BOA - TANZANIA INsider

Our New LookNew-look Newsletter

TBWA\Tanzania

Events in Pictures

M.D’s MessageWith a new design and a digital interactive format we have truly come of age.

May 2013

IN this issue

Our New Look

Pictorials

TBWA\Tanzania

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6

17

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The BANK OF AFRICA - TANZANIA newsletter gets a new look courtesy of TBWA\Tanzania, our new Advertising agency.

Events that took place over the last year

We welcome our new advertising and communications partner.

A message from the M.D4The Managing Director shares a few words with the BANK OF AFRICA - TANZANIA family

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BOA-TANZANIA INsider Page 2

With a new design AND digital interactive format we have truly come of age.

This engaging format was developed by our new advertising agency TBWA (see page 17) and our aim is to make this a full blown digital magazine with articles and facts that will keep you informed and entertained along the way.

Inside every issue you’ll find the latest news, views and happenings within our Bank of Africa family, but we cannot do this without you – we would love to know what is on your mind and keeping you busy so we can fill the INsider with interesting stories from all over the Bank.

Send your input to [email protected]/insider We’d love to hear from you.

Our New Look


A message from the M.D

s we get close to the end of the first half of the year,

I deem it appropriate to challenge ourselves to deliver what we promised to deliver. It is challenging and not easy. There are huge obstacles and events that you did not anticipate. But that is still no reason to give up. We must be determined to Own, Execute and Review to deliver Our very best. I am confident that at the end of the day, we will win.

So far, despite the challenges to increase our deposits, we are on course with our profit targets. Our year to date profit is TZS 1.734 billion against a budget of TZS 1.561 billion. However on deposits we are far behind, with actuals of TZS 255 billion against a budget of TZS 265 billion. We are also short of advances by TZS 5 billion. We have not also done well on recoveries since recoveries year to

date with impact on P&L is nil. We have to do our very best to increase our deposits, sell the new products, embrace change, reduce our cost and please our customers with the best service. If we do this we will surely win.

The short video clip (we showed at the staff meeting) on doing our very best is part of a movie entitled, “Facing The Giants”. I would like to encourage you to get the movie and

watch in your own time. I believe they will be a lot of lessons for you as an individual as you face your own giants of this world.

Let me end my short chat by quoting from the movie. I also encourage you to also send one quote that you like most from the movie.

- Ammish Owusu-Amoah

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A message from the M.D

“I want God to bless this team so much people will talk about what He did. But it means we gotta give Him our best in every area. And if we win, we praise Him. And if we lose, we praise Him. Either way we honor Him with our actions and our attitudes. So I’m askin’ you... What are you living for? I resolve to give God everything I’ve got, then I’ll leave the results up to Him. I want to know if you’ll join me”.

“You can’t win … games if you don’t play together as a team! … If we’re not here to win …, then WHY ARE WE HERE?”

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Solomon Haule (Senior Manager – Marketing) taking Baobab Secondary School students on a tour of the bank

Ammish Owusu-Amoah (MD, BOA-TANZANIA) hands over a cheque of TZS 10 million to Prof. David Mwakyusa (Hon. Member of Parliament for Rungwe) on behalf of the school as Wasia Mushi (Head – Commercial Banking, BOA-TANZANIA) and other officials from the school look on.

Pictorials


The Tanzanian athletes receive their flight tickets from Juliana Yassoda of Ministry of Information, Sports and Culture as Wasia Mushi, Ammish Owusu-Amoah and Mwanahiba Mzee look on.

The Tanzanian athletes, their coach and Secretary General for Athletics Tanzania (Mr. Nyambui) pose for a picture with Wasia Mushi (Head – Commercial Banking, BOA-TANZANIA), Ammish Owusu-Amoah (Managing Diretcor, BOA-TANZANIA), Juliana Yassoda (Asst. Director for Sports Development, Ministry of Information, Sports & Culture) and Mwanahiba Mzee (Head – Retail Banking, BOA-TANZANIA).


Wasia Mushi (Head – Commercial Banking, BOA-TANZANIA) addresses the children and their parents and staff of BOA-TANZANIA during the Easter luncheon that the bank hosted for the children admitted at the hospital.

Mercy Msuya (Head – HR & Administration, BOA-TANZANIA) hands over a cheque of USD 10,000 to Haika Mawalla (Deputy CEO, CCBRT) as Solomon Haule (Senior Manager – Marketing), Beryl Oluga (Manager – Marketing), Kaisha Boge (Officer – Marketing) and Henry Baghayo (Officer – Marketing) look on.

A clown entertains the children at the Easter luncheon.

Pictorials


Ammish Owusu-Amoah (MD, BOA-TANZANIA) hands over a cheque of TZS 1 billion to Mr. Rished Bade (CEO, Tanzania Mortgage Refinance Company) as Oswald Urassa (CFO, TMRC), Oscar Mgaya (COO, TMRC) Wasia Mushi (Head – Commercial Banking, BOA-TANZANIA), Gilbert Mwandimila (former Head of treasury, BOA-TANZANIA), Patricia Nguma (Relationship Manager – Home Finance, BOA-TANZANIA) and Beryl Oluga (Manager – Marketing, BOA-TANZANIA) look on.

Ammish Owusu-Amoah (MD, BOA-TANZANIA) addresses the press during a press conference to announce BOA-TANZANIA’s investment in Tanzania Mortgage Refinance Company (TMRC).


Ammish Owusu-Amoah (MD, BOA-TANZANIA) hands an award to Boniface Kimario (Relationship Officer – Mtoni Branch) for mobilizing qualifying deposits during the ‘Shinda Mamilioni Ya Pasaka’ Fixed Deposit Campaign as Mwanahiba Mzee (Head – Retail Banking, BOA-TANZANIA) looks on.

Ammish Owusu-Amoah (MD, BOA-TANZANIA) hands an award to Lilian Mwakitalima (former Asst. Customer Service Manager for Mwanza Branch and currently Branch Manager – Kahama Branch) for mobilizing qualifying deposits during the ‘Shinda Mamilioni Ya Pasaka’ Fixed Deposit Campaign.

Pictorials


Directors and BOA-TANZANIA customers listen to Mr. Mohamed Bennani (Chairman & President, GROUPE BANK OF AFRICA) at a cocktail held during the Group Board of Directors’ Meetings for Central, East Africa and Indian Ocean Zones held in Dar es Salaam in March 2012.

Ammish Owusu-Amoah (MD, BOA-TANZANIA) welcomes delegates to Arusha during the plenary session at the Group Directors’ Meetings held in Arusha in December 2012.

Mercy Msuya (Head – HR & Administration, BOA-TANZANIA) and Mariaconsolata Wapalila (Head – Operations, BOA-TANZANIA) interact with customers at a cocktail held during the Group Board of Directors’ Meetings for Central, East Africa and Indian Ocean Zones held in Dar es Salaam in March 2012.

Mr. Mohamed Bennani (Chairman & President, GROUPE BANK OF AFRICA) addresses during the plenary session at the Group Directors’ Meetings held in Arusha in December 2012.


Mwanahiba Mzee (Head – Retail Banking, BOA-TANZANIA) awards the grand winner for the Grow and Win Deposit Campaign as Geofrey Mtawa (Branch Manager – Airport Branch), Nelson Mgonja (Regional Manager – Dar es Salaam Zone) and Solomon Haule (Senior Manager – Marketing) look on.

Pictorials


Jackson Mbando (Public Relations Manager, Airtel Tanzania) addresses the press during launch of Airtel Money services at BOA-TANZANIA.

Mwanahiba Mzee (Head – Retail Banking, BOA-TANZANIA) exchanges the memorandum of understanding (MOU) with John Ndunguru (Corporate Manager, M-Commerce – Airtel Tanzania) to mark launch of Airtel Money services at BOA-TANZANIA as Jackson Mbando (Public Relations Manager, Airtel Tanzania) and Willington Munyaga (Head – ICT, BOA-TANZANIA) applaud.


Ammish Owusu-Amoah (MD, BOA-TANZANIA) announces the launch of Insurance Premium Finance during a press conference to mark the launch of the product.

Inauguration plaque of Mtibwa Branch.

Newly opened Mtibwa Branch.

Pictorials


Abdelkabir Bennani answers customers’ questions during a breakfast meeting held for SME customers.

Ammish Owusu-Amoah (MD, BOA-TANZANIA) addresses SME customers during a breakfast meeting held for SME customers.


Agatha Masao (Relationship Manager – Private Banking, BOA-TANZANIA) registers a customer during the Tanzania Homes Expo.

Kisa Mwakilasa (Officer – SME Unit, BOA-TANZANIA) explains a point to a potential customer during the Tanzania Homes Expo where BOA-TANZANIA showcased the Home Finance product.

Pictorials


BANK OF AFRICA\TBWA

We are happy to announce that BANK OF AFRICA will be working with hot new agency TBWA\Tanzania on advertising and communications in 2013. After an extensive selection process the agency proved to be the best choice to help us with a fresh approach to communication that will take our brand to the next level in Tanzania.

We started the collaboration in April and are looking forward to a long term relationship that will start bearing fruit in the near future.

A first example of the ‘fruits’ of this relationship is the new campaign for our VUNA account, see below, and coming up soon will be the exciting launch of our 19th branch in Mtwara.

TBWA\ and BANK OF AFRICA are working closely together on all our communications so keep your eyes peeled for more exciting work.


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