BOOKMARK AWARDS 2015 - CASE STUDYFebruary 2015

PR MECHANICS

CAMPAIGN OVERVIEW

Ahead of the IAB Digital Summit and Bookmarks Awards, PDC implemented an extensive media relations campaign, managed all media partnerships and media accreditation.

The IAB Digital Summit in association with BBC.com included eleven internationally renowned speakers and offered digital marketing practitioners the opportunity to access consolidated ideas and the latest strategies that are currently enabling international digital industries to grow their product base, increase their market shares and create omni channels to market. In addition to this, Think Tank sessions were available to all attendees after the summit.

The Bookmarks Award ceremony was sponsored by Savanna and hosted by Anne Hirsch to an audience of over 500 people . A total of 13 Gold, 34 Silver, 44 Bronze certificates, 11 Individual Awards and four Special Honours winners were awarded on the night.

The Bookmarks Awards is an IAB South Africa initiative, celebrating its 7th year in 2014/2015. This is the local digital industry’s highest calibre awards aimed at identifying and rewarding excellence in digital creative work and execution. Benchmarked against international standards and measurable results, it is judged by a host of local and international judges.

RESULTSWithin the Bookmarks campaign period of October 2014 – March 2015 Positive Dialogue generated:

Highlights included: SABC 2 Morning Live (TV) , Good Morning Africa (TV); SABC Network (TV), Maggs on Media (TV), Safm(Radio); Power FM (Radio); Hot 91.9 FM (Radio); Biz Community (Online); MarkLives (Online) and 24.com (Online)20 key industry journalists were accredited to attend the Awards ceremony.

PR VALUE R3 088 533.00

BOOKMARK AWARDS 2015 - CASE STUDYFebruary 2015

across all media genres.