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Another Definition “A blog is just a website . But it’s a special
kind of site that is created and maintained by a person who is passionate about a subject and wants to tell the world about his or her area of expertise.”
Benefits of Blogging
Instant posting Instant Feedback Comments Networking Easy Creative Efficient Potential Worldwide Audience Free!!!
A negative perspective of the word “BLOG”
Bloggers are not journalists.
The bloggers are the audience and publics.
You may be reading blogs without realizing that is the content on your screen.
The word “blog” can be replaced (ex: “commentary”).
Negative perspective Positive Perspective
Should you believe everything you read in blogs?
NO! Take opinions with a grain of salt – but don’t ignore them! They might know something useful.
Search engines
You can search for specific words or phrases in search engines that search millions of online blogs!
• Technorati• Google Blog Search
More on blogs
Analyze Trends. Discuss Relevant Topics. Communicate with your Audience. Engage in two-way Communication. Many blogs have more viewers than a
professional publication. Engage bloggers and show appreciation if
they speak highly of your company, products, or services.
Video
Video offers the public an easy-to-understand medium in different forms, such as…
Testimonials Executive Speeches Comedy “How-to’s”
Be creative with video Many companies hold contests to encourage
the public to post their own videos relating to the company.
Have Fun with your Videos
Air New Zealand is generating millions of views on their airline safety video for being creative and using good timing. This makes me want to visit NZ!!!
Podcasting
Audio segments that can be posted online. It’s like having an online radio show, for free
(except for equipment and minimal hosting fees).
Allows people to choose specific regularly updated shows – rather than mainstream radio.
Audience is potentially unlimited!
Podcast Fan base A podcast fan base can lead to successful
promotions for other products or services you want to offer!
Grammar Girl Podcast