Jazzy Magazine

Project Book

You are a diamond, so let it shine girl

5.0 Promotional

Introduction

0.2 Style Guide

4.0 Swot

0.1 Research

3.0 Creative Development

About Jazzy

1.1 Creative Brief/ Strategy 1.2 Demongraphics 1.3 Target Audience

4.1 SWOT Analysis Objective4.2 Swot Anlysis Grid4.3 Swot Actions Plan

5.1 T-shirt desigin/ jackets

5.4 Cups/Bottles/ key chains

TABLE OF CONTENT

2.1 Print Ads

2.2 Interactive Media 2.3 Motion graphic 2.4 Logo

3.1 Moodboard 3.2 Webstie Development 3.3 Print Development 3.5 Logo Development

5.0 Promotional

Introduction

0.2 Style Guide

4.0 Swot

0.1 Research

3.0 Creative Development

Introduction / jazzy 1

You are a diamond, so let it shine girl!

Jazzy is a magazine that focues on African-American women that are 18-24 in age who are making names for themselves in thi-

er work or community. This magazine is desing to help encouarge then to stay motivated with everything they do.

Don’t let society stopyou from believing in yourself.

Jazzy will be the first magazine that focuses on African-Amer-icna young women. This

mgazine will be a guide for them to kow that they don’t have to show their bodies to get

respect. This magazine will feature strong role models in every wlk of life, such as business, tevlevison and and music. By fea-turing these young woem in Jazzy thiw will let them knowt that we are supporting their inner dimamond. With this said, let your-

self shine girl.

Introduction

1.1 Creative Brief/ Strategy

1.2 Demongraphics

1.3 Target Audience

1.0 Research Section

1.0 Research

Research/ Creative Brief / Stragegy 1.2

1.2 Creative Brief/ Strategy

Over veiw of needs Promotional IdeaTo see if there us a need for daugther magazine at Commerical Essence Communications Website T-shirts/ cups

Measureable Success

Sales for Essence Communications grew steadily throughout the 1990s. After reaching $77 million in 1994, sales grew to $92.8 million in 1996, and to $104.8 million in 1997. In 2000, Essence posted sales of $145 million , a 17.5 percent increase over the previous year

1.2 Demongraphics

1.2 Demongraphics

Reaearch/ Target Audience 1.3

1.3 Target Audience

1.2 Demongraphics

2.1 Print Ads

2.2 Interactive Media 2.3 Motion graphic 2.4 Logo

2.0 Style Guide

2.0 Style Guide

Style Guide /Print Ad 3.1

Jazzy Magazine

A magazine that focues on impowering you afri-can-american woman.

Specifications/ Dimis-sions

The magazine will be 8x10 in size. There will be 170 pages. There will be beau-

ty ads, health articles,

2.1 Print Ads

2.0 Style Guide/ Interactive Media

Music/ Video

Girls will be able to listen to music and watch videos. The music and videos can aslo be

Specifications/ Dimission

will be 800 x 600 display (should it be 750 pixels

width

Health/ Beauty

Girls can read about health and also learn

new hair styles.

2.2 Interactive design

Chat Girls will be able to talk

to other girls on the chat line and make new

This is a motion graphic video deveolp to be posted on the web for views. The video is tell the purpuse for magazine. The video will be 30 second long.

This video will also be posted on facebook, and other socail networks.

Style Guide/ Motion Graphic 2.3

2.3 Motion graphics

C=100 M=0 Y=0 K=0

C= 0 M=100 Y=0

C=100 M=0 Y=0 k=0

C=59 M=90 Y=10 K-0

2.4 Style Guide/ logo design

samples Here are example of the

first logo design for jazzy

Do’s Don’t

No flowers. Want the logo have a urban feel to it.

ColorsThese are different color that were thought of for the logo

Final design

At the top of the board is the final design for

the Jazzy logo.

2.4 Logo Design

2.5 Font and Colors

Colors, FontsThese are different fonts that were going to to be use.

These colors were choosen because they are bright and catch the eye of the viewers

Style Guide /Font and Color 2.5

3.0 Creative Development

3.1 Moodboard 3.2 Webstie Development

3.3 Print Development 3.5 Logo Development

3.0 Creative Development

3.1 Moodboard 3.2 Webstie Development

3.3 Print Development 3.5 Logo Development

This is the mood boad in de-velopment stage. The logo and three sketches , dif-ferent hair designs that will target the audience. Also fashion shose, clothing.

Creative Development /Moodboard 3.1

3.1 Moodboard First stages of Mood board

3.1A Moodboard cont.

This mood board show the makeup that the target mar-ket wears. There also different shades of nail, lipstick, and eye shadow.

3. 1 Moodboard Cont. /Creative Development

Creative Development/ Final Moodboard 3.1A

This is an example of the mood board. This mood dis-plays the different type of

Font that was thought to be use to create the logo. There is also rough sktech ideas for the logo.

Color samples that we thought to be use for the logo.

Insptrational images that can be used. Such as Oparh and Michelle Obama.

Texure which is a brick,

3.1 B Final Moodboard

3.2 Creatvie Development// Webstie map

3.2 Webmap

This a webmap for Jazzy magazine. On the is website their will be a chat, health, Music, Hair and Makeup, fashion.

Chat page

Will have a place for girls to go and chat with other girls their age about issues that you can’t was talk to your parnets about.

Health

Will discuss how important it is take care of your self as a young women. Make sure to excerise and eat right.

3.2 A Webstie Development First stage of web development

This is the first stages of the web-site development. The Home Page, Fashion, Health and Subsertion Page. In the back gound was brick overlay. The brick layout will be takin out of the final design of the webiste.

Creative Development/Website Development 3.2

Music

Health

Home

This the final stage of the website. The brick wall background was taken away.The images stand out on the pages.

Creative Development/ Final Webstie Development 3.5

3.3 C Final Website Design

3.4 A Print Development

This is the print develpment for jazzy magazine. When creating the ad there was a thought of using famous young african women who are an influence.

While in development the ad idea was canceled and it was decided that magazine covers should be de-velopment.

Creative Develoment/Print development 3.4A

3.4 B Print Ads Develpment Final stage of print ads

These are examples of covers that will used for the jazzy covver The images used are indivduals that well know in the african-american com-munity.

Marrj J

Is know as the Queen of Hip Hop. She has been on the music scene for 20 years. She grew up in the in-ner city of new york.

Vanessa and Anglea SimmionsDevelopment a clothing and shose line for young girls.

Willow SmithShe is just ten years old and you has alredy made a name for herself.

3.4 B Ceative Developmen/ Final Print

4.0 SWOT Analysis

4.1 SWOT Analysis Objective4.2 Swot Anlysis Grid4.3 Swot Actions Plan

4.1 SWOT Analysis Objective

To see if there is a need for a daugth-er magazine at Essence communica-tions.

To findout why haven’t a daugther magazine been developed?

4.1 swot/ Swot Analysis Objective

4.2 SWOT Analysis Grid

strenagthsThe copamany operates a mail or-der business through which it sells books, art and apparel.

Other activities include the Essence Awards, Essence Musical Fesival and a Latina magazine

OpportunitiesIn 1992, Essence Communicationsacquired income Opportunities, a magazine with a curculation of 400,000 aimed at people had been let go from their jobs and wanted to start their own buinesses.

WeaknessWhen Essence and Time Inc.merged, some thought that Essence was “selling out”

Threats When Time Inc. begin replacing essence employees in Time Inc.

SWOT/ Analysis Grid 4.2

4.3 SWOT Actions Plan

Based on the Swot Analysis, it’s been determined that he following strengths of Essence, such as branch ing out into new areas, which included Es-sence Awards, EssenceFestival, Es-sence Fashion Show and Latin Maga-zine. This can be used to help develop the following product a magazinefor African-American young women 18-24 years old, in order to increase the rev-enue by 8% over next 2 years.

4.3 SW0T/ Auction Plan

5.0 Promotional Design

5.1 T-shirt desigin/ jackets

5.4 Cups/Bottles/ key chains

5.1 T-Shirt/ Jackets

5.1 Pomotional Design/ T-shirt and jacket

These are examples of promon-tal items that will be soild for the campagin.

T-Shirts and JacketsIn different assocorate colors

5.2 Cups/ key chains

Promotional/ Cups/ keychain 5.2

These are examples of promotion-al cups and keychains for the Jazzy campgain.

Created by Teedgra M. Blackstock