7/30/2019 Bo Cau Hoi Thi Van Dap Mon MarQT

1/4

B CU HI THI VN P MN MARKETING QUC T

(dnh cho ML44)

GV: Phm Th Chu Quyn

CHNG 1: TNG QUAN V MARKETING V MARKETING QT

1. Trnh by nh ngha Marketing ca Philip Kotler? Mc tiu c bn caMarketing?

2. So snh cc nh ngha marketing ca AMA v rt ra kt lun g?3. Nu mt nh ngha marketing ca AMA v phn tch nh ngha ny trong bi

cnh kinh doanh hin nay.

4. Trnh by v phn tch bn cht v chc nng ca Marketing?5. Trnh by thp nhu cu ca Maslow?6. Phn bit nhu cu, c mun v lng cu. Cho v d?7. Trao i l g? Cc iu kin ca trao i ?8. Phn bit marketing hin i v marketing truyn thng.9. Quan im hon thin sn xut? Cho v d.10.Quan im hon thin sn phm? Cho v d11.Quan im bn hng? Cho v d12.Quan im marketing? Cho v d13.Quan im Marketing o c l g? Cho v d.14.So snh quan im marketing v quan im bn hng. Cho v d minh ha phn

bit.

15.Phn bit quan im Marketing v quan im Marketing o c x hi. Cho vd minh ha phn bit.

16.Trnh by quy trnh thc hin marketing?17.Cho 1 v d doanh nghip tht bi v khng thc hin tt quy trnh marketing?18.Trnh by nhng nt c th ca Marketing quc t?

CHNG 2: MI TRNG MARKETING

1. Mi trng vi m l g? Lit k cc yu t thuc mi trng vi m?

7/30/2019 Bo Cau Hoi Thi Van Dap Mon MarQT

2/4

2. Phn tch cc yu t thuc lc lng bn trong ca cng ty?3. Lit k cc loi cng chng ca doanh nghip?4. Mi trng v m l g? Lit k cc yu t thuc mi trng v m?5.

Phn tch mt yu t thuc mi trng v m?

6. Cc cng c nghin cu mi trng Marketing QT? Phn tch m hnh 5 p lccnh tranh ca Michael Porter?

CHNG 3: NGHIN CU TH TRNG QT

1. Nghin cu th trng l g? Cc cch phn loi nghin cu th trng?2. Hy nu cc yu t nh hng n hnh vi ca khch hng c nhn khi mua hng?3. Trnh by quy trnh ra quyt nh mua hng ca c nhn?4. Hy nu cc ngun thng tin khch hng c nhn tm kim khi mua hng?

Ngi lm Marketing c th tc ng c g vo cc ngun thng tin ny?

5. Hy nu cc yu t nh hng n hnh vi ca t chc khi mua hng?6. Trnh by quy trnh mua hng ca t chc?7. Thng tin s cp v thng tin th cp l g? Cch thc thu thp thng tin s cp?8. Thng tin s cp v thng tin th cp l g? Cch thc thu thp thng tin th cp?9. Trnh by quy trnh nghin cu th trng theo Philip Kotler? Trong quy trnh ny,

bc no l quan trng nht? Ti sao?CHNG 4: CHIN LC V XY DNG CHIN LC MARKETING QT

1. Phn bit cc loi chin lc Marketing QT?2. Trnh by trnh t xy dng chin lc Marketing QT?3. Trnh by 2 m hnh la chn SBU? u v nhc im ca mi m hnh?4. Trnh by cc bc xy dng ma trn GE?5. Phn on th trng l g? Cho v d.6. Trnh by vai tr ca phn on th trng?7. Trnh by cc tiu thc phn on th trng i vi hng tiu dng. Cho v d

cho 1 tiu thc?

8. Trnh by cc tiu thc phn on th trng i vi hng cng nghip. Cho v dcho 1 tiu thc?

7/30/2019 Bo Cau Hoi Thi Van Dap Mon MarQT

3/4

9. Th trng mc tiu l g? Cc yu cu i vi th trng mc tiu?10.Trnh by cc phng n la chn th trng mc tiu.11.nh v l g? Cho v d?12.

Ph nh v l g? Cho v d?

13.Ti nh v l g? Cho v d?14.Marketing-Mix l g? Ly v d.15.Phn tch cc yu t ca m hnh Marketing-Mix 7P?

CHNG 5: CHIN LC SN PHM QT

1. Sn phm l g? Trnh by cc cp cu thnh sn phm? Ly v d phn tchcc cp ny.

2. Phn bit chin lc tiu chun ha v thch nghi ha sn phm XK? Ti sao phithch nghi ha sn phm XK?

3. Trnh by chin lc thch nghi ha sn phm XK? Cc hnh thc thch nghi hasn phm XK? Cho v d?

4. Trnh by cc bc pht trin sn phm mi5. Vng i sn phm quc gia l g? Cc giai on ca NPLC?6. Trnh by c im cc giai on ca NPLC?7. Vng i sn phm quc t l g? ngha ca IPLC?8. Lit k cc pha ca IPLC, trnh by ni dung mt pha c th (do Ging vin ch

nh).

9. Nhng du hiu c trng ca nhn hiu? Yu cu lm nhn hiu quc t?10.Nu cc mc ch bo v nhn hiu? Cho v d v mt tranh chp nhn hiu?11.Bao b l g? Trnh by cc chc nng ca bao b.

CHNG 6: CHIN LC GI QT

1. Cc chin lc gi trong giai on thm nhp?2. Gi ht vng l g? iu kin p dng gi ht vng? Cho v d3. Gi tn cng l g? iu kin p dng gi tn cng? Cho v d4. Cc chin lc gi trong giai on tng trng v chn mui?

7/30/2019 Bo Cau Hoi Thi Van Dap Mon MarQT

4/4

5. Cc tiu ch nh gi phn bit v iu kin p dng? Cho v d vi 1 tiu ch nhgi phn bit.

6. Cho v d v mt sn phm nh gi theo gi tng phn v gi trn gi ?7.

Cho 1 v d v doanh nghip nh gi theo tm l khch hng?

8. Cc chin lc gi duy tr th trng?CHNG 7: CHIN LC PHN PHI QT

1. Phn phi l g? Lit k cc chc nng v yu cu ca phn phi?2. Phn bit hnh thc phn phi trc tip gin tip.3. Trnh by c im v iu kin p dng ca chin lc phn phi c quyn?4. Trnh by c im v iu kin p dng ca chin lc phn phi chn lc?5. Trnh by c im v iu kin p dng ca chin lc phn phi tp trung?6. Lit k cc trung gian trong phn phi quc t ? Phn bit i l v nh bun?7. Cc cn c tuyn chn knh phn phi quc t?

CHNG 8: CHIN LC XC TIN QT

1. Mc ch v yu cu ca chnh sch xc tin ?2. Hy nu tn cc chin lc v cc cng c xc tin kinh doanh?3. So snh chin lc ko v chin lc y? Cho v d?4. Vai tr ca qung co? Trnh by cc nhm phng tin qung co?5. PR l g? Lit k cc vai tr ca PR?6. Phn bit PR v qung co? Cc cng c thc hin PR?7. Phn tch vic qun l nhn vin bn hng c nhn trong marketing QT?8. Vn minh thng mi l g? Cho v d?9. Cc hnh thc ca xc tin mua? Cho v d?10.Trnh by nhng vic doanh nghip cn chun b tham gia hi ch quc t?11.Marketing trc tip l s kt hp nhng cng c xc tin no? Cho v d minh

ha?