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BLOOD GROUPING OF PROSPECTIVE
DONORS AS A TOOL IN RECRUITMENT OF
BLOOD GROUP O FIRST TIME DONORS IN
NAMIBIA
Zita TobinHEAD : Donor Recruitment and PR
Namibia Blood Transfusion Service
PRESENTATION OVERVIEW
• Overview of NAMBTS
• Background
• Objectives
• Methods
• Results
• Conclusion
OVERVIEW OF NAMBTS
NAMIBIAPOPULATION DENSITY
Namibia• 824,292 km²
– Population is 2,5 million
United Kingdom• 242,495 km²
– Population 65.64 million
– the second least densely populated country in the world.
GDP• Namibia : USD 11.49 Billion
• RSA : USD 315 Billion
• Source : Global Finance (https://www.gfmag.com/)
Overview of NAMBTS operations
• NAMBTS is a private, non-profit organization with the sole
legal mandate to collect, process and distribute blood in
Namibia
• All processing and testing is centralised in Windhoek
• 4 blood banks servicing 15 major hospitals
• 4 Whole blood donor clinics (fixed) and 1 Apheresis center
NAMBTS operations - Collections
• 100% VNRBD
• NAMBTS collected 35 000
donations in 2017.
• 55% group O.
• 13 units/ 1000 population
• 70% from repeat donors
• 2.3 donation frequency
• 18 Town clinics
• 155,241 km travelled by road
BACKGROUND ON BGT
• We launched BGT in Q4
2016 to increase O
collections to 55%
-48 % of collection – O +
-7 % of collections – O –
• Overall minimize collections
of other blood groups A & AB
BACKGROUND
• Prevalence of group O in our population is about 46%, yet
usage above 50%.
-Cross matching is only available at 31 hospitals out of 50
hospitals this constitutes 93% of RCC transfused.
-Additionally 7 % is issued to non group O’s (small hospitals
without cross matching facilities)
• Group A and AB expiries of 2%
• Currently 80% of recruitment efforts target type O donors
(new, repeat donors & lapsed)
Total RCC usage by blood group
2011-20174
22
4
45
68
50
71 58
63
61
48
64
36
69
33
36
26
41
48
43
60 51
95
54
80
58
64 66
71
57
1
68
3
71
4
67
2
72
4
85
9
92
7
12
42
1
13
19
8
13
39
8
14
30
0
14
57
0 15
98
4
17
13
6
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2011 2012 2013 2014 2015 2016 2017
Group A Group B Group AB Group O
OBJECTIVES OF THE BGT
BGT Objectives
• Recruit new O type donors using BGT as a tool
• Identify potential O donors
• Educate donors on their blood types
• Meet current demand of 55% of total collections
• Increase overall collections and meet stock levels of 9 days.
METHODS
Where are BGT sessions held?
• BGT take place before a scheduled clinic
• BGT sessions are held in various donor clinics across the
country
– Wellness days with medical aid company (NHP)
– Education institutions
– Shopping centres
– Town clinics
– Work places
BGT & RECRUITMENT PROCESSPotential donor
completes master
sheet with details
BGT
Potential donor
informed of blood
type
Master sheet and
temp. recruitment
card receive same
bar code
Potential O donor
receives SMS
All donors
recorded on
Database
Potential O
donor –
DONATES
BLOOD
Issued with
temporary
recruitment card
FIRST TIME O TYPE DONORS
STEP 1 DONOR COMPLETES MASTERSHEET
STEP 2 ISSUE POTENTIAL DONOR WITH “DONOR RECRUITEMENT CARD”
STEP 3 UPDATING OF DATABASE
STEP 4 DONOR DONATES FOR 1ST TIME
MARKETING KITPULL UP BANNER BGT POSTER BLOOD TYPE INFORMATION CARD
& DONOR RECRUITEMENT CARD
Cost of the BGT Programme
Jan - July 2017
Number of BGT sessions 78Number of donors tested 1,410*Cost per test R 40.00
*30% of New donor collections
RESULTS
RESULTS
2947
3334
3802 3786
4952
0
1000
2000
3000
4000
5000
6000
2013 2014 2015 2016 2017
Total collections from new donors (Jan-July) during 2013-2017
Total collections from new donors
Group O collections from New Donors (Jan-July) 2013-2017
0
1000
2000
3000
4000
5000
6000
7000
8000
Group O Other groups Total
2013 2014 2015 2016 2017
7%
5%
18% increase
16% increase
14% increase
CONCLUSION
• Overall 30% of new donors were recruited through BGT
• NAMBTS plans to expand the programme
• Preliminary results show BGT is useful tool to increase group
O collections.
• Currently our group O stock is on 16 days vs our objective of
9 days
THANK YOU
