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Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
Recruiting International Students: Recruiting International Students: 10+ Top Website Features10+ Top Website Features
Customer Carewords PartnershipCustomer Carewords PartnershipJune 14, 2011June 14, 2011
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 22
The value of a first impression at your The value of a first impression at your official website is…official website is…
PricelessPriceless
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33
Recruitment can soar or crash with…Recruitment can soar or crash with…
The The experienceexperience people have on your people have on your websitewebsite
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44
Reason people go to a website…Reason people go to a website…
Complete a taskComplete a task
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 55
6 online tips to never forget…6 online tips to never forget…
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 66
The Golden Rule…The Golden Rule…
5 seconds to connect5 seconds to connect
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77
Experience… more important than a Experience… more important than a marketing claimmarketing claim
Attention to content and task completion…Attention to content and task completion…
Can people easily find what they want?Can people easily find what they want?
Can they easily complete a task after they Can they easily complete a task after they
find it?find it?
How fast will you respond to a question?How fast will you respond to a question?
Student experience stories = good contentStudent experience stories = good content
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 88
5 frustration points that kill task 5 frustration points that kill task completion…completion…
Search engines that don’t workSearch engines that don’t work
Broken linksBroken links
Links that don’t take people to content Links that don’t take people to content
they expect to findthey expect to find
Out-of-date informationOut-of-date information
Content people can’t scan in 5-secondsContent people can’t scan in 5-seconds
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 99
Strong marketing examples…Strong marketing examples…
Traditional web site tasks…Traditional web site tasks…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1010
What academic programs are offered?What academic programs are offered?http://www.mmu.ac.uk/international/http://www.mmu.ac.uk/international/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1111
Entry information for individual countries…Entry information for individual countries…http://www.mmu.ac.uk/international/http://www.mmu.ac.uk/international/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1212
What’s available for my part of the world?What’s available for my part of the world?http://futurestudents.unimelb.edu.au/info/international http://futurestudents.unimelb.edu.au/info/international
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313
Is there information in my language?Is there information in my language?http://www.usyd.edu.au/internationaloffice/?inst=11http://www.usyd.edu.au/internationaloffice/?inst=11
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1414
What do students from my country think?What do students from my country think?http://www.fanshawec.ca/EN/international/international/76212/testimonials.htmlhttp://www.fanshawec.ca/EN/international/international/76212/testimonials.html
How do I make an inquiry?How do I make an inquiry? http://www.uts.edu.au/international/?inst=92http://www.uts.edu.au/international/?inst=92
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1515
Can I inquire in my own language?Can I inquire in my own language?http://www.utscn.prospectivestudent.info/http://www.utscn.prospectivestudent.info/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1717
When are you visiting my country?When are you visiting my country?http://www.international.unsw.edu.au/events-country/?country=&city=http://www.international.unsw.edu.au/events-country/?country=&city=
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1818
How do I work with education agents?How do I work with education agents?http://www.monash.edu/study/international/agents/using.htmlhttp://www.monash.edu/study/international/agents/using.html
Housing and living expenses?Housing and living expenses?http://www.uio.no/english/student-life/http://www.uio.no/english/student-life/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1919
Final details for my first registration?Final details for my first registration?http://oregonstate.edu/international/atosu/students/new/orientationhttp://oregonstate.edu/international/atosu/students/new/orientation
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
Strong marketing examples…Strong marketing examples…
Social media sites…Social media sites…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121
Facebook’s international presence…Facebook’s international presence…http://www.checkfacebook.com/http://www.checkfacebook.com/
Largest use on June 1…Largest use on June 1…United StatesUnited StatesIndonesiaIndonesiaUnited KingdomUnited KingdomTurkeyTurkeyIndia India MexicoMexicoPhilippines Philippines FranceFranceItalyItalyBrazilBrazil
Fast growth at end of May…Fast growth at end of May…MexicoMexicoEcuadorEcuadorNew ZealandNew ZealandChileChileUruguayUruguayIndonesiaIndonesiaVenezuelaVenezuelaFinlandFinlandEl SalvadorEl SalvadorSouth Korea South Korea
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2222
Facebook for international students…Facebook for international students…http://www.facebook.com/universityofalbertahttp://www.facebook.com/universityofalberta
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323
6 student stories to Facebook…6 student stories to Facebook…http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424
Students read, react, celebrate…Students read, react, celebrate…http://www.facebook.com/studyattheuniversityofgothenburg?http://www.facebook.com/studyattheuniversityofgothenburg?
sk=app_2309869772sk=app_2309869772
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525
Twitter…Twitter…http://twitter.com/#!/MalmoUniversityhttp://twitter.com/#!/MalmoUniversity
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2626
Blogs with video…Blogs with video…http://www.kth.se/blogs/flmdf/http://www.kth.se/blogs/flmdf/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2727
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2828
Summing up key points…Summing up key points…
Find and eliminate things that don’t work Find and eliminate things that don’t work on your website on your website Make tasks easy to do…Make tasks easy to do…– Reading your web pagesReading your web pages– Finding academic programs and coursesFinding academic programs and courses– Contacting people on your campusContacting people on your campus– Final arrival and registration stepsFinal arrival and registration stepsIncrease student experience stories…Increase student experience stories…– BlogsBlogs– VideosVideos– Social networksSocial networks
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2929
Thank You!Thank You!
Customer Carewords in Higher Customer Carewords in Higher EducationEducation
Bob Johnson, Ph.D.Bob Johnson, Ph.D.Bob Johnson Consulting, LLCBob Johnson Consulting, LLC
www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.combob@[email protected]
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3030
Thank You!Thank You!
Customer Carewords in SwedenCustomer Carewords in Sweden
Fredrik WackåFredrik WackåWebbrådgivaren Sverige ABWebbrådgivaren Sverige AB
[email protected]@wpr.se