S H A D O W S W E R E C R E E P I N G U P O N T H E R I C HShadows ivere creeping upon the rich grassy gladesof the forest:, cii^d it was at this late hour that he setout on his quest. So far as he could plan^ he would gohy tvay of the ivinding path^ to the far end^ doivn hythe dell, and ivait until sundotvn. He ivas in no very1 8 P o i n t B o c l o t i i I t a l i c F a c e N o . E 1 4 1 4 4 p o i n t l e a d e d

I N T E R T Y P E B O D O N I

Cut on modem wide tooth matrices

SHADOWS WERE CREEPING UPONShadows were creeping upon the rich grassy glades of the forest, and it was at thislate hour that he set out on his quest. So

/-V far as he could plan, he would go hy wayof the winding path, to the far end, down24 Poin t Bodon i I ta l i c Face No. E1435 4 point loaded

S I N G L E

L E T T E R

M A T R I C E S

I N T E R T Y P E

B O D O N I

ABCDEFGHIJKLMNOPQRSTUVWXYZ12345 abcdefghijklmnopqrstuvwxyz 67890ISl'oint Face No. E1417 Figure size .1107 Length of lower case alphabet 207.16 points

ABCDEFGHIJKLMNOPQRSTUVWXY1 2 3 4 5 Z 6 7 8 9 0

abcdefghijklmnopqrstuvwxyz24 Point Face No. E2408 Figure size .1522 Length of lower case alphabet 266 points

ABCDEFGHIJKLMNOPQRSTU1 2 3 4 5 V W X Y Z 6 7 8 9 0

abcdef ghi j klmnopqr s tuv wxy z30 Point Face No. K2409 Figure size .166 Length of lower case alphabet .*125.3 points

ABCDEFGHUKLMNOPQR S T U V W X Y Z

abcdefghijklmnopqrstuvwx1 2 3 4 5 y z 6 7 8 9 036 Point Face No. E2485 Figure size .208 Length of lower case alphabet 380 pointsI N T E K T Y P E W I D E T O D T T I M A T K I C E S R U N O N O T H E K L I N E C O M P O S I N C ; M A C H I N E . S

siuiod i3qBi|d|B asea J0MO1 iOTT-«!« 8iaOT3 *0N "BJ ^Ujodt^z/si

()I(iS ZAXyS\AaiSH5dOMlMfIHpi3a3aV 068I9£t'£Zl z^x^Anisjbdoiiun>[fti|§japoqBOiis^ ZAXMAnjLSHOdOMMnsfiHOjaaaav

posnv>pno3 plog qjiM poxs^dnp p^og mopog

siuiod laqBqdiB aseo jaMOi 991. azjs ajnSjj bZSTIl ON lUjod

ZAX f£ ^xcnaniSAbdouiujdiliiiS^apjqT}MAaxsuddOMm^fiHOjaajav

7IY ZT zXxAVAnisjbdouiupifiiiSiapoqBAAaxsaOdOMwiarmojaaasv

siujod ^ZZ 13qBqd[B asBD jaMOT /.OTT- M!S 3Jn6ij 819113 ON aoBj ^Ujod QX

068L9^P£Zl 2:Xx£naTisj6d[owwi|3fi'ii//dpaq»()i6W zAXMAaisuddosim^HinHOdaaDsv

(\f\^; QPf^PZT zXxAiAnjsjbdouuifM fixiSiapoqBzTSxsaOJONmsfiHMa^

p3X9|(lnp pjog luopog

s^ujod S93 laqBqdie dseo j9woi ZZGX- 9Jn6ij \fZ^L2 '^N ;ujod ^z

ZA SfPS ■^x^^niSj.bdouiujkii§ppDqT)xMAnisnddOnnimHOdsaoav

7\ PZlfTS? zixAiAnisibdoiirapTfraSiGpoqExmAniSH5dOMWT>ifiH3jaa3av

S'^uiod XTZ 19qBqd[B asB3 jaMO") iOlX- 9Z!S wn6!d 8T9i3 *0N mbj ^uiod gl

01JV2J i[2}(yi mopog odXjaujOTlBjj miH p9X0|dnp mopog

ffliopoa

S I N G L EL E T T E R

M A T R I C E S

I N T E R T Y P E

Bodoni I ta l ic

ABCDEFGHIJKLMNOPQRSTUVWXYZ12345 abcdefghijklmnopqrstuvwxyz 67890

Point Face No. E1414 Figure size .1107 Length of lower case alphabet 206.78 points

ABCDEFGHIJKLMNOPQRSTVVWX1 2 3 4 5 Y Z 6 7 8 9 0

2.'|. Point Face No. E1435 Figure size .1.522 Length of lower case alphabet 267.26 points

D O U B L E

L E T T E R

M A T R I C E S

I N T E R T Y P E

Bodoni BoldW I T H I T A L I C

Shadows were creeping upon the rich grassy glades of theforest, and it was at this late hour that he set out on his quest.So far as he could plan, he would go by way of the windingShadows were creeping upon the rich grassy glades of theforest^ and it was at this late hour that he set out on his quest*So far as he could plan, he would go by way of the winding

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890A B C D E F G H I J K L M I S O P Q R S T U V W X Y Z 1 2 3 4 B 6 7 8 9 0abcdefghijklmnopqrstuvwxyz fiflffffiffl,.-! ? () @lb&£abcdefghijklmnopqrstuvwxyz fif lffff iff l^^-'/ :^ !?( )@ib&£f fi o e ^ O E c e o e M C Ea a a a e e e e i i i ' i o o o o u u u u c n

J - / —d a d a e e e e i i i i o o d o u i i i i u Q h

14 Point Face No. E959 Figure size .1107 Length of lower case alphabet 174.58 pointsLower case characters to square inch when set solid 63

I N r E R T Y P E

4 - ^

B O D O N l I T A L I CS I N G L E L E T T E R M A T R I C E S

e

KO)

4 - ^

Q)

O)

r - dv : )

O

o

oCQ

a .

• M

18 pointIntertype matrices have wide teeth which aid dependable distribution and increase length of ser

ABCDEFGHIJKLMNOPQRSTUVWXYZ12345 abcdefghijkhnnopqrstuvwxyz &£ 67890

FaccNo. E1414 Figure size *1107 Lowlt ca&c ali)habcl 206 points

24 point

Intertype matrices have wide teeth which aid dependable distribution andABCDEFGHIJKLMNOPQRSTUV

1 2 3 4 5 W X Y Z & £ 6 7 8 9 0abcde fghij klmnopqrstuvwxyz

Fucc No. E1435 Figure size •1522 Lower case alphabet 267 points

30 point

hitertype matrices have wide tABCDEFGHIJKLMNOPQR

S T U V W X Y Z & £abcdefs^hi jklmnopqrstuvwxyz

1 2 3 4 5 6 7 8 9 0Facc No. E3705 Figure size *1937 Lower ease alphabet 328 i>oint8

Intertype wide tooth matrices also run on other line composing machines

p r r p r p r r r r r r r r r r ' r ' r r p r r r r p r ' r ' r r ' r ' r ' p p r ' p o o r p r ' r ' r ' r ' r r r r p p r ' r ' p r p p p p p r p o o r ' r

I N T E R T Y P E

B O D O N Iwith Italic and Small Capitals

D O U B L E L E T T E R M A T R I C E S

Consideration of ease of reading is ] 4 point planning of printed matterthat every principle helping to ac in the assimilation of the messageconveyed by words should always be in the forefront of the typographer's mind. Onwhat does ease of reading depend? On the simpleness of the type design, on thelength of the type lines and on their leading, on the spacing of words, and on a principle either misunderstood or sadly ignored: that of appropriate choice of type forthe paper on which it is to be printed. Many type faces appropriate for the moderate copy of advertisements are inappropriate for continuous reading in the book ormagazine page: many type faces readable in the larger text sizes lose theirclarity in the smaller sizes. Wise choicesfor small text are, therefore^ faces of

12 pointConsideration of ease of reading is so essential in the planning of printed matter thatevery principle helping to achieve comfortin the assimilation of the message conveyedby words should always be in the forefrontof the typographer's mind. On what doesease of reading depend? On the simplenessof the type design, on the length of the typelines and on their leading, on the spacing of

1 2 p o i n t F a c e N o . E 9 0 8 F i g u r e s i z e ' 0 8 3 .Standard a l ignment Lower case a lphabet 145 po in ts

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyzA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

words, and on a principle either misunderstood or sadly ignored : that of appropriatechoice of type for the paper on which it isto be printed. Many type faces appropriatefor the moderate copy of advertisements areinappropriate for continuous reading in thebook or magazine page: many type facesreadable in the larger text sizes lose theirclarity in the smaller sizes. Wise choices forsmall text are^ therefore, faces of unobtrusive character and types of large x-heightwhose maximum face-to-body size aids readability. While the Egyptian, the Sans Serif,and many like faces may be rendered eminently readable in the comparatively briefly-1 4 p o i n t F a c e N o . E 9 6 0 F i g u r e s i z e ' 0 9 6 8Standard alignment Lower case alphabet 162 points

ABCDEFGHUKLMNOPQRSTUVWXYZABCDEFGHIIKLMNOPQRSTXJVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Intertype wide toothmatrices also run on other line composing machines

Character count—Bold fisures indicate pica measures. Light figures indicate average number of characters per line7 8 9 1 0 I I 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 & 2 7 2 8 2 9 3 0

1 2 p o i n t 1 3 1 6 1 9 2 2 2 5 2 7 3 0 3 2 3 5 3 7 4 0 4 2 4 5 4 8 5 1 5 3 5 5 5 7 6 0 6 2 6 4 6 6 6 9 7 2

1 4 p o i n t 1 2 1 5 I S 2 0 2 2 2 4 2 6 2 9 3 1 3 3 3 6 3 8 4 1 4 3 4 5 4 7 4 9 5 1 5 3 5 5 5 7 6 0 6 2 6 4