Blueprint Format

7/26/2019 Blueprint Format

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TECHNOLOGY-BASED BUSINESS IDEA

BLUEPRINT

FORMAT & CONTENTS

COVER

TABLE OF CONTENTS

THE BODY OF BUSINESS BLUEPRINT

1. EXECUTIVE SUMMARY

2. PRODUCT/SERVICE DESCRIPTION

3. TECHNOLOGY DESCRIPTION

4. MARKET ANALYSIS AND STRATEGIES

5. MANAGEMENT TEAM

6. FINANCIAL ESTIMATES

. PRO!ECT MILESTONES

". CONCLUSIONS

#. APPENDICES

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BLUEPRINT OUTLINE

Note:

B$%&'$ (&) *$+,- ',,-+ ,0,- 0, $,&- $ )'$ 0 (&) 0$ 7&-$ &$ '$$'0.

B8)$9',- '$$'0 0$89 (&) $ ,-%&'$7 7$,,&- -7 '$$ )$%)8 7,'$,&- %&'(&)' *8)$9',-.

G0$' ,-%&',&- &)'$

R$&'7 '$8$- ,-%&',&-

A-8(:$ 0$ ,-%&',&- (&) 0$ +0$'$7 -7 -&$ 0$ &,$7 &99&')-,,$ -7

',

I% (&) '$ +&,-+ & )*, 0$ *8)$9',- & ,-$&'; '$$'0 0 (9$ &% ,-$$-

&99&')-,,$ '$ ,8*8$ & (&); 0( (&) -$$7 ,-$$-


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1.4. T0$ 9'&%,*,8,(

1.5. T0$ -+$$- $

1#


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2. PRODUCT OR SERVICE DESCRIPTION

2.1. D$',*$ ,- &$ 7$,8 0$ 9'&7) &' $',$ & *$ 9'&7)$7/&87.

2.2. D,) 0$ 998,,&- &% 0$ 9'&7) &' $',$ -7 7$',*$ 0$ 9','( $-7 )$ $88 -( ,+-,%,- $&-7'( 998,,&-.

2.3. E90,$ -( )-,=)$ %$)'$ &% 0$ 9'&7) &' $',$ -7 0& 0$$ ,88 '$$&' 77 ,+-,%,- 8)$@ 8&; 0,+08,+0 -( 7,%%$'$-$ *$$$- 0 , )''$-8(&- 0$ '$ -7 0 (&) ,88 &%%$' 0 ,88 &)- %&' (&)' '$ 9$-$',&-.

2.4. D$%,-$ 0$ 9'$$- $ &% 7$$8&9$- &% 0$ 9'&7) &' $',$ -7 0& )0,$ -7 &-$( ,88 *$ '$=),'$7 & %)88( 7$$8&9; $; -7 ,-'&7)$ 0$ 9'&7) &'$',$. P'&,7$ )'( &% 0$ %)-,&-8 9$,%,,&- -7 90&&+'90; ,%,8*8$; &% 0$ 9'&7).

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2.5. D$',*$ -( 9$- &' &0$' 9'&9',$'( %$)'$ &% 0$ 9'&7) &' $',$.

2.6. D,) -( &99&')-,,$ %&' 0$ $9-,&- &% 0$ 9'&7) 8,-$ &' 0$ 7$$8&9$-&% '$8$7 9'&7) &' $',$.

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3. TECHNOLOGY DESCRIPTION

A'$ & *$ &$'$7 '$ 0$ $( &9&-$- '$8$7 & 0$ 9'&7)/$',$ &'$0-&8&+(; 0$ ,-$88$)8 9'&9$'( ,-&8$7; 9$,8,:$7 -&8$7+$; $9$',$-$-7 ,88 ,-&8$7 -7 '$+)8,&- 0 ( +&$'- 0$ )$ &% 0$ $0-&8&+( &7$8,$' 0$ 9'&7)/$',$. I 0&)87 8& &$' '$$'0 7$$8&9$-


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4. MARKET RESEARCH AND ANALYSIS

&nformation in this section needs to support the assertion that the venture cancapture a substantial market in growing industry and stand up to competition.#ecause of the importance of market analysis and the critical dependence of other

parts of the blueprint on this information, you are advised to prepare this sectionfirst.

'.(. )ustomers

. D,) 0& 0$ )&$' %&' 0$ 9'&7) &' $',$ '$ &' ,88 *$. P&$-,8)&$' -$$7 & *$ 8,%,$7 *( '$8,$8( 0&&+$-$&) +'&)9 0,-+&&-; ,7$-,%,*8$ 0'$',, .

*. S0& 0& -7 0$'$ 0$ ?&' 9)'0$' %&' 0$ 9'&7) &' $',$ '$ ,- 0$'$ $+$-. I-8)7$ -,&-8 '$+,&- -7 %&'$,+- &)-',$; 99'&9',$.

. I-7,$ 0$0$' )&$' '$ $,8( '$0$7 -7 '$$9,$; 0& )&$' *)(


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'.*. +arket i-e and Trends

. S0& %&' 0'$$ ($' 0$ ,:$ &% 0$ )''$- &8 '$ -7 0$ 0'$ (&) ,880$; *( '$ $+$-; -7/&' '$+,&-; -7/&' &)-'( %&' 0$ 9'&7) &' $',$(&) ,88 &%%$'; ,- )-,; ',-++,; -7 9&$-,8 9'&%,*,8,(.

*. D$',*$ 8& 0$ 9&$-,8 --)8 +'&0 %&' 8$ 0'$$ ($' &% &8 '$ %&'(&)' 9'&7) &' $',$ %&' $0 ?&' )&$' +'&)9; '$+,&- &' &)-'(;

99'&9',$.

. D,) 0$ ?&' %&' %%$,-+ 0$ '$ +'&0 .

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'.. )ompetition and )ompetitive "dges

. M$ '$8,, $$- &% 0$ '$-+0 -7 $-$$ &% &9$,&'.

)ompetitors trengths /eaknesses

*. C&9'$ &9$,-+ -7 )*,)$ 9'&7) &' $',$ &- 0$ *, &% '$0'$; =)8,(; 9',$; 9$'%&'-$; 7$8,$'(; ,,-+; $',$ ''-,$; -7 &0$'9$',-$- %$)'$.

. C&9'$ 0$ %)-7$-8 8)$ 0 , 77$7 &' '$$7 *( (&)' 9'&7) &'

$',$; ,- $' &% $&-&, *$-$%, & 0$ )&$' -7 & (&)' &9$,&'.

7. D,) 0$ )''$- 7-+$ -7 7,7-+$ &% 0$$ 9'&7) &' $',$-7 ( 0( 0$( '$ -& $$,-+ )&$' -$$7.

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4.4. Estimated Market Share and Sales

. B$7 &- (&)' $$- &% 0$ 7-+$ &% (&)' 9'&7) &' $',$; 0$'$ ,:$ -7 '$-7; )&$'; &9$,&' -7 0$,' 9'&7); $,$ 0$0'$ &% 0$ '$ -7 0$ 8$ ,- )-, -7 ',-++, 0 (&) ,88 =),'$ ,- $0&% 0$ -$ 0'$$ ($'. R$$*$' & 0& )9,&- )$7.

Pr!"#$%'r()#' M*r+'$ S,*r' *! S*'

Y'*r

M'$ 0'$

T&8 8$ ,- )-,

T&8 8$ ,- RM

'.0. +arketing trategy

a. $verall marketing strategy. D$',*$ 0$ 9$,%, '$,-+ 90,8&&90( -7'$+( &% 0$ &9-(; +,$- 0$ 8)$ 0,- -7 0--$8 &% 7,',*),&- ,- 0$'+$ '$. I-8)7$; %&' $98$; 7,),&- &% 0$ (9$ &% )&$' +'&)90 (&) '$ '+$,-+ %&' ,-,,8 ,-$-,$ $88,-+ $%%&' 0&$ 0 (&) '$ '+$,-+%&' 8$' $88,-+ $%%&'.

b. 1ricing . D,) 0$ 9',,-+ '$+(; ,-8)7,-+ 0$ 9',$ & *$ 0'+$7 %&' (&)'9'&7) -7 $',$; -7 &9'$ (&)' 9',,-+ 9&8,( ,0 0&$ &% (&)' ?&'&9$,&'.

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c. ales tactics.D$',*$ 0$ $0&7


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/. MANAGEMENT TEAM

This section includes a description of the function that will need to be filled, adescription of the key management personnel and their primary duties, an outlineof the organisational structure for the venture, a description of the board ofdirectors, a description of the ownership position of any other investors, and soforth. 3ou need to present indications of commitment, such as the willingness ofteam members to initially accept modest salaries, and of the existence of the

proper balance of technical, managerial, and business skills and experience indoing what is proposed.

0.(. $rganisation

. P'$$- 0$ $( -+$$- '&8$ ,- 0$ &9-( -7 0$ ,-7,,7)8 0& ,88 %,88$0 9&,,&-.

K$( M-+$$- R&8$ N$

*. I% , , -& 9&,*8$ & %,88 $0 $$),$ '&8$ ,0 %)88,$ 9$'&- ,0&) 77,-+$$,$ &$'0$7; ,-7,$ 0& 0$$ %)-,&- ,88 *$ 9$'%&'$7 ; 0& ,88 9$'%&'0$; -7 0$- 0$( ,88 *$ '$98$7 *( %)88,$ %% $*$'.

0.*. 4ey +anagement 1ersonnel

. F&' $0 $( 9$'&-; 7$',*$ ,- 7$,8 '$$' 0,+08,+0; 9',)8'8( '$8$--&0&; ,88; -7 ' '$&'7 &% &98,0$- 0 7$&-'$ 0,/0$'*,8,( & 9$'%&' 0$ ,+-$7 '&8$.

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N$ P&,,&- C'$$' H,+08,+0

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*. D$',*$ 0$ $ 7),$ -7 '$9&-,*,8,,$ &% $0 &% 0$ $( $*$' &% 0$-+$$- $.

N$ P&,,&- D),$ R$9&-,*,8,,$

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0.. +anagement )ompensation and $wnership

. S$ 0$ 8'( & *$ 9,7; 0$ 0'$ &-$'0,9 98--$7; -7 0$ &)- &% $=),(,-$$- &% $0 $( $*$' &% 0$ -+$$- $.

N$ P&,,&- M&-08( 8'( S0'$ &%&-$'0,9

A&)- &%E=),( I-$$7

0.'. upporting professional advisors and services

. I-7,$ 0$ )99&',-+ $',$ 0 ,88 *$ '$=),'$7.

. I-7,$ 0$ -$ -7 %%,8,,&- &% 0$ 8$+8; &)-,-+; 7$',,-+; &-)8,-+;-7 *-,-+ 7,&' $8$$7 %&' (&)' $-)'$ -7 0$ $',$ $0 ,88 9'&,7$.

N$ &% P'&%$,&-8 A7,&' S$',$ P'&,7$7

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0. FINANCIAL PLAN

S&)-7 %,--,8 -+$$- , &-$ &% 0$ *$ ( %&' 0$ *),-$ $-)'$ &'$,- 9'&%,*8$ -7 &8$-. I- 0, $,&- 0,- 0'&)+0 &$ &% 0$ +$-$'8,)$ (&) ,88 0$ & 77'$ ,- (&)' %&'8 *),-$ 98-.

T& $%%$,$8( -+$ (&)' $-)'$ %,--$; 98- &)-7; '$8,, *)7+$ *(7$$',-,-+ 0$ )8 &)- &% &-$( -$$7$7 & ' (&)' $-)'$ .

5.( tart6up )ost

E,$ 0$ & ,-)''$7 ,- &-?),&- ,0 &-$,$ ,,,$ 0 0$ $-)'$)-7$'$ 0$- , &9$- -$ %,8,(; ,-'&7)$ -$ 9'&7) &' $',$;&-7) *),-$ ,- -$ $'',&'( &' ,0 -$ 8 &% )&$' &' *$-$%,,'(;,-,,$ -$ 9'&$ ,- - $,,-+ %,8,( &' &$-$ &$ -$ &9$',&-%$' &-,7$'*8$ '$$'0 -7 7,),&-.

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5.* /orking )apital

&',-+ 9,8 '$9'$$- 0$ &)- &% ,-,,8 $9$-7,)'$ '$=),'$7 & %,--$ 0$7,8( &9$',&- )-,8 0$ *),-$ +$ , %,' 8$. T0$ &)- &% &',-+ 9,8, 0$'$%&'$ 7$9$-7$- )9&- 0$ 9$',&7 )-,8 0$ %,' - +$-$'$ $-&)+0 8$ &&$' , 0&'$' $9$-7,)'$.

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5. tart6up )apital and 7inancing

T&8 ')9 9,8 ,-&'9&'$ *&0 ')9 & -7 &',-+ 9,8 -$$7$7 &' 9'&?$. T0$ & &&- &)'$ &% %,--$ %&' -$ $-)'$ , 0$$-'$9'$-$)' &- $=),( &-',*),&-. T0$ $=),( &-',*),&- - *$ ,- 0$ %&'&% 0 &' $. T0$ -$ & &&- &)'$ &% %,--$ , $' 8&-. T0, ,

%&' &% 8&-+ $' %,--,-+ &%%$'$7 *( & &$',8 *-. T0$ $' 8&- -*$ )$7 & %,--$ %,$7 $ $88 &',-+ 9,8 '$=),'$$-. T0$,-$'$ '$ -7 0$ 8&- 9$',&7 7$9$-7 &- 0$ )''$- ,-$'$ '$ -7 0$&)- &% 8&- '$=),'$7 '$9$,$8(.

5.' )ash 7low tatement

A 0 %8& 9'&%&' $$- '$%$' & 0$ 9'&?$$7 $$- &% 0 ,-%8&-7 &)%8& 0'&)+0&) 0$ 98--$7 9$',&7. U-7$' -&'8 ,')-$; 0$ 9'&%&' 0 %8& $$- , 9'$9'$7 *$$$- 0'$$ & %,$ &-$),$ ($'.H&$$'; 8&-+$' 9$',&7 '$ &$,$ -$$7$7 7$9$-7,-+ )9&- 0$ 9'&?$)-7$'$-. T0$ 9'& %&' 0 %8& $$- ) *$ *8$ & 0& 0$ %&88&,-+,-%&',&-

C0 ,-%8& 0$ 9'&?$$7 &)- &% 0 %8&,-+ ,-& 0$ &9-(.

C0 &)%8& 0$ 9'&?$$7 &)- &% 0 %8&,-+ &) &% 0$ &9-(.

C0 7$%,, &' )'98) 0$ 7,%%$'$-$ *$$$- 0 ,-%8& -7 0&)%8&.

C0 9&,,&- 0$ *$+,--,-+ -7 $-7,-+ 0 *8-$ %&' 9',)8' 9$',&7.

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5.0 &ncome tatement

T0$ -$ $9 ,- 7$$8&9,-+ %,--,8 98- , & 9'$9'$ 0$ 9'& %&' ,-&$$$- 0,0 0& 0$ $9$$7 9'&%, &' 8& %&' 0$ 98--$7 9$',&7; ))88(%&' 0'$$ & %,$ &-$),$ ($'. G$-$'88(; 0$ 9'& %&' ,-&$ $$-&-, &% 0$ %&88&,-+ $8$$-

C& &% +&&7 -)%)'$7 '$%$' & 0$ &89'&7),&- & ,-&8$7 ,- 9'&7),-+ 0$ %,-,0$7 +&&7. I ,-8)7$ 88 & )0 7,'$ $',8; 7,'$ 8*&)'; -)%)',-+ &$'0$7 -7 0$ 7,%%$'$-,88)$ *$$$- 0$ *$+,--,-+ -7 $-7,-+ *8-$ &% 0$ &',-9'&+'$ .G'& 9'&%, , 0$ +'& '+,- '$8,$7 %$' 7$7),-+ 0$ & &% +&&7 &87%'& 8$. I '$9'$$- 0$ &)- &% 9'&%, *$%&'$ 7$7),-+ &0$' &9$',-+$9$-7,)'$. N$ 9'&%,


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6.6 B8-$ S0$$

0,8$ 0$ 9'& %&' ,-&$ $$- 0& 0$ %,--,8 9$'%&'-$ &% 0$&9-( %&' 0$ 98--$7 9$',&7; 0$ 9'& %&' *8-$ 0$$ 0& 0$ %,--,8

9&,,&- &% 0$ &9-( 9$,%, 9&,- ,- ,$ ,- $' &% $ &-$7 -70& 0&$ $ '$ %,--$7. T0$ 9'& %&' *8-$ 0$$ , 9'$9'$7 %&' 9$',&7 *$$$- 0'$$ & %,$ ($'.

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. PROECT MILESTONES

This section includes a month6by6month schedule that shows the deadlines ormilestones of activities critical to the venture8s success. "xamples of activities thatare critical to the success of the venture are: &ncorporation of the venture,completion of design and development, completion of prototypes, obtaining ofsales representatives, signing of distributors and dealers, ordering of materials in

production quantities, starting of production or operations, receipt of first orders,delivery of first sales.

A#$)()$)' D'*!)'

. CONCLUSIONS

. APPENDICES

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