2567QCA Graphic Design 1

Student Name: Huimin Liu (Cathy)

Student Number: s2829390

My name is Huimin Liu(Cathy). I am studying in the first year of Digital Media, majoring in Graphic Design at Queensland College Of Art on the Gold Coast Griffith campus. Previously I designed VI System for one company. And I also had a part-time job in an advertisement company when I was still in China. I love graphic design and have a passion for design. As an international student, I hope to absorb more different design knowledge, in this way, I will combine western design style with the traditional Chinese design to create more professional and creative art works. I believe that these abundant experiences will expand my horizon and have better professional quality.

Personal Brife

FIRST ASSIGNMENT

Logo

Envelope

Letter Paper

Business Card

Stationery

Notebook

Bookshelves

Tape dispenser

Swipe Card

CD Cover

Uniform

Vehicle signage

APP

Websites

Websites

Websites

Websites

Websites

Websites

Facebook page

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Mockup of buildings

Reception desk

Mockup Of Buildings

Mockup Of Buildings

Mockup Of Buildings

Promotional Items

Umbrella

Tie

Key accessories

Promotional Items

Watch

Spring water

SECOND ASSIGNMENT

The following work is for a packaging redesign that I entered into the southern cross packaging design awards. I addressed the problem of CD & DVD plastic packages and monotonous square shapes. My solution was changed the materials of plastic packing to water proof card board packing, and redesigned the shape to dodecahedron.

The Problem?

CD & DVD Packing

Most of the Australian CD & DVD Packages are made from plastic, as we all know, it is not really environmentally friendly.

In addition, the basic shape of CD & DVD are all squares. When put them next rows at the counter, they look more like "serial square tiles". The shape is quite monotonous and lacks an individual characteristic design.

Materials of Redesign Packing Used.

Water Proof Card Board Packing

The Shape of Redesign Packing.

Dodecahedron

The reason is that the shape of dodecahedron is quite similiar like the CD, it is much better than the traditional square packaging when it comes to saving space. Meanwhile, the dodecahedron shape also has a great individual characteristic.

The Name of Redesign Brand.

Cdee-Box

The pronunciation of “Cdee” is as same as CD, furthermore, “e” means that “Environmentally Friendly”.

The Design Process For The Package.

贴

9.5 cm

2.5 cm

4.0 cm2.6 cm

1.8

cm

7.5 cm

5 cm

12.5 cm

12.0 cm 7.7 cm

Outside Packing

The Redesign Packing

Inside Packing

Inside Packing

Inside Packing

Assessment: Marks & Feedback

The following items were included in your portfolio:

Item One: Corporate Identity: weighting 50%

Criteria Criteria weighting Mark (0–10)

Creativity and Innovation 40%

Technical Standard 30%

Presentation Quality 30%

Feedback and comment

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Item Two: Packaging: weighting 50%

Criteria Criteria weighting Mark (0–10)

Creativity and Innovation 40%

Technical Standard 30%

Presentation Quality 30%

Feedback and comment

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

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Marking criteria

0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very

High Performance; 10 Exceptional Performance

TOTAL MARK

2567QCA Graphic Design 1