Embed Size (px)
Citation preview
Aggregate. Organize. Activate.
2 Bombora Partnership Data Team
Partnership Manager
Audience Manager
Greg Herbst, VP Programmatic Data & Strategic Partners [email protected] (917) 853-6430
Collin Ferrari Audience Manager [email protected]
Rob Armstrong SVP Product & Technology [email protected] 347 414 4291
Product and Technical Support
Bombora – Who and What is Trending
Basic: Demographics tells you Who
Strong: Predictive tells you Who has done What
“An advertisement is like a radar sweep constantly hunting new prospects as they come into market. Get a good radar and keep it sweeping.”
…1963, David Olgivy, the father of Madison Avenue wrote in “Confessions of an Advertising Man”
4 Data Methodology
Know How We Collect Our Data Bombora Intent Topics and Predictive Signals - We tag thousands of b2b sites and monitor their audiences for over 2300 intent signals across various actions and content types:
• Search Terms • Webinar & Trade Show sign ups • Articles • Video • Social • White Paper downloads
Bombora Demographic Data– We monitor Publisher audiences and convert site visitors into demographic segments using several inputs:
• Registration data • Cookies on Pub Websites • Proprietary IP to Company Mapping • Offline Data and Emails
5 All Domains All Topics
Identify Unknown and Traffic to right landing pages
Test different site content based on business
demographics of site visitors.
Enhance segmentation and modeling capabilities using business demographics
Combine 1st and 3rd party Data
Ad Targeting
Display campaigns + Programmatic data
usage through exchanges; DSPs, Agencies; DMPs and marketing
technology stack
Account Based Marketing
Company target list; custom company topic surge segments with
a timley refresh
Web Analytics & Site Personalization And Optimization
Modeling, Custom Segments and Testing
