BLU Realty Group

Forward TogetherBLU Realty Group Corporate Profile 2013

Welcome!

A letter from BLU Realty Group

Meeting your expectations and more is the truth about our commitment to outstanding service. We are amazed everyday by the efficient use of real estate technology and innovations our real estate professionals are using to achieve their ultimate goals: selling, marketing and making possible today what was impossible yesterday.

At BLU, we have evolved our business to expand our portfolio of offerings to meet the end-to-end real estate needs of our clients, from marketing your property to handling extremely complex transactions and everything in between. We work with a steadfast commitment to execute best practices on behalf of our clients, our associations, and the real estate community.

We strive to be a leader in every aspect of our business with the utmost integrity and ethics. We are proud to share our company profile demonstrating how we are innovating to put our capabilities, technology and expertise to work.

BLU Realty Founding Members

Sincerely,

Michael Arcos Andy Kim David Tobon

Alon Chadad Moshe Balalo

A new approach to real estate A New Approach To Real Estate

Company Profile

06p06 – 07

p08 – 09

p10 – 11

p12 – 13

What Make Us Different

Get to Know our Management Philosophy

Real Estate Professionals You Can Depend On

Winning Through Excellence in Service

Marketing Approach

30p30 – 31

p32 – 33

p34

p35

Marketing Your Property Every Step of The Way

BLU Realty Group’s Marketing Approach

Market Analysis

Strategic Pricing

Property Setup

p36

A new approach to real estate A New Approach To Real Estate

14Delivering Marketing Expertise on All Levels

p14 – 15

Leverage Our Technological Advantage

p16 – 17

Our Global Approach to Key Real Estate Markets

p18 – 19

Our Commitment to Social Responsibility

p20 – 21

22Become Part of Our Industry Recognition

p22 – 23

Mass Media Coverage Become Part of It

p06 – 07

Experience Being Part of A Winning Team

p06 – 07

p37

p38 – 39

p40 – 41

p42 – 43

37Marketing Initiation

How We Market Your Property Online

How We Market Your Property Offline

How We Market Your Property With Social Media

Public Relations Campaign

p44

p45

p46

p47

p48

45Viewings / Open Houses

Property Activity and Reports

Feedback and Recommendations

Offers, Revisions, and Negotiations

Contracts, Board Approval and Closing

p49

Corporate Divisions

p52 – 53

p54 – 55

p56 – 57

52Strategic Approach to Development Marketing

Our Corporate Relocation Services

Our Commercial Brokerage Division

Putting The Puzzle Back TogetherThrough Unrivaled Advice and Expertise

What makes us different with a successful track record?

BLU Realty Group is more than real estate. We are an independent company with professionals that offer personal attention, deep industry understanding and tailored solutions.

We have over $90 Million in our property portfolio as we grow rapidly and open in new markets.

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BLU Realty Group’s marketing team is dedicated to delivering the highest quality service and technical expertise in the industry.

Independence is central to BLU’s reputation as a full service brokerage.

Our professionals are experienced in handling very large and complex transactions. Each transaction, regardless of size, is important. BLU gives senior-level attention to each client and every relationship.

BLU Realty Group offers many value-added services that enhance the quality of our real estate offerings and the care you receive. Ask our agents about our “Commitment to Quality”.

With more than 40 years of collective real estate industry experience, we leverage our industry understanding with the firm’s expansive resources to help our clients to navigate potential risks, increase efficiency, and maximize returns.

Our custom-tailored real estate solutions are designed to help clients achieve utmost value, and meet client needs.

We have revolutionized the traditional presence of a real estate office by launching the first-ever BLU Café, which serves not only as a real estate office, but a neighborhood café and lounge.

The BLU Café offers the ultimate client-friendly atmosphere for finding out about real estate markets.

Independence

PersonalAttention

QualityResources

TailoredSolutions

Through training and experience, our real estate professionals offer expertise and insight on both the selling process and your legal obligations.

LeadingExpertise

DeepIndustry

Understanding

More ThanReal Estate

We are the first real estate firm to offer customizable and completely optimized websites for sellers to create a unique web presence.Technological

Innovation

Snapshot Summary

Maintained High Leadership Positions

Won Countless Industry Awards

Over 65 Years of Combined Experience

Multilingual Professionals

Addressed Critical Industry Issues Head On

The experience of our real estate management team is unrivaled in the industry.

Leadership Qualities

8

Get to know our management philosophy

We have assembled a team of seasoned professionals to lead our company into the future.

Communication, honesty, integrity and respect guide our decisions and are at the core of everything our management team does.

Our business has a powerful understanding of today’s real estate market with the experience and expertise to ensure we are always ahead of the curve.

9

Real Estate professionals you can depend on

Our Real Estate professionals are BLU’s greatest asset. We recognize the only way to create value for clients is through quality people. We recruit individualswho demonstrate strength of character, talent and the capacity to grow, both professionally and personally. We value diversity, experience, background, and skills which enhance our ability to help clients meet their goals.

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Trusted BLU Professionals

BLU professionals offer 24/7 hands-on support to our clients, allowing you to receive quicker responses, guidance, and insight.

24/7Our base of local real estate professionals continues to grow, significantly enhancing our presence in markets across the United States.

95+Our real estate professionals always put their buyers, sellers and renters first. We foster a culture of strong values and principles of professional ethics in all aspects of our business.

1st

11

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Winning through excellence in service

We create success for real estate owners and investors worldwide. As New York's leading real estate firm, we know value and trust are key ingredients in a quality relationship. We can help you work smarter and reach your goals.

Have a Look at Our Services

BLUClient

International Brokerage

Project Marketing

Corporate Relocation

Commercial Brokerage

Residential Brokerage

A Real Estate World of Opportunities

Let’s Talk!

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Delivering marketing expertise on all levels

Today, advertising alone does not define the marketing landscape. A world class real estate marketing firm is composed of strategies, people, processes and capabilities seamlessly fused together to deliver maximized results.

Our BLU team's holistic approach provides exceptional insights and custom-tailored services to our clients from the conceptual stage to the final sale.

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All Under One Roof

Web Optimization

Social Media

Content Development Digital Campaigns

Branding

Public Relations

BLU’s Real Estate Marketing Resources and Capabilities

What That Means For YouFull-service, in-house marketing dedicated to the delivery of solutions individually tailored to the needs of your property.

Unparalleled service and distinctive, unique marketing materials all managed by one real estate agency.

Mobile & Emerging Platforms

Websites

Creative Design

EndResult

In-House Resources Means Strategy, Design, Production and Execution

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Technology lifecycle approach

Tech

Network

Brg

PearlSixListing syndication service with direct access to millions of property seekers.

BLU Internal Secure cloud access to facilitate real estate professionals document sharing from anywhere. Cloud partner | box.com

BLU AnalyticsReal estate analysis tools for real estate professionals to use with buyers and sellers allowing them to identify key markets.

*Technology Partners

Leverage our technological advantage

Technology and speed of information is no longer a luxury – it is critical to maintain a competitive edge in any market.

We employ proprietary technology and web data to help our clients excel in selling their properties faster, and for higher prices while having increased insight into market trends and stats.

At BLU, we use advances in technology to serve our clients.

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Our global approach to key real estate markets

From New York City to Shanghai and beyond, our global reach knows no boundaries. Whether you need help with leasing, logistics or anything in between, we invite you to leverage our global network to your advantage.

With a network that expands to 150 different countries, BLU Realty Group brings world-class service and profound local expertise to each of our clients. Every day, in markets across the globe, we apply our insight, experience and resources to make smart real estate decisions.

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Global PresenceLeveraging intricate knowledge of international real estate markets and intimate understanding of local cultures.

In 2011-2012 BLU provided services to more than 300 direct clients and Fortune 500 companies around the globe.

In 2011-2012 we achieved significant results in international real estate marketing by identifying and understanding key audiences in developing countries and emerging markets.

770%Increase

From 2011-2012 we generated record-setting revenue through local and international real estate transactions, realizing a 770% increase from 2011.

1,385Transactions

In the past two years, we have completedapproximately 1,385 local and international real estate transactions.

95Million

As of January 2013, BLU has managed over $95 Million in local and international real estate listings.

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Local Offices, Global Satellite Locations and International Partnerships

EUROPE

AustriaBelgiumCyprusFinlandFranceGermanyGreeceIrelandItalyMonacoNetherlandsNorwayPolandPortugalRomaniaRussiaSpainSwedenSwitzerlandUnited Kingdom

NORTH AMERICA

United StatesCanadaMexico

CENTRAL AMERICA AND THE CARIBBEAN

The BahamasCosta RicaDominican RepublicPuerto Rico

SOUTH AMERICA

ArgentinaBrazilColombiaEcuadorVenezuela

ASIA

PhilippinesSingaporeThailandChinaIndiaIndonesiaJapanSouth Korea

MIDDLE EAST

IsraelUnited Arab Emirates

BLU Social Responsibility

0

25,000

50,000

75,000

100,000

Mai

ling

Cam

paig

ns

Mailing campaigns printed with soy ink and recycled papers.

FY10

Recycled / Soy Ink

48,000

FY12

+100K

FY13

16,000*Recycled or Reused 67,000

FY11

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Our commitment to social responsibility

The concept of social responsibility and giving back to our community is not new to BLU Realty Group. Our team members are advocates of philanthropic causes in their communities, and our company has led the industry in good governance and ethical practices since inception.

Strong principles in everything we do.

• Annual NYC Coat Drive

• Wildlife Conservation Society

• Hurricane Sandy and Irene Relief Efforts

• Toys for Hospitalized Kids

• Sponsored Charity Event

Fundraising Activities

• Designing Marketing Material That Minimizes Environmental Impact

• We Use Energy Efficient and Recycle Office Materials

Our Progress

• We Have Partnered with Shipping Companies to Recycle All of Our Marketing Material

• We Encourage All of Our Team Members to Participate in Recycling and Reuse Programs to Minimize Our Environmental Footprint

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Become part of our industry recognition

Since our inception in 2011, our key to success is entrusting those who show you, how real estate gets real.

2013 In just two years, BLU ranked number four, in The Real Deal’s

first-ever ranking of mid-size firms growing their presence and

opening new offices.

2013 Our team launches marketing to a 248-unit combination hotel

and condominium tower in East London’s Stratford City area;

the first overseas marketing project for our newly minted

international division.

2012 Our founders at BLU Realty Group are recognized by

The Real Deal, New York’s top real estate publication, as being

among the top 5 real estate entrepreneurs in New York under

the age of 40. Their new strategies and innovative approach to

building a new style of brokerage firm.

2012Our development marketing division at BLU Realty Group

launched with two high-priced townhouse listings;

The Waterfall Mansion for $31M and 38 West 87th Street

for $17.5M.

2012We debut at No. 5 in the Top Manhattan Boutique Real Estate

Firms as ranked by The Real Deal, with 34 listings worth $57.5

Million and 59 agents.

2012We tapped New York real estate veteran Vince Rocco to head

our new office, which also share a space with BLU Café.

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Strategic Affiliations and PartnershipsHelping our Clients Excel

For the best in luxury homes for sale and luxury vacation rentals, visit luxury real estate, home of the leading real estate companies of the world!

Citi makes clients' homeownership dreams a reality. To learn more, please call +1 212-259-7812 or +1 212-559-5116.

The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for residents, workers and visitors.

The property developers who brought loft-living to London. Challenging conventions and harnessing the best in forward-thinking new design.

The International Real Estate Federation (FIABCI) provides you with connections to like-mined, ethical professionals in more than 60 countries.

Business-building, revenue-generating global community of CEO’s and CMO’s considered the leaders in the field of Luxury marketing.

The state’s first real estate trade association, is the governing body of the real estate industry in New York City, regulating its members’ and ethical practices.

The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for residents, workers and visitors.

Business-building, revenue-generating global community of CEO’s and CMO’s considered the leaders in the field of Luxury marketing.

The state’s first real estate trade association, is the governing body of the real estate industry in new york city, regulating its members’ and ethical practices.

www.luxuryrealestate.com2110 Western AvenueSeattle, Washington 98121

www.citibank.com666 Fifth Ave., Floor 12BNew York, NY 10103

www.ny-chamber.com20 West 44th StreetNew York City, NY 10036

www.manhattanloft.co.uk223-231 Old Marylebone Rd.London NW1 5QT

www.fiabci-usa.com1050 Connecticut Ave Washington, DC 20036

www.luxurycouncil.comNew York Chapter

www.rebny.com570 Lexington AvenueNew York, NY 10022

www.ny-chamber.com20 West 44th StreetNew York City, NY 10036

www.luxurycouncil.comNew York Chapter

www.rebny.com570 Lexington AvenueNew York, NY 10022

Getting to Know Our Affiliations and Partnerships

Description ContactPartnerships

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Mass media coverage become part of it

Our media exposure includes being featured in local, national and international newspapers and magazines. In addition, occasionally we strategically advertise in the publications listed below.

®

Specialty Magazines

Local, National and International Papers

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Experience being part of a winning team

The culture we foster and our excep-tional marketing services allow our extraordinary real estate professionals to stand apart from other real estate firms. For owners, sellers, developers and investors alike, when clients come to BLU Realty Group we use these defining characteristics to deliver results.

• Management Support

• Education

• One-on-One Service

• Professional Legal Advisers

• Technical Support Staff

• 4,000 Sqft Of In-House Marketing Resources

The first step in becoming a BLU Realty Group team member is filling out our online application at brgnyc.com/careers.

BLU Agent Advantages

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Continuously Evolving

BLU Diversity

Hispanic Community

Asian Community

African American

Young Professionals

Environment

LGBT Community

Abilities, Special Needs

Military Community

On-going Enhancing our intranet system for competitive personal web advantages and exposure

On-going Recognized as a real estate firm of choice by industry leaders

On-going Investing in our leaders and our team members to reinforce a robust culture of support within our environment

On-going Investing in internal marketing initiatives for better personal success

On-going Rewarding our real estate professionals for their hard work and accomplishments

On-going Evolving on social media platforms that power real estate strategies and keep us relevant in the market

On-going Expanding our team training programs

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Premier Marketing SolutionsMarketing Properties Better Than Any Other Firm

Unrivaled Real Estate

Marketing

At BLU Realty Group, we are passionate about finding a detailed approach to marketing our clients’ properties.

Rethinking the conventional, we work to achieve relevance in today’s market and keep our clients satisfied.

Marketing your property every step of the way

Home Seller Satisfaction

99%

BLU Realty Group’s Marketing ApproachSelling A Property Can Be Far Less Stressful When You Understand The Process.

01 Market Analysis

04 Marketing Initiation

03 Property Setup

02 Strategic Pricing

05 PR Campaign

32

July

Guiding you through the selling process from start to finish.

10Steps

06 Viewings Open House

09 Offers Negotiations

08 Feedback Suggestions

07 Activity Reports

10 Contracts Legal

01 Market Analysis

Our market analysis services are available to

provide clients with a comparative market

report including details on comparable

available, sold, and expired listings in the

area and advice on services ranging from

conveyancing to financial services.

Market InsightsIndustry Statistics

Marketing A

pproachThe Most Creative and Innovative Services

We consult hundreds of market analysis reports every month so we always have an intimate knowledge of property prices in your neighborhood.

Comparable AnalysisReal Estate Market Trends

34 BLU Realty Group 2013 Corporate Profile | © BLU Realty

02 Strategic Pricing

With the housing market climbing, sellers must be

knowledgeable when pricing their homes. Pricing a home

too high above the market can cause a property to

languish and for buyers to look elsewhere. Pricing a home

below market can mean not getting the best value for

your home.

With our strategic approach to pricing, we help clients

find the perfect balance to their home's price, resulting

in a wider pool of buyers and inviting more offers.

Strategic pricing allows the seller more control over the

sales price and more confidence in their listing. Our

agents have complete knowledge of the current market

conditions, on neighborhood value, and other factors that

drive demand and home prices.

Marketing A


We can get you the best value for your home based on our current market analysis and our industry experience.

Factors That Can Impact a Property’s Value

Location

Neighborhood Attributes

Style, Condition, Age and Decor

The Seller’s Timeline

Improvements and Upgrades to The Home

Factors That Do Not Impact a Property’s Value

Opinions From Friends, Neighbors or Relatives on The Value

Original Price Paid by The Property Owner

The Owner’s Preferences on Cash Proceeds From The Transaction

35BLU Realty Group 2013 Corporate Profile | © BLU Realty

03 Property Setup Marketing A


At BLU Realty Group, we want your home to look as close to perfect as possible.

45%+About 45% of NYC Staged Homes Sell Faster Than Vacant Property.

Staging

We may recommend a certain

amount of staging to enhance the

property, increase value, and appeal to buyers.

We will advise key elements and services as

well as preferred furniture rental companies,

for staging your property.

Professional Photography

Our industry leading photographers

can capture beautiful images of our

properties and highlight their distinctive

features. These photos are used in advertising,

online promotion and traditional marketing

materials to show the world the beauty and

appeal of each home.

Virtual Staging

We help unlock the true potential

with our virtual staging services.

This technology can help buyers make an

emotional connection with the home and

envision themselves living in a property.

Floors Plans / Alternate Layouts

We use trained professionals

to measure your home and draw up

architectural floor plans. With our

innovative technology we can create 3D

floor plans and renderings that can be easily

stylized with furniture and decorative elements.

We can create alternate layouts for buyers who

need help envisioning a home layout that will

suit their needs.


04 Marketing Initiation Marketing A


Online, offline and social marketing techniques that drive results.

Offline Marketing

In today’s sophisticated real estate market,

sellers need our marketing materials of modern

elegance. They are custom designed to offer a

visually stunning solution for each property

including professional photography services,

floor plans, alternate layouts, advertising,

brochure creation, live events and more.

Online Marketing

Our marketing team is made up of a diverse

pool of talented and experienced professionals

who specialize in harnessing the limitless

possibilities of technology. With advanced

online marketing initiatives, our team uses

communication, property promotion,

advertising, market research, and more to

deliver our clients with results.

Topic continues

Offline Marketing

Social Marketing

Online Marketing

2

Social Marketing

At BLU Realty Group, we understand the current

power that social media has in today’s market.

Our team of social media experts utilizes the

potential of social media platforms, such

as Facebook and Twitter, to promote the

properties we are selling and to

begin gathering sincere interest

in the homes we represent.


How We Market Your Property Online

Your property is promoted online across our local, national, and international network of brokers. *MLS (Multiple Listings Services)

Broker Network

Your property will be listed on our fully responsive website, ensuring a better digital experience for the end user. BLU Realty Group

BLU Realty Website

Your property listing description is prepared by a team of keyword research experts to increase Google traffic to your listing and to develop qualified leads from buyers and sellers.

Keyword Research

Using award winning email marketing tools, we create custom campaigns to connect with potential buyers and brokers.

eMail Campaigns

We market your property using the power of the Google display network and create a plethora of text, image, interactive and video advertisements.

Display Ads

Our PearlSix technology syndicates your property on more than 162 real estate websites around the globe, providing direct access to millions of property seekers.

Property Distribution

Seven Steps to a Successful Campaign

We implement mobile app ads showing relevant information about your property to customers looking for a home in your neighborhood.

Mobile Devices

*Digital Ads Management Partners

With our PearlSix technology, we enroll your listing into a platform that will automatically distribute your property information to more than 140 local, national, and international markets around the world.

How PearlSix Works

North America

South America

Europe Australia

Russia

Primary Local and National Partners Primary International Partners

By The Numbers

140Reaching over 140 countries

162Amount of local, national and

international syndication partners

50,000,000Million active home buyers

monthly across PearlSix network

Asia

Introducing PearlSix

How We Market Your Property OfflinePhases to a Successful Campaign

First Phase

We create a brand for your home that includes a unique property identity, custom design and the development of verbal messages and property taglines.

Branding

We initialize the development of property collateral, custom brochures, “take-home” brochures, print newsletters and postcards to start building andpromoting your home’s brand.

Collateral

At this stage, we research local, national and international papers and magazines to feature your property. In addition, PR efforts are implemented to maximize reach and exposure.

Placement

40

Unrivaled Real Estate Marketing Strategies

*Papers, Magazines and Special Publications we Frequently Advertise In

Second Phase

Our team runs promotions at local real estate exhibitions and trade shows that we participate in. *Subject to Annual Schedule. We Don't Always Participate In All Events Or Activities.

Events

We personally contact our local, national and international network of clients and real estate professionals.

Outreach

Our team creates custom advertising campaigns and run them in carefully selected industry publications, newspapers, and journals.

Print Campaigns

How We Market Your Property With Social MediaSocial Channels We Use to Increase Traffic to Your Property

BlogAs a key component to our social media effort, we establish a blog, to help property owners generate traffic. This blog can help guide prospects to information about your property on our website leading to a 55% increase in visibility.

TwitterUsing this popular social media tool we share provoking, insightful and newsworthy tidbits using “tweets.” Our Twitter posts include links to longer-form content about your property, and live posts. We utilize Tweets to engage our audience selling your property.

FacebookWe understand the news feed algorithm which is why we focus on the users who are there to connect with your property by purchasing advertising and promotional content space on Facebook.

LinkedInUsing LinkedIn we let others in our network know about the content on our company page and provide solutions to buyers looking for more information on your property.

Sina WeiboSina Weibo, currently China's largest social network, has seen an 88% penetration rate among the nation’s excess 358 million users. At BLU we use Weibo for overseas brand awareness, and at the same time develop closer relationships with potential foreign customers.

YouTubeUtilizing the emotional power of video, YouTube’s massive audience, and Google Video Advertising targeting tool, our team has the ability to reach new customers. There is no better way to share your property, engage a growing audience, and build credibility than through this online medium.

Google+The Google+ platform is designed to benefit visual content such as photos and videos. We harness the power of Google+ to share images of your property, taking advantage of this platform as a powerful property optimization tool.

PinterestUtilizing the fastest growing social media platform on the market right now, we pin (tag) property images and target specific demographics while driving traffic to your property.

We ConnectWe find the best and most likely customers to give them a reason to like or follow your property.

We EngageWe interact with users by making communications and your propertycontent more personally relevant and participative.

We Integrate We build social media around your property to make it more cohesive and useful.

We inspire and enable users to share custom property posts and messages about your property.

We Influence

Quality Connections

*Advertising Solutions We Engage

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*Social Marketing Cloud Partners

We Have The Tools, Data, Insight and In-House Expertise to Crack The Social Media Code.

At BLU Realty Group we are experts when it comes to demonstrating business results like lead generation and conversion. Our internal social data provides us with the opportunity to optimize your real estate property and create personalized and user targeted campaigns. We consider ourselves to be the only real estate firm capable of addressing social media challenges such as implementing efforts at scale, discovering what works and executing social media based on business results.

Optimizing Real Estate Social Media Experiences

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05 Public Relations Campaign Marketing A


At BLU Realty Group, our in-house public relations team understands real estate media and trends in the current market.

Dedicated Team

Our in-house PR team has extensive

relationships with key journalists, providing

our sellers with increased exposure for their

properties. News on property listings will be

exposed across a wide range of publications,

garnering authentic interest for the listing.

*Content Distribution Partners

An understanding of your property’s key attributes helps us decide which publications and programs we need to approach with press releases, special events, newsletter articles, media coverage, and more.

Identifying Key Media Relationships


06 Viewings / Open Houses Marketing A


Our extended working hours are key to maximizing viewing opportunities for your property.

As soon as we receive a call from a potential client,

we look for the opportunity to schedule a viewing at

the earliest possible time. This is what sets our viewings

apart; our immediate response to inquiries. In addition,

we follow a principle concept of scheduling open

houses. Our broker open houses give industry experts

the opportunity to learn about your home, while client

open houses welcome all potential buyers to view

your property.

Increase Access

In NYC, 40% of Viewings are Carried Out After Work and on Weekends.

Broker Open Houses

We initially showcase your home to help agents entice

their buyers, and gather relevant feedback about the

property from industry pros.

Client Open Houses

We coordinate with you to establish an open house

schedule that is non-invasive to your lifestyle.

We welcome qualified buyers, both domestic and

international, to view your property.


07 Property Activity and Reports Marketing A


Transparency is a core value at BLU. As a company we vow to share and disclose information about the progress on your property with you.

We are committed to being completely transparent with all of our clients.

BLU provides our client-base activity updates and reports for all of our

listings. These updates will help ensure you are in the loop with everything

going on as we work on selling your property.

Our Comprehensive Client Reports Include:

• Private Showings • Property Business Meetings

• Broker / Client Open Houses • Offline / Online Marketing Initiatives

• Web Traffic • Broker and Buyer Feedback

• Web Leads For Your Property • Latest Comparable Listings

• Real Estate Forecast • Up-to-the-Minute Market Trends


08 Feedback and Recommendations Marketing A


Our constructive feedback and recommendations provide insight on what is working and what is not.

At this stage in the selling process, we provide

you with a detailed look of our expectations for

your property, set priorities and make

recommendations to make smart decisions

moving forward.

Our team will sit down with you and speak

about the progress and prognosis for the future.

We anticipate all possible offer scenarios until

a concrete offer is made.


09 Offers, Revisions, and Negotiations Marketing A


At BLU, as soon as we receive an offer, we notify you immediately.


We tend to receive offers both from brokers and direct buyers, making certain that their

offers are substantiated with adequate financial information and pre-approved

documentation. Utilizing our expert negotiation skills and experience within the

industry, all offers will be presented, and we will work with you to reach the best

possible deal for the sale of your home.

Bidding and Negotiation

1

The bid or offer from a buyer is made in writing with the buyer’s qualifications through your real estate agent or broker.You may accept or counter the offer as part of price negotiation.

2

The bid or offer from a buyer is made either orally or in writing through your real estate agent or broker and is presented along with the buyer’s qualifications.You may accept or counter the offer price and begin negotiations.

3

In an instance of multiple offers, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified buyers.You may accept or counter the offer as part of price negotiation.

4

In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified of the buyers.You will work closely with your agent to identify the offer that best satisfies your needs and expectations.

5

In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified of the buyers.In conclusion to negotiations, there will be a meeting of the minds upon the price, terms of sale and closing date.

6

Your agent will expedite a transaction sheet defining terms of sale to be forwarded to both NY Real Estate Attorneys.The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.

10 Contracts, Board Approval and Closing Marketing A


We will always be available to you for questions and necessary support during the final steps of your property sale.

At BLU Realty Group, our goal is the same as yours: to sell your home quickly, for the

highest price possible and with the best terms that the market will command in a

manner that is most convenient to you. We handle contract stages, board approvals

and final closing steps, so that you are given a successful conclusion to the buying

process, helping your navigate building guidelines, and effectively transferring

ownership.

Contracts, Board Approval, and Closing

1

We guide you in the right direction when it comes to accepting an offer. When you agree to accept an offer, we will enter the contract stage and help you navigate the entire process.You may accept or counter the offer as part of price negotiation.

2

With the approval and agreement of the buyer’s attorney, the contract of sale is signed by the buyer. During the singing’ the buyer typically offers a deposit of 10% of the sale price.You may accept or counter the offer as part of price negotiation.

3

In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price and terms from the most qualified of the buyers.The contracts and deposit is forwarded to your attorney who will obtain your signature.

4

The buyer’s deposit is usually held in your attorney’s escrow account until the closing date. Typically, any interest earned will follow the principle.You will work closely with your agent to identify the offer that best satisfies your needs and expectations.

5

The buyer’s agent will compile the board package and send it to your agent for review. Upon review, the board may ask for additional information; a co-op has the right to turn down a buyer.The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.

6

With the board’s approval, the final step in the buying process is the closing. Typically, the buyer will ask to perform a final inspection immediately preceding the closing date.The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.


Development MarketingMarketing Developments Better Than Any Other Firm

Ask for our portfolio of marketing samples

Strategic approach to development marketing

BLU Realty Group development marketing service combines unrivaled sales expertise with our innovative marketing campaigns. Our comprehensive approach to development marketing that encompass product development, marketing and sales, mortgage financing, title services, property management, and in-depth research.

Powered by innovation and the influence of the world’s largest regional and global network of real estate professionals, our developmental marketing services deliver results.

*Ask For Our Portfolio of Marketing Samples

52

In-depth Research

− Prepare Complete Market Analysis, and Report

− Gather Data, Product Type, Pricing, and Positioning

− Analyze Research Data

− Obtain Developer's Market Research

Public Relations

− Select PR Representative

− Establish A PR Strategy

− Build Partnerships That Best Complement The Development

− Coordinate Special Events

Pre-launch Marketing

− Determine Marketing Budget Based On Projected Sellout

− Sales Staffing

− Establish Brand Personality

− Identify, Both Geographic and Psychographic Targets

− Develop Strategic Plan To Generate Leads and Traffic

− Create Mass Schedules

− Create Public Relations Plans

− Create and Produce Collateral Materials

− Instigate Advertising Campaigns

− Manage Media Planning and Buying

− PearlSix Integration

Sales Planning

− Phasing / Release plans

− Pricing Strategies

− Pre-Sale Requirements

− Financing Consideration

Integrated Communications

− Develop, Buyer, and Broker Reports

− Daily Communication Regarding All Prospective Buyers

− Developer Communication

− Strategy Review

− Sales Projections

− Marketing Tactics

− PearlSix Integration - A Definite Approach

100%In-House

Full-Service. From Start-to-Finish

BLU100%

Others40%

Our Key Services Include

53


Our commercial brokerage division

BLU Realty Group established its Commercial Division in New York to serve the diverse needs of commercial property owners, corporate users and institutions. Our new division was developed to help individuals achieve their objectives of expansion, consolida-tion, acquisition, disposition or asset enhancement.

We are available to consult with you regarding the purchase, sale, or lease of retail, medical, professional, or hotel space. Our professionals offer assistance with multi-family properties and are available to locate investment opportunities for your personal or professional use.

54

Retail Leasing

− Development Advisory

− Restaurant Specialty

− Retail Investment Sales

− Retail Leasing and Management

− Retail Portfolio Optimization

− Retailer Representation

− Urban Retail

− Value and Outlet Centers

Medical and Professional

− Strategic Occupancy Planning

− Property Portfolio

− Location Intelligence

− Leasing / Lease Administration

− Property Management

− Tenant Representation

− Acquisition

Industrial

− Sale / Lease Of Existing Facilities

− Sale / Leaseback Transactions

− Valuation Studies

− Property Management Services

− Land Acquisitions

− Property Valuations

Hotel

− Hotel Capital Markets

− Sales

− Investment Advisory

− Valuation

− Development

− Asset Management

− Golf and Resort Properties

− Leisure and Alternative Investment

Percentage of Commercial Transactions on 2012

Our Key Services Include

OtherMedical

RetailIndustrial

19%38%

60%44% Commercial Real Estate Leadership

Andy Kim T +1 917 270 0135

Bijoy Guha T +1 917 456 6826

55


Our corporate relocation services

Leaders in helping corporations relocate their transferees, whether you need our relocation services for new hires or high level executives, our corporate relocation division help clients ease the transition into their new home.

Our BLU relocation team will work within your company’s corporate culture to meet your needs whether you are moving a single team member or an entire division. We assist families, individuals and employees alike from small businesses to large corporations and ensure a smooth and efficient move.

56

Available Services Include

• Corporate Housing

• Furniture Rental and Home Staging

• Disaster Housing

• Apartment Management

• Family Relocation

• Government and Military

• UN, Consulates, Embassies and Missions

• Educational Institutions

Relocate Smoothly and Efficiently

Corporate Relocation Contact Offices

Broadway Office T +1 212 380 8879

Westside Office T +1 212 580 8879

Corporate Relationships

57

PearlSix. Exclusive TechnologyList With Us and Take Advantage

What's Next

We hope the company profile has given you insight to the many diverse and expert services BLU Realty Group can offer you.

Now Let’s Talk!

Contact UsFor more information our company and offerings, e-mail BLU Realty Group. [email protected]

North America: +1 212 380 8879 | International: +1 800 915 7131

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DISCLAIMER

This document (this “document”) has been prepared by BLU Realty Group. This document contains factual information and may also contain professional opinions which are given in good faith and based on information and assumptions believed to be reliable as at the date of this document. The views expressed in this document accurately reflect the authors’ personal views, however the authors make no representation as to its accuracy or completeness and the information should not be relied upon as such. Any opinions, estimates and forecasts herein reflect the authors’ judgements on the date of this document and are subject to change without notice.

In preparing this document BLU Realty Group may have also relied on information supplied by third parties and whilst BLU Realty Group has no reason to doubt the accuracy of information used to prepare this document, BLU Realty Group makes no representation and gives no warranty as to the accuracy, currency or completeness of any information contained in this document or its relevance to the recipient.

This document is issued on the basis that it is only for the information of the particular person to whom it is provided. It is not to be reproduced, distributed or published by any recipient for any purpose. The information in this document is intended as general information only and does not constitute advice.

None of the services and products referred to in this document is available to persons resident in any country, state and jurisdiction where it would be contradictory to local law or regulation to offer such services and/or product. The capabilities described herein are not necessarily available in all jurisdictions and the provision there of is subject to regulatory and other limitations. This document is for distribution only under circumstances as may be permitted by applicable law.

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Copyright © 2013 BLU Realty Group. All Rights Reserved. Designed and Produced By BLU Shared Service Marketing and Communications Department.

Midtown Headquarters1674 BroadwayNew York, NY 10019United States +1 212 380 8879

West Side Headquarters120 Riverside Blvd.New York, NY 10069United States +1 212 580 8879

Corporate Locations

BLURealtyGroup.com

Commercial Brokerage15 East 32nd StreetNew York, NY 10016United States +1 917 270 0135

International Brokerage1674 BroadwayNew York, NY 10019United States +1 800 915 7131

Documents

BLU Realty Group