BN - 5 Facebook Rules That Can Ruin Your Business · Five(5)!Facebook!Rules!That!Can!Ruin!Your!Business! TurnFacebookFear!intoMarket!DominanceAND!Be!Safe!! 5Facebook!RulesThat!CanRuinYourBusiness

Five (5) Facebook Rules That Can Ruin Your Business Turn Facebook Fear into Market Dominance AND Be Safe!

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Table Of Contents

Privacy 4

Facebook Page Cover Graphic 6

What To Post 8

Incorporate Your Personal Profile 9

How to Promote 10

Collect Names and Email Addresses 11


5 Facebook Rules That Can Ruin Your Business @ Butterfly Networking 2015 http://www.ButterflyNetworking.com

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Copyright Notice © Copyright 2015 Carla McNeil and Butterfly Networking ALL RIGHTS RESERVED. No part of this report can be reproduced or distributed in any way without written permission of the author. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility or errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal advice. You should be aware of any laws that govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental. CONSUMER NOTICE: You should assume that the author of this report has an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this report and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.



There are those who play by the rules and those who don’t. This report is for those of you who play by the rules, but want to stretch them to the max!

I am sure you have heard a story or two about businesses loosing their

Facebook Page because Facebook simply turned their page off – deleted it –

whoosh, gone in one fell swoop! Businesses ruined!

The first story I personally heard had such an impact on me I still remember

it 5 years later. A man (sorry I don’t remember his name, after all it was 5

years ago) started a Facebook page in the Real Estate niche. He had a

trademarked phrase in his page name and after building to over 100,000 fans

his page it was shut down. No warning, no communication, just

“deactivated”. He went to the Real Estate Board and received permission

from them to use the trademarked phrase. Facebook still wouldn’t reinstate

his page.

There is a way to keep yourself safe; you must follow the rules! However

when it comes to reading those rules most people’s eyes glass over and the

brain goes numb. As I have 22 years developing skills with the “Rules”

governing Human Resources in the Canadian Federal Government I will shed

some light for you on the Facebook Rules. One of the talents I was well know

for was assisting the managers, directors and director generals get what they

wanted while still following all of the 1,000’s of rules we were required to



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uphold. My skill for finding the way through the rules maze was very easily

transferred to Facebook and social media in general.

Before we get into the details I just want to address the question “Why do I

need Facebook anyway?” Believe it or not I still asked that question on a

regular basis.

As of writing this document Facebook remains the cheapest, quickest and

easiest way to get you and your business in front of your target market. So

unless you are operating your business in a vacuum your clients and

customers are on Facebook. It’s just a matter of figuring out where they are.

The stats on Facebook are staggering…

• 829 million daily active users on average in June 2014

• 654 million mobile daily active users on average in June 2014

• 1.32 billion monthly active users as of June 30, 2014

• 1.07 billion mobile monthly active users as of June 30, 2014

• Approximately 81.7% of our daily active users are outside the US and Canada

Source è http://newsroom.fb.com/company-info/



In this document I am going to cover 5 of the Facebook rules that will affect

you when you sign up and create your Business Page and the basics of

managing it on a daily basis.

1) Privacy

2) Facebook Page Cover Graphic

3) What to Post

4) Incorporate Your Personal Profile

5) How to Promote

Rule #1 PRIVACY As a business owner you want and need to be able to market your business. You

need to get the word out there so people will find out how great your products

and/or services are. Expecting people to be able to find you among the billions of

websites, Facebook Pages and Facebook personal profiles is simply sticking your

head in the sand. It isn’t going to happen. Each and every day for each and every

Facebook user there is a possibility of over 1,500 posts that could appear in their

newsfeed. (Source Tech Crunch) That is a lot of competition. You as a business

owner are most likely not interested in 99% of those posts. You don’t want your

newsfeed filled with all sorts of “junk”. I am sure you have heard many stories

from friends regarding all the useless noise that shows up in their newsfeed. How



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do you avoid it? You could waste hours scrolling to find that 1% you really do

want to see.

Guess what!! Facebook is concerned about your privacy too. Here is a direct

quote from them…

“Your privacy is very important to us. We designed our Data Use Policy to

make important disclosures about how you can use Facebook to share

with others and how we collect and can use your content and

information. We encourage you to read the Data Use Policy, and to use it

to help you make informed decisions.”

Source https://www.facebook.com/about/privacy/

However, remember they are now a very BIG company and the rules have been

made to protect and help the user. Like Google they are very interested in

providing a good “user experience”. BUT they also need to make money, an

infrastructure like Facebook costs lots of money to run. It is in your best interest

as a business owner to provide that good “user experience”.

In the Data Use Policy they explain how anything you post can be used on

Facebook. AND even though many people say you can’t control what

happens with your personal profile on Facebook they are wrong. Facebook



is serious about your privacy, and with that in mind they have instituted a

number of ways you can “lock

down” your personal profile.

Sharing Your Content and

Information

“You own all of the content and

information you post on Facebook, and you can control how it is shared

through your privacy and application settings.”

You must be signed into Facebook to get to these two options.

You have the ability to define who can see your posts. An example of just

how specific you can be. My 5-‐year-‐old niece was over for the annual crafting

weekend for the first time. She discovered some toys that her father had

used when he visited me when he was the same age. I took pictures of her in

the bathtub using the toys in exactly the same way he did. However I didn’t

want to share these pictures with everyone, so I locked it down to just seven

(7) immediate family members. Had I wanted to I could have shared it with

just her father.



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Rule #2 FACEBOOK PAGE COVER GRAPHIC The rules have changed around this great piece of Facebook real estate since

it was first introduced. In the beginning they were VERY strict! It was

simply to be used for branding, no sales, implied sales or call to action of any

type were allowed. You were not even allowed to insert your phone number.

Thank goodness the rules have changed!

II - Rules for Your Page's cover photo

“For your Page's cover photo, use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images to see what your audience responds to best.”

Source https://www.facebook.com/page_guidelines.php

This great piece of real estate is 851 pixels wide by 315 pixels tall. More importantly, it’s the first thing a visitor sees when they land on your FB page.

As of July 2013 the 20% text rule disappeared. This graphic is where you can

really show off who you are, your products and services. The old adage

comes into play here “You never get a second chance to make a first

impression.” The Facebook cover graphic is your first impression.



Here is what Facebook has to say right now about the Cover Graphic:

B. Cover “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.” Source https://www.facebook.com/page_guidelines.php

I strongly suggest you change your cover graphic often. If you don’t know

how to create the designs yourself we can help. Check out my 50% OFF offer.

This offer is only available to my subscribers.

When you add your new cover be sure to edit the “Description Box” and

insert your call to action. Too many times I see people waste this space.

Watch your own behavior on Facebook; do you click on the cover graphic on

other Facebook Pages you visit? Most people do! When you have a call to

action in the description people can quickly and easily find out what you

have to offer.



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When you insert a graphic such as the one above people will click on it. You

want to make sure there is something for them to do when they click. Tell

them to go over to your offer whether it is paid or free. You want to get them

off of Facebook and onto your mailing list.



Rule #3 WHAT TO POST

It is important that your Facebook posts be engaging. As people are

browsing through their newsfeed you only have a couple of seconds to catch

their attention. Engagement Is Critical! Therefore not only what you post is

important but how you post must be taken into consideration too.

Protecting Other People's Rights

We respect other people's rights, and expect you to do the same.

1. You will not post content or take any action on Facebook that infringes or violates someone else's rights or otherwise violates the law.

2. We can remove any content or information you post on Facebook if we believe that it violates this Statement or our policies.

3. We provide you with tools to help you protect your intellectual property rights. To learn more, visit our How to Report Claims of Intellectual Property Infringement page.

Source https://www.facebook.com/legal/terms



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3 Tips To Get You Started:

1) Always post with an image. This is what catches people’s attention.

The better your image the easier it is to catch your potential

client/customers attention

2) Ask questions. Your questions don’t have to be complicated, in fact

questions people can answer with one or two words work VERY well.

3) Respond to all comments. No one likes to be ignored. The same

principle applies on Facebook, it’s as easy as “liking” their comment.

Here’s a great example from my friend Julie Robins, Aiken Horsemanship

Academy. Not only did she create a great buzz around a competition she had

entered, she also allowed others to post information regarding the event.

The posts by other made a big contribution to the engagement.





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Rule #4 INCORPORATE YOUR PERSONAL PROFILE

We have already talked about the fact that you can’t have a Facebook page

without a personal profile. But the Facebook rule is that you cannot sell from

your personal profile, that’s what Facebook Pages were created for.

4. Registration and Account Security Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:

1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.

2. You will not create more than one personal account. 3. If we disable your account, you will not create another one without our permission.

4. You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.

5. You will not use Facebook if you are under 13. 6. You will not use Facebook if you are a convicted sex offender. 7. You will keep your contact information accurate and up-‐to-‐date.

Source https://www.facebook.com/legal/terms



However you don’t have a ton of time to dedicate to “working” on both your

personal and business Facebook but there are ways you can use your

personal profile to help your business.

When you meet people at events and online the more easily remember your

name instead of your business name. For this reason it is important to make

sure your personal profile is connected to your Facebook Page. Remember

you can’t sell from your personal profile but you can certainly invite people

from your personal profile over to the business Facebook Page.

My picture here on my personal profile is a subtle way to demonstrate

expertise. If you can insert anything like that into your personal profile

picture, it’s a good thing. A mention in a local paper or blog, special

certification or recognition are all good things to display on your profile

picture or even in your cover graphic.



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Very recently a local business owner came to my husband in a panic. He

knew that I am a social media expert and he wanted my husband to have me

help him get his Facebook personal profile back. Facebook had shut him

down because he had been using his personal profile to conduct business.

Unfortunately I couldn’t help him. When Facebook catches you, and sooner

or later they will, they don’t change their mind! Once it’s gone it’s gone for

good! Be safe; right from the start don’t use your personal profile to conduct

business.



Rule #5 HOW TO PROMOTE

There are many ways to promote your Facebook Business page.

1) Automated signature block on all your outgoing email

2) Insert the URL for your Facebook Page on your business card

3) Use the Facebook option to ask all of your friends on your personal

profile to “Like” your page

4) Ask people you meet at events to check out your “latest & greatest” on

your page

5) Run a contest using Facebook

6) For brick & mortar business be sure to ask people to “check in” via

Facebook when they come into your store. You could even have your

Facebook URL printed on your receipts.

7) Give something appropriate away from your Facebook page

8) Use branded pictures when you post and ASK people to share your post

Here is my automated signature block; I have this added to ALL my email,

even to family and friends because you never know where or to whom your

email may be forwarded.

Carla McNeil



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Social Media Manager Take Action Now -‐ Call me (877) 767-‐7544 Visit www.ButterflyNetworking.com Creating Magic With Social Media Marketing Find us on Facebook http://www.Facebook.com/ButterflyNetworking P.S. Get your FREE Social Media Success Kit plus a couple other Free Gifts online at http://www.ButterflyNetworking.com/gifts

You too can create your automatic signature similar to this one. Just use

mine as a guide and help everyone find you more quickly and easily! J



BONUS -‐ COLLECT NAMES AND EMAIL ADDRESSES

The best and easiest way to protect yourself from Facebook doing something

to your account is to make sure you are building your list outside of the

Facebook platform.

Within the Facebook Terms & Conditions it states: “We reserve the right to reject or remove Pages for any reason.” https://www.facebook.com/promotions_guidelines.php

When you do collect data from your fans you must be very sure to indicate

you are NOT Facebook. There are many different apps that can assist you in

collecting names and emails into your autoresponder account.

Here are a few apps you can use for e-‐mail capture if you don’t use the provider’s app:

• Heyo: The free account allows you to completely design one app box. You can add images and all sorts of Like and Share buttons, and there’s a space where you can paste the HTML code from your e-‐mail service. You can use this app as a fan-‐gate, too.

• Woobox: Sign up to try the HTML fan-‐gate app, and use your e-‐mail capture HTML.

• Contact Tab: This particular contact app contains a place to display all your social accounts, company information, a map to your business (Bing or Google), and a header image.



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• Contact Form: You can use the free version or upgrade to the paid version if you’d like to add a custom footer and get other little perks.

Organic reach on Facebook continues to evolve and change. Here is a great

quote from a Facebook Director that gives us great insight into how they

work.

“Over time, I don’t go to that page very much. I’ve seen a few stories in my news feed, but I don’t click on them. I don’t share or comment on them," he says. "Over time the algorithm is going to say, ‘OK, he’s probably not that closely connected to that content." Brandon McCormick, director of communications at Facebook.

Facebook is always making changes, when someone on my team comes to

me to tell me something on Facebook isn’t working I normally say “Try it

again in 30 minutes, it will likely work again.” You can try this tactic too!

If that doesn’t work you can search for solutions here;

https://www.facebook.com/help

You need to stay informed regarding their changes to the policies, terms and

conditions, and keep in touch. Just because you don’t know something about

the Facebook Terms and Conditions does not mean they won’t shut you

down.



TAKE YOUR PAGE TO THE NEXT LEVEL…

One of the challenges many business owners come to me with is the LACK of

ability to find or create content for their Facebook Page. I realize this can be

very time consuming, especially if you end up down a rabbit hole, which is so

easy to do on Facebook.

I want to let you in on one of my secrets. We use a VERY special tool to help

us find relevant content for both our customers and ourselves. It is called

Social Secret Spy. (Appropriate name)

My friend Stephanie has created software that allows you to spy on your

competition and legally steal their best viral content.

http://clickherenow.co/SocialSecretSpy

Yes this is my affiliate link: I do get a small commission for each person who

purchases the product from Steph!

http://clickherenow.co/SocialSecretSpy

Steph does an awesome job with customer support, listening to what her

customers what and delivering. I promise once you use this software you’ll

be hooked like I am.

Documents

BN - 5 Facebook Rules That Can Ruin Your Business · Five(5)!Facebook!Rules!That!Can!Ruin!Your!Business! TurnFacebookFear!intoMarket!DominanceAND!Be!Safe!! 5Facebook!RulesThat!CanRuinYourBusiness