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Board of Governors Retreat
March 18, 2011
Derek Skaggs, Director of Admissions
Fall 2010-09 Enrollment Comparison
Source: Assessment and Institutional Research
201080 200980 201080 2009809/17/2010 9/18/2009 Margin Percentage Margin Percentage
TRADITIONALTotal Enrollment 5,125 4,623 502 10.86% Total Enrolled Hours56,038 51,560 4,478 8.68%INTERNETTotal Enrollment 2,282 2,630 -348 -13.23% Total Enrolled Hours12,575 15,299 (2,724) -17.81%GRADUATETotal Enrollment 48 52 -4 -7.69% Total Enrolled Hours 150 164 (14) -8.54%CONTINUING EDTotal Enrollment 81 217 -136 -62.67% Total Enrolled Hours 186 628 (442) -70.38%Unduplicated Headcount 5,803 5,672 131 2.31% Total Enrolled Hours68,949 67,665 1,284 1.90%
Spring 2011-10 Enrollment ComparisonSource: Assessment and Institutional Research
201110 201010 201110 2010102/11/2011 2/12/2010 Margin Perct. 2/11/2011 2/12/2010 Margin Perct.
Traditional 4,670 4,661 9 0% Enrolled Hrs 50,906 49,146 1,760 4%Internet 2,301 2,569 -268 -10% Enrolled Hrs 12,422 14,291 -1869 -13%Graduate 70 83 -13 -16% Enrolled Hrs 364 411 -47 -11%Cont. Ed. 77 98 -21 -21% Enrolled Hrs 172 240 -68 -28%Undup. HC 5,353 5,431 -78 -1% Enrolled Hrs 63,864 64,106 -242 0%
Admissions Funnel
Comp. Comp. Conv.2010 2009 2010 2009 2010 2010 2009 2010 2009 2010 2009 2010 2009Apps Apps Margin Apps Apps % Margin Admits AdmitsMargin % % Enrolled Enrolled Margin Yield Yield
F 2569 2227 342 1788 1568 70% 220 1689 1483 206 94% 95% 874 858 16 52% 58%T 1321 1226 95 1164 1100 88% 64 1111 1084 27 95% 99% 619 587 32 56% 54%Total 3890 3453 437 2952 2668 76% 284 2800 2567 233 95% 96% 1493 1445 48 53% 56%
New Student Enrollment
2010 2009 2008 2007 2006 2005Freshmen 900 858 771 818 945 897Transfers 604 587 540 514 574 536Total New Starts 1504 1445 1311 1332 1519 1433
Enrollment Comparison 2006-11Source: Assessment and Institutional Research
Headcount
Hours
Headcount
Hours
Headcount
Hours
Headcount
Hours
Headcount
Hours
Headcount
Hours
2006 2007 2008 2009 2010 2011
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
FALLSeries2SPRINGSeries4SUMMER
Enrollment Management CommitteeVice President * Academic Affairs Dr. A.J. Anglin
Vice President * Student Affairs Mr. Darren FullertonDean ** Graduate and Lifelong
LearningDr. Jo Ann Kroll
Director ** Admissions Mr. Derek SkaggsAssistant Vice President
Assessment and Inst. Research
Dr. Delores Honey
Dean Arts and Sciences Dr. Richard MillerDean Education Dr. Glenn ColtharpCoordinator International
AdmissionsMrs. Cathleen Garrison
Director First-Year Experience Program
Dr. Susan Craig
Coordinator New Student Programs (ACTS)
Mrs. Faustina Abrahams
Director University Marketing and Relations
Mr. Rod Surber
Systems Coord. Registrar’s Office Ms. Betsy LeighingerBursar Business Office Mrs. Alicia HughesDirector Information Technology Mr. Al StadlerDirector Financial Aid Mrs. Becca DiskinDevelopment Officer MSSU Foundation Mrs. JoAnn GraffamDirector Residence Life Mr. Josh DoakDirector Talent Search Mr. Jim KimbroughDirector ACTS Mrs. Kelly Wilson
Enrollment Management Committee Rationale
The Enrollment Management Advisory Committee is a standing Administrative Committee. The membership is designed to be inclusive of all the multiple perspectives that influence the recruitment, student success, graduation and alumni processes. Recommendations from the committee will be presented to the Ex-Officio members for consideration and approval by the President’s Cabinet.
Enrollment Management Committee Purpose
The committee will meet monthly during the fall and spring semesters to foster a conversation that will:
·Plan and implement a coordinated recruiting process that seeks to increase the number of new first-time students, re-admitted students and new transfer students.
·Cultivate the planning, implementation, and assessment of graduate student marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving strategic goals.
·Promote the planning, implementation, and assessment of distance education program marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving increased enrollments.
Enrollment Management Committee Purpose (con’t)
·Plan and synchronize our outreach efforts with the K-12 schools to advance our dual credit enrollments, our developing relationships with our local school districts as well as our participation with the P-20 Council.
·Coordinate student success, academic advising and retention efforts to achieve improved retention and graduation rates while advocating a diverse demographic composition.
·Synchronize the application, registration, financial aid and business office procedures/deadlines designed to provide outstanding service to our students.
·Develop overseas recruiting opportunities and implement plans designed to advance our international mission and increase the number of enrolled international students.
Projected Meeting Dates: TBA
Enrollment Management Goals Projected Enrollment of
6,000Fall Semesters
2008 2009 2010 2011 2012 2013 2014
New Freshmen 771 800 815 830 845 860 875
New Transfers 540 575 585 600 615 630 650
International 85 90 100 115 125 135 150
Graduate 45 60 70 80 90 100 110
Total Enrollment 5264 5375 5525 5650 5775 5900 6000
Retention 62% 65% 66% 67% 68% 69% 70%
Diversity 11% 11% 12% 12% 13% 14% 15%
Out-of-State 15% 15% 16% 16% 16% 16% 16%
Feeder Counties 63% 70% 72% 73% 74% 75% 76%
KC /St. Louis 1% 2% 3% 3% 4% 4% 5%
Springfield Area 1.08% 1.10% 1.25% 1.50% 1.75% 2.00% 2.00%
Enrollment ManagementFall Report Card 2009
Goal Actual
2009 2009 Margin
New Freshmen 800 858 58
New Transfers 575 587 12
International 90 104 14
Graduate 60 62 2
Total Enrollment 5375 5702 327
Retention 65% 66% 1%
Diversity 11% 12% 1%
Out-of-State 15% 13.80% -1%
Feeder Counties 70% 70% 0
KC /St. Louis 2% 1% -1%
Springfield Area 1.10% 1.10% 0
Enrollment ManagementFall Report Card 2010
Goals Actual
2010 2010 Margin
New Freshmen 815 900 85
New Transfers 585 604 19
International 100 120 20
Graduate 70 51 -19
Total Enrollment 5525 5802 277
Retention 66% 62% -4%
Diversity 12% 13% 1%
Out-of-State 16% 13% -3%
Feeder Counties 72% 70% -2%
KC /St. Louis 3% 1% -2%
Greene County 1.25% 1.25% 0%
Enrollment Management Plan
UpdateTargets for a Projected Enrollment of 6,000
2008 2009 2010 2011 2012 2013 2014New Freshmen 771 800 815 830 845 860 875New Transfers 540 575 585 600 615 630 650International 85 90 100 115 125 135 150Graduate 45 60 70 80 90 100 110E-LearningDual CreditTotal Enrollment 5264 5375 5525 5650 5775 5900 6000Retention 62% 65% 66% 67% 68% 69% 70%Diversity 11% 11% 12% 12% 13% 14% 15%Out-of-State 15% 15% 16% 16% 16% 16% 16%Feeder Counties 63% 70% 72% 73% 74% 75% 76%KC /St. Louis 1% 2% 3% 3% 4% 4% 5%Springfield Area 1.08% 1.10% 1.25% 1.50% 1.75% 2.00% 2.00%Housing
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