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8/9/2019 Bluefire Prospectus
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Prospectus Bluefire
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.comCopyright 2008 Vetricon. All rights
reserved.
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8/9/2019 Bluefire Prospectus
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Prospectus Bluefire
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.comCopyright 2008 Vetricon. All rights
reserved.
Introduction
Vetricon Corporation is a Philippines based corporation
specializing in the supply, installation and support of
large
digital signage displays. We also provide advertising
solutions for corporations wishing to display rich dynamic
content to consumers. These screens are placed at strategic
locations to maximise your viewing audience. Board Members
include professionals with 50 years combined experience in
IT, Law, Real Estate and Senior Management.
The purpose of this prospectus is to raise capital for the
development and marketing of an exciting new software
product, urgently needed in the growing digital advertising
industry.
Background
The digital advertising industry encompasses many
technologies across many industries, most notably
television,
large LED screens, and digital signage networks.
The software that creates, schedules and manages dynamic
media content across the various hardware associated with
these industries, has created a new problem. How tomaximize
selling space across this digital real estate?
Creating and distributing dynamic media content is only part
of the solution for advertising companies. Vetricon
Corporation, through its involvement in the sales and
operation of digital advertising solutions, has identified a
crucial missing link in the overall content delivery
process.
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8/9/2019 Bluefire Prospectus
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Prospectus Bluefire
Copyright 2008 Vetricon. All rights reserved.
Proposal
Codename: Bluefire , Vetricon Corporation will develop a
unique software product that wil l assist advertising
companies to maximise digital selling space.
Key features of Bluefire:
1. Real time assembly of advertising media content.
2. Blank space reduction following scheduling.
3. Customizable advertising campaign packages.
4. Financial reporting.
5. Dynamic content scheduler.
6. Comprehensive manual.
Other key features are not mentioned in this prospectus for
Intellectual Property purposes.
Following the completion of Bluefire development, the
product will be marketed to various manufacturers of digital
media hardware, advertising agencies, broadcasting
networks, online e-commerce websites, and software
developers that provide other features in the media content
delivery process.
Benefits
The immediate benefit for advertising and media
broadcasting companies is increased revenue, resulting from
the real time assembly of media content, which focuses on
blank space reduction, and logical sequencing of advertising
campaigns. Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.com
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Prospectus Bluefire
Copyright 2008 Vetricon. All rights reserved.
Method
Vetricon Corporation will go to tender for the services of a
development team that is experienced in various software
languages, in particularly C++, .NET, and HTML. A scope of
works for version one of Bluefire will be produced that will
outline:
1. Key features of Bluefire .
2. Resources needed.3. Cost
4. Timeline
Full details on the methodology will be provided in the
Software Development Lifecycle (SDL) scope of works
document.
Following development of Bluefire , BETA testing will be
conducted with various industry representatives. A report
will
be produced that may suggest revisions to the existing SDL.
Any revisions will be implemented at this time.
A comprehensive user manual will be produced.
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.com
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Prospectus Bluefire
Copyright 2008 Vetricon. All rights reserved.
Qualifications
Vetricon Corporation head offices are located in Manila,
Philippines. The Philippines ranks number 2 behind India for
BPO outsourcing with emphasis on software development.
However, graduates and industry professionals in the
Philippines provide the added combined benefit of high
education, low cost labor and superior English
writ ing/speaking ski l ls.
We have already secured an exclusive distributer agreement
(for the Philippines) with one of the worlds largest digital
signage hardware manufacturers, whose clients include
companies such as AT&T, GE and Wal-Mart, but more
importantly various digital signage firms and advertising
agencies who provide services to third party companies. This
presents a great opportunity to provide Bluefire OEM witheach
product sold through this and other leading
manufacturers.
One of the Board Members for Vetricon Corporation was a
leading Software Development Project Manager for Hewlett
Packard USA for nearly a decade.
Our team regularly conducts research on softwaretechnologies,
and receives training from leading
hardware/software vendors.
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.com
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Prospectus Bluefire
Copyright 2008 Vetricon. All rights reserved.
Timeline
Time
Software Development Lifecycle
Tender for software development 0.5 months
Requirements analysis 0.25 months
Specifications document 0.5 months
Architecture design selection 0.25 months
Implementation 2 months
Testing and Revision 0.5 months
Documentation 0.5 months
Total: 4.0 months
Marketing
Contact industry representatives 0.5 monthsSecure software
distribution agreements 2 months
Total: 2.5 months
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.com
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Prospectus Bluefire
Copyright 2008 Vetricon. All rights reserved.
Return on Investment (ROI)
Amount (USD)Costs
Bluefire office overheads (6 months) $20,000Software team (3.5
months) $35,000Capital equipment $5,000Marketing material
$5,000Sales Campaign (2.5 months) $20,000Misc/Contingency
$5,000
Total: $90,000
Sales Volume
Year 1 1,000 $100,000Year 2 2,000 $200,000Year 3 3,000
$300,000Year 4 4,000 $400,000Year 5 5,000 $500,000
Total: $1,500,000
ROI Analysis (10% investor)
Assumptions
Investment Amount: $22.2K USD (1 Million Pesos)Lifetime Equity
Position in Bluefire: 10%
5 Year ROI
Gross Sales $1,500,000Ongoing Costs (at 20%) $300,000Net Sales
$1,200,000
Dividend 10% $120,000
ROI 540%
Actual ROI
2 year sales volume $300,00020% ongoing costs $240,00010%
dividend $24,000
$22,200 / $24,000 = 0.9250.925 x 24 months = 22.2 months
Note: Sales volume is a conservative estimate only. Selling
price net to Vetricon is estimated at
$100 USD. $1 USD = 45 Philippine Pesos. Investor receives li
fetime equity position in Bluefirebeyond 5 years. Minimum
investment is 1 Million Pesos or $22.2K USD for a 10% equity
position inBluefire. Maximum equity position may not exceed
40%.
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.com
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Prospectus Bluefire
Copyright 2008 Vetricon All rights reserved
Conclusion
Vetricon Corporation has indentified a gap in the digital
signage software industry. With detailed knowledge of the
software needed to address this gap, low cost, high quality
labor of professionals in the Philippines, and Board Members
with experience in IT, Law and Senior Management, an
exclusive opportunity has arisen for investors to capital ize
on
an equity position with Vetricon Corporation.
With a minimum investment of 1 Mill ion Pesos, or $22.2K
USD,
you too can take advantage of this exciting offer.
Vetricon Corporation is uniquely poised to set the digital
signage industry on fireBluefire .
Vetricon Corporation
1 Anza StreetMakati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
Vetricon Corporation1 Anza Street
Makati CityPhilippines 1210
Phone: +63 2 899 2582Fax: +63 2 899 2019Cell: + 63 917
[email protected]
www.vetricon.com
