BLUE SEVENTY SWIM 2011

Kyle Leto. Pro triathlete. Oceanside 70.3, U.S.A. 7.02am.First out of the water in the new Helix—its debut race in the U.S.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.


If 2010 has been a fast and exciting year for blueseventy, then 2011 promises to be a vintage one for blueseventy.

Our wetsuits and swim gear continue to be the brand of choice for many of the world’s leading athletes. With blueseventy’s newly FINA approved neroTX range of swimskins, our swimmers continue to headline in the pool and in the open water.

The blueseventy vision for the future is to provide the ultimate range of race and training apparel for the dedicated professional athlete as well as the promising amateur. This year we have introduced the world’s fi rst carbon fi bre goggle that’s already turning heads for it’s ground breaking technology and race proven performance. Plus we see the launch of blueseventy’s new ranges of tri apparel and swimwear that are leading the way in and out of the water.

ABOUT US

The name blueseventy derives from the fact that 70% of the world is covered in water and our goal is to be there at any level wherever an athlete takes on his or her own individual challenge.

In 2011 we continue to set the standard that others follow. Quite simply the world is now swimming, cycling and running faster in blueseventy.


MARKETING

MARKETING There are many theories, advisors and supposed easy routes to successful marketing of a product and company. Here at blueseventy we know and understand there is no shortcut or written secret formula, that is why we are never afraid of listening to our customers, both dealer and end consumer. We actively encourage feedback and ideas to further enhance the work we undertake within the marketing mix.

One thing we believe in is contact and interaction with the end consumer, and it is this obsession with athletes of all abilities that direct our sponsorship and promotional campaigns. Afterall, if we are not meeting the user of your product and asking the right questions then we are not able to improve all aspects of your product and business.

Our message will continue to be how blueseventy is helping someone, somewhere swim faster. It could focus on an elite athlete or an aspiring age grouper. For us, an athletes ability is secondary to the improvement made possible by swimming in blueseventy.

ADVERTISINGOur advertising mix crosses print and online media within the worlds of triathlon, open water swimming and pool swimming. With the growth of all our categories we are constantly introduced to new vehicles and channels for reaching the consumer and we will explore these opportunities in order to deliver the best reach and message to the blueseventy customer of today and tomorrow.

The global print media will include global market leaders Triathlete, Inside Triathlon and newbie’s “Lava” alongside the domestic market leaders for markets outside the USA in triathlon and swimming (220, Triathlon Plus, Triathlete Europe, Triathlete & Multisport Australia etc.).

Our Online partners will include Slowtwitch, Tri-24/7, Xtri, Swimwall and many domestic online channels.

EVENTS AND SPONSORSHIP2011 will see some exciting announcements with new events and a focus on ensuring anyone new coming to the sport will have the same experience and opportunities as the elite and experienced with blueseventy products. Some of our events in 2011 will be global icons of the sport, others will be new start-ups that will deliver an experience we feel we just have to be a part of. Keep watching the blog for details later in 2010.

Our athletes are our billboards at events, some of them are the world’s greatest swimmers, others the world’s greatest triathletes, others are simply capable of delivering the best feedback to make our products better.

2011 is going to see athletes stay with us, some leave us and new ones join us. We know that those wearing blueseventy will be a little more than just great athletes, they will have something a little extra, an extra dedication and commitment to their sport and desire to create a partnership built on helping the world swim faster.

Rasmus Henning. Back to back winner of the richest triathlon in the world. 8:23am. Wildf lower, CA.First out of the water (and better balanced) in a blueseventy Axis.

www.blueseventy.com


RASMUS ISSWIMMING FASTER.

We’re always available to hear any thoughts you might have in terms of marketing and promotional activities that can have a positive effect on your sales. If you have something that you’d like to work with us on, feel free to discuss it with us.A

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We sponsor and support some of the best athletes in the world. We’re proud to support them, and they choose to wear our products because they believe it offers them the fastest gear available for their respective events. Here is a selection of these athletes.

BEVAN DOCHERTYOlympic silver and bronze medalist in triathlon. ITU World Champion.

MAARTEN VAN DER WEIJDENOlympic gold medalist 10Km Open Water, World 25Km Open Water Champion.

CAROLINE BURCKLEOlympic bronze medalist 800m freestyle, NCAA Swimmer of the Year 2008.

ROWDY GAINESTriple gold medalist and US swimming legend.

DARIAN TOWNSENDOlympic gold medalist (freestyle).

ROSS DAVENPORTDouble gold medalist Commonwealth Games (freestyle).

ALISTAIR BROWNLEEWorld Champion, 4x 2010 ITU World Championship Series wins, Under23 World Champion, Junior World Champion.

SAM WARRINERITU World Series Champion, Commonwealth Games silver medalist, 7x ITU World Cup titles.

SPONSORED ATHLETES

GREG BENNETT2x ITU World Series Champion, 6x ITU World Cup titles, consecutive 3x Lifetime Series Champion.

LEANDA CAVEITU Long Distance World Champion, Ironman 70.3 Champion.

GINA FERGUSON4 x Ironman Champion.

LUKE McKENZIE4x Ironman Champion.

OSCAR GALINDEZSilver medalist Ironman World Championships 70.3, 9x IM 70.3 titles.

TEAM BIKE BOUITQUEThe number one professional triathlon team in the world, with more wins than any other team on the planet and over 25 podiums in 2009.

JOANNA ZEIGER2x Ironman Champion, 70.3 World Champion.

REBEKAH KEATIronman Champion, Ironman 70.3 Champion.

HAYLEY PEIRSOLThird woman in history to break 16 minutes for 1500m freestyle.

RASMUS HENNING5x ITU World Cup titles, silver medalist ITU Long Distance Triathlon World Championships.

DIRK BOCKELIronman Champion.

CATRIONA MORRISONIronman Champion, World’s fastest debut Ironman distance time.


FEMME FIT

WHAT IS FEMME FIT?When out in the open water, no girl needs pelvic and chest restriction with extra bulges in the wrong places! A woman needs her own style and fi t, so for the last six years we have produced the number one rated women’s-only suit in the market.

Femme Fit is a suit that gives women of all shapes, sizes and skill levels what they want most in the water. This highly tuned fi t has been the result of extensive testing, tweaking and actually listening to what women had to say. blueseventy has created the most extensive women’s sizing range on the market to allow them to get not just a great fi t, but the most perfect fi t.

As a result, our designs have become the wetsuit of choice for women. blueseventy has spent countless hours observing how women swim and examining their anatomical characteristics. We noted shorter torso lengths, smaller muscle mass, higher swim cadences, and narrower waists paired with wider hips. The results are the following features, which are part of every women’s blueseventy wetsuit;

• Lowered neckline for better fi t and comfort

• Extended zipper length to accommodate wider hips and ease getting in and out of your suit

• Slimmer, 1.5 mm thick arms to allow for higher stroke cadence

• Narrowed neck, wrists and ankles for a customized fi t in critical areas

• Refi ned shaping in the bust and torso

• Seven size variations ranging from XS (extra small) to LA (large athena).

It all adds up to a wetsuit with superior fi t, which leads to better performance and a better open water experience. We continue to seek and learn and create our products based on the feedback, not just from Ironman winners, but from any woman that enters the water.

“MY MOTTO IN SPORT IS TO WIN BY CHOICE, NOT BY CHANCE. THAT IS WHY I CHOSE

TO WEAR BLUESEVENTY FEMME FIT WETSUITS. THERE IS NO COMPARISON TO A

WELL FITTING GARMENT, AND THE SAME APPLIES TO A WETSUIT. I HAVE USED

THESE SUITS FOR THE LAST 6 YEARS AND I HAVE NOT LOOKED BACK SINCE. I’M

A STRONG SWIMMER AND I HAVE CURVES. THE BLUESEVENTY HELIX FEMME FIT

ENABLES ME TO SWIM AT MY BEST WHILE MEETING MY COMFORT NEEDS.”

– Leanda Cave. ITU Long Distance World Champion, Ironman 70.3 Champion.


HELIX

The Helix is purpose built for a swimmer who requires a highly fl exible suit, and neutral buoyancy. Unique construction combined with highly fl exible materials produce an unrestricted range of movement, while buoyancy panels throughout the suit deliver a higher body position in the water.

The Helix features laminated fabric panels on the outside arm of the suit. This paper thin material is over printed with a reinforcing stripe, specifi cally designed and located to improve function and form through the recovery and reach phase of the swim stroke. The net result of this is a longer, more powerful and effi cient stroke. The improved awareness and placement of the arm reduces the risk of injury, normally created by the lowering of the elbow during the propulsion phase.

The high stretch TST panels mechanically decouple the arms from the rest of the suit working to ‘fl oat’ the arm and improve shoulder extension, stroke length, and comfort. Two generations of Helix have delivered the ultimate swimming experience. Olympic champions, world champions and the world’s fastest swimmers and triathletes have placed the Helix in a class of its own.

FEATURES

• Proprioceptive arm panels promote better arm position and reduce injury risk, while improving power and propulsion

• Reverse zipper enhances neck comfort, improves reliability, and reduces transition time

• Silicon seal arm cuffs for an advanced water seal

• Knee fl ex panels for run to transition ease

• Friction free neck design with lower profi le allows more sighting freedom than any other suit

• Graduated compression in the legs improves blood fl ow, better preparing you for the bike leg

• Meets USAT, ITU and WTC regulations for thickness and buoyancy.

men’s back women’s back


AXIS

With over 85% of triathlon competitors coming from a running, cycling or other sport background, blueseventy recognises that many athletes possess a denser leg make up due to well-exercised and established thigh muscles and dense calves. ‘Heavier legs’ leave the majority of triathletes at a distinct disadvantage in the fi rst discipline. Our goal is to give the world a faster swimming experience, so the Axis suit has been developed with the focus on centralizing buoyancy and balancing out the buoyancy zones.

The Lungs naturally produce a large buoyancy zone in the torso. With such large natural fl oatation in the upper body, it makes sense to focus additional suit buoyancy in the lower extremities. By placing higher buoyancy materials in the hips, thighs and lower leg the goal of ‘Balanced Buoyancy’ is achieved. By raising the legs and hips, the body is in a more streamlined position allowing for a more effi cient, faster swim stroke.

FEATURES

• Balanced Buoyancy for improved body alignment and performance delivered through anatomically located blueseventy air cell neoprene, designed to deliver superior buoyancy over typical neoprenes

• Increased feel of the water and propulsion with forearm catch panels

• Anatomically correct 360-fl ex reach panels for maximum fl exibility and arm detachment from the main body

• Low friction neck promotes comfort allowing better sighting

• Easy release ankle system for faster transitions

• Available in femme fi t sizes WXS through to WLA




SYNERGIE


Complimenting the neutral buoyancy suits of Reaction and Helix, the Synergie promotes better biomechanics and faster swimming. Proven fl exibility delivered from RST panels ensures stroke effi ciency, while the fi nest Japanese sourced neoprene delivers enhanced fl exibility and buoyancy. Designed for swimmers seeking a neutrally balanced suit where comfort and fl exibility is paramount.

FEATURES

• RST technology uses a unique blend of Japanese materials, placed to mechanically decouple the arms from the rest of the suit

• Abrasion-free collar constructed of folded soft smooth skin neoprene, for uninhibited sighting and breathing during open water swimming

• Anatomical lower leg cut, with high stretch insert, designed and tested to allow quicker exit from your suit

• Pre-formed elbows and knees reduce resistance

• Enlarged forearm grip panels enhance catch phase of your stroke

• Swim cuffs provide better water seal, while incorporating multidirectional stretch jersey to allow for quicker removal. This reduces the infuriating catching on the wrist/hand of the suit during removal

• Large buoyancy panels provide excellent body position using top quality Yamamoto materials

• Available in femme fi t sizes WS through to WL.


REACTION

For the athlete seeking an incredible value offering with buoyancy focused neoprene technologies, the Reaction is a suit that possesses technical qualities of similar suits twice the price.

The Reaction has been designed with a unique air-cell front panel, which improves buoyancy and conserves warmth by creating pockets of air within the material. The suit also includes enlarged arm gussets to improve fl exibillity, and full body low-friction coating. Combine these features with a suit praised for its superior fi t, and you have a package that is the perfect mid range suit for someone not wanting to spend big dollars and not wanting to settle for second best.

FEATURES

• Anatomically aligned air cell neoprene for increased buoyancy and thermoregulation, improves body position and conserves energy

• Enlarged arm gussets with 250% stretch and elongation panels delivering improved fl exibility

• Ultra low friction coating throughout the suit which creates a lower drag coeffi cient and enhances hydrodynamics for a quicker overall swim

• Reaction full sleeve and long john styles available





FUSION

As with the acclaimed Axis, the fusion delivers targeted buoyancy placement and fl exibility, resulting in increased speed and comfort. The fusion is the entry suit for a swimmer wanting to swim faster in the blueseventy balanced buoyancy line.

Strategically placed higher buoyancy panels around the hips and thighs help align the heavier legs with the naturally more buoyant lungs in the chest. For swimmers having diffi culty keeping their hips and thighs high in the water, the fusion is the suit of choice.

The 4mm chest panel ensures more comfort and maximum stroke effi ciency while delivering buoyancy designed to assist thigh and hip aligment.

FEATURES

• Dual zip fl aps eliminate water entry and a streamline zip reduces drag

• Anatomical cut and shaped lower leg allows quicker exit from suit

• Low line collar maximises comfort

• Anatomical panel design minimises restriction

• High stretch large underarm gussets provide freedom of movement in the swim stroke

• blueseventy balanced buoyancy paneling, designed to improve body position





SPRINT

A price point suit the sprint is designed to give people the ability to get out into the water, without the obstacle of a hefty price tag.

Available on pre order only. Maximum 2 drops.

FEATURES

• 4mm thigh and butt panels for better leg position and buoyancy

• High stretch back panel

• Large super stretch under arm gussets

• Low line collar maximises comfort

• Quick exit legs

• Dual zip fl aps eliminate water entry and a streamline zip reduces drag


• Available in femme fi t sizes



TORPEDO

With many national governing bodies now allowing wetsuits for younger triathletes, blueseventy are is proud to offer the torpedo – a suit made just for children. This suit has been tailored to 8, 10 and 12 year olds to encourage water activity, with the benefi ts of additional buoyancy and visual safety as well as providing protection from the elements.

FEATURES

• Dual zip fl aps eliminate water entry

• Low line collar maximizes comfort

• Anatomical panel design maximizes restriction

• High stretch underarm gussets provide freedom of movement imprving your swim stroke

• Central buoyancy panel for improved body position and placement in the water


TORPEDO SIZING.

TORPEDO IMPERIAL (in/lbs) METRIC (cm/kg)

SIZE / AGE 8yr 10yr 12yr 8yr 10yr 12yr

CHEST 27 28 31 67 71 79

WAIST 23 24 26 59 61 66

HEIGHT 53 57 60 135 145 152

WEIGHT 67 79 98 30 36 44


WETSUIT SIZING

MENS

SIZE XS SM SMT M MT ML L XL

HEIGHT (ft/in) 4’10”– 5’3” 5’4”– 5’7” 5’6”– 6’0” 5’8”– 6’1” 5’11”– 6’2” 5’11”– 6’3” 5’11”– 6’4” 6’0”– 6’7”

WEIGHT (lbs) 121 – 143 141 – 165 150 – 172 158 – 187 160 – 190 176 – 198 192 – 220 209+

BUILD extra small small small/tall medium medium/tall medium/large large extra large

HEIGHT (cm) 147 – 160 160 – 170 168 – 182 172 – 184 180 – 188 182 – 190 184 – 194 185 – 200

WEIGHT (kg) 55 – 65 64 – 75 68 – 78 72 – 85 73 – 86 80 – 90 87 – 100 95+

WOMENS

SIZE WXS WS WMS WM WML WL WLA

HEIGHT (ft/in) 4’7”– 5’1” 4’10”– 5’3” 5’0”– 5’5” 5’3”– 5’9” 5’6”–5’11” 5’7”– 6’0” 5’7”– 6’0”

WEIGHT (lbs) 98 – 112 108 – 121 117 – 132 123 – 141 139 – 154 145 – 165 –160+

BUILD extra small small medium/small medium medium/large large large/athena

HEIGHT (cm) 139 – 155 147 – 160 152 – 165 160 – 175 167 – 180 169 – 182 169 – 182

WEIGHT (kg) 45 – 51 49 – 55 53 – 60 56 – 64 63 – 70 66 – 75 – 73+

MET

RIC

MET

RIC

IMPE

RIAL

IMPE

RIAL


PZ3TX

Using the latest in microfi bre textile technology, the PZ3TX draws on our years of high performance swimming product development combined with the most recent developments in textile research.

PZ3TX is a highly advanced swimskin combining hydrophobic fabrics with welded seams in order to reduce surface drag and through its biomechanically engineered compressive properties, drastically reduces wave drag and increases performance.

The result is a swimskin that will set the standard for triathlon and open water swimmers in the new era of textile regulations.

It’s not surprising the world’s fastest open swimmers continue to make their blueseventy the swimskin of choice.

FEATURES

• Superior ultra-welded suit seams reduce friction drag and enhance race speed when it matters

• Welded arm gussets designed to signifi cantly improve underarm swim comfort and fl exibility

• An innovative lightweight, water resistant BLU-TX fabric improves core positioning with advanced compression and streamlining

• White heat refl ective fabric in the upper back, highly compressive to reduce drag, while allowing optimal thermoregulation.


POINTZERO3

The pointzero3 was the product of thinking about maximizing performance during non-wetsuit legal swims. The super slick top layer on the pointzero3 has a drag coeffi cient of 0.032 which is over 50 times lower than skin and more than four times lower than other swimskins on the market. The pointzero3 features the double hoop of high stretch materials that forms the same helix shape found in the wetsuit of the same name. This extra-stretchy band of high quality Lycra works to mechanically decouple the arms from the rest of the suit.

FEATURES

• Helix technology – a uniquely designed pattern that allows increased range of motion to enhance the swim stroke and minimise water entry

• Neutral buoyancy means the pointzero3 is legal for all FINA, USAT, WTC and DTU events

• Fold over soft stitching in shoulder panels reduces chafi ng and releases pressure points

• Yamamoto SCS fabric with hydrophobic skin reduces the friction drag through the water

• Quick Exit Leg panels that make getting out of the suit timeless and the provides the perfect fi t

• Full leg coverage of Yamamoto SCS fabric improves kick speed and effi ciency.


Kane Radford. Tibron Mile Champion. 2:45pm. Auckland, NZ.Product testing a blueseventy swimskin.

KANE’S SWIMMING FASTER.


SWIMSKIN SIZING

MENS

SIZE XS SM M ML L XL

HEIGHT (ft/in) 4’10”-5’4” 5’4”-5’9” 5’8”-6’1” 5’11”-6’3” 5’11”-6’4” 6’0”-6’6”

WEIGHT (lbs) 121-143 141-165 162-187 180-198 192-220 209+

BUILD extra small small medium medium/large large extra large

HEIGHT (cm) 147-160 160-170 172-184 182-190 184-194 185-200

WEIGHT (kg) 55-65 65-75 74-85 82-90 88-98 96+

WOMENS

SIZE WS WMS WM WL

HEIGHT (ft/in) 4’10”-5’3” 5’0”-5’5” 5’3”-5’9” 5’6”-5’11”

WEIGHT (lbs) 108-121 117-132 123-141 139-154

BUILD small medium/small medium large

HEIGHT (cm) 147-160 152-165 160-175 167-180

WEIGHT (kg) 49-55 53-60 57-64 63-70

MET

RIC

MET

RIC

IMPE

RIAL

IMPE

RIAL


TRI APPAREL

TBB AND BLUESEVENTY: A PARTNERSHIPTeam Bike Boutique is THE premier global triathlon team, with a record second to none. blueseventy has been the wetsuit supplier for the team for the past two years. When they heard we were producing triathlon apparel, their choice was obvious. blueseventy has supplied a full range of the endurance apparel line to the team, with fantastic feedback.

James Cunama rode 180km on his fi rst training session in the shorts and singlet the day he received the product, and was blown away by the level of comfort and heat control afforded by the microfi bre fabric and the coldblack treatment. From blueseventy’s perspective, Marketing Manager Dean Jackson could not be more excited about the project. “From the ability to test your product at the highest standard, to being involved in supporting one of the top teams in the world, the partnership makes sense.” It’s also a partnership that you can expect to see more of on the victory dais.

TBB is now swimming, biking, and running faster in blueseventy.


TRIdistance

blueseventy’s TRIdistance range is designed to get you to the fi nish line faster. Our cutting edge coldblack® treated fabric is scientifi cally proven to refl ect heat and provide a lower core temperature. Strategically placed seams lower drag and the micro weave fabric, with its quick drying, low water absorption, ultra-fl at fi nish and exceptional breathability all make for a superior suit.

Lightweight, quick drying, gender specifi c patterns and detailing make the endurance top the choice for the distance athlete or those seeking optimal garment performance. Ultra lightweight mesh backs, combined with coldblack® front panels create a breathable, heat defeating garment, while the front zippers allow further control of core temperatures. Rear pockets mean you always have adequate storage, whlle generous shoulder coverage reduce your exposure to the elements.

Designed for those seeking a two-piece combo or simply the best tri short on the market. The endurance tri short combines coldblack® fabric, 3D patterns, and superior fi t to keep you cool and comfortable so you can concentrate on performing to your potential.

FEATURES

• coldblack® TECHNOLOGY: coldblack® fi nish, refl ects infrared heat rays signifi cantly reducing heat absorption, perspiration and improving performance. Lab testing shows, that coldblack® treated dark colours reduce core temperature more than non-treated light colours

• CLF TECHNOLOGY: Micro weave body mapping fabric maximises cooling airfl ow and reduces wet weight

• Our individually tailored men’s and women’s Italian high density lightweight chamois makes sure you can focus on riding, without the bulk of a traditional chamois when swimming and running

• Less seams = less drag. Engineered to maximise vertical seam placement and minimise horizontal drag producing seams

• Covered rear pockets with refl ective tape for swim drag reduction, security, and visibility

• Graduated compression for fi t, circulation and muscle performance

• Unique Femme Fit womens deisgns, including women specifi c chamois

• Long course seam structures for improved all day comfort

• Low pressure leg and shoulder elastics

• Flat lock construction for low seam drag and comfort

• SIZES: Men’s XS-XL. Women’s XS-L.

coldblack® is a registered trademark of Schoeller Technoligies AG, Switzerland (patent pending).


TRIdistance

MEN’S

WOMEN’S

shorts front shorts backtop front top backsuit backsuit front



TRIelite

Now you have even greater choice when it comes to what you wear throughout a race. The blueseventy TRIelite range has been specifi cally designed for athletes whose primary focus is to go faster in a non-wetsuit race. Flat welded seams, a tefl on coated microfi bre fabric and ultra fl at high density chamois combine to make the perfect high performance suit that’s just as good in or out of the water.

Two years in development, the TRIelite is tested for performance in the fl ume, the wind tunnel, and at the levels of racing by the best athletes in the world, to ensure optimal performance.

TRIelite is likely to change the face of the total race forever, you choose whether you want to be out in front.

FEATURES

• TEFLON COATING: ultra low water absorbancy, with a low drag surface

• CLF TECHNOLOGY: micro weave fabric maximises cooling airfl ow and reduces wet weight

• Hand selected ULTRA FLAT high-density chamois, specially designed for aggressive short distance racing

• Welded seams means less drag. Superior ultra welded seams for superior strength and fl at seams to produce less drag in the water and on the bike

• Graduated compression for fi t, circulation and muscle performance

• Unique Femme Fit womens designs, including women specifi c chamois


• Body mapping: lighter weight fabric located in key core panels for better heat transfer/and wicking

• ITU legal mens back zip and womens open back designs



TRIelite

WOMEN’S

MEN’S


suit backsuit front


TRIperformance

For the athlete looking for highend performance without a highend price tag. Our TriPerformance range delivers all of the must have features of a triathlon garment.

From our signature back designs, strategically placed cooling panels, through to the well thought out durable and highly functional midcompressive base fabric, TRIperformance will surprise you as a highly competitive midrange option.

FEATURES

• Rear pockets for training and race essentials

• Italian milled midcompressive fabrics

• Anti-microbial fl eece chamois


• Body mapping: lighter weight fabric located in key core panels for better heat transfer/ and wicking

• Stylish designs – womens designs available in fashionable tankini and tri singlet options, as well as open back or the more supportive full back one piece suit

• Designed by women for women – features internal shelf bra and unique Femme Fit womens designs, with blueseventy signature back



TRIperformance

WOMEN’S

MEN’S

onepeice full back

onepeice

onepeice open back

tri top

asymetric tankini tri shortszip top

shorts

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TRI APPAREL SIZING

MENS METRIC (cm/kg)

SIZE XS S M L XL XXL

HEIGHT 147-165 165-173 173-188 179-190 183-194 185-201

WEIGHT 55-65 64-73 70-86 79-90 87-100 95+

CHEST 76-86 86-94 94-104 104-112 112-120 120-130

WAIST 71-76 76-81 81-86 86-96 94-107 107-114

HIPS 76-86 86-94 94-104 104-112 112-120 120-130

WOMENS METRIC (cm/kg)

SIZE XS S M L XL

HEIGHT 139-155 147-165 160-175 167-180 169-182

WEIGHT 44-51 49-55 56-64 64-70 66-75

CHEST 76-83 83-89 89-97 97-104 104-114

WAIST 61-66 66-71 74-81 81-89 89-97

HIPS 81-89 91-99 99-107 107-112 112-122

MENS IMPERIAL (in/lbs)

XS S M L XL XXL

4’10”-5’5” 5’5’’-5’8’’ 5’8”-6’2’’ 5’11”-6’3’’ 6’-6’4” 6’1”-6’7”

121-143 141-160 155 -190 175 -198 192-220 209+

30-34 34-37 37-41 41-44 44-47 47-52

28-30 30-32 32-34 34-38 37-42 42-45

30-34 34-37 37-41 41-44 44-47 47-52

WOMENS IMPERIAL (in/lbs)

XS S M L XL

4’7’’-5’1’’ 4’10’’-5’5’’ 5’3-5’9’’ 5’6-5’11’’ 5’7-6’0

98 -112 108 -121 123 -141 139 -154 145 -165

30-33 33-35 35-38 38-41 41-45

24-26 26-28 29-32 32-35 35-38

32-35 36-39 39-42 42-44 44-48


NEROTX KNEESKIN

blueseventy’s neroTX range incorporates the very latest in modern textile fabric technology. With advanced ultrasonic welding and extensively tested patterns offering the optimalblend of fi t, compression and performance, you know you’ll soon be swimming faster with blueseventy.

Consulting with industry experts on female fi t, patterns and the latest textile materials have resulted in a kneeskin delivering maximum performance within the new FINA regulations.

FEATURES

• Ultrasonic bonded seams for seamless surface fl ow

• Low drag co-effi cent

• Compression management

• Ultra lightweight quick drying fabric

• FINA Approved

• Tried and tested Femme Fit.

front back


NEROTX JAMMER

blueseventy’s neroTX range incorporates the very latest in modern textile fabric technology. With advanced ultrasonic welding and extensively tested patterns offering the optimalblend of fi t, compression and performance, you know you’ll soon be swimming faster with blueseventy.

Featuring a warp fi lament treated nylon, the new neroTX jammer sits in a class of its own. Ultra low drag co-effi cient, compression and dynamic fi t offering superior fi t and pool performance. We have created a jammer that delivers the maximum performance possible within the FINA regulations.

FEATURES

• Ultrasonic bonded seams for seamless surface fl ow

• Low profi le waistband for reduced fl ow disturbance

• Compression management

• Ultra lightweight quick drying fabric

• FINA Approved.

front back


Vibrant colors with a thin strap design in an asymmetrical splice. Swimmer inspired designs, longer life XLA fabric and stylish cuts deliver performance and durability without having to sacrifi ce comfort.

FLAIRE

pink / orange / white dk green / lt green / whitesurf / turquoise / white

FEATURES

• Cutting edge XLA fabric provides longer life and better compression than standard poly and xtra life lycra, making your suit fi t better for longer.

• Swimmer inspired designs cut for performance

• Italian and US milled fabric

• 100% nylon lining for exceptional strength comfort and durability

• 50+ UV protection.


ECLIPSE

Stylish design with blueseventy signature back provides secure fi t with fl attering silhouette.

FEATURES






black / red / white black / pink / orange black / dk green / lt green navy / surf / orange


Thin straps provide a fl exible fi t with blueseventy signature back and a dynamic front splice.

FEATURES






SPECTRA

black / surf / whiteblack / orange / surf black / red / white


SPECTRA JAMMER

Engineered for fi t and function with a longer cut for better coverage and double front paneling gives extra support.

black / black / blackblue / orange / surf

FEATURES







Contemporary designed brief with fuller sides for versatility. Double front paneling gives extra support.

SPECTRA BRIEF

black / surfblack / red

FEATURES







WARM UPS

Over the last couple of years we’ve been inundated with requests for blueseventy gear that can be worn waterside before or after your race or practice. These stylish and comfortable jackets and pants feature our exclusive moisture control system and are fashionable but functional garments that say something about the swimmer you are. Signature orange highlights and contrast panels sculpt the body, while brushed insides and the comfortable casual fi t keeps you warm and ready for action.

FEATURES

• Moisture wicking fl eece lining designed to transfer moisture from the skin to keep you warm and dry

• Swimmer inspired designs

• Comfortable loose fi tting cuts

• Hooded jacket with zip fastening

• Zip pockets for securing your valuables.


SWIMSKIN SIZING

Samantha Richter. Butterf ly and freestyle champion. Auckland, New Zealand. 10.02am. Product testing the neroTX kneeskin.

SAM’S SWIMMING FASTER.



SWIMWEAR SIZING

MENS MASTER GLOBAL

US/UK 22 24 26 28 30 32 34 36 38

IT 32 34 36 38 40 42 44 46 48

ESP 55 60 65 70 75 80 85 90 95

WOMENS MASTER GLOBAL

22 24 26 28 30 32 34 36 38

32 34 36 38 40 42 44 46 48

55 60 65 70 75 80 85 90 95

RACE

MENS METRIC (cm/kg)

SIZE 22 24 26 28 30 32 34 36 38

CHEST 79 84 89 94 99 104 109 114 119

WAIST 58 64 69 74 79 84 89 94 99


SIZE 22 24 26 28 30 32 34 36 38

CHEST 60 66 72 76 81 86 91 97 102

WAIST 53 57 61 64 66 69 74 76 81

HIPS 64 70 76 81 86 91 97 102 104

TORSO 137 141 145 149 152 156 163 169 175


22 24 26 28 30 32 34 36 38

31 33 35 37 39 41 43 45 47

23 25 27 29 31 33 35 37 39


22 24 26 28 30 32 34 36 38

23.5 26 28.5 30 32 34 36 38 40

21 22.5 24 25 26 27 29 30 32

25 27.5 30 32 34 36 38 40 41

54 55.5 57 58.5 60 61.5 64 66.5 69

TRAININGPERFORMANCE

INTERNATIONAL

MENS METRIC (cm/kg)

SIZE 18 20 22 24 26 28 30 32 34

CHEST 79 84 89 94 99 104 109 114 119

WAIST 56 58 64 69 74 79 84 89 94

HEIGHT 152 160 168 174 180 186 194 202 210

WEIGHT 62 68 74 78 82 85 91 97 105


SIZE 20 22 24 26 28 30 32 34

CHEST 76 82 86 92 94 98 102 108

WAIST 56 66 71 76 81 86 89 91

HEIGHT 151 158 163 165 168 171 178 185

WEIGHT 52 58 63 66 69 73 78 84


18 20 22 24 26 28 30 32 34

31 33 35 37 39 41 43 45 47

22 23 25 27 29 31 33 35 37

60 61 63 66 68 71 74 76 78

136 150 164 172 180 188 200 214 228


20 22 24 26 28 30 32 34

30 32 34 36 37 39 40 43

22 26 28 30 32 34 35 36

59 62 64 65 66 68 70 73

110 125 138 145 152 162 172 185


Every now and then something comes along and revolutionizes the way we look at swimming. After all it’s not the fi rst time blueseventy has caused a stir in the water.

The new blueseventy carbonRACE Goggles are made from the latest technologically advanced CFP (Carbon Fibre Polymer). Polycarbonate has long been the standard in the aquatic eye wear industry … not anymore. CFP is up to six times stronger and allows the construction of the key engineered elements of a modern swim goggle to be twice as light as a standard goggle. This means huge weight reductions increasing comfort levels, without sacrifi cing strength.

CFP has been hailed as the next step in lightweight engineered polymers and it is produced exclusively for blueseventy.

FEATURES

• CFP increases structural strength using less material, creating a lighter, more streamlined shape, and a lighter goggle

• Highest quality UV & A/F Polycarbonate lenses for clarity, protection and vision

• Low profi le moulded lenses reduces drag

• Double band silicon head-strap for placement security and fi t

• Quick Fit Adjust Strap System creates a low profi le over the socket with the ease of adjustability

• Three nose pieces for further customisation and to improve fi t

• Anti-fog treated lens

• Available in mirror and non-mirror lenses

• Clamshell hard protective case and spare strap included.

CARBONRACE


GOGGLES

HYDRA-VISIONThe latest soft frame technology goggle with emphasis on all round visibility and improved dynamics in the water. The curved lens makes this the perfect crossover goggle for pool to open water.

FEATURES

• Wide view curved lens provides extended vision and clarity compared to regular lenses

• Integrated Soft Touch Auto Adjust Strap system allows ease of adjustability

• Integrated adjustment allows for smoother and less interrupted water fl ow over the goggle, improving hydro-dynamics

• Low profi le feature fi tting frame

• Latest HDR TPR frame materials used to reduce weight, increase comfort and fi t

• CP lenses deliver unmatched anti-fog properties

• Split yoke strap for security even in the roughest open water swims.

VISIONThe Vision goggle is perfect for all competitive and training environments. The Vision has fi rmly established itself as the number one choice for open water and triathlon competition swimmers.

FEATURES

• 180 degree vision from curved wide angled lens

• Soft oversized silicon gasket that fi ts most head shapes

• Customized lens colors designed for all lighting conditions

• Anti-fog and UV protection

• Two different moulds to suit small and large face shapes.

SIRENDesigned with the same meticulous attention to detail as our women’s specifi c femme fi t swimskins and wetsuits, the Siren goggle answers the demand for a goggle specifi cally designed for the women’s face. Along with a smaller nose bridge, the narrower shaped Siren goggle gasket creates a snug fi t between a woman’s higher cheekbones and lower brow line.

FEATURES

• Unique frame sculpturing meets the requirements of the female facial features

• Curved wide vision lens giving maximum visibility in the pool and open water

• Latest UV400 CP lens technology

• Split yoke strap for placement security even in the roughest open water swims.


NERO RACEThe Nero RACE goggle offers the latest in low profi le pool racing eye wear. the Nero RACE utilizes the latest moulding techniques and materials. This goggle is a perfect balance of fi t, fl exibility and durability for competitive use.

FEATURES

• Highest quality UV & A/F Polycarbonate lenses for clarity, protection and vision

• Low profi le PC-TPR Co-moulded lenses reduces drag

• Double band silicon head-strap for placement security and fi t

• Quick fi t Adjust Strap system creates a low profi le over the socket with the ease of adjustability

• Over moulded frame reduces fl ex & increases durability and fi t.

ELEMENTThe Element combines the comfort, all round visibility and fi t demanded by the open water swimmer with the low-drag small socket feel a competitive pool swimmer expects.

FEATURES

• High quality silicon gasket

• Double silicon headstrap for a secure fi t

• Anti-fog treated lens

• Customized lens colors designed for a variety of weather and light conditions.

GOGGLES

Yellow/orange, pink and amber lens designed to enhance light. For low light conditions; dawn, dusk or overcast weather.

Blue and violet lens designed for moderate light conditions; cloudy weather or indoor lighting.

Smoke lens designed to reduce bright light. For sunny weather or high glare conditions.

Mirrored lens designed to reduce bright light and block UV light. For sunny weather or high glare conditions.

LENS COLOUR GUIDE


IMAGE OR A QUOTE

Luke McKenzie. Ironman champion. 7:45am. Noosa, Australia.Training in the Helix and Hydra-Vision goggle.


LUKE’S SWIMMING FASTER.


ACCESSORIES

RACE BELT• Silky woven belt, lighter weight and

softer against the skin than elastic

• Smaller low profi le buckles improve comfort

• Toggle number attachment reliable and easy to use.

One size fi ts all.

SWIM SOCKS• Form fi tting neoprene sock prevents

injury to sole of foot when walking onrocky surfaces

• Insulates against the cold

• Longer length to reduce water entry.

Sizes available: S, L.

SWIM GLOVES• Open water specifi c training tool

• Webbed fi ngers allow increased resistance training

• Form fi tting neoprene insulates against the cold.


SKULL CAP• Flexible central panel enhances fi t

• 3mm Yamamoto neoprene maximizes warmth and comfort.


TOE COVERS• Anti-abrasion soles, and taped cleat

hole increase durability

• Glued and blind-stitched to eliminate wind chill and reduce moisture entry.


TIMING BAND• Race tested in Kona. Extra thick

neoprene increases comfort

• Adjustable Velcro fi ts most ankles

• Velcro Timing Chip anchor.

One size fi ts all.


TRAVEL BAG• Extendable handle for convenience

• Durable rip stop fabric

• External zip fl ap access, with lined shoe compartment

• Split zipper clamshell opening with internal compartments

• Approximately 90 litre capacity.

TRANSITION TZ BAG• Large, waterproof wetsuit

compartment

• Helmet pocket and external water bottle pockets

• Interior bag big enough for cycling and running shoes, and race day apparel and nutrition


SILICON CAP• Durable silicone construction

• Creaseless design reduces drag

• Available in a range of vibrant colours.

ACCESSORIES

VISOR• Lightweight and moisture wicking,

the Headsweats visor is synonymous with Triathlon

• Available in black and white.

One size fi ts all.

MESH BAG• Suitable for small articles and can be

used as a carry bag or a back pack


One size fi ts all.

BEANIE• Made of coolmax this hat will wick

moisture away and keep your head cool in the heat and warm in the cold

• Available in black.

One size fi ts all.

www.blueseventy.com


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Distributor Europe: Becker Distributions GmbHAm Geissberg 1

56470 Bad MarienbergGermany

Tel.: +49-621-832 54 89Fax: +49-621-832 54 93

Email: [email protected]

Documents

BLUE SEVENTY SWIM 2011