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bOOb 7 (jS !J,~
Semester-V I
DSC tG: International Business
Unit-l : Introduction - Need - Theories of international trade - Difference between Domestic and
lntcrnat ional/Forcign Trade.
Uuit-l l.Forcign Exchange: Factors influencing exchange rate fluctuations, Euro market and
instrumcnt« (UBOR. MIBOR. ctc ). Foreign market operations. participants. spot-future J()/'\\ald
and opt ion market.
Unit-Ill: Balance of Payment: Contents. disequilibria in BOP, measures to bring back cquilibrium
in BOP. convertibility of currencies. Current account and Capital account convcrtibilitv. exchange
control. reasons and methods.
Unit-TV: WTO and Trade blocks - WTO Formulation. advantages and disadvantages of WTO
membership to developing countries. Trade blocks: Reasons tor trade block fonuation. different
types or trade blocks - member countries and economics condition and trade cornmodit ics orLAFT A. SAFTA. NAFT A, ASIAN, CARICOM and FU.
Unit-\': Procedure and Documents: Export and Import procedure. principal and auxiliary
documents. bill of lading. consular invoice. commercial invoice. AR and GP forms, Mate receipt.
Letter o lcrcdit - Packing Jist -lncenti\es to exports, Exim policy
Refe rcnccs:
I. C. Jccvanandam, Foreign Exchange Practice, Concepts and Control, Sultan Chand & Sons.
2. TS. Balagopal, Export Management. Himalaya Publishing House.
J K P M Sundaram.z lcndradatta. Indian Economy .S. Chand & Co., New Delhi.
4. I-rancis Chcrumilum. Foreign Trade and Export Management. l limalaya Publica! ion.
Time: 3 hours
KRISHNA UNIVERSITY
MODEL PAPER
B.B.A DEGREE EXMINA TION
SEMESTER-VI
INTERNATIONAL BUSli\ESS
Section-A
j\ l ax.ma rks:75m
Answer any 5 from the following
I. Domestic Trade
2. 1\1IBOR
3. Halancc ofPavmcnt
4. S;\FT;\
5. Tradc Block
(). Commercial Invoice
7. WTO
X. Letter ofCredit
Scction-B
Answer anyone from each unit
L'nit-I
5X5=25m
5X I 0=50 i\ I
9. Define International Trade') Distinguish between International Trade and Domestic trade'?
(OR)
10. l-xplain thc nature and scope of International Trade?
Unit-II
II. Define foreign exchange'? Explain the factors influencing the exchange rate llucruations?
(OR)
12. Write about foreign market operations in international busmcss?
Unit-I II
1:\. What is meant by balance o fpaymcnts? Briefly discuss about the measures in bringing back
equilibrium in Bar)'.'
(ORI
14. Bricflv explain about the current account and capital account convertibility"
Unit-I\'
15. Explain the advantages and disadvantages ofWTO?
(OR)
16. What arc the reasons for the trade block formation?
Unit-\'
17. Write about the export and import procedure in international business')
(OR)
IS. Discuss about the EXIM policy ofIndia?
**********
DSE 2G: Medium and Small Enterprises Management
Unit-I: Small and Medium Entcrpriscs.S ignificancc in lndian economy - Problems and the steps
taken up by the Government to tackle their problems - Role of government in promoting small and
medium enterprises - incentives provided to backward area and development.
Unit-Il: Project Formulation.Project identification and formulation. Fcasihilit v study - Project
report preparation. location ntUnits. Industrial estates and the role of KIABD. TJ--KSOC .ind
registration with Ole.
Lnit-III: Management Functions in Small and Medium Enterprises -Finance function: Cap itul
Estimation. Sources or finance - Subsides and lnccntivcs. Venture Capital - Marketing and Human
Resource Management functions.
l lnit-l V: Sickness in Small and Medium enterprises - Causes of sickness. Prevention or sickucs-,
and Rcmcdia I measures for sickness.
Lnit-V Ancillary Industries. Rural Industries and Artisaus.Rolc or SIDO. SSIOC. SISl.
DIC.Prospects 1'01' small-scale industries.
References:
I. C.S.V. Murthy, Small Scale Industries and Entrepreneurial Development. l limalaya PublishingHouse.
=:. Vasant Desai. Management of S5l. llimalayu publishing House. Oelhi.199~.
.\ Vasant Desai. Small Scale Industries & entrepreneurship, l l imulayan Publishing I louse.
4. S S Khankn. Entrepreneurial Development. Sultan Chand & Co. Ltd.. New Delhi. 1999.
DSE 2G
MODEL PAPER
III B.B.A DEGREE EXi\HNATION-SEMESTER-VI
Medium, SmaJl and Micro Enterprise Management
Time: 3 hours
Answer unv 5 from the following
Max.ma rks: 75m
Section-A
5X5=25m
1. Define Medium and Small Scale Enterprises
2. Qualit ics o lan Entrepreneur
3. Sicknc-,« in Small Industrv
4. Role or Die
5. Venture Capital
h. Fcasihilitv study
7. lnccnt ivcs to Backward and development
~. Anc illarv Indusuics
Section-B
Answer anyone from each unit
Lnit-I
9. \VI1,1l is the Significance of Small and Medium Lntcrpriscs in Indian Economy'?
(OR)
10. Explain the Role o1'GO\t. in Promoting Si\1['s and steps taken to tackle problems?
Unit-II
5XIO=50;\1
II. Explain in detail the various steps involved in setting up a small scale industry')
(OR)
12. What arc the various instructions set up for the development of Sf.M's? Explain any three or
them in details.
Unit-III
IJ. Explain difference types of managcmcnr functions that arc carried out in MES's'?
(OR)
I-L What arc the various sources of finance and the different lorms offinancial assistance
available to MSE's')
Unit-I\'
15. Explain in details the causes and preventive measures taken on sickness in SEM's'.'
(OR)
1(i. Explain the role ofBl FR and SIDO')
Unit-V
17. What arc Ancillary and Rural Industries'?
(OR)
IS. Explain the role orSSIDc. Write a note Oil the prospects ofSME's in the Indian FCOllOll1Y"
*********
DSC-3G: Project Management
L; nit-1: Introduct ion: M~,l11 ing, Scope and Object ivcs. Types 0 I' Projects. Generation and Scrccni ngof Ideas. Generation of Ideas. Problems of Project management.
Unit-l l: Analysis of Project Proposal: Markets and Demand Analysis. Technical Anulvs is. :'-lalL'ri,tlInput. Manufacturing Process. Technology-Product Mix- Estimation of Sales and Production.Mac hincry and Equ ipmcnt Se leet ion.
Unit-Il l: Project evaluation for Selcclion:- Methods ofcvaluauon. ROR and R01. Pay Back period.Net present value method. PERT and CP1vl techniques. Time estimations. slack time and crit ica lpath.
Unit-IV: l luman Aspects or Project Management - Manpower Planning - Human Ergonomics- Prercqu isitcs for Success fiJi Project Imp lcmcntat ion,
Unit-V: Closing or the Projeci.- Types of project termination. Termination procedure andcvaluur ion of projects.
Re tcrc 11 Cl'S:
).Prasanna Chandra. Project-Planning-Analyses. Selection, lmplcrncntation and Review. 'TatnMc Gravv llill Publishing Co,
2. V,A. Avudhani. Indian Capital Markel. llimalaya Publishing.
DSE 3G
MODEL PAPER
III B.B.A DEGREE EX1\lINATION-SElVIESTER-VI
Project Management
Time: 3 hours
Section-A
Answer any 5 1'.-0111 the following
I. Types ofProjects
.., Characteristics or a Project
J. What I\'ct Present Value Method
4. Manpower Planning
5. Tcrrninat ion of a project
(1. Problems of Project Management
7. Product Mix
S. Slack Time and Critical Path
Scction-B
AIIS\H'I" any one from each unit
LlIit-1
9. F.xplain the S(1UITe P!" generation of Ideas'.'
(OR)
10. What is meant by Project management and explain its Scope and Objectives?
Unit-II
I I. Write about Demand Analysis in detail')
(OR)
12. \Vrite about estimation ofSales and Production.
1\1 ax.ma rk s: 7511I
5X5=2511J
5X 11I=50:\1
LJ nit-III
IJ Explain PERT and CPM techniques'?
(OR)
14. Suppose a project wilh a lite or 8 ~..ears has the fl)llo\\ing stream or cash 11m\'. The cosl ur
discounting ratio is 1O";l.find out l'\VP'.1
:_i~~l-"-_=-=-~=LQ=-_ -I __-1 2- 13- - - 1-3 i 5- ----L6 =--f7_-=_~lJi_~-
; Cash : -I O()() • 180 i 2 J () i 220 ! 24() i 260 i 2.75 i 27() 2h5• : !! i I ! .
Howj Rupcc-. i i ; iii. i. . I .
jn Lakhs) __~ ~_~ ~ L~ ~
Unit-IY
IS. Whal arc the Pre requisites 1'01' Successful Project implementation?
(OR)
I(1 Explain Human Ergonomics'?
Unit-Y
17. Explain the Types of Projcct tcnnination?
(OR)
IK. Fxplain the Process or Project tcrminat ion?
*********
Dsc I H (FG)' c
Unit-I: c-Cash and Virtual :\Ioney: Electronic Data Interchange (EDI) -NEFT/RTCjS/Electrnnic
Pnymcnt modes - Foundations of c-Cash and Issues: Security. Anonymity, Untraccahiln y. \'inll,d
currencies. Bitco in.
Unit-If: Automated Clearing and Settlement: Process oflccal Time Gross Settlement Syvrcm
Nc: Settlement -ATM Networks - Fcdwirc. CIIIPS and SWIFT.
Unit-III: e-Payment Security and Digital Signature: Cryptographic Methods - flash l"lIncti()lb
PublicPrivate Key methods: RSA - Digital Signatures - Certification Process - lJigil<11 idclltlt~
Documcrus and Remote Authentication.
Unit-Iv': Mobile Payments: Wireless payments. Digital Wallets. Googk Wallet
Security Challenges.
Obopny -
Unit-Y: Electronic Invoice and Payment System: Electronic Statement Dclivcrv - L1PP
providers - 8iller service providers - Customer service providers - Reconciliation through 8:111k
Invoice Paper elimination - Scan-based trading (S8T).
References:
l . Domoniquc Ramhurc and AIel' Nacamuli. "Payment Systems: From the Salt Mines to the Huard
RUUIl1", Palgravc Maclvlillan.
1 Wcidong Kou.rPaymcnt Techno logics 1<'11" E-CoIllJllerce". Springer. Germany.
3. DonalO'Mahony. Michael Peirce and Hitcsh Tcwari. "Electronic Payment Systems". Artcch
I louse, Inc.
4. :\1. II. Sherif. Protocols for Secure Flcctronic Commerce, Boca Raton, Fla. CRC Press.
Unit-I: Introduction to IHRM: Difference between IHIUvl and Domestic fIRM. Reasons I(l!
emergence of IIIRM. Organizational dynamics and IIIRM: Rolc or' culture In IJII~\1.
Organizntional Processes in IIIRi\1. Challenges o lInt crnat ional Human Resource \lan:Jgelllent
Unu-l I: Recruitment. Selection in lntcrnationa] context: Iutcrnationnl \1allagers - Pnrcm couutrv
nationals. third country nationals. host country nationals. Recruitment methods using hcnd-huutcr-.
cross-national advertising. c-rccruinncut: Selection criteria and techniques. Selection test..;.
interviews tor international selection ..
Luit-l l l: Performance Mnuagcmcnr: A conceptual background. performance management cvclc.
models. Appraisal of cxputriarc. Third and host country employees. issues and challcngc« III
internal ional performance management. country specific performance managcn.cut practices
Unit-l V: Training and development in intcrnarional context: Training and development (11'
intcrnarional s[{lII types of' expatriate training. [ICr\ training. Career Development. rcpatri.uc
training. dcvcfoping international staff and multinational teams. knov, ledgc transfer III
mult iuat ional companies.
l:nit-\': lntcmational Compcnsat ion: Forms of compensation and f;lclors that il111uCI1CC
compensation po licv, Key co mponcuts of intcrnat ional compensation. compensation pr'lcticl.'.'o
across ihc countries. social sccuruy systcms across the countries. global co mpcns.u ion: ellk'!'glllg
ISSUCS.
References:
I. \lonir I I. Taycb, lntcrnat iouu l l lumau Resource Management. Oxford University Press. 200:'.2. Peter J. Dowling. Denice E. Welch. International Human Resource Management. Ceng;\gc
Learning., /\s\\alhappa K. Sadhna Das. lntcrnauonal I Iuman Resource Management, Me (Iraw Ilili.4. ban~. Pucik. Barsoux. Tile Global Challenge: framework lor lnrcrnarional Human Resource
\lanagelllellt - Tala !\1cCiraw-Ilillllwin.5. Tony r:d\\ards. Chris Rccs, International Human Resource Management. Person l.ducarion.(). Rao P. L.. lntcrnational I luruan resource Management. Excel Books.,..., Chris Brewster. lntcrnational Human rCSOUl'CC Management. Uuiv crsuy Press.
Tillie: 3 hours
KRISHNA lJNIVERSITY
MODEL PAPER
B.B.A DEGREE EXJ\HNATION
SEMESTER-VI
GLOBAL HU:\ll\~ RESOURCE i\IANAGE'lE:\T
l\ Iax. mil rks: 75111
Section-A
Answer any 5 from the following
I. "JRi\1
2. l-Rcctuit mcut
\. PcrJ(H1l1anCC Management Cycle
~. Performance Management
5. r leN Training
(1. Third and host country national
7. Forms ofCornpcnsat ion
X. Selection Tests
Scctiou- B
Answer anyone from each unit
Lnit-r
9. Define JllRi\I'.J Distinguish between THRM and HRi\f'.l
(OR)
In. hplaill the Challenges being l~lCing by 111f\.i\P
Unit-II
5X5=25m
5X 1(1=50:\ ,
II. Discuss about the recruitment and sctcction procedure 111 International context '.'
(OR)
12. Explain about the interview for international selection')
Unit-HI
13. Define performance management'.' Explain the model of performance managcrncut?
(OT~)
14. l-xplain about the challenges ill International performance management"
unu.rv
1-". Explain training and development in lntcmauonal context?
(OR)
I h. 110\\ do you develop international siafland multinational teams?
lJnit-V
17. Discuss the factors influencing International Compensation policy'!
(OR)
I~. Write about the compensation practices acruss the countries'!
************
Unit-t: Introductions to services, role of services in Indian economy, growth in service sector.types of sen ices. difference between goods and services, characteristics or services. need I\)rsen icc marketing and obstacles in service marketing,
Unii-Il.Scrvicc Marketing Management: Marketing management process for services organl/illg.market ing. planning. ana Iyzing market ing opportun itics. sc lee: iIlg target market - dcvc lop ing theservice market ing mix - managing and controlling marketing efforts.
L:nit-III: Customer expectations of service: Factors influencing customer expectation of scn icc.issues involving customer service expectations, Customer perception or service -Scrvicc quulitv.Sen icc rccovcrv -Impaci of service failure and recovery, customer responds to service failure.Sen icc recovery strategies. service guarantee.
Linit-IV: Service Design and Development: Challenges of sen icc design. stages In 111.:\\ '';IT\IC\..'
dcvc lopmcnt. Service bluc print ing - Service standards: Factors determine sen icc stand.u d.customer de lined standards.
l.'nit-V Marketing of Services: Financial service marketing. Insurance. Bank. Mutuul funds.
Tounsm Marketing. l lospital marketing. any hotel and hospitality marketing. other rclc , ~lIlt
services marketing.
I~efc rc II ccs:
I. Sen ices Marketing by - Valaric J\. Zeiihaml and May 10 RtncrPub : Tata J\!c Gro« IIlL
, Sen ices Marketing by - Vasont .Vcnugopal and Raghu N.. Himalaya Publishing House .
.~ Services Marketing by - P.N. Reddy and others Pub: Himalaya Publishing House.
of, Service Marketing by : Hellen wood Ruffc. Macmillan India Ltd.
D C 's:c
Unit-I: Logistics Management: Origin and Definition - Typc« of Logistics Log!"ti~',
:'vlanagcmcnt - Warc House Management ~ Automat ion and Outsourcing - Customer Service ~111l1
Logisucs Management -- A Perspective - Concepts III Logistics and Physical Distrihut ion Distribution and luvcntory- Logistics in 21st Century.
Unit-l l: Types ofInventory Control - Demand Forecasting - Warehousing and Stores rvLlIlagL'lllclltRouting - Transportation Management - Sornc Commercial Aspects in Distribution Managcmcn:Cudificuuon - Drstrihution Channel Management - Distribution Resource Planning (DRP) -
l.:nit-IIJ Supply Chain Management: Nature and Concept - Importance of Supply Chain - \dluL'Chain - Components or Supply Chain - Understanding the Supply Chain Managcmcu: Partic ipants in Supply Chain - Global Applications.
Luit [\': Role o la Manager in Supply Chain - Supply Chain Performance Drivers - Key l.nahlcr-.in Supply Chain Improvement - Inter-relation between l.nablcrs and Levels or Supply C'h.unlmnrovcmcnt-Systcms and Values of Supply Chain.
Unir-V: Aligning the Supply Chain with Business Strategy - SCOR Model -Ouisourcing and Jf
Unit-I: Financial Services: Public Issue -Prospcctus - Pricing of New issues - SEBI Guidelines.
lunct ions of Merchant Bankers and Under Writers. Issue Managers. Registrar to Issue -- Cr\..'llil
Rating ;\gencies - Mutual Funds -Dcterminatiou ofNAV.
Unii-l i: Factnring and Forfait inp.Mcamng. Role in financial services - Theoretical Frame work.
Factoringscrviccs in India.
Unit-III: Leasing: Lease Evaluation. Types of Lease. Structuring and Funding of Leases. Import
Leasing and Cross Border Leasing. II ire Purchase Agreements- Eva luutinn of II ire purcha-,c
Agreements.
Unit-l V: Credit Cards - Consumer Finance - Financing Schemes for Consumer dur,lblcs- Process
;lIld Instruments and Venture capital financing.
Unit-Y: [lousing Finance: National Housing Bank (;\[113). ;\/fI3"s [lousing Finance Cornpanic-,
Guidelines for extending equity support to housing finance companies - Guidelines for extending
Refinance support to I lousing Finance. Mortgage.
References:
I. Khan & Jain, Financial Services - T:\'III Publishers.
"l Machirnju V. Financial Services - Vikas Publishing Ilouse.
3. V.I\. Avadhani. Indian Capital Market- I lima lava Publishing house.
(
Unit-lSocial Media: Career ill Social Media Marketing - Strategic Marketing - Social mediaPlanning process - Campaigns (taciic« and results).
Unit-IlSnciul Consumers: Social media marketing segments - Digit:.ll COnSUlllCl'S - Digitalcommunuics - Online communities - Strong & Weak Tics - Social Community - Social PulJlisllillg.
linit-III:Social 'Icdia Sites: Face book - Twiner - Linkcdln - YouTube and tl1eil Opcuu iou-. Data mining and Social Media - Role or Social Media in Marketing Research - Social Media andrri\~lcv!E thics.
Unit-Tv': e-Vlarketlng: Objectives. Online Advertising - Distribution in c-Markct ing. LeadGeneration Platform - Customer Service mechanism - Relationship Building medium.
Unit-Y: 'lcthods of c-Markcting: Advert ising Techniques, Selling Methods. Sales Promotion
Public Rclat ious - Sponsorship. Mcrchandixing. Teleconferencing - Chatting.
References:
I. CI1~dley. D.. e-Markcting Excellence: Planning and Optimiz ing Your Digital \1arkcIIIlg.Burlington: Elsevier.
I lunson. W. A. &Kalvdnal11.Southwestern. Mason. Ohio.
K.. Intcrnct Marketing & c-Commcrcc. TlllJlllS(lll
3. I lurris. L.. Marketing the c-Busincss, IIobokcu: Taylor & Francis.
4. Krishnamurthv. S.. Contemporary research in c-Markct ing. Hershey, PJ\: Idea GroupPubl icat ion.
5. Stephen Darn: & Susan Dunn. E-Marketing: Theory and Application. Macmillan. i'ie\\ York
b006H~11~-~
Unit-I: Menning and Definition - Need tor Training - Importance or' Training. Objectives (11"
Training. Responsibility for Training.
Unit-l l: Steps in Training Programs. Training Policy. Training courses. support materia] Ill!'
training. Training period. Training RJr Different employees principles of lc.uniug.
Unit-III: Training methods: On the Job. Vestibule Training. Training by Experience \\·orkm'11l.
Training by Supervisors, Demonstrations and examples. Simulation. Apprenticeship. orr the Job:
Lecturers. Conference method, Seminar or Team Discussion. Case Studies. Role playll1!C.
Programmed Instruct ion. T-Group train ing. Audio -visua I aids. Retra ining.
Unit-IV: Development: lmportancc 01" Development - Management Development. Purpose aIIII
objectives or Development. Stages in development programs. Components or development
program. lnctors inhibiting Dcvclonmcnt.
l.;nit-V: Coaching and Counseling: Methods. Management syndicate. Incident process. In-Basket.
Sensitivity counseling - Special Projects, Committee assignments conferences. Management
gal11es.
References:
I.P.Subb'l Rao. VSP. Rao. HUl11an Resource Management: Konark Publishing Houses. Mumhai.
2.Subas(jurg& S C Jain. Managing Human Resource. Arihant Publications. Jaipur.
3.Bcardthcll& Lcnl Ioldmcn. I Iuman Resource Management, Macmillan Publisher.
KRISHNA LNIVERSITY
MODEL PAPER
B.B.A DEGREE EXJ\IINATION
SEJ\IESTER-VI
Training & Development
Time: .3 hours
Section-A
Answer any 5 from the following
I. Difference between Training and development
2. Training po licv
3. Management Development
4. Management games
5. T-Group training
h. Coaching and Counseling
7. Seminar & team discussion
S. How is development evaluated'!
Scction-B
Answer anyone from each unit
Cnit-I
9. Define lraining? I [ow can effective trainers be developed')
(OR)
l\ la x.ma rks: 75111
5X5=25111
5X 10=50:\1
[0. Lxplaiu mnuagcmcnt development? Discuss tile approach to management development.
Unit-II
I]. What is the purpose and objectives ofdcvcloprncnt?
(OR)
12, Discus in dctni] the importance otmanagcmcnt galllcs') Give in detail the summary o lIwo
management gaIllcs,
Unit-III
U, What is the importance ofdevelopment ;111(.1 !1()\\' is the development programs dcsigncd',)
(OR)
14, What is ON and OFF job training')
Ullit-I\'
15, Explain how various Audio Visual training aides contribute to the effectiveness of Modern
training programs')
(OR)
)(), What arc the methods evolved in Coaching and Counse ling?
Unit-y
I 7, What arc the Componcnts of dcvc lopmcnt progra III '?
(OR)
I~, What arc the factor inhibiting developments?
***********
2 H (I B) /{riJ '
Unit-I: F:-;porting Prclimin.uy Consideration -Gcncrat ion or Foreign enquiries, obtaining IUCd Iquotation & offering to overseas buyers scrutinizing export order. opening L C by buyers- L'\111)ltControls and Licenses -Patcnt. Trade Mark, Copy Right Rcg istrutions > Confidcrn iality and \,[),\
Lnit-Il: Expor: Sales -- Selling and Purchasing- Consignmcut - Leases - Marine ~1I1d Air Callsalil~
Insurances - Export Finance - l-orex - Major currencies. Exchange rates. relations & impuc: Export costing and pricing & lncotcrms >- Export License - Import License.
L:nit-III: Export Packaging - Prcpar.u ion or pre ship.ncu: documentation -- \lcthods o l
Transportation - Country of Origin Marking- lnspcciion of Export consignment - [:-;port hv I'OS!'
Road, Air & Sea - Cbilllillg for Export benefits and Duty drawbacks,
l init-l V: Shipment & Shipping documents - Complicated problems in shipments & tlcgo\ iarIon orshipping documentations - Corporate marketing stratcgics - 1(01) t) FOU & Free trade zone Deemed Export -Isolatcd Sales Transactions,
l;nit-\': Acts for export/import - Commencement - Customs Formalities - Export Documcntutron F:-;porl or Services - Export or Fxcisublc Goods - Import Documentation - Clcar.mcc - 1()()""export oriented units - customs house agcnt« - import of different products - import C:-;1 1llltincentives - import licenses etc.
Refc ren ccs:
I, C Rama Gopal, Export import Procedures- Documentation and Logistic>, \'C\\ ;\:clntcrnat ioua I,
:::, P K Khurana, Lxpor: Management.
.\, Thomas E Johnson and Donna L. ExpOI'I Import Management. Export and Import Procedureand Documental ions,
,. \1CU"J:JLT" rruu-«;t
GoobMH~l~~lS
Unit-I: Retailing Importance of Retailing. Factors Influencing Retailing. Function- of' Rci.ulinu.
Developing and applying Retail Strategy. Strategic Retail Planning Process. Rclilil Ori:!a111/,11 ion.Classification on~etail Unit~,
Unii-l l: Setting-lip Retail organization: Size and space allocation. location. 1:lelur~ anCl'lillg tile
location 01' Retail. Store Layout and Space planning: Tvpcs of Lavoui«. role or \'i,;u;11
\ lcrchaudiscr. Controlling Costs and Reducing Inventories Loss.
Unit-III: Emergence of Organized Rci iling: Traditional I\etailing. Organized RCI'iiling ill lndiu.
Retailing in rural India. Retail Environment in India. FDI in retailing. Role o l IT ill retailing.
F!11erging trends in retailing,
Unit-I v': Retail Pricing: Factors influencing retail pricing. Retail pricing str.ucgics. I\etail
promotion strategies: Management and Evaluation of relationships III Rcta iling. Retail Resl',II'cI1:
C'ustomcr Audits. Brand Management in retailing.
L'nit-\': Case Studies: Practical:
(i) lntcrvicw a salesperson and write a brief report about what thcv Iike and dislike about thcir
jobs. their salary. travelling allowances, sales quotas. etc,
( ii) Co to a Kirana store and a supermarket and compare the: (a) store arrangement (hi '\0 \lj'
brands carried (c) pricing policies (d) Service - personal.
References:
I, Le\: & Weilz. Retail Management. T(-.JI-J. 2012,') Swapana Pradhau. Retailing Management. TrvIH. 2012.J, Dr.ivid Gilbert. Retail Marketing Management. Pearson Education,~, A, .I, Lamba. The Art of Retailing. Mcfiravv Hill..". Barry Hcrmnn. Joel R, Evans, Retail Management: i\ Strategic Approach. i'carson.(1. S,L. Gupta. Sales and Retail Management: An Indian Perspective. 2007. Excel Books.7, Rosemary Varley, Mohammed Rutiq. Principles 01' Retail Management. Palgravc (-'laclllil1an.200\),X Chctan 13aiaj. Retail Management. Oxford University Press.\), Sinha. Piyush Kumar and Uniyal, Managing Retailing. Oxford University Press. 2010,
Lnit-I: Investment: Atuibutcs of lnvcsr mcnt. Investment and speculation. Features or a g()od
investment. l nvcstrncnt Process. lnvcsuncnt lnsuumcnts - Dcrivat ivcs.
linit-II: Sccurit ics Markel: Primarv Markct - Issue Mnnagcmcnt -Pre and Post Issue Ma nagcmcnr.
Secondary Market- Majer Players ill the secondary market. Functioning or Stock Exchangl>.
Leading Stock Exchanges in lndia
Unii-l ll: Risk and Return Concepts: Types 0[' Risk- Systematic risk. Unsvst cmat ic risk.
Calculat inn o lRisk and returns - Calculation o lRisk and Return.
Unu-l v: Valuation or Securities: Bond Valuation. Bond Duration - Lquiiy shares- \',liuatlon,
Dividend Vuluat ion models.
Unii-V: f:conolllic and lndustry Analysis: Fundamental analysis- Economy. lndustry. COlllp:lll:
Analysis. Technical Analysis - Theories- Dow Theory. Eliot wave theory. Charts-Types. Trend
and T rend Rcvcrsa I [\11 terns. - Movi ng averages. ROC. RS I. Market Ind icators.
References:
I, lnvcsuncnt Analysis and l'ortfolio management - Prasanna Chandra. TMl-l. 2010,
::: Sccuritv Analysis & Portfolio Management - Punithav.uhv Pandian. Vikas. 2005
~. Investment Management - Bhalla V. K. S,Chanu. 2011.
~. Sccurit v Analysis & Portfolio Management - Fisher and Jordan. Pearson. 20 II.
5 Sccuriiv Analysis & Portfolio Management- Kevin S. Pill. 2011,
(1. lnvcsuncnt Analysis & Portfolio Managemcnt- Reilly. Ccngagc Learning.
7. luvcsuncuts: Principles and Concepts - Charles P. Jones. Wiley. 20!O.
6006 PRw P
Guidelines for Project Work (12 Weeks' Duration) after 4th Semester ofBBA,
The project work (Internship) is an integral part of the academic curriculum of nBA, It is all
initiative to bridge the gap between knowledge and its application through a series ofintcrvcnt ion-,
that will enable students of BBA program to gain insights and exposure to the industry, Tile
objective or conducting Internship (project work) at the end or -lth semester 01' the coursers: 'Ill
provide an opportunity for students to apply theoretical concepts in real life situations at the work
place: to scnsu izc students to the nuances of corporate culture and lamilianzc them with the
corporutc code of behavior: to enable students to manage resources, work under dcadlinc-,
it!enl if';; ,lnt! carry out specific goal oriented tasks: to sharpen domain knowledge and provide
cross functional skills
Guidelines: The student will have to identify an Internship (project work) in ,1 business cntcrpn-.c
that matcill's the student's area or specialization. lntcrnship (project work) is a combinal ion llr 111
plant study and a research project. Students arc expected to study the rUllclionill,~ or ;\11
organizat ion. idcnulv a problem area and provide suggestions to overcome tile problems
Duration of Project work: The project work sllall be JlH a period of 12 weeks inuucdiatclv alkr
completion of 4th semester but before commencement of the 51h semester. Students arc expected III
lake up lhe work. such as identifying the orgunizutio n. Iinalizut ion or topic and rcvic«: or iitcratur;
dUI ing the Iourth semester and start the Internship (project work) immediately after this,
Project Guide: Internal guide of the Internship is (1 filii time faculty member working III
management department or respective institution with minimum or three yeats of experience
External guide is from tile business organization where the student is carrying out his/her plllje,'t
work Maximum or ten students can work under an internal guide, The students arc expected III he
in cont inuous interaction with the guide during tile course ofthe Internship, No two students lll' .m
institute sl1<111 work on the same problem in the same organivarion.
The student will present Synopsis with the detailed execution plan to the internship co nu nittcc
(I10D. senior 1~lCulty or the Dept. or Management) who will review and may (a) approve. (h)
approve \\ilh modification or (c) Reject 1lH licsh synopsis, The approval status is SUL1111illl'd [\1
HOD who wil] offic ialiy give concurrence for execution of the internship
Synopsis: It is a ,~ page document-hard copy io be submitted 10 the HOD with the signatures 01'
guide and the student (Introduction with objectives and summary, Rcviev, 01' aruclcs literature
about the topic with source ofinformat ion and methodology ofthe study)
Submission or report 12th week 01" internship final report should he submiucd to tile uni\l'I"sil \
before one week of till' commencement of theory examination.
Evaluation: lntcrna l Evaluation: Internal evaluation will be done by the iutcmal guide, • L\lelll~ll
lvalunt ion: External evaluation shall be done by a faculty member (not be1m', tile r;illk ,dO
Associate Professor) drawn from Dept. of Commerce & Business Administruuon n!' tilL'
l'nivcrvit v.
Viva-vocc/Prescntatinn: A viva-voce examination will be conducted ,1l the respective insututio n
where student is expected to give ,1 presentation of his 'her work. The viva-voce cxaminatiou wil i
be conducted by the respective HOD' Sr. Professor of the department and an expert druwn linin
the llnivcrvity ,1S appointed by the University.
internship (Project) work carries 100 marks evaluation by the internal guide and external
evaluation (a\wage mark will be taken f(1I' award) and 100 marks for viva-voce examination.
Format of the Internship report: The internship report shall be prepared using word ProcL'~"(lr
\ i7.. MS word. using Times New ROm,1I1 font sized 12. on a page layout of 1\4 si/e wit h I" lll;lIgl11
on 17::' all sides and 1,::' line spacing, The internship report shall not exceed 75 pages,
Suhmission of report: Students should submit the internship report in electronic data lorm \1111\.
in PDF lilc (Un-cditablc fbrmat l to the Institute, Institute In turn shall submit all till' CDs 01 their
students along with a consolidated master list as per spcc ializat ion containing US]\;, Name pi till'
-rudcnt and title of the report to Controller of Examination one week before the commcnccmcut \)1
the thcorv cxauunat ions,
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