Upload
others
View
7
Download
0
Embed Size (px)
Citation preview
Bloomberg Institute BAT & BMC
The Bloomberg Aptitude Test (BAT)
What is the BAT?:
• Online business & financial aptitude test that aids students with
employability in the finance sector
– 2 hours
– 8 key performance areas
– 100 multiple-choice questions
– Free on-campus at select universities
– US$39
What’s in it for Bloomberg?:
• Engages future terminal users early on
• Provides corporate terminal clients with a free talent sourcing tool
{BTS<GO>}
• On campus branding (recruitment)
• Supports terminal sales to universities
Selling Points to Universities
Why Students Love the BAT:
• Provides students with feedback regarding their financial
aptitude
• Test takers can promote themselves in front of Bloomberg’s
network (+20,000 employers) and can hear about job
opportunities
• No risk. Only upside. (students can retake the BAT and
choose their best scores to promote to employers. They can
also opt out of the talent search completely)
Why Universities offer the BAT:
• Strengthens University brand (Bloomberg Talent Search / BAT Hall of Fame)
• Improves students’ employability & University ranking
• Benchmarking /feedback on students’ performance (BAT Report)
• Provides practical content for use in the classroom
FREE On-campus *free for selected universities
(University provides computer lab & marketing, Bloomberg Institute provides invigilator)
Paid E-proc BAT for students *discounted price of $20 per tested student when
purchased by university
E-proc BAT from home for anyone
*US$39 per test
BAT Distribution
EBS Universität für Wirtschaft und Recht
Frankfurt School of Finance and Management
Friedrich Alexander Universität Erlanden Nürnberg
Jacobs University Bremen
Johann Wolfgang Goethe-Universität Frankfurt am
Ludwig-Maximilians-Universität München
Technische Universität München
Universität Duisburg-Essen
Universität Mannheim - Business School
University of Cologne - Faculty of Management
University of Muenster
WHU - Otto Beisheim School of Management
BAT Scheduling Requirements
University Provides:
• Computer Lab booked for 3 hours (Laptops may also be used), provide us with the following information:
– Campus
– Date and time of the booking
– Location of the computer lab (Building and Room number)
– Number of computers available
• Marketing of the test to students (Bloomberg provides marketing materials)
• Scrap paper for students on the day of the test
Bloomberg Provides:
• Free BAT testing
• Invigilator to administer the test
• Marketing materials (hard copy posters and fliers & digital marketing)
• BAT Reports for Professors
• All administration support for the test (will send universities weekly updates on # of registrants)
• BAT Student Ambassador, where applicable
Student Registration Page:
https://talentsearch.bloomberginstitute.com/test_sessions/available
Bloomberg Market Concepts (BMC) LAUNCHING JUNE 2015!
Bloomberg Market Concepts (BMC)
What is the BMC?:
• E-learning markets course / introductory-level finance
• 6 hours
• 4 modules
• Economic Indicators, Currencies, Fixed Income, Equities
• Uses Bloomberg data, indices, new stories and analytics
• Introduction to over 70 terminal functions
• Available online US$199 in June ($149 discount for students)
• Available FREE on the terminal (available on terminal from the next academic year)
• Certificate upon completion
What’s in it for Universities/Bloomberg?:
• Complements learnings/teaching with practical market know-how while teaching terminal
functionality (drives terminal use on campus and solves training support issues)
• Creates early interest in market data (demand for Terminals on campus)
• Leads students to become Terminal fans and experts (Brand loyal future clients)
BMC modules