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CONTENT

CONTEXT

Banff Western Connection January 29th, 2011

Richard Silver, Salesperson/Blogger

www.Torontoism.com

@richardsilver

mail@richardsilver.com

Richard Silver, ABR is a top-ranked Salesperson, an early adopter of Technology, Web 2.0 and presently sits as President-Elect with the Toronto Real Estate Board. He is a past-member of the MLS and Technology Council at the Canadian Real Estate Association and sits on the REBAC Advisory Council at the National Association of REALTORS®.

Website: www.RichardSilver.com, Blog: www.Torontoism.com, Breaking News: www.DowntownTorontoNews.com Follow on Twitter, Facebook, LinkedIn and YouTube.

Licensed Since 1980

Times have changed….

My Social Media World

I am too old…

I don’t know how…it looks complicated.

I am too busy working…I don’t have time.

My clients are not on Social Media…

What would I write about?

I am not a writer…

Which format should I use? Wordpress? Blogger?

What were my excuses?

I am never too old to learn. 61 is not old if I plan to live to 100! 40 more years of changes to come! Yippee!

I was already spending 25% of my day marketing my services…How many times can I answer ”When is the best time to sell, Richard?”

The largest growing demographic in Social Media is similar to the one buying homes…Women ages 35-64.

If I am asked a question twice…shouldn’t it be a Blog?

My reasoning…

I want to work with people I know or who know me…I write the way I speak, I try to be original and transparent.

I want my clients to know the services that I provide for the fees that I charge.

My costs were too high and the bottom line was not as good as it is today.

I was tired of traditional advertising to 100% to try to attract the 1% that were buying or selling.

More reasons…

I wanted to be viewed as in tune with Today’s changing markets. It is always time to reinvent!

I want my clients to tell their friends about my services.

I believe in referrals “Friends of Friends Marketing”: Giving dynamite information that people want to pass on to others and so on and so on….

The best reasons…

I want to be viewed as the “Source of the Source”.

But most important…

Check out my Blog

“Ladies and Gentlemen...Welcome to my Show”

“Because EVERYBODY has an audience now, the game is changing dramatically. The fact of the matter is...Everybody has a Voice” @GaryVee...SXSW 2010

Showing my colleagues and friends my new direction

... and this was their reaction!

Go Pro? Or DIY?

Professional DIY

Commitment

Content Consistency

My Three C’s of Blogging and Vlogging

mycalgaryrealestateconnection.com

Where I write

My Top Three Blog and Vlog Sites

kelleyskar.com My Video Blogs

nwcalgaryliving.com Neighbourhood Blog/Vlog

The more things change....the more they stay the same!

facebook.com/kelleyskar2

@kelleyskar

LET’S CONNECT

YouTube.com/kelleyskar

www.kelleyskar.com www.nwcalgaryliving.com www.mycalgaryrealestateconnection.com