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BookExpo America 2005June 3, 2005
Agenda
Book Industry Study Group Defining an ISBN Transitioning to ISBN-13 Recommendations Summary Q&A
Discussion flow (to be deleted)
BISG Intro (About BISG, ISBN-13 initiatives) Defining an ISBN, history of ISBN-10, served us
well, changing because of…changing to 13 rather than 11 because…
Transitioning to ISBN-13: how do we do this and what problems will we face: Barcodes Communications
Recommendations: timelines, phased approach, dual numbering, communicate often,
Summary Q&A (or lunch…)
About BISG
Industry’s leading trade association for policy, standards and research.
Represents all segments of our industry. Membership driven via Board of Directors
and Committees. Close to 200 members – from small
independents to Fortune 500s.
BISG Membership
Publishers
Booksellers, Retailers
Wholesalers, Distributors
Printers and Paper Manufacturers
Libraries
Consulting, Service & Tech Companies
BISG Board of Directors
HarperCollins McGraw-Hill Pearson Random House Simon & Schuster Wiley
Baker & Taylor Ingram Book Group
Abebooks Amazon.com Barnes & Noble Books-A-Million Borders Group
Quebecor World RR Donnelley
Nielsen Book R.R. Bowker VISTA International
AAUP American Booksellers Association Association of American Publishers ECPA / CPSG New York University Publishers Marketing Association
The BISG Mission
Provide a forum for industry consensus, policy development and best working practices;
Develop and maintain standards which enable effective communication along all segments of the industry supply chain; and
Conduct research and gather data on issues affecting the book industry as a whole.
BISG’s ISBN-13 Initiatives
ISBN-13 Task Force Education and Support Project Industry Readiness Suevey and directory ISBN-13 for Dummies Online seminars Definitive ISBN-13 website and documents
Research & Publications
Defining an ISBN
Defining an ISBN
International Standard Book Number Unique identifier for book and book-
like products printers and paper manufacturers, libraries, consultants, service and technology companies.
Components of an ISBN
0-940016-73-7
Part I - Country Part II - Publisher Part III - Title Part IV - Check digit
Converting do’s and don’ts
From 10- to 13 From 13 to 10
Precipitating Events
2005 SunriseJanuary 1, 2005 – The date established as “2005 Sunrise” by the Uniform Code Council (UCC), by which general retailers in the US and Canada are to be able to read, process, and store EAN/UCC-13 product identifiers in addition to the 12-digit UPC
ISBN-13 January 1, 2007 – The International ISBN Agencies will begin issuing only 13-digit ISBNs (ISBN-13s)
Lead BISG to recommend: Endorsement of ISBN-13 Single bar code on cover 4 of ALL books Bookland EAN is the only bar code for books
Current Bar Code Situation
Bookland EAN
Price Point UPC
Item Specific UPC
Proprietary Bar Codes
Leads to over-stickering, inefficiency, additional costs, POS errors, etc.
Item Specific UPC
Price Point UPCIdentifies As Book and Gives Price
Body of bar codeencodes a uniqueidentifying number(currently ISBN)
Add-onprovidesprice in
USD($6.99)
Body of bar codeconveys vendorand price code(not item ID)
Add-onprovidesa booknumber
Bookland EAN - Item Specific Identifies Specific Book and Price
UPC vs. Bookland EAN
Inefficiency and errors at POS…
More than one Bar Code = Problems
The Business of Over-Stickering
ISBN-13 – What changes?
As of January 1, 2007, the ISBN will be re-defined as a 13-digit identifier (ISBN-13), rather than as a 10-digit identifier (ISBN-10)
The ISBN-13 will be identical to the number encoded in today’s Bookland EAN (9780760732120)
As the current supply of numbers is exhausted, some new ISBN-13s will be prefixed with ‘979’ instead of ‘978’
ISBN-10 ISBN-13
ISBN-13 – Why Is It Happening?
Part of an overall movement to ensure worldwide compatibility in product identification
ISBN-13 will increase the pool of available numbers for books
Although some publishers in the United States have a large supply of current ISBNs, there is a steady stream of new publishers needing ISBNs, especially small presses
There has also been a significant increase in publishing in countries where there was little activity when the ISBN system was established, and predictions are that additional numbers will be needed for those countries by 2007
Transition to ISBN-13
From 10- to 13 From 13 to 10
Transitioning to the ISBN-13
The transition from ISBN-10 to ISBN-13 will require varying levels of effort for different organizations throughout the book industry
Databases, transmission formats, computer screens, paper documents, and ISBN references within books must all migrate to the new identifier
Catalogs of backlist and library collection records will be affected
Transitioning to the ISBN-13
The Book Industry Study Group and BISAC are developing materials to provide education and guidance to support this migration
A phased transition, as compared to an abrupt cutover, is encouraged wherever possible
Dual numbering, the simultaneous use of both ISBN-10 and ISBN-13, in books, on printed documents, and in electronic communication is strongly advocated during the transition
Library of Congress plans to begin furnishing both identifiers in CIP data during the latter part of 2004 if provided by publishers
Recommendations
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In Summary
As a result of: 2005 Sunrise Movement by general retailing to item specific data Introduction of ISBN-13
The following are occurring: One bar code on Cover 4 of a book or other product Replacement of the Price Point UPC with the Bookland EAN Compatibility of ISBN-13 with EAN An expansion in available numbers for books Instances of overstickering can be reduced or eliminated
Terms and Jargon
Traditional Booksellers – Most of us
General Retailers – Everybody else in retailing
UCC – Uniform Code Council (recommends retail standards)
UPC – Universal Product Code – The number (12 digits) and bar code on general retail products (originally groceries)
EAN – International Article Number – The number (13 digits) and bar code already in use on products outside the US and Canada
Bookland EAN – The number (13 digits) and bar code on books (incorporates today’s ISBN)
BISG – Book Industry Study Group (BISG committees recommend standards for the book industry)
Book Industry Study Group, Inc.
For more information, please contact:
Jeff Abraham, Executive DirectorBook Industry Study Group, Inc.
Tom Clarkson, Chair,Machine Readable Coding Committee
(646) 336-7141www.bisg.org
