Blu-Ray Disc Blu-Ray Disc AssociationAssociation

Business Alliance – Group 3Business Alliance – Group 3

A G E N D AA G E N D A Blu-Ray Disc Association BackgroundBlu-Ray Disc Association Background Benefits of Blu-Ray technologyBenefits of Blu-Ray technology Membership Levels and StructureMembership Levels and Structure Sample Companies in alliance:Sample Companies in alliance:

Blu-Ray Disc Association BackgroundBlu-Ray Disc Association Background

New generation of an optical storage optical storage mediummedium

Founded by 9 initial members9 initial members

Blu-Ray competed with the HD-DVD competed with the HD-DVD from Toshiba

On October 4 2004, the “Blu-ray Disc Founders” was officially changed to the officially changed to the “Blu-ray Disc Association (BDA)“Blu-ray Disc Association (BDA)”

Benefits of Blu-Ray technologyBenefits of Blu-Ray technology

Membership Levels and StructureMembership Levels and Structure

Membership Levels and StructureMembership Levels and Structure

Membership Levels and StructureMembership Levels and Structure

Sample Companies in allianceSample Companies in alliance

High-Definition DVD WarHigh-Definition DVD War

Sample Companies in allianceSample Companies in alliance

A Foe becoming a friendA Foe becoming a friend• Toshiba pulled back HD-DVD projectToshiba pulled back HD-DVD project• Latest member of Blu-Ray Disc Latest member of Blu-Ray Disc

AssociationAssociation

Sample Companies in allianceSample Companies in alliance

A Foe becoming a friendA Foe becoming a friend

Problems:Problems:•Warner Bros. StudiosWarner Bros. Studios

•Wal-Mart &Bestbuy Wal-Mart &Bestbuy declared to only support declared to only support Blu-RayBlu-Ray

•Blockbuster, Netflix also Blockbuster, Netflix also joined Blu-Rayjoined Blu-Ray

•Lost of market share to Lost of market share to new competitor in China: new competitor in China: CBHDCBHD

Advantages for the Advantages for the future:future:

• Toshiba share prices Toshiba share prices increased immediatelyincreased immediately

• DVD player market DVD player market better since knowing the better since knowing the next generation formatnext generation format

• Blu-Ray is in the Blu-Ray is in the transition to Mass transition to Mass MarketMarket

Sample Companies in allianceSample Companies in alliance

One of the 9 FoundersOne of the 9 Founders Creating special Creating special ranges of Blu-ray Disc ranges of Blu-ray Disc

productsproducts: : PLAYSTATION 3PLAYSTATION 3 VAIObVAIOb Blu-ray Disc PlayerBlu-ray Disc Player

Sample Companies in allianceSample Companies in alliance

Sample Companies in allianceSample Companies in alliance

HP joined Blu-Ray Disc Association on HP joined Blu-Ray Disc Association on November 2004.November 2004.

Purposes:Purposes: to meet the extending needs of more capacity to complete the format technology and develop

the drives to ensure that consumers aren't forced to

choose between competing HD formats for DVDs

Sample Companies in allianceSample Companies in alliance

HP interacted actively to push the HP interacted actively to push the technological development of BD forwardtechnological development of BD forward For example: Mandatory Managed Copy For example: Mandatory Managed Copy

HP announced to back HD-DVD on HP announced to back HD-DVD on December 2005December 2005

Questions?