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What makes design unimitable?

As designers, how much attention should we pay to style and trends, and what attributes of a designer can not be easily replicated? I will look into existing online programmes that generate 'design' and ask what is the difference between potential clients simply doing it themselves. The publication will be based around the ideals of Modernism and against decoration and trend.I will email designers as well as bigger companies such as Vista Print and customers of Vista Print to find out the difference of perspective between client and designer, and what is expected of a designer.

A selection of what can be produced without even trying, I will also look into website builders and business card templates to determine what it is that a designer offers that can not be replicated with a template or stock material.1

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Format should reflect content

• Directly copy and existing layout and design, simply changing the content

• Don't use Creative Suite and only use Office and online facilities

• Follow stylistic fashions and current trends

• Design in a way that is inimitable, a creative and experimental publication

• A collection of the same publication in a series of different styles to show that style does/ doesn't affect content

•A series of publications that offer different perspectives

I could exploit cut-outs and acetate within the publication to show the addition of decoration and its effect on content/ communication.

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