Upload
dan-boome
View
218
Download
0
Tags:
Embed Size (px)
DESCRIPTION
context to design a set of bookcovers and support materials and prod- ucts based around the 15 steps of I Count’s ‘Step By Step Guide To Climate Cool’ which promotes ways in which members of the general public can help to prevent global warming and rais- es awarness of climate change. design and creat 15 book covers based on each of the 15 steps featured in I Count’s book ‘The Step By Step Guide To Climate Cool’, and produce a range of products to support this. tone product processes audience concept
Citation preview
concept
to design a set of bookcovers and support materials and prod-ucts based around the 15 steps of I Count’s ‘Step By Step Guide
To Climate Cool’ which promotes ways in which members of the general public can help to prevent global warming and rais-
es awarness of climate change.
context
I count is the campaign of Stop Climate Chaos, a coalition of over 30 organisations including Greenpeace, Oxfam and Chris-tian Aid. ‘Step by Step Guide for Climate Cool’ is a collabora-tion of all these organisations and explains the 15 simple steps
we could all take to reduce global warming.
audience
our global environmental situation concerns and affects every person on the planet, and so all should be aware of how they
can contribute to preventing global warming. in this sense the audience is vast. however, the book itself is aimed at a younger
demographic, those who have the ability to change the future and will be around for a while. the book covers I design will be
aimed at pre-teens, young teenagers and young adolescents.
tone
climate cooldesign and creat 15 book covers based on each of the 15 steps
featured in I Count’s book ‘The Step By Step Guide To Climate Cool’, and produce a range of products to support this.
product processes
product #1
concept audience
product #2
concept audience
range: print
concept audience