasions and moods.
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Soft pastels and shades of blue harmoniously frame a weekend away. Shorts with generous tops and sweaters create a contemporary and relaxed silhouette.
Selected accessories complete the look.
wonderful weekend
Energy V-neck Sweater
Electric Windbreaker
Malva Sailor Sweater
Britt Cotton Satin Shorts
Beryllium O-neck Striped SweaterOxford Shirt
Leather Belt
Björkholmen Shoe
Boxer Shorts
Leather Belt
Shoulder Bag
Brigitte Slim Ankle Denim
For the classic look. Timeless clothes updated with modern details and exquisite patterns. The gentle colour spectrum spans the full range from beige
and pale pink to various shades of blue.
easy elegance
Polka Printed Scarf
Braided BeltKummin Shorts
Hepburn Spring Trench Coat
Boel Linen Blouse
Emily Denim
Sugar Socks
Storön Shoe
Fina Printed Blouse
Estelle Knitted BlazerMalva Sailor Sweater
Relaxed clothes for relaxed days. An intriguing mix of strong colours, neutral shades and soft patterns. Cognac-coloured leather highlights the feel of the accessories.
Informal but still well dressed.
leisure life
Kalle Trim Fit B.D Shirt Steven Shorts
Airy Hood Jacket
Canvas Belt
Ray O-neck Sweater
Krabba L.S T-shirt New Steve Chino Leather Bag Dive Swim Shorts
Well-dressed yet relaxed. Classic clothes in a timeless colour spectrum. Updated details and obvious elegance. Accessories that stand out.
Ready for new encounters and situations.
tailored travel
Vince BlazerKjell Tailored B.D Shirt
Jesper Tailored Poplin Cutaway Shirt
Kjell Tailored B.D Tartan Shirt
Ray O-neck Sweater Kalle Trim Fit Shirt Krabba L.S T-shirtNew Steve Chino
Nylon Bag
Citrin Tie
Micha Lumber Jacket
Leather Belt
Djuphaga Shoe
Erland V-neck Sweater
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Axinit Jersey TopBea Cotton Satin Pants
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Locksmith HenleyVince Flanell Blazer
Studio SweaterLärling ScarfFajans Boyfriend Trouser
Kjell Tailored B.D ShirtSteve Chinos
Together Linen ShirtRebecka Denim Skirt
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Fatima Cardigan Britt Cotton Satin Shorts
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Alexandra Melange Down JacketWind Jaquard SweaterVince BlazerRay O-neck Sweater
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Hepburn Spring Trench JacketBea Cotton Satin Pants
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Åker O-neck T-shirtSteven ShortsDjuphaga Shoe
Fatima CardiganBritt Cotton Satin Shorts
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Ping Linen SweaterLamium Silk Trousers
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Airy Hood Jacket
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Fina Printed Blouse
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Mac Polo Pique
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This is a sure sign of spring. Casual elegant and relaxed nonchalant at one and the same time. The perfect
combination of comfortable and chic. The polo shirt. This season’s collection is pigment dyed in a variety of sorbet shades. Delightfully bleached tones that are the
perfect match for neutrals and light jeans.
the pigment dyed classic
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Kjell Tailored B.D Shirt
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Katarina Spring Coat
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Nobody can do everything. But everybody can do something. That is the philosophy behind the Boomerang Effect, which involves us making use of clothes and materials in different ways to ensure
that we do not waste the Earth’s resources. Some of the returned clothes we receive are cut up and used for furniture in our Boomerang Home concept. The left-over fabrics from the factories are
used in the attractive everyday items for the Boomerang Effect Collection, and the very best clothes are “freshened up” and sold once more as Boomerang Vintage. In this way, we can give the
clothes a new lease of life, and you can put together a style that is uniquely your own.
You can also return your old Boomerang clothes to any of our stores. By way of a thank you, we will give you a 10% discount on a new item. And you will be contributing to a sustainable future.
At the end of the day, this is the only Earth we have. So let’s look after it together.
the boomerang effect – because there is only one earth
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ART DIRECTION & PRODUCTION ANDERS L INDGREN / PHARMACY STHLM | PHOTOGRAPHER CARL BENGTSSON / SK ARP AGENT | ST YLIST URSUL A WÅNGANDER / L INK DETAILS
C O PY W RITE R E MIL IA M O L IN / ME A ND YOU | H A IR & M A K E- UP S O F IA RIN GBERGE R / AGE NT BAUE R | PRE PRE S S & PRINT TM G STHL M | PA PE R MUNK E N P O L A R / A RCT I C PAPE R
M O D E L S O S C A R S / M ARI O N VA IN , RIA NNE H / W IL M A WA K K E R
K AT TEGAT
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See the entire collection and pick out your favourites in our web shop. Don't forget to sign up for our newsletter to receive information about sales,
news and special offers.
www.boomerangstore.com