Blue MooseConsultingN e w s l e t t e r

Volume 9, No. 11 • November 2012

I was looking for a little action. The everyday had just become so unexciting. Surely there had to be something better?

My friend sent me to this listserv: it was supposed to be incredible. “The real stuff,” I was promised! Everything seemed the same when I began looking across the listings: a normal price list, I thought. I was feeling daring, and—taking my chances—I dialed in to the only posting that got me excited: Ten New Herbs looking for a shelf. “Yeah, I was gonna like this”.

Our industry sometimes moves like a ship on the sea. Sometimes change is fast and you cannot see past the next wave, and other times things are so placid they could almost be viewed as stagnant. In a slow economy, and with the federal climate being absolutely unpredictable, it makes sense that new and engaging product development has taken back-seat to a business model of safe and secure. Yes we have recently had the breakthrough technology of the now ubiquitous Ubiquinol; and the constantly evolving good news on EPA/DHA Omega-3s still rattles both the 24-hour news cycle and the most staid of the research

community. The other truly intriguing human nutrition advancements involve immunity, the medicinal mushrooms and the Wellmune WGP® beta glucans; and the foundationally-essential category of probiotic nutrition.

The world of herbs has recently been dominated by herbs from India. Ayurveda may be getting an Americanized-translation by the culturally creative in the health food stores, and that persnickety phenomenon known as Oz, but it seems that ashwagandha, Chyvanprash, amla, holy basil, shatavari, neem and bacopa are now here to stay. And these are all good things.

Something else was needed, though. There were doldrums in the aisles, and no one could quite place their finger on it—but people knew the next big thing would precipitate from within, and yet be revolutionary.

I read on. Then the buzzwords struck me: Herb Pharm Quality. I was smitten. From that point on, all I could speak about was the new world of American herbalism: clean, standardized quality from a whole plant extract.

Herb Pharm has quietly stood above in the world of liquid herbal extracts for a charming 33 years, and their reputation was built on the uncompromising standards of one the of the Deans of the American Herbal Renaissance, Herbal Ed Smith. Anyone who knew herbs understood that any product in an Herb Pharm bottle was made from 100% superior quality raw material. A-Grade all the way. The most wonderful thing about Herb Pharm as they become the #1-selling liquid herb extract line in every category—from health food stores to distribution to the Healthcare and Herbal Practitioners—was that they never lost the social consciousness that guided them to create the company in the first place. Founders Sara Katz and Ed Smith maintained their ideals as the business grew, and that was as laudable as their humble yet nurturing stewardship of the Mother Earth that provided the herbal foods that they harvested. The name Herb Pharm is synonymous with good herbs.

Talking Health: Herbs Seeking New Shelf

American culture is pervasive. Especially American TV culture. So it is no surprise that certain daytime tv personalities influence a lot of

American culture: even to the point of swaying culture. The game is certainly understood by the people who control programming, but it is obvious that not all the loose ends are tied up, and money is left on the table.

For most of us who work all day, and don’t have the time to watch the cycle of daytime reality, soap and talk, we don’t really understand the power of a show, like, let’s say The Dr. Oz Show. The Oz Show is in its 4th season having grabbed two Emmys and gaining the attention of approximately 3 million viewers every day. He covers a broad swath of the health care issues of our day, from surgery to exercise; from weight loss and emotion, antioxidants to actual products: and his props have become famous.

It is this last issue that has the natural products industry scratching its collective head. While it was often commented upon that Oprah’s inside team was a major part of her longtime success on daytime TV, Dr. Oz seems to be all over the map. He is unpredictable and sometimes off-key. As I like to say, Oz giveth and Oz taketh away. While he has obviously helped a lot of stores gain new revenue streams

in a tough economy, he has not—shall we say—shown an admirable course in steering people to a wholistic and balanced lifestyle.

Sad to say, Mehmet Oz is all about TV ratings, and he has to consistently achieve a high level of entertainment while keeping the attention span of a mainstream public that cannot focus on today, let alone tomorrow or yesterday. That said, I have had people say to me over 50 times—often when the conversation was on an unrelated subject—that they wish that they knew what a person like Dr. Oz was gonna speak about before he aired his show.

Now, let’s take a hypothetical. Let’s just say, for example, that I was so fortunate as to have credible, first hand verified information on a conversation a media figure like Oz had about a product in our industry. It would be unacceptable that I did not share that with you, correct?

Now, from where I sit, my reputation would be on the line here afterall, I have spent a decade trying to earn a strong reputation as a trustworthy friend, ally and consultant —who can keep a secret and help people in every kind of situation. Hmmmm. What happens if Oz reads this newsletter and then acts in defiance just to make me look bad?

OK. Help me out here. What if Dr. Oz went into a store and asked about a specific

ingredient: amla let’s say. And the good man who spoke to Oz was asked many pointed questions, and then—let’s say—Oz and his assistant ask about actual products on the shelf, and then they buy one product and walk out the door. Could that mean enough to draw attention to the situation? You’ll have to help me out on this dilemma that I have, and then I will ask your help with another situation.

But first. I am writing an article here, afterall. Let’s discuss Himalaya Herbal Healthcare’s Amla C. This Pure Herb from Himalaya is a real sleeper in the US market, because around the world amla—Indian gooseberry—is a venerable powerhouse whole food. Amla clinical research papers: hundreds; acai: zero. Amla’s historical use: 1000s of years; raspberry ketones: fading in relationship to the returning weight. Amla’s historical safety profile compared to green coffee bean: think the diameter of the sun compared to a grain of sand.

If only someone with the stature of Dr. Oz would take on the amazing fruit Amla: wouldn’t that be grand? Amla, for you to know in case someday you have to be an expert on this Southeast Asian herb, is a myrobalan fruit. It is found in fresh produce markets from Pakistan to Thailand. It’s flavor would not make

Talking Business: Get Ready for Amla

continued on page 2

continued on page 7

Ed never slowed down. One of our most venerable herbal scouts, he has toured the world, following directions to find the growers and wildcrafters renowned for their own admirable work of harvest. Meanwhile, Herb Pharm has one of the most respected herb farms of their own in Williams, Oregon. Herb Pharm quality has always been shaped by the relentless pursuit of the best product the world has to offer: and of course the hand-shake relationships were always with reputable people with similar hearts that respected the earth’s bounty. One wondered, when Ed started living half his life in Thailand, if he was planning on settling down. One only wondered if they didn’t talk to him.

I remember sharing a moment with him several years ago in an airport: two comrades waiting for our respective planes. He started talking about what he had been doing, and the sparks were present in his eyes. He said to wait, and I did, and now I see the fruits of these labors.

Herb Pharm took the paradigm of standardized herbs, and showed that what had earlier entered our industry’s sales channels was indeed the first generation of herbals with verifiable actives. Since the 1980s onward, mostly from Europe, we have seen the development of the concept of standardized herbs. The name had cache and resonated with the medical practitioner. Maybe—it was thought by the allopathically-trained—if we could identify the one active, then pursue the scientific method of appraisal to show with certainty that herbs did indeed function similarly to modern pharmacopeia, then we could accept them as valid. Sometimes, I wonder, how much resonating was actually happening!

Some say the trend matriculated in Germany with Lichtwer-Pharma in the mid-1980s. The business model was to create a garlic, Kwai, that would have mass appeal and would be standardized to a proven active. They also produced a St. John’s Wort product, Jarsin 300 to the medical community, and “Kira” in the OTC sales channels, that was standardized for hypericum and shown to be impressively beneficial in large human trials for depression. Results measured better than the exsiting pharmaceuticals and without the side-effects. Whether this was the start, or whether the German pharmaceutical Schwabe started the genre of isolated chemical constituents with its Gingko products in the mid-1950s, the world of prescription phytomedicinals boomed in Europe —primarily Germany and France in the mid-1990s

For an excellent history of this economic phenomenon, read Barbara Griggs The Green Pharmacy. [Healing Arts Press, Vermont. 1997] What seems to have been lost in the rush for proof in the laboratory was the concern for quality harvest in the field. Everyone and their expert spokesperson laid claim to understand the active constituent part that they could isolate for pharmaceutical effect.

Around this time, Ed Smith had graduated from the uncannily correct folk wisdom of Jethro Kloss to the equally admirable philosophies of Swiss herbalist, Dr. Andrew Vogel. Again, author Griggs offers a clear history of the dynamic at that time. Dr. Vogel professed an uncompromising belief that whole plant

extracts afforded the best therapeutic value, and that the quality of the harvest was where all the energy should be devoted. That nature was the cure, and not the claims of some researcher with test-tubes in a laboratory. Ed Smith learned well from Kloss and Vogel and the Eclectic Doctors of the United States.

So, for the past 25-60 years, there have been these divergent pathways. Whole plants were deemed unreliable and possibly weak to the point of uselessness; while standardized herbals were considered by many herbalists to be squandering the real medicine in the hopes of gaining drug status. It was thought that never the two would meet.

What was lost by many European manufacturers, though, was the sage wisdom espoused by Vogel: it was the quality of the harvest that made the medicine valuable. Take for example, Kwai garlic. This product was imported from central China to Germany because, the manufacturer stated, the active ingredients of this tonnage was better in China. Sounds like a storyline from our politicians today, does it not? What mattered was the active ingredient being isolated and concentrated, not the growing conditions of the plant in its soil. Hmmm! The two worlds of herbalism splintered further apart. Actives became the buzzword for sanction by the occasional progressive M.D., and Organic and Ethically-wildcrafted became the adjectives of distinction for the Complementary Care Practitioner and innovative retailer.

Soon for the standardized crowd, it was about colossal purchase of herb material and the fastest and strongest way to “extract” the valuable isolate. Price and bragging rights centered on how many pounds of herb were used to get the precious drops of the vaunted chemically-active constituents, and of course this took labor and resources and money and this would all make the price, “understandably high.”

Not everyone bought into this well-manicured and authoritative definition of herbal medicine.

Channeling eons of herbalists before them, many countered with a groundswell of disagreement that this was not the natural way. For these people, Herb Pharm was the trusted choice. Herb Pharm always has clearly educated that a properly-grown or intelligently-wildcrafted herbal is nature’s best medicine. And that the entire plant part in almost every instance is a necessity for the desired effect as found by both folk medicine and by modern phytopharmica. Broad Spectrum herbal extract: and, it is about the Quality of the harvest. To the connoisseur, this is why the choice is most often Herb Pharm Quality.

So what had herbal globe-trotter Ed Smith so excited in that airport conversation a few years ago? Only Ed knows. But what I know is that Ed is a keen listener; and when he had émigrés from the European phytomedicinal industry knocking on his door and seeking work in Williams, Oregon, he listened to the wisdom they brought. Most longed for the love of plants that led them into their careers: and they left the fast-paced world of business-science to seek out partners that had similar beliefs.

Maybe information sharing led to discovery: maybe Ed finally was able to put the pieces together to accomplish what he believed was the pinnacle of herbal manufacture. But with the unveiling a dozen months ago of the first of the new line of Herb Pharm Capsules, it is now clear

that Herb Pharm quality can be translated into a capsule. Powerful stuff.

Many long-time Herb Pharm loyalists were confused when Herb Pharm stretched beyond their popular Super Echinacea® capsules and their long-time best-seller, Pharma Kava. (Sometimes people don’t like change, and sometimes they don’t listen to the message!). I was totally excited beyond belief when Herb Pharm unveiled their Milk Thistle caps, Saw Palmetto caps and Goldenseal capsules.

For the first two, Herb Pharm spoke through manufacture to the fact that desired actives—silymarin from Milk Thistle, and plant sterols from Saw Palmetto berries—could be achieved in guaranteed standards without the use of either excess plant tonnage or aggressive hydrocarbon solvents like hexane. The accepted norm in the world of standardized, big-business herbals had just been bettered.

What was shocking to me was how many people were selling “high potency” herbals and never questioning how they were concentrated: as if it were just that simple? And so, with manufacturing excellence, Herb Pharm led the way to that which I am sure will be the next generation of proven-active herbals. The difference: no industrial solvents to remove from finished product; no industrial solvents to dispose of. A truly natural, and more valuable product. What one always expects from Herb Pharm Quality!

When I explained this to some store buyers, they got it right away: sign me up, they said. Herb Pharm has done it again! Others sighed; “herb sales are flat anyway and why make a change?” they countered. I was floored but kept a straight face. Well, these herb capsules are sold only direct from Herb Pharm, and the Herb Pharm name carries credibility that your customer seeks! Later, when I mentioned that the Herb Pharm capsules were a 50% margin (while most of the competition carries a 40% MSRP), I started to win over the majority of the store herb buyers.

As we all know, it is not only about just knowing that you are carrying the best products; you also have to sell them. With stores carrying 2-5 SKUs, Herb Pharm lacked shelf muscle for its capsules at the outset. As the year went along, muscle arrived in wheel-barrows.

Herb Pharm now has two herbs-in-capsules that are not made first as liquid extracts: and the Goldenseal capsules and the Maca capsules are both powdered herbals. Anyone who is a practicing herbalist/environmentalist will understand that Herb Pharm’s stewardship makes them the primary company to buy the endangered species Goldenseal from. This is organically-grown Goldenseal powder, as wildcrafted goldenseal is at risk of overharvesting. Only the ground roots and rhizomes are used: there is no further processing.

Maca has become an Herb Pharm specialty. Ed actually travelled many times over years to the regions from which we get our product, watching process and bringing back samples for analysis. We test product for environmental contaminants and heavy metals, as one would expect from Herb Pharm! Herb Pharm Maca is slow cooked in a traditional manner—the technical cooking term is to gelatinize the root—as this is understood by the local herbalists to be the way to gain the benefits of the herb without any concerns some have about

Blue Moose Consulting Newsletter2

Herbs continued from page 1

continued on page 6

Not represented by BMC in NJ Not represented by BMC in NJ, SC

Volume 9, Number 11 • November 20123

PERFECT STOCKING STUFFER + Cold-weather sootherSoliga Forest Honey is in inventory

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Amla is available as a Pure Herb, and is in Triphala, & Chyvanprash

****************************November Sales Support Promo

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Clinically-Proven Herbal Healthcare for the HeartHeartCare® 120 + 240 Vcaps®

Arjuna^ caplets (Cardiac Support) 60 caplets has no binders/excipients^all Pure Herbs Organic + Gluten FreeChyvanprash w/Honey 500 gm Jam

Soliga Forest HoneyKoflet Lozenges 20 each box

PartySmart® 10 Vcaps per display~~~~~~~~~~~~~~~~~~

Botanique by Himalaya® Pure Skin Care productsSoothing Lotus Flower LipCare (24 unit display)

Rejuvenating Body & Massage Oil 6.8 oz Stress-free Body & Massage Oil 6.8 oz

with Organic Ashwagandha root extractU-Knead-it Balm 1.76 oz

i.e. balm 1.76 ozHimalaya Herbal HealthCare: Our Science. Your Life™

Not represented by BMC in NJ, SC

November Promotions20% OFF^ Immune Essentials

2774 Complete Omega 3.6.9™ 16 oz2778 Complete Omega 3.6.9™ w/D 120 ct58781 Arctic D Cod Liver Oil™ Lemon 16 oz54783 Arctic D Cod Liver Oil™ Orange 8 oz

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Special Deals 25% off: **1920 Omega Probiotic™ 60 ct

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Standardized Odor-Less Garlic Extract #1236 90 Enteric Coated CapletsStandardized Odor-Less GarLo™ Active #1238 60 Enteric Coated Caplets

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Fall Wellness Savings Promo Buy 3 Get 1 FREE buy-in dates: through Nov 30Note some items were mis-identified in October newsletter: this list is correct!!52/54/55 L-Lysine 500 mg Vcaps 50/100/250^

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30/60/90^324/326 Super Antioxidant Formula Vcaps

30/60^360 EarthSweet® Chewable Vit D3 400 IU

(Raspberry) 90 Tab*362 EarthSweet® Chewable Vit D3 1000 IU

(Raspberry) 90 Tab*364 EarthSweet® Chewable Vit D3 20000 IU

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416/418/419 B-Complex 100 mg Vcaps 50/100/250^

534/536 Mega-Bio C Formula Vcaps 90/180^745 Earthsweet® Zinc 15 mg (Orange)

60 Lozenges^787/788 Cellular Active® CoQ10 Ubiquinol

25 mg Softgels 30/60790/791 Cellular Active® CoQ10 Ubiquinol

50 mg Softgels 30/60

792/793 Cellular Active® CoQ10 Ubiquinol 100 mg Softgels 30/60

798/799 Cellular Active® CoQ10 Ubiquinol 200 mg Softgels 30/60

906 Advanced Probiotics Chewable Acidophilus Wafers 60

915 Probiotic Acidophilus Plus FOS Powder 3 oz942/943 Omega-3 Heart Formula Softgels

60/120944/945 Omega-3 Brain Formula Softgels

60/120946/947 Omega-3 Joint Formula Softgels

60 /120970 Liquid Arctic Cod Liver Oil (Lemon) 8.5 fl oz975 Omega-3 Icelandic Cod Liver Oil Softgels 901117 Glucosamine-Chondroitin Plus MSM Vcaps

601118 Glucosamine-Chondroitin Plus MSM Vcaps

1201121 Glucosamine-Chondroitin Plus MSM Vcaps

1801124/1128 MPX 1000® Vcaps 60/120^

1250/1251 MaitakeGold® Mushroom Extract Vcaps 30/60^

Not represented by BMC in SC

^denotes products that are KOF-K Kosher-certified http://www.kof-k.org/

Vcaps® are a registered trademark of CapsuGel® http://capsugel.com/

NEW PRODUCTS ANNOUNCEMENT Herbal Capsules, Available November 1

*ASIAN GINSENG Vegetarian Capsules, providing 450 mg of Panax root extract, equivalent of 1500 mg of whole white root, NO synthetic solvent residues

*GINKGO-BACOPA Vegetarian Capsules, 60 mg of Ginkgo Biloba leaf extract, (24% flavone glycosides + 6% terpene lactones), 250 mg of Certified-Organic Bacopa whole

root herb, Hexane never used; NO synthetic solvent residues* USDA CERTIFIED-ORGANIC MACA whole root Powder 7 oz, Herb Pharm Quality,

steam-cooked, (gelatinized): traditional process~~~~~~~~~~~~~~~~~~~~~~~~

November Women's Health Promo 20% OFF direct orders: minimum 3 eas

Black Cohosh liquid extract • Chaste Tree liquid extract Maca liquid extract & Capsules • Female Libido Tonic™ • Healthy Menopause Tonic™

~~~~~~~~~~~~~~~~~~~~~~~~NEW 2 oz. Immune Products Promotion

4 most popular immune season support liquids available for the first time in 2 oz. size.PROMO Buy-in through DEC 31

$10 wholesale on all 4 SKUs/ $19.99 MSRP(= 20% savings on per-oz.-basis) Minimum 4 units/SKU ordered

Super Echinacea® 2 oz. • Black Elderberry Glycerite 2 oz. Echinacea/Goldenseal 2 oz. • Herbal Respiratory Relief™ 2 oz.

~~~~~~~~~~~~~~~~~~~~~~~~Winter Immune Support Special

Buy-in through December 31 this MIX & MATCH PROMOTION* = 20% OFF*[A total of 48-pieces ordered in increments of six: 6, 12, 18, 24, etc.].

Astragalus liquid extract • Echinacea/Goldenseal CompoundBlack Elderberry Glycerite • Echinacea Glycerite

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America’s #1 selling Liquid Herbal Extracts

Blue Moose Consulting Newsletter4

Finest Quality Hair, Body and Skincare Accessories

EncourageHoliday Hair StylingHair Doc offers

extremely popularHAIR CLIPS

It’s all about the styleNovember Promotion

(must identify as BMC deal when ordering!)Hair Clip display

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these are the strongest hair clips in the country

small HC1 $5.40/$8.95medium HC2 $7.80/$12.95

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November Promotion10% OFF direct orders

two best-sellersSleep Rescue®, 2 fl. oz.

Apply Topically!Yeast Rescue® Soap

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~~~~~~~~~~~~~~

Modern & User-friendlyNew Wellinhand Policy:

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2. New website for stores & reps: www.wellinhandwholesale.com

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Topically Applied Herbal Answers. Action Remedies®

Winter Brings Fewer Organic Crops

PromoteUSDA-Certified Organic, freeze-dried, whole food,

whole meal, Kosher supplements

JUVO is made from 55

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too!

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• Whole Leaf Aloe Vera Juice-base, plus herbs + vitamins

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scarring: brushed on gums for tooth + gum treatment~~~~~~~~~~~~~~

Did you know… Aloe Life® uses 25 lbs. of whole leaf

Organic Aloe Vera leaves in every bottle of Aloe Gold? (32 oz size) Also, 12 lbs. of Aloe Vera Leaves are used in every bottle of Skin Gel & Herbs? ( 8 oz). Both guarantee: No Water Added!Aloe Life®- the best aloe products

for the best price!

Sell & Recommend the trusted award-winners

Dr. Ohhira’s Probiotic Kampuku Beauty Bar™is Honored for the 3rd time with

Better Nutrition Magazine’s ‘Best of Natural Beauty’ Award

~~~~~~~~~~~~~~

Dr. Ohhira’s Probiotics® was recently honored with a prestigious Retailers

Choice Bronze alive Award in the category of “Digestive Health” for the 2nd

consecutive year.A health/wellness publication distributed in Canada, alive has been awarding honors

to the top natural health products since 1994. The alive Awards have served as a symbol of excellence in the natural health sector. Winning the prestigious medals validate the most ethical + innovative

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Dr. Ohhira’s Probiotics is: dairy free, gluten free, tree nut-free, legume-free Dr. Ohhira's Probiotic does contain

fermented soyDr. Ohhira’s Probiotics®

5

The entire Surya Brasil portfolio

NOVEMBER LINE DRIVE25% OFF

NOW Is the busiest hair coloring time of year

HENNA Cream semi-permanent

or HENNA powder

Also on sale:Color Fixation Hair Care

Sapien for MenAmazonia Preciosa bodycare

Lip CareHand Sanitizer

promo buy-in dates through the 20th of November

*must sign contract agreeing to extend discount on to customers

Detoxify Your Beauty

November Promotion

Immune Health Basics 600 mg 60 ct15% OFF

minimum purchase of 8 eachWellmune WGP® is

clinically- proven to enhance key immune responses.

promoting health, wellness & vitality

Proven pure, safe and effective

Not represented by BMC in NC, SC

Not represented by BMC in NC, SC, NJ, eastern PA

Get Energized & Stay Energized Cordyceps Cs-4

90 vegetarian capsules, 400 mg eachHealth Benefits:

• immune support • increased energy

• stress reliefAnyone can discover the energy and

endurance that Athletes world-wide credit to Cordyceps. From male sexual health, to strong respiratory + adrenal health, Cordyceps is a powerful immune ally.The Cs-4 strain of mycelium is the only

strain of Cordyceps mycelium that provides all the active compounds found in the wild

harvested Cordyceps mushrooms. The Cordyceps Cs-4 extract may be the most versatile of all medicinal mushroom. Hot-

water/alcohol extracts provide the immune health benefits normally associated with

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BE PREPARED THERE IS NOTHING

BETTER know how to use it?

Silver Hydrosol• 2 oz Vertical Spray

• 2 oz Fine Mist Spray• 2 oz dropper• 4 oz dropper• 8 oz dropper

• 16 oz dropperThe need is there!

Which is why there is a gallon size!

NOVEMBER 2012 PROMOTIONS 20% OFF discount

Liquid or Pellet complexes of these products in purchases of 6 ea

Dairy~Grain~Nightshades (N057)Food Allergy~Additive (N058)Tobacco Withdrawal (N030)

Kids Tummy Upset (F020)Remember:

• Newton has recently joined with EssentialLIFE in presenting

homeopathic Remedy Water® learn about at: www.youtube.com/user/

RemedyWater1?feature=em-share_video_user

• Volume discounts always available for your favorite SKU:

10% discount = 6-11 bottles/SKU; 15% discount = 12-23 bottles/SKU; 20% discount = 24 or more bottles/

SKU Also always 20% discount = 18+

Detoxifier (N001).• Newton had price increases Oct 1.

• NEWTON is offering a 10% DISCOUNT through 2012 for those wholesale orders

entered on-line. OTC remedies only. Ask BMC rep for details.

Volume 9, Number 11 • November 2012

November GIFT25% OFF line drive

Holiday Restock Salenormal shipping terms apply

Looking for new customers?

Advertise the clip-strip lip balms with a picture of a skier

The best lip balm for the world

Blue Moose Consulting Newsletter

OXYLENT IS EVERYWHERE Make it happen

Trending: Dr. Oz Touts Stevia as the Best of the Sugar Alternatives

Action: Time for a BIG Stevia endap, and a passive demo tasting of

Oxylent: make new customers every conversation

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stocking stuffer. Make it happen

November Promotions lINe DrIVe 15% OFF

18-box minimum*

OxylentSupplySide® Editor’s Choice Award

Finalist 2012One of 5 Finalists in the

Multivitamin/Mineral category*Standard shipping structure applies

6

Goddess Garden will once again redefine the sunscreen category in

2013BUT FOR NOW

Educate your community on the need for natural sunscreen

everydayGood health, 12-month sales

ORGANIC SUN BODY LOTIONS SPF 15

(95% Organic) ALL 8 oz•

Find Your Bliss- Grapefruit Bergamot

•Live Your Dream - Lavender Mint

•Open Your Heart - Tangerine

Lavender

Holiday Candle Promo through November 21

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burns clean• BOGO in sets of two: buy two, get two

free (in units of 4 ea)• Orders will ship with shelf-talker to list

product features• Free shipping on orders over $100.00

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Stock UP for Holiday Gift Giving Season STOCK YOUR HOLIDAY PRODUCT DISPLAYS ALL NOVEMBER LONG -FREE SHIPPING ON ORDERS OF

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cash register POP displays great for impulse buys/stocking stuffers!

Includes: • Calendula Lip balm – 12 count • Mini Calendula Oil – 18 count

15% OFF – ALL BodyCocktail Calendula Infused Moisturizers.

Includes: Almond Marzipan, Coconut Chi Chi, Key Lime,

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ingesting large amounts of the raw powder. Again, Herb Pharm Quality, and an herbal knowledge you can trust.

Recently, Herb Pharm added two impeccable and uniquely-sourced adaptogens to its cupboard of herbs in vegetarian capsules. Again, it was the intrepid Herbal Ed Smith who found this magnificent source of organically-grown Eleuthro and Rhodiola in an area you would expect to find the now-fabled Siberian ginseng, and the treasured Arctic Rose, Rhodiola. Source matters. As does extraction method. Herb Pharm offers something exceptional here: these two adaptogens are water-extracted (a rarity in itself), and again the method never involves any chemical solvents. Can anyone else say either of these things? The Eleuthro is a Certified Organic whole root extract in a base of root powder, and the Rhodiola is a Certified Organically grown 8:1 whole root extract. Powerful stuff. None of these products use any binders or fillers.

As these two herbs are best sourced in their natural habitats, so Herb Pharm’s latest capsule, Asian Ginseng, must be harvested where the Ginseng practices its magic. Ed Smith is extremely proud of his ginseng sourcing, once stating that our ginseng is by far the best on the market for its price: for the quality, it is even under-priced. And that from an herb expert. I love our liquid Ginseng, and cannot wait to play with this new vegetarian capsule option. Again, Herb Pharm Quality and unequalled integrity of manufacture.

As Herb Pharm states on their website: “Custom Extracted Without Synthetic Chemical Solvents. There is no point in producing the purest quality herbs if in the end we pollute our extracts, and the environment, with harmful chemical solvents. Therefore in making our herbal extracts we use only natural pharmaceutical-grade alcohol and distilled water, and never commonly used synthetic chemical solvents like hexane, acetone, methanol, petroleum ether, and ethyl acetate.”

These are not your typical herbal capsules. With Herb Pharm’s State-of-the-Art Manufacturing, Extracting and Analytical Lab equipment they can confirm and guarantee that their product is a step-above. They can manufacture the best herb in the most clean manner, and then make sure that they have a finished product that has the reliable capability to perform.

This is something to shout about. Now, you can have an Herbal Capsule line made by herbalists who share your value system, and who are at the forefront of the next Herbal Renaissance, by means of their best manufacturing.

Herb Pharm will soon offer a Perfect 10 Herbs in Capsules. Critical Mass: now you must share the wealth. Vegetarian capsules (60 ct sizes) of Eleuthro, Asian Ginseng, Goldenseal, Maca, Milk Thistle, Kava, Rhodiola, Saw Palmetto, Super Echinacea and soon, Ginkgo-Bacopa Blend. Add the much anticipated Maca Powder (7 oz), and you have products that anyone would seek out and be giddy over sharing store space with. Call you BMC rep now to order the entire set: your best shelf is begging for this opportunity, and your BMC Rep is the matchmaker. ❂

Herbs continued from page 1

Volume 9, Number 11 • November 20127

it a favorite to the American palate, but we would love the health promise it offers.

Amla has been long considered nature’s highest source of Vitamin C, though this claim seems to have been repudiated. Instead, it is now known to have Vitamin-C like properties. Think of all the things that Vitamin C is considered good for, and you will see the whole foods parallel applications of what Amla has long been used and studied for. Amla is daily support for immune health around the world. It is good for respiratory and digestive, cardiovascular and circulatory concerns. Amla is nutritively beneficial. A Pub Med search will note Amla is studied for issues ranging from allergies to IBS to cancer. Yeah, Amla has

earned its superior position in the healing art of Ayurvedic Medicine.

Key facts about the use of Amla: Amla is the 2nd ingredient in the cherished daily tonic, Chyvanprash. This harmonious blend of over 40 herbal food ingredients has been called the world’s first multi, and today millions of people of every age take a spoonful daily of this jam-like paste for balance, nourishment and vitality. 2nd ingredient. The story of Chyvanprash is fascinating: ask your BMC rep to spin the tale for you: it is something someone like Oz would find fascinating.

Amla is also one of the three fruits in the revered digestive aid Triphala. This harmonizer, which means literally Three Fruits, contains… you guessed it, amla fruit. Almost all stores now carry Triphala.

So, if I were aware that someone like Dr. Oz was considering a show to discuss amla, I would briskly make plans to order, showcase and stockpile this wonderful herb. Why? because I want to sell it to everyone, no matter what anybody on daytime tv says!

Envision an endcap that says, Amla—whole food nutrition for immune support; Chyvanprash —Nature’s daily herbal jam: a sweet and delicious treat with Amla fruit; and—Triphala, the oldest-known herbal digestive support formula with Amla. Like battening down the windows for a hurricane—you are now secure. And how prescient will you seem to your community when your display predated the episode that caused the phone to ring by days or weeks.

But, for my reputation, that is all hypothetical.

Himalaya Amla C: seed to shelf quality control, certified-Organic and gluten free, free of binders and excipients. Guaranteed actives noted in the bottle. a 50%-margin product, best price on the market…and in stock!

Himalaya Chyvanprash: a delicious adaptogenic jam in a jar. By the spoonful. Seed to shelf manufacture, Organic, Gluten free. A perfect stocking stuffer, which several stores carry by the floor display!

Chyvanprash is on sale in Nov-Dec as part of the Himalaya monthly promotions!

Himalaya Triphala: because of its high nutritional value, Triphala cleanses and detoxifies without depleting the body's reserves. The only organic triphala on the market, and the best price too: also a 50% margin for the store!

Why should you carry these products: because they are major world food medicines.

If someone like Oz happens to catch on and promote the good stuff: we got ya covered.

Now: what if I were to tell you that a store owner was actually on Dr. Oz at the end of October. And yes, as this amazing run of good luck would have it, she actually was called up on stage and was there, engaging with the Oz man himself. (nice fellow; he means well): he’d do well to consult with me more often! What if I could recommend something he discussed that is, as they say, already in the can.

Well, I do not know of any products that are out there that are cellulite creams that have ashwagandha in them. But, as fate would have it, Botanique by Himalaya does have a Stress-free Massage Oil with an organic Ashwagandha in it. Would a massage oil be better to get the ashwagandha into the skin that a cream? Youbetcha! Now the cream in question had other ingredients but I have been told that the major ingredient presented was ashwagandha. Other uses for a Stress-free Massage Oil? Besides nightly relaxation and moisturizing, you can figure it out!

Remember: Herb Pharm has Organic Ashwagandha liquid extract too, that can be added into any cream or lotion. Stock up now because when Oz had Garcinia on his show this week, half the inventories in the country ran out in 4 hours!

OK. TV is all fantasy. Yet these stories are all true. Where’s the phone?

(Special thanks to Steve and Denise for the information: may we all share in the communications freely and the profit as an industry). Ask your BMC rep if you need a call before or after the shows!

You are Welcome. Thanks for reading every month. ❂

Amla continued from page 1

IN memOrIum: megaN cOssFebruary 19, 1968 - September 26, 2012

I could write an entire eulogy that is very personal and cathartic; and I can cry as I think of the loss of my friend Megan Coss, whom I dearly love. Like Megan, I am comfortable in my humanity.

Let me tell you about the Megan that I knew. When Megan first began befriending me, she said that she related to me as she felt we were both rebels. Megan was clearly a rebel her whole life: but she was a person who worked for harmony, and conciliation and bringing people together.

Megan exemplified many of the things that have made this the greatest vocation on earth: plant medicine, organic farming, styling’ good food, preventative health care, clean and delightful natural bodycare, a cooperative spirit, sharing

the best with everyone. Megan, like many of us, took the path less taken. She wildcrafted plants, harvesting for several herb companies, including Herb Pharm; she lived in a tent, she managed Coops, she was the soul of a Whole Foods store and then a regional buyer. In our industry, Megan was a person known to all: she joked with the produce guys and the receiving team, she mentored managers and new employees; she could hobnob with anybody, and make everyone feel comfortable. This rare trait is a precious gift I have only found in one other person ever, my sister. Megan felt like another sister: but one who loved the same world that I chose to live in. Megan was easy to be with: just good people.

When Megan passed unexpectedly and suddenly last month, many friends were devastated. At her Memorial Service, I realized how broad her influence was. Megan was known by owners of major companies, national health people, people in many dozens of stores, and people both in and out of the world that we live in—people from every walk of life, every social and economic strata; people who were loved and even those misunderstood: Megan accepted everyone as equals to be loved.

The words that remind me the most of Megan are when she would say “It’s all good ”and—when she said to me twice—that I would give a person the shirt off my back. Megan was self-less in the most admirable of ways. Professionally, when I negotiated with Megan and gained even greater admiration for her, it was the earnestness with which said to me that she wanted to make the deals being discussed a win-win situation. Megan was about what our industry strives to be.

People like Megan are as rare as a raw glimmering diamond dancing across the universe. In meeting a person like Megan, one might marvel at the easy moments that she seemed to have. And I know that Megan, like all of us, had her harder moments. I love her for every moment of her life: and in that last moment, as she left this world we inhabit, I am sure that she had concerns that I cannot forget or let go unmentioned.

Megan the friend (and daughter and sister and co-worker) was most happily Megan the Mother. If you could see and hear when she spoke of the joy of her life: her beautiful and vibrant son, Isaiah. Megan was such a loving Mom. Isaiah was so blessed that Megan was home a lot that last year of her life: and may those memories be safely stored!

Now, circumstances leave Isaiah without his Mom, his caretaker. I discussed with Megan several times how much I care for people who dedicate their lives to this industry, who work to do good, and then have less than enough for themselves as they age: this is an issue we both cared greatly about. Here is a need that I share with you. Megan was Heart & Soul Natural Foods. She chose the life we choose, and she walked this path with gusto. I ask you all, as a friend, to consider donating something—and if possible, something big—to this Coss-family fund specific to Isaiah’s life needs. This is what love is all about. We Love You Megan; We Love You Isaiah. Two ways to contribute:

An online campaign has been set up through Give Forward to raise money. We are also asking people to share that link via their facebook/twitter/etc.: www.giveforward.com/helpsusanandisaiah. Additionally, people can send a check directly to: Isaiah Coss, 2204 Washington Ave #101a, Silver Spring, MD, 20910.

Blue Moose ConsultingP.o. Box 557Falls Church, Va. 22040-0557

gOt emaIl?IF YOU’D LIKE TO RECEIVE INFORMATION BY EMAIL, SEND YOUR REQUEST TO MICHAEL@BLUEMOOSECONSULTING.COM

VIsIt us at Our websIte! www.bluemOOsecONsultINg.cOm

8

“If you don’t read this newsletter every month, you are missing something.”

How to reach blue moose consultingCall as often as necessary: we want to be of assistance

Blue Moose Consulting • Michael Hennesseyoffice: 202-588-8238 • cell: 202-236-3735 • fax: 202-986-9501

Michael@bluemooseconsulting.com • www.bluemooseconsulting.comPO Box 557 • Falls Church, VA. 22040-0557 • 3509 Connecticut Ave., NW, # 150 • Washington, DC 20008

COMPANIES REPRESENTED:

Opinions expressed in this newsletter are solely those of Blue Moose Consulting. Blue Moose Consulting is not paid for endorsing any products.Editor and writer, Michael Hennessey • Graphics, Theresa Welling • Distribution and webmaster, Terry Gallagher

Bluebonnet Nutrition Corporationwww.bluebonnetnutrition.com 800-580-8866fax: 1-281-240-3535Sugar Land, TX 77478

Newton Homeopathicswww.newtonlabs.net800-448-7256 • 770-922-2644fax: 1-800-760-5550Conyers, GA 30012

Himalaya Herbal Healthcarewww.himalayausa.com800-869-4640fax: 800-577-6930Sugar Land, TX 77478

The Hair Doc Companywww.thehairdoccompany.com800-7 hair doc • 818-882-4247fax: 818-341-3104Chattsworth, CA 91406

Aromaland, Inc.www.aromaland.com1-800-933-5267Santa Fe, NM 87507

Vitalah, LLCwww.vitalah.com831-724-6300fax: 831-761-3648 Watsonville, CA 95076

Well-in-Hand: Epic Herbal Medicinalswww.wellinhand.com434-534-6050 • 888-550-7774fax: 434-534-6040 Forest, VA 24551-1200

Herb Pharmwww.herb-pharm.cominformation: 541-846-6262orders: 800-348-4372fax: 800-545-7392Williams, OR 97544

Aloe Life Internationalwww.aloelife.com619-258-0145orders: 1-800-414-ALOE (2563)fax: 619-258-1373San Diego, CA 92107

Essential Formulas, Inc.www.EssentialFormulas.com972-255-3918fax: 972-255-6648Farmers Branch, TX 75234-8906

Immune Health Basicswww.wellmune.com www.immunehealthbasics.com651-675-0300 fax: 651-675-0400Eagan, MN 55121

Olbas/Penn Herb Co., Ltd.www.olbas.com • pennherb.com215-632-6100 orders: 800-523-9971fax: 215-632-7945Philadelphia, PA 19154

Eco Lips, Incwww.ecolips.comPh: 1-866-326-5477fax: 1-319-364-3550Cedar Rapids, IA 52401

Nordic Naturals: Pure and Great Tasting Omega OIlswww.nordicnaturals.com800-662-2544 • 831-724-6200fax: 831-724-6600Watsonville, CA 95076

Natural-Immunogenics Corp./Sovereign Silverwww.natural-immunogenics.com888-328-8840 • 954-979-0885fax: 954-979-0838Pompano Beach, FL 33069

Mushroom Sciencewww.mushroomscience.com888-283-6583 • 541-344-8753fax: 541-344-3107Eugene, OR 97405

Surya Brasil www.suryacosmetics.com516-328-0021 fax: 516-328-0760New Hyde Park, NY 11040

Erom, Inc./Juvowww.gojuvo.com714-562-1515 • 800-558-Juvo (5886)fax: 714-562-1516Buena Park, CA 90620

Goddess Gardenwww.naturalsuncare.com888-445-8725fax: 888-370-2878Boulder, CO 80301

BodyceuticalsPh: (425) 333-5480.Orders and fax: (425) 491 8354.Carnation, WA 98014

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