Bloody Bastards—Process Journal

SelectionBrief

CONCEPTDIRECTOR

APPLICATIONSGRAPHIC ELEMENTS

Film SelectionAudienceThread and Guiding NarrativeTitle and SubtitleLogoDoodle

Mood boardsBuckets

1.11.3

Poster and AdsMedia PackagingBusiness SetScheduleTicketsGame BoardToolkit

2.12.32.52.72.92.13

3.13.15

4.14.74.94.144.154.184.19

1.0 2.0

3.0 4.0

DIRECTORThe first step of this project is

to admit that you have a director...

I never considered myself a lucky person. I'm the most extraordi-nary pessimist. I truly am.”

“I don't compromise my val-ues and I don't compromise my work. That's why I've been kicked from one network to the next: I won't give in.”

DIRECTOR

Christopher Nolan

1.1

Michael Moore

S E L E C T I O N S

Guy Ritchie

David Cronenberg

“My dentist said to me the other day: I’ve enough problems in my life, so why should I see your films?”

A story of sex, thugs and rock ‘n roll.”

1.0 DIRECTOR | 1.2

1.3

Guy Stuart Ritchie is a British director whose

films include ‘Lock, Stock and Two Smoking

Barrels’ and ‘Sherlock Holmes.’ He was

married to Madonna for eight years.

Born on September 10, 1968, in

Hertfordshire, England, director Guy

Ritchie was lauded for his debut feature

film, the crime caper Lock, Stock and Two

Smoking Barrels (1998). He stepped further

into the spotlight by marrying pop star

Madonna; the marriage lasted from 2000 to

2008. Ritchie’s career hit a low point with

Swept Away (2002), but he found success

again when he directed Sherlock Holmes

(2009) and its 2011 sequel, with a remake of

The Man From U.N.C.L.E. (2015) to follow.

Ritchie’s career took off once more with his

film adaptation of Sherlock Holmes (2009), as

well as its sequel Sherlock Holmes: A Game

of Shadows (2011). Both films, starring Robert

Downey Jr. and Jude Law, were massive suc-

cesses at the box office, earning more than

$1 billion combined worldwide.

In the fall of 2013, Ritchie began filming a big

screen adaptation of the spy TV series The

very much alive -- has a multi-million dollar prize fall into his hands.

Director: Guy RitchieWriter: Guy RitchieStars: Gerard Butler, Tom Wilkinson, Idris Elba According to director Guy Ritchie, this is the first in a trilogy. Before the credits, there is a title card that reads “The Wild Bunch will return in The Real RockNRolla”, hinting that this will be the title of the next installment.

Christopher Nolan said that it was his perfor-mance in this film that convinced him to cast Tom Hardy in Inception (2010) and The Dark Knight Rises (2012).

Man from U.N.C.L.E., featuring Henry Cavill

and Armie Hammer. The film is slated for a

mid-August 2015 release.

Filmography:

1995 The Hard Case

1998 Lock, Stock and Two Smoking Barrels

2000 Snatch

2001 The Hire: Star

2001 Mean Machine

2002 Swept Away

2005 Revolver

2007 Suspect

2008 RocknRolla

2009 Sherlock Holmes

2011 Sherlock Holmes: A Game of Shadows

2015 The Man from U.N.C.L.E.

2017 Knights of the Roundtable: King

Arthur

In London, a real-estate scam puts millions of pounds up for grabs, attracting some of the city’s scrappiest tough guys and its more established underworld types, all of whom are looking to get rich quick. While the city’s seasoned criminals vie for the cash, an unexpected player -- a drugged out rock ‘n’ roller presumed to be dead but

DIRECTOR

B R I E F

1.0 DIRECTOR | 1.4

CONCEPTThen try to figure out what this film festival

is all about...one day at a time

After serious considerations, these five Guy

Ritchie’s films were selected. The choice

was based on style, time period, location

and plot. The films selected were the only

ones that were shot mainly in London, with a

cockney language style, a plot of some sort

of criminal sceme, and at the time of roughly

the 1990s or early 2000s.

CONCEPT

F I L M S E L E C T I O N

2.1

2.0 CONCEPT | 2.2

Young Professionals who are tired of their daily routines and are eager to find exotic stimulation and excitement.This film festival will take place in London, an exotic place where everyone wants to take a peek at; an exciting city where a lot of crimes are happening everyday; an extraor-dinary achievement with all the culture and attractions.

A U D I E N C E

CONCEPT

2.3

CONCEPT

2.5

What is the story behind all five of the films? What is the idea that holds the stories together and leads the way of all the design for the festival?

Rookie thugs don’t realize they are pawns of a violent game until things get out of control. But the odds are always in their favor.

Gangsters are running for their lives from a rival gang in an east London backstreet where a string of chaotic events are accidentally set off.

T H R E A D

G U I D I N G N A R R A T I V E

2.0 CONCEPT | 2.6

These two things look innocently simple, but they took me two months to develop and perfect.

Bloody Bastards

Hooligans dodge the bullet in the cockney underworld.

CONCEPT

T I T L E

S U B T I T L E

2.7

2.0 CONCEPT | 2.8

The logo should have the spirit of the thread, the feeling of the films and a clear indication of what the films are about.I went through a lot of ideas but only one survived to the last. It was inspired by the cockney language, a pun that in England is just a simple swear, but more literal in the U.S.

CONCEPT

L O G O

2.9

2.0 CONCEPT | 2.10

CONCEPT

2.11

2.0 CONCEPT | 2.12

2.13

CONCEPT

Based on Kurt Vonnegut’s work about “the shapes of stories“, this is how Guy Ritchie’s stories looks like.

The guys in his films usually find themselves in deep trouble at first, but they have a plan to get out. Just when they think they had it, everything goes south even more. In the process of trying to get out of the deeper trouble, they get involved with more people who seems to have no business in the mess, but actually has everything to do with it. Eventually, those guys in the beginning get out of trouble by reasons they don’t even know, which we can only blame chance.

D O O D L E

2.0 CONCEPT | 2.14

D O O D L E

2.15

CONCEPT

2.0 CONCEPT | 2.16

GRAPHIC ELEMENTSExploring the elements I need, collecting the materials

to knit the rug that is called “Bloody Bastard“.

GRAPHIC ELEMENTS

3.1

The Hard CaseM O O D B O A R D S | F I L M M O O D B O A R D 1

“…THESE LADS DON’T TAKE LOSING LIGHTLY...”

3.0 GRAPHIC ELEMENTS | 3.2

Lock, Stock and Two Smoking Barrels

GRAPHIC ELEMENTS

M O O D B O A R D S | F I L M M O O D B O A R D 2

3.3


“STEALING STONES IS HAZARDOUS...”

GRAPHIC ELEMENTS

3.5

Snatch

“STEALING STONES IS HAZARDOUS...”



Revolver

GRAPHIC ELEMENTS


3.7


“THERE’S NO SCHOOLLIKE OLD SCHOOL,AND I’M THE HEADMASTER.”

GRAPHIC ELEMENTS

3.9

RockNRollaM O O D B O A R D S | F I L M M O O D B O A R D 5


Level 1

GRAPHIC ELEMENTS

M O O D B O A R D S | M A S T E R M O O D B O A R D

3.11

M O O D B O A R D S | F I L M M O O D B O A R D S K E T C H E S


Level 2

GRAPHIC ELEMENTS

M O O D B O A R D S | M A S T E R M O O D B O A R D

3.13

Level 3M O O D B O A R D S | M A S T E R M O O D B O A R D


Texture

GRAPHIC ELEMENTS

B U C K E T S

3.15

Graphics


Texture

L O C K , S T O C K A N D T W O S M O K I N G B A R R E L S

GRAPHIC ELEMENTS

B U C K E T S

3.17

Material


Language

GRAPHIC ELEMENTS

B U C K E T S

3.19

Image Treatment


APPLICATIONSFinally! Now we are going to put all the concepts and big word and

elements into the real world and build some stuff. Behold...

APPLICATIONS

4.1

A poster should catch the spirit of the whole festival.I had this idea of having everything hung at a 15 degree angle, creating a feeling of unbalancing, perfectly reflecting the chaotic situations in Guy Ritchie’s films.

PosterP O S T E R A N D A D S

4.0 APPLICATIONS | 4.2

4.3


Poster and Ads MockupP O S T E R A N D A D S

4.7

DVD CaseM E D I A P A C K A G I N G

APPLICATIONS


CD CaseM E D I A P A C K A G I N G

An Invitation From Guy Ritchie Film Festival Committee San Francisco

Festival Info:DateTimeVenue

On behalf of the Guy Ritchie Film Festival Committee, we are pleased to invite you to participate in theBloody Bastards Guy Ritchie Film Festival on the above mentioned days. Attached herewith is the tenta-tive Festival agenda.

This is the first time that the Bloody Bastards Guy Ritchie Film Festival is being organized along with a major international event. The aims of the Festival are to create a fast-paced film trip for young professionals to participate, in order to help them escape from their daily routines for a while and experience something exciting and see the London underworld through the medium of Guy Ritchie’s films.

Here is a list of films showing during the two day festival:

The Hard Case 1995 Lock, Stock and Two Smoking Barrels 1998 Snatch 2000 Revolver 2005 RocknRolla 2008

The flight from SFO to London Heathlow Airport is arranged on August 27th, 2016, the ticket is enclosed in this letter. Lodging is also arranged at the Avo Hotel on 82 Dalston Ln, a small independent hotel in the hip Hackney neighborhood, the heart of the cockney culture. We hope this arrangement could help with the whole London experience even more pleasant.

It would be appreciated if you could kindly confirm your participation to the Bloody Bastards Guy Ritchie Festival office by June 20, 2014. Participants are also requested to register online for their participation in the Film Festival, via http://bloodybastards.com.

For any further queries that you might have, please do not hesitate to contact Mr Jimmy Li, at [email protected] or by telephone at (415) 215-2968.

We look forward to hearing from you.Yours sincerely,

Zhen Jimmy Li

Director

To

Mr. Lauren Fazah380 Vallejo St.San Francisco, CA 94133

August 27–August 28, 20163:00 PM GMT93-95 Mile End Rd, London E1 4UJ, United Kingdom

Date6th April 2016

Address425 Market St, San FranciscoCA 94105, U.S.

Phone(415) 533-9678

Guy Ritchie Film

Festival Committee

4.9

bloodybastards.info

425 Market St.San Francisco, CA 94105(415) 215-2968jli@bloodyba stards.infobloodyba stards.info

DirectorZhen Jimmy LiGUY RITCHIE FILM FESTI VAL COMMIT TEE

425 M

arket

St.Sa

n Fra

ncisc

o, CA

9410

5

Guy

Rit

chie

Film

Fes

tiva

l Co

mm

itte

e


4.11

APPLICATIONS

B U S I N E S S S E T


4.13

There is going to be five films showing in total during this Guy Ritchie Film Festival. The start showing time and the runtime of each film is shown in the chart above, and for most of the times, there is going to be a fifteen minute break between each two films. The flights, transportation and lodging are also arranged.

TIME

04:30 PM PST

11:05 AM GMT

12:00 PM GMT

02:00 PM GMT

03:00 PM GMT

05:00 PM GMT

05:15 PM GMT

07:00 PM GMT

07:30 PM GMT

07:46 PM GMT

03:00 AM GMT

03:30 AM GMT

05:21 AM GMT

05:35 AM GMT

07:29 AM GMT

07:45 AM GMT

09:00 AM GMT

10:00 AM GMT

11:10 AM GMT

02:05 PM GMT

04:59 PM PST

EVENT

Departure (SFO)

Arrival (HLR)

Commute

Lunch (Near the cinema)

Lock, Stock and Two Smoking Barrels

Break

Snatch

The Hard Case

Commute

Hotel Recess (Feel free to go shopping)

Commute

Revolver

Break

RockNRolla

Break

Music Show

Breakfast

Commute

Airport Lunch + Recess

Flight Back to SF

Arrival at SFO

DATE

August 26, 2016 PST

August 27, 2016 GMT

August 28, 2016 GMT

August 28, 2016 PST

DURATION

10h 35m

1h 50m

60m

2h 0m

15m

1h 44m

20m

16m

7h 14m

16m

1h 51m

14m

1h 54m

16m

60m

60m

1h 10m

2h 55m

10h 54m


S C H E D U L E

4.15


Participants will receive a series of 7 cards, six of them are tickets to each film / music show, the seventh is a schedule of the whole festival plus trip. The size of the tickets and schedule are easy to carry, there is also going to be a container for the seven of them.

T I C K E T S

4.17


The game is called “Coppers & Muggers”, it is all about mugging and chasing and running. When participants passing through the famouse streets, pubs and stores in the city, they can choose to mug them, or buy them. When a property is bought, the passer-bys can choose to pay the rent, or to mug it. But the result of the mugging depends on the tossing of dice by both parts. The game ends when one of the players get all the money on the table.

G A M E B O A R D

4.19

The mugger’s kit for beginners is actually a practical toolkit for winter campers. The knife helps to cut branch-es, the ski mask and the gloves help to keep one warm, and the duct tape is super useful to hold one’s tent together, and windows shut.

T O O L K I T


1. Use the knife to chop up some wood chip.2. Use the Zippo to light up a fi re.3. The gloves keep your hands warm.4. The Ski mask protects your face.5. Well, the things you can do with the duct tape...

4.21

bloodybastards.info

GR612.02INTEGRATED COMMUNICATIONSZHEN (JIMMY) LIINSTRUCTOR: HUNTER WIMMER

Documents

Bloody Bastards—Process Journal