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BOOKS
The Publishing Industry
Amazon KINDLE
OTHER (not so recent) Trends
• Harry Potter
History of Books
• Papyrus Egypt, 2400 B.C. -made from reeds
Plato
• China: bamboo strips(1600 BC)
History of Books
• Parchment- treated animal skin, 300 BC
History of Books
• Vellum- the term for high quality parchment
• Smooth• durable
History of Books
• Codex - protomodern book form, 2nd-3rd century A.D.
History of Books
• Paper: 13th century
(cheaper thanvellum…)
Manuscript Culture
• Middle Ages, 400-1500 A.D.
• Illuminated manuscripts
• ALLINCAPITALLETTERSTHATRANTOGETHERSOITWASREALLYHARDTOREADTHEWORDS
History of Books
History of Books
PRINTING
PRINTING
• China: movable type, 1000 AD• Koreans: 1400 AD
The Gutenberg Revolution
• 1453-56• Printing press
with movable type
The Gutenberg Revolution
• Social transformations - information spreads beyond localities
• People see themselves as individuals -- not solely dependent upon leaders and families
• Can challenge traditional wisdom
Books in the U.S.
• 1830s - machine-made paper• Cloth rather than leather covers• mid-1800s: paperback books• 1860s - paperback dime novels• Also known as pulp fiction
Advances in Printing
• Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.
Advances in Printing• Offset lithography: Books printed
from photographic plates rather than metal casts.
Types of Books
Types of Books• Trade Books - for general
readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound.
• Is the largest segment in sales ($).
COLLEEN?
Types of Books
• Professional Books - Target occupational groups, not general public. Law, business, medicine, technical-scientific.
Types of Books
• Textbooks - • El-hi
– influence of Texas and California
• College – Average cost $72.83. – Average student spends $832 a
year on textbooks and supplies.
Think-Pair-Share
1. how much money did you spend this semester on textbooks?
2. which books cost the most money?
3. if you returned any books last semester, how much $$ did you get back?
4. what choices are available at your university or college for purchasing textbooks?
Media & Culture
• $78.95
Authors: – Richard Campbell: 9.00– Bettina Fabos: 75 cents– Chris Martin: 75 cents
TOTAL: $10.50
• Publisher (Bedford/St. Martins)– Paper, printing, editorial: $20.50– General Administrative costs: $7– Marketing costs: $10.50– Pre-tax income: $4.90TOTAL: $42.90
• Freight Expense: TOTAL: $1
• College Bookstore– Personnel: $8.90– Operations: $8.1– Pre-tax income: $7.55
TOTAL: $24.55
Types of Books
• Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit)
• Religious books - most popular book of all-time?
Types of Books
• Reference Books
• University Press Books
Types of Books
• Reference Books
• University Press Books– Wrong Turn
Organization of Industry
• Acquisitions editors• Subsidiary rights• Advance money• Developmental editor• Promote books with “dumps”
Organization of Industry
• Superstores– Borders-Waldenbooks– Barnes & Noble, B.Dalton, Doubleday
• Online stores– Amazon.com– Barnes&noble.com
Ownership in Book Industry
• Bertelsmann - owns Random House, Bantam-Doubleday-Dell
• Viacom - owns Simon & Schuster• Time Warner - Little, Brown;
Time/Life Books
• More books published now than ever before: 160,000 annually in U.S. alone.
THINK PAIR SHARE
• What kinds of trade books (novels, nonfiction, etc.) do you like to read?
• How do you find out about a book you might like?
• Where do you buy books?
• Do you check books out of a library?
