Blueprint The InstagramInstag… · Reels will have on your overall Instagram success but the early signs are very promising: 1) Instagram want to grow this part of their platform

The InstagramBlueprint

Reels Bonus Module

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What are Reels & why should youmake them?

A reel is simply a 15 or 30 second video, usually comprising of acouple of different clips and with music and text - It's in essence the

Instagram version of Tik Tok.

But why should you make them?

We are still in the process of working out exactly the impact thatReels will have on your overall Instagram success but the early signs

are very promising:

1) Instagram want to grow this part of their platform so areprioritising Reels. This means you content will get seen much easier

than your grid posts.

2) The knock on effect ripples out across the rest of your account. Myearly testing shows that the response of your overall content

improves simply but adding Reels to your repertoire.

3) They are easy and fun for your followers to digest and offer aunique and different way to get to know you.

Step One

Open your Instagram profile and click on the plus sign at the top (youmight find that your plus sign is in a different place!)

Click on Reel in the list that appears.


How to make your first reel

Step Two - icons explained

On the left hand side you will see 5 icons:1) This sets the length of the reel - you can choose 15 or 30 seconds.

2) This is where you choose the music (NB you will need your accountto be a 'creator' account to get the music option).

3) Recording speed (you can choose fast, slow, real time).4) Special effects/filters

5) Timer to count you in.



Step Two - let's start!

1) Tap on the first icon to choose your length of reel.

2) Choose your music.

3) Choose your recording speed.

4) Choose a special effect or filter if you want to useone.

5) Set the timer .



Step Three

I recommend that you record your reel in little sections (use thetimer for this - reminder that it's the bottom icon, the stopwatch).

Set the timer for however long you want your first clip to be andpress the reel button in the middle to record it. When you're doneyou can click on the image on the left of the 'recording' button to

check you are happy. You can then either press 'done' if you're happy or click the scissors icon to trim or the dustbin delete it.

Then you go again for your next clip(s) until you fill your 15/30 secs.



Step Four

When you're done with recording you can add captions and stickers. Click onthe Aa in the top right corner. You have choice of font/style just as in stories.As with stories you will find that you can arrange your captions by draggingthem across the screen and making them bigger/smaller using the slider on

the left side of the screen.

You can also change the time of when each caption appears by clicking on thecaption hovering over the timeline at the bottom (highlighting it in white) and

dragging the start/end of the clip to show how long you'd like that text toshow for. This is the trickiest part of creating the reel but you'll find this gets

easier each time you try it.



... and that's a wrap!

On the next screen you will be given the option of adding a text caption andthen sharing your reel. Reels automatically go into your reels tab but you can

also share these to your grid.

So, are you ready to give it a go?



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Blueprint The InstagramInstag… · Reels will have on your overall Instagram success but the early signs are very promising: 1) Instagram want to grow this part of their platform