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BMW Considers RWD Next-Gen 1-Series Posted on 06.22.2015 18:00 by Jacob Joseph BMW has had to do some very deep soul-searching when it comes to the 1 Series. On the one hand, its rivals are all front-wheel-drive, and the rear-wheel-drive 1 Series suffers by comparison when it comes to interior space, something which is important in a hatchback. But this is a BMW, not a Mini,

BMW Considers RWD Next-Gen 1-Series

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Page 1: BMW Considers RWD Next-Gen 1-Series

BMW Considers RWD Next-Gen 1-Series

Posted on 06.22.2015 18:00 by Jacob Joseph

BMW has had to do some very deep soul-searching when it comes

to the 1 Series. On the one hand, its rivals are all front-wheel-drive,and the rear-wheel-drive 1 Series suffers by comparison when it comes to interior space, something

which is important in a hatchback. But this is a BMW, not a Mini,

Page 2: BMW Considers RWD Next-Gen 1-Series

and while all-wheel drive is a generally acceptable alternative torear-wheel drive, the purists would not be happy with a car that sends power to just the frontwheels. Of course, Porsche has shown that sometimes ignoring purists is the most profitable option.

There is some good news for those purists though, as BMW has a new board member, KlausFrohlich. Frohlich seems very much of the opinion that the emotional element of BMW's cars is veryimportant, and that means rear-wheel drive "from the 7 Series down to the 1 Series." BMW has anew scalable rear-wheel-drive architecture, making its production debut in the new 2016 BMW 7

Series, which will make implementing rear-wheel drive in the 1Series easier. Luggage space will still suffer, but Frohlich is confident that other BMW vehicles canfill that roll.

Page 3: BMW Considers RWD Next-Gen 1-Series

Continue reading for the full story.

Why it matters

Even though Frohlich used the incredibly irritating marketing-speak word "emotionalize" in hisinterview, he has a point. Those who go simply by numbers when they buy cars probably aren'tgoing to spend the extra on a BMW anyway. BMW is going after customers who want a car becausethey love it, and a more engaging driving experience is one of the better ways to accomplish this. It'salso important that the new architecture, both the rear-wheel drive and the new front-wheel drive,

was designed to accommodate alternative (i.e. hybrid or plug-in)

propulsion. That means that a BMW will more or less always drivelike a BMW no matter what is making it go. That's an important move, and it's good news for anyonewho was worried about the prospect of a front-wheel-drive drivetrain in the next generation of the 1Series.

Page 4: BMW Considers RWD Next-Gen 1-Series

2016 BMW 1 Series

Read our full review here.

http://feeds.topspeed.com/~r/topspeed/~3/uHWiFEy1iCQ/bmw-considers-rwd-next-gen-1-series-ar170079.html