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WWW.KICKSTART.RS 1
Blogging your way to business successIvanaĆirković
@i_cirkovic
Table of contents:
ü Whyblog?ü Blogposttypesü Thepurposeofablogü Howtowriteablogü Theanatomyofablogü Do’sanddon’t-sü Usefullinks
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• Thedifferencebetweenpersonalandcorporateblog• Whoarewewritingfor?• Blogposttypes
Goodcorporateblogsarethosewhich providevalue,contentthatinformsandsolvesproblems,encouragesinteractionandpromotes(carefully)atthesametime.
Doyouhaveaspecificproductorservice?Explainhowitworks,howitwillbeused,whatithelpsme,whyIneeditandwhatI get from
it,"sellittome"throughthestory.
Whyblog?
@i_cirkovic
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Blogposttypes
@i_cirkovic
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• Addedvalue• Visibility• Differentiation• ContentMarketingservice
Thepurposeofablog
SethGodin:“ContentMarketingistheOnlyMarketingLeft”
@i_cirkovic
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• UnlikethesiteitselfandthePRreleases thatyoumightsendtothemedia,thetoneyouuseinacorporateblogdoesnotnecessarilyhavetoberigorousandcorporative.Why?
Howtowriteablog?
@i_cirkovic
Theanatomyoftheperfectblogpost
Title
MetaDescription
Content
CTA/Summary
SEO
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Yourworkdoesn’tstopthere..
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Whyblog?
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Themostcommonmistakesthatoccurinthebusinessblogsphere:
• Expectingthesuccessovernight
• Over-promotional posts
• Irregularposts
• Nofocus
• ToomuchSEOdriven
• Incorrectphotos
• Ignoringsocialnetworking
• Ignoring GoogleAnalytics
Do’sandDon't
@i_cirkovic
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• https://www.copyblogger.com/http://www.socialmediaexaminer.com/
• https://blog.hubspot.com/• https://blog.bufferapp.com/• http://ivanacirkovic.com
Usefullinks:
@i_cirkovic