Board of Directors Meeting Wednesday, March 27, 2019

4:00 p.m. – 5:30 a.m. Central U.S. Time (9:00 p.m. UTC) Conference Call: +1 (800) 309-2350 Pin: 908-3334

AGENDA Chair: Leon Mol, Vice President

1. Call to Order Leon Mol

2. Roll Call of Board of Directors Members (4:00 – 4:04) Cheryl Clark

Producer Constituency ____ Beef + Lamb New Zealand (Sam McIvor) ____ Canadian Cattlemen’s (Bob Lowe) ____ National Cattlemen’s Beef Assoc. (Josh White)

Commerce and Processing Constituency ____ Cargill (Gurneesh Bhandal) ____ OSI Group (Nicole Johnson-Hoffman) ____ Rabobank (Justin Sherrard)

Retail Constituency ____ A&W Food Services of Canada (Lisa Hughes) ____ Ahold Delhaize (John Laughead) ____ McDonald’s (Rickette Collins)

Ex-officio ____ Nicole Johnson-Hoffman, President ____ Leon Mol, Vice President ____ Ian McConnel, Secretary/Treasurer

Civil Society Constituency ____ Solidaridad (Gert van der Bijl) ____ World Wildlife Fund (Tim Hardman) ____ National Wildlife Federation (Simon Hall)

Roundtable Constituency ____ CRSB – Canadian Roundtable (Monica Hadarits) ____ GTPS – Brazilian Roundtable (Beatriz Domeniconi) ____ MGSC – Colombian Roundtable (Juan Carlos Botero) ____ USRSB – U.S. Roundtable (Ashley McDonald absent–

Kathleen Fisher )

3. Affirmation of adherence to the GRSB Anti-Trust Policy (4:04 – 4:05) Ruaraidh Petre

4. Opening Remarks (4:05 – 4:10) Leon Mol

5. Consideration of February 27, 2019 Minutes (4:10 – 4:14) APPROVAL Board of Directors

6. Regional Roundtables and Country Initiatives Updates INFORM 6.1. GTPS (Brazil) (4:14 – 4:18) Beatriz Domeniconi 6.2. CRSB (Canada) (4:18 – 4:22) Monica Hadarits 6.3. USRSB (U.S.) (4:22 – 4:26) Ashley McDonald 6.4. MGSC (Colombia) (9:26 – 9:30) Juan Carlos Botero 6.5. ERBS (Europe) (4:30 – 4:34) Sarah Haire 6.6. MPCS (Paraguay) (4:34 – 4:38) Juan Carlos Pettengill or Alfred Fast 6.7. New Zealand (4:38 – 4:42) Sam McIvor

6.8. Australia Beef Sustainability Framework (4:42 – 4:46)

7. Executive Committee Report (4:46 – 4:51) INFORM Leon Mol

8. Executive Director’s Report 4:51 – 5:00) Ruaraidh Petre

8.1. Strategic Plan Review INFORM

8.2. Sustainability Communications INFORM

8.3. Carbon Methodologies Technical Working Group INFORM

9. Regional Director’s Report (5:00 – 5:05) Josefina Eisele

9.1. Latin America Regional Meeting INFORM

10. Administrative Report

10.1. Financial Report (5:05 – 5:10) Ruaraidh Petre / Ian McConnel

10.1.1. GRSB Financials as of February 28, 2019 APPROVAL

10.2. May GRSB Meeting Schedule, Chicago, IL APPROVAL (5:10 – 5:15) Ruaraidh Petre

10.2.1. Strategic Planning Meeting, Tuesday, May 21, 2019

10.2.2. Communicators Summit, Wednesday, May 22 – Thursday May 23, 2019 until noon

10.2.3. Board of Directors, Face-to-Face, Thursday, May 23, 2019 noon – Friday, May 24, 2019 noon

10.3. Membership (5:15 – 5:20) INFORM Cheryl Clark

10.3.1.1. Accounts Receivable Update

11. Council Reports

11.1. Global Issues

11.1.1. GRSB-GTPS Joint Working Group on Forests (5:20 – 5:23) INFORM Mauricio Bauer

12. Upcoming GRSB Member Engagement Opportunities REFERENCE (send information to cheryl.clark@grsbeef.org)

13.1. CRSB Semi-annual Meeting, April 25th, 2019 in Winnipeg MB

13.2. USRSB Annual General Meeting, April 30 – May 2, 2019, Fresno, CA, usrsb.org

13.3. CRSB Annual General Meeting, September 18 &19, 2019 in Montreal QC

13. Other Business and/or Updates from Members

14. Future Board of Directors Meetings

15. Board of Directors, Wednesday, April 24, 2019, 9:00 – 10:30 pm. Central U.S. Time, 3:00 p.m.

UTC

16. Adjourn

Attachments:

A. GRSB Anti-Trust Policy (p 4) B. 2-27-19 Board of Directors Minutes (pp 5-9) C. February 28, 2019 Financial Report (pp 10-12) D. Communicator Summit Agenda (pp 13-15)

MEETING GUIDELINES

The purpose of the Global Roundtable for Sustainable Beef is to discuss sustainability

issues related to the global beef system. Conversation and discussion about increasing

industry sustainability are neutral and pro-competitive. While compliance with antitrust

and other laws that govern participation in industry meetings is the responsibility of each

participant, we ask you to follow both common sense and these simple guidelines to

help us conduct our meeting according to good practices, and to ensure that your fellow

participants are comfortable attending and actively participating.

DO adhere to the written meeting agenda.

DO NOT, in our organized meeting sessions, in informal discussions in the hallway, or

in any other setting:

discuss prices, rates, or other terms of trade among competitors;

engage in discussions that could result in

o the allocation of customers or markets,

o the fixing or stabilization of prices,

o limitations on production,

o boycotts of customers, suppliers, or rivals, or

o agreements that would competitively disadvantage certain rivals;

discuss proprietary or other competitively sensitive information;

discuss or engage in coordinated behavior to maintain prices, profit margins, or

stability in an industry;

engage in any other anti-competitive behavior or any discussion you feel might

be inappropriate.

Thank you for following these few simple guidelines. They are provided to set the stage

for a successful discussion of sustainability, not as a complete list of antitrust “don’ts” or

legal advice. Should you have any concerns or questions about antitrust issues, your

legal responsibilities, or your participation in industry meetings, you should seek advice

from your own counsel.

MINUTES GLOBAL ROUNDTABLE FOR SUSTAINABLE BEEF BOARD OF DIRECTORS FEBRUARY 27, 2019 President Nicole Johnson-Hoffman called the Global Roundtable for Sustainable Beef Board of Directors conference call to order at 9:00 a.m. Central U.S. Time, Wednesday, February 27, 2019. Board of Directors:

Organization Representative Organization Representative A&W Food Services of Canada Lisa Hughes Mesa Ganaderia Sostenible

Colombia Juan Carlos Botero

Ahold Delhaize Leon Mol McDonald’s Rickette Collins

Beef + Lamb New Zealand Sam McIvor National Cattlemen’s Beef Association Josh White

Canadian Cattlemen’s Association Bob Lowe Rabobank Justin Sherrard Canadian Roundtable for Sustainable Beef Anne Wasko National Wildlife Federation Simon Hall

Cargill Gurneesh Bhandal Solidaridad Gert van der Bijl

GTPS Not present U.S. Roundtable for Sustainable Beef Ashley McDonald

OSI Group Nicole Johnson-Hoffman World Wildlife Fund Tim Hardman

Ex-Officio Members: Nicole Johnson-Hoffman (President) and Leon Mol (Vice President); Ian McConnel (Secretary/Treasurer) Staff Present: Katie Ambrose, Cheryl Clark, Josefina Eisele and Ruaraidh Petre A verbal affirmation of adherence to the GRSB Anti-Trust Policy was received from those on the call. Johnson-Hoffman welcomed everyone on the call. Consideration of Minutes There was a motion by McDonald and supported by Wasko that the minutes of the January 23, 2019 Board of Directors meetings be approved with wording modifications. Motion carried. Regional Roundtables and Country Initiatives Updates GTPS: No Report. CRSB: Wasko reported they are working and updating strategic plan for the national organization for 2020-2024. Included in the plan is the participation and the support of the activities of the GRSB. CRSB is currently working on a three-year (2019-2022) proposed strategic plan and business and action plan priorities that also includes the participation and the support of the GRSB

GRSB BOARD OF DIRECTORS February 27, 2019 Page 2 of 5 activities. Key focus on certified sustainable framework interest from the producer level to the cow-calf level continues to remain high. Hadartis new role is Executive Director. USRSB: McDonald reported they are in the final stages for completion of the US Beef framework that will be finished by May 1 for the USRSB General Assembly meeting taking place in Fresno, California. In-person board meeting taking place week of March 4th in Irvine, California where there will be some leadership development work and a review of the final products that the board needs to approve for a final vote by membership in late March. Pilot project through recognition program for feedback and finalization. There will be a soft launch of this program in April with their membership and then in May, launch it to the public. Programs may exist from a CAB program or an integrity beef program all the way through the supply chain so it could also be a retailer food program. They can apply to get recognized by the USRSB for incorporating their program into the framework. Once through the process, they have an independent third-party evaluator that will then make a recommendation to the board of directors for approval of that recognition. Ultimately, they hope to recognize the programs that are successful. Working on self-assessment tools that are based on their framework that will be finalized mid-June. Once completed, they will begin their education and outreach program. The USRSB continues to drive for additional membership. Johnson-Hoffman recommended that Wasko and McDonald consider reporting on their programs at the 2019 in-person GRSB board meeting. MGSC (Colombia): Botero reported they will have their first Colombian Roundtable meeting on Tuesday, March 5 where there will be reports on what has been accomplished in 2019. Meetings have taken place to promote the GRSB and the MGSC with various organizations. They are working to determine who will be the director of the Colombian Roundtable. ERBS (Europe): Donoghue reported that Sarah Haire will be joining the calls to report on the ERBS going forward. Changes have taken place with the leadership. Donoghue will be sitting in as the lead of the technical group. Working on targets and recognition discussion framework that will be distributed to the technical working group to review and forward to the ERBS meeting in May. Several pilots are in progress and all platforms to be recognized by the end of the year. MPCS (Paraguay): Sanchez reported that they are restarting their activities after their summer holiday. There are board meetings and activities scheduled for the next three months and in March two seminars. April will have general meeting of members of the Paraguay round tables and in May a field trip to a ranch to have a general view of their activities related to forestation and keeping with ranch activities. They are in touch with Eisele for support. New Zealand: McIvor reported that they too have been through some holidays. The materiality survey has been the main activity regarding information about their members. Formation of a roundtable is in progress by reaching out and understanding the views of the stakeholders around the roundtable. Waiting on results from the materiality study. Group meets on March 19th. Next steps are to formalize the process of forming the roundtable. There is a core group that is meeting and pushing the process forward. New Zealand is currently in the process of putting forth legislation on the carbon neutral economy and part of that is, “What does this mean for farmers in terms of carbon and methane dismissal?” New Zealand is working on how they can reduce emissions and what is the beef mechanism New Zealand wide to achieve it. Discussions are in progress to host GRSB BOD towards the end of the year.

GRSB BOARD OF DIRECTORS February 27, 2019 Page 3 of 5 Australia Beef Sustainability Framework: McConnel reported that last week the Australian Beef hosted a forum regarding deforestation, grasslands and non-technical areas refining the indicators and metrics they can report annually in May. Broad range of positive engagement in Australia and in its markets around sustainability and beginning to pilot metrics with companies. Executive Committee Report Johnson-Hoffman reported that the Executive Committee has been focused on delivering a revised budget for approval. Reductions have taken place in the deficit spending budget. We have also done significant work to make sure the Strategic Planning session in May helps us refine our activities for the future and ensure that we are addressing both our funding mechanism and spending plan to bring into full alignment consistently year over year. Working to make sure the Sustainability Communicators Summit is successful and delivers to the needs of those participants in May. Executive Director’s Report Petre reported that next week he will be in Kansas for the FAO Livestock Planning Meeting. During this meeting there will be discussions about what we want the global agenda to be focusing on in their main Kansas September meeting. If you have any thoughts on the agenda, please drop Petre a note. In March giving webinar in Canada for the Prairie Conservation Action Plan to speak to rangeland conservation and good management practices and how it relates to our GRSB members. The week of March 18th, there is a meeting organized by the Bill and Melinda Gates Foundation and the International Livestock Research Institute in Ethiopia. Week of March 25 meeting for the livestock in China and China Animal Agriculture Association (CAAA). They want to become a member of GRSB and will use this conference to publicly join GRSB. In May Petre will be attending the GRSB Strategy Session, Communicators Summit and Board Meetings in Chicago. Sai Platform is also organizing a meeting in Chicago. Their annual meeting is focusing on next generation farming: resilient farming systems, resilient supply chain and enabling the next generation. Facilitating and monitoring a session on animal welfare. He needs panelists and identifying potential venues for a beef field visit. July he will attend the Latin America regional meeting taking place in Sao Palo. Strategic Plan Review

1. Survey request sent and we have received 60+ responses; 2. Meeting will be facilitated by Mark McCully, CAB; 3. Calls with all roundtables to get more detailed input and any others that want to

contribute additional details. Sustainability Communications Communication Summit in Chicago adjacent to a major meeting McDonald’s is holding and is also adjacent to the board meeting. We have received good input from the planning committee. With limited time, members are keen to understand how we communicate science around sustainability and what some use against the beef industry. A balance of how we communicate as well as what we communicate. Experts and scientists on hand to try and help guide content discussions when they arise. Please forward any well-respected scientists that can be asked to participate. Carbon Methodologies Technical Working Group

GRSB BOARD OF DIRECTORS February 27, 2019 Page 4 of 5 A group was created to develop a scope of work for consultants and we’ve requested some consultants to participate in the first phase of this work. Phase I – Scope (what are the quick wins in terms of bringing tools into alignment as well as gaps to address). Product will have more detail on what Phase II will look like and how we will prioritize this work. Once this is available in May, we can reference to it and present in the board meeting as well as use it in the strategy session. Then resource Phase II and get sponsors. McIvor, White and Hall requested a copy of the scope of work. White requested details and needs for speakers at the Communicators Summit and well as offering an NCBA underwriting. Regional Director’s Report Eisele reports that the regional and national roundtables conference in South America (Mexico, Colombia, Brazil, Argentina, Paraguay) was a good opportunity to exchange and learn from each other. Offer from McDonald’s in Brazil to have the roundtable event at their McDonald’s University in Sao Palo. (Spanish, Portuguese and English translations). Concentrating on the organization of this event. Currently scheduled for July 2 and 3. Speaker, farm activities, workshops where they can make good use of their time to exchange experiences. Request that any board members that have suggestions for speakers to contact Eisele. Eisele is working on draft agenda communications. Working together with the Global Agenda for Sustainable Livestock. Argentina – working on formal recommendation for a national roundtable. Members are asked to submit a financial contribution since there are no sponsors. Working towards getting 70 percent of the initial budget from membership. Mexico – meeting and working towards national roundtable. Administrative Report Financial Reports McConnel raised a question regarding the aged payable - $25k (SSCD). Petre responded that this is parked for payment of consultants and contract labor. Cargill has paid the $25k for sponsorship of 2018 Global Meeting. 2019 budget is now at $82,200 in deficit. Leadership travel reduced; professional communications drop and contracting expenses in the Latin America work. $25k grant revenue –FAO has given verbal agreement they will provide. . Retained earnings investment in the Proposed Budget 2019 column needs to be removed from the revised budget document. There was a motion by Lowe and seconded by White to approve a revised final budget with the correction of retained earnings on the document. Motion approved. Meetings May GRSB Meeting Schedule, Chicago, IL

• Strategic Planning Meeting, Tuesday, May 21, 2019

GRSB BOARD OF DIRECTORS February 27, 2019 Page 5 of 5

• Communicators Summit, Wednesday May 22 – Thursday, May 23, 2019 • Board of Directors, Face-to-Face, Thursday, May 23 and Friday, May 24, 2019

Membership Report Clark reported that there are no new memberships to review. The outstanding membership monies yet to be received is $119,417; Total received $238,750 Total invoiced $358,167 Petre and Clark will plan to review email and contact information before sending another reminder. Outstanding membership monies will not be reported as aged receivables until April. Final due date for membership monies to be received is March 31. Council Reports Global Issues GRSB-GTPS Joint Working Group (JWG) on Forests – Hall no major updates to report. Demonstrating Impact Benchmarking: Petre reported that GTPS, USRB and CRSB have all submitted reports. This needs to be addressed at the strategic planning meeting. Upcoming GRSB Member Engagement Opportunities Johnson-Hoffman – suggests that the ERSB plan to attend the CRSB meetings if possible.

• CRSB Semi-annual Meeting, April 25th, 2019 in Winnipeg MB

• USRSB Annual General Meeting, April 30 – May 2, 2019, Fresno, CA, usrsb.org

• South America National Roundtable Meeting, July 2-3, 2019, Sao Palo, Brazil

• CRSB Annual General Meeting, September 18 &19, 2019 in Montreal QC

Future Board of Directors Meetings

Board of Directors, Wednesday, March 20, 2019, 4:00 – 5:30 p.m. Central U.S. Time, 9:00 p.m. UTC

The meeting was adjourned at 10:30 a.m. Central U.S. Time. Respectfully submitted, Cheryl Clark Director of Operations

Global Roundtable for Sustainable BeefBalance Sheet

February 28, 2019

ASSETS

Current AssetsCash in Operating - ML *02005 $ 277,000.27

Total Current Assets 277,000.27

Other AssetsCD Banc of Calif 2.05% 3/6/19 249,150.25

Total Other Assets 249,150.25

Total Assets $ 526,150.52

LIABILITIES AND CAPITAL

Current LiabilitiesAccounts Payable $ 51,887.16

Total Current Liabilities 51,887.16

CapitalRetained Earnings 90,927.58Board Specified Reserve 225,000.00Net Income 158,335.78

Total Capital 474,263.36

Total Liabilities & Capital $ 526,150.52

Unaudited - For Management Purposes Only

3/6/19 at 12:08:09.66 Page: 1

Global Roundtable for Sustainable BeefAged Payables

As of Feb 28, 2019Filter Criteria includes: 1) Includes Drop Shipments. Report order is by ID. Report is printed in Detail Format.

Vendor ID Date Invoice/CM # 0 - 30 31 - 60 61 - 90 Over 90 days Amount Due

My Favorite Printer 2/28/19 22581 1,486.00 1,486.00

My Favorite Printer 1,486.00 1,486.00

NLPA 2/28/19 2019-0064 16,291.67 16,291.672/28/19 2019-004 2.44 2.44

NLPA 16,294.11 16,294.11

Ruaraidh Petre 2/28/19 2019-03 7,083.33 7,083.33

Ruaraidh Petre 7,083.33 7,083.33

SSCD 12/28/1 12302016 26,863.72 26,863.72

SSCD 26,863.72 26,863.72

Wild Apricot 2/20/19 2018-41 160.00 160.00

Wild Apricot 160.00 160.00

Report Total 25,023.44 26,863.72 51,887.16

Page: 1

Global Roundtable for Sustainable BeefIncome Statement

Compared with BudgetFor the Two Months Ending February 28, 2019

Current MonthActual

Current MonthBudget

Year to DateActual

Year to DateBudget

RevenuesDues Revenues $ 11,500.00 $ 50,500.00 $ 228,750.00 $ 267,500.00Contract revenue 0.00 0.00 0.00 0.00Meeting Revenue 0.00 0.00 0.00 0.00Global Conference Revenue 0.00 0.00 0.00 0.00Interest Income 460.83 291.67 969.81 583.34

Total Revenues 11,960.83 50,791.67 229,719.81 268,083.34

ExpensesMeeting Expenses (14.70) 0.00 2,186.63 2,200.00Staff Travel Expense - Meeting 0.00 0.00 629.95 1,000.00Executive Director Contract 7,083.33 7,083.33 14,166.66 14,166.66Executive Director Travel 2,922.95 2,916.67 7,587.66 5,833.34Leadership Travel 0.00 416.67 187.17 833.34Administrative Services 16,291.67 16,291.67 32,583.34 32,583.34Office Supplies & Expense 117.98 62.50 117.98 125.00Postage & Shipping Expense 2.44 29.17 2.44 58.34Telephone Expense 72.65 166.67 191.62 333.34Legal Fees & Expense 0.00 125.00 0.00 250.00Audit Expense 4,960.00 0.00 4,960.00 0.00Bank Charges & Fees 598.45 187.50 722.45 375.00Communications 6,751.50 4,291.67 8,048.13 8,583.34Contract Expenses 0.00 5,000.00 0.00 10,000.00Global Conference Expenses 0.00 0.00 0.00 0.00

Total Expenses 38,786.27 36,570.85 71,384.03 76,341.70

Net Income $ (26,825.44) $ 14,220.82 $ 158,335.78 $ 191,741.64

For Management Purposes Only

Overview

-1.5 day event hosted at the new McDonalds global headquarters May 22-23 will focus on cultivating conversations on beef sustainability communication. -During the Summit scientists and storytellers, beef producers, and communication experts from around the world will come together to share experiences and create a foundation for the development of a global narrative of beef sustainability. -Summit facilitation: Courtenay DeHoff. -Visit grsbeef.org for registration information ($250 registration fee).

Ideal summit participants include:

GRSB membership delegates from each of the multi-stakeholder fields of membership, including NGOs, producers, retailers, etc.Elite communicators from all parts of the beef value chain.Stakeholders who are enabling communicators (with budgets, resources and leadership), and who wish to gain more support for sustainability communication collaboration.Pioneers and science-focused experts.Invited influencers who can help to bring a balanced view and increased potential for amplification.Trade media. Note: Consumer media will be targeted for future events.

Curating a Global Sustainable Beef Narrative:

Audience

1. Bring together key scientists, organizations, producers, and communication pioneers to begin paving the way on solution development to the big questions on beef sustainability’s role in a thriving, global food system. Begin first phase of developing a compelling, credible, multi-stakeholder GRSB-led global narrative for beef sustainability, and set the stage for what's to come. 2. Identify baseline of big questions, opportunities and risks to demonstrate beef’s important role in a thriving food system, specifically linked to beef's impact to the planet (natural resources).  -Determine what can be said now/What questions can be answered today.  -Identify gaps in science. -Harness the dedication, passion and credibility of beef producers. -Explore opportunities for further leadership from the beef sector to better demonstrate its role in a thriving food system. 3. Create urgency for on-going amplified sustainability communication. 4. Determine a collaborative process and workstream for developing a global beef narrative based on the five core principles of beef sustainability.

Core Objectives:

Revision 3.25.19

Agenda

8 AM: Welcome & Summit Goals with GRSB Leadership Key insights from 2017 Sustainability Communicators Summit and vision for 2019 and beyond.

9:15 AM: Plenary Speaker #1-TBC

Challenge beef industry to be different and provide global context of beef sustainability.

NETWORKING BREAK

10:20 AM: Panel #1Big Question: What's the impact of beef production on the planet (i.e. Natural Resources)?

What is the physical science of beef production saying about the impact of beef on the planet around the world? (Climate, Conservation, GHG, Water, Methane, etc.). Australian, Canadian, U.S., and Irish perspectives.

LUNCH

1 PM: Panel #2

Big Question: What do consumers think about beef's impact to the planet? What is the science of consumer communication data/research saying about what consumers care about

around the world? What does retail sales data say about what matters most to consumers? What is being said by credible critics/pragmatic skeptics about beef's impact to the planet?

What trends should be in view? North America, Latin America, UK, Australia perspectives to be shared.

2:15 PM: Working Session #1 Building Beef's Grand Narrative-What's the impact of beef production on the planet?

Participants will work together to answer:-What are the answers we have so far/What do we know now?

-What are the key communication opportunities and what's priority?

NETWORKING BREAK

Day 1-Part II Big Questions of Impact: Beef Producer Connection

Day 1-Part I Big Questions of Impact: Physical & Communication Science

Subject to change*

3:50 PM: Panel #3 Big Question: How do we best leverage, engage,

support/serve, and amplify beef producers and beef producer voices/interests in communication efforts?Beef producers from Australia, Latin America, North America, and Europe will discuss issues impacting

producer livelihoods and connecting with communities and consumers beyond the fence-line.

5:20 PM: Day 1-Content Wrap-Up

Summarize key take-aways from panel 3 and summarize learnings from discussing the science of

beef's impact to the planet and key consumer concerns + communication opportunities.

6 PM: Cocktail Hour

w/ U.S. Environmental Stewardship Award Program delegates.

7 PM: Dinner

featuring "Changing the Status Quo in Communication" storyteller/speaker.

Agenda

8 AM: Insights from Day 1

8:30 AM: Panel #4Big Question: How do we change the status quo with beef sustainability communication?

Diverse panel representing agriculture communicators, retailer/foodservice communicators, scientific communicators, and modern digital influencers will address the Art of Communication: Getting it

Right: right audience, right message, right tool/platform, right mix of science and empathy, right tone-proactive vs. defending.

NETWORKING BREAK

10:05 AM: Working Session #2

Big Question: What do we collectively believe about what it will take to create a positive global sustainable beef narrative?

What do we collectively believe now about building a global sustainable beef narrative?Where do we need deeper knowledge/understanding? 

What are our gaps and vulnerabilities?What will it take to move forward, and what is GRSB's role?

What are the commitments leaving here? (New working groups, workflow streams, requests/offers, etc.).

11: 20 AM: Closing & Next Steps with GRSB Leadership

Bringing it all together-GRSB’s evolving role and commitments for action in next 12-18 months.

Note: Potential of post-summit tour of McDonalds HamburgerU facilities being explored.

Coming SoonDay 2-Part III

(Art of Communication & Action Mapping)

-Online video library of sustainable beef communication best practices from around the world. -Pre-Sustainability Communicators Summit Questionnaire to better understand regional communication priorities, best practices and opportunities. -Intense GRSB focus on the global narrative of beef sustainability during May 2019 strategic planning efforts.