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body shop packaging design
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OUGD301Mille Haugnaess
TITLE: body shopDuration: 3 weeks
m-haugnaess0811.blogspot.com
BODY SHOP/ 01
BRIEF
Design a contemporary ‘speciality’ range for the body shop that unites their brand values and nature of products.
CONCEPT
Organic natural type- hand rendered type which works across a range of the body shop products, showing the beauty and nature consciousness of the brand.
18-35 year old womenThe primary focus should be 18-35 year old women but the work must also appeal to a broader age range of 16-65.
Fun and decorative tone of voice.
DELIVERABLES
3 body butter final designsproof of how the idea can be placed on other products in other series (tea tree, fragrance etc)
OUGD301Mille Haugnaess
TITLE: body shopDuration: 3 weeks
m-haugnaess0811.blogspot.com
BODY SHOP/ 02
I decided to really go for it in this brief and create a com-pletely different design to the body shop originals. I con-centrate on creating a design which focuses on Organic natural type, working with the environment aspect of body shop and self esteem, by creating beautiful, eye catching hand rendered type. Playing on the holistic views the body shop has.
I decided to create a set of body butter designs so it can also be proposed as a limited edition packaging design set.
OUGD301Mille Haugnaess
TITLE: body shopDuration: 3 weeks
m-haugnaess0811.blogspot.com
BODY SHOP/ 03
The designs shown on a range of products, each product can have its own type design working with the product im-age and separating them from the other products. Giving them their own personality but still working as a range of products from the same shop.
