19
Blogging Out Loud The Basics of Blog Writing Explained

Blogging Out Loud

Embed Size (px)

DESCRIPTION

Blogging Out Loud. The Basics of Blog Writing Explained. Who Am I?. Danielle M. Villegas Author of TechCommGeekMom and STC Notebook's "Villegas Views". In this webinar, we will. Hear personal experiences in creating a blog - PowerPoint PPT Presentation

Citation preview

Page 1: Blogging Out Loud

Blogging Out Loud

The Basics of Blog Writing Explained

Page 2: Blogging Out Loud

Who Am I?

Danielle M. Villegas

Author of TechCommGeekMom

andSTC Notebook's "Villegas Views"

Page 3: Blogging Out Loud

In this webinar, we will...

Hear personal experiences in creating a blog

Review how a blog can work for both personal and corporate gain

Give pointers on best practices.

Page 4: Blogging Out Loud

Learning by Doing….A Blogger’s Story

• Started TechCommGeekMom as a graduate school project in March 2012

• Through promotion and good SEO/tagging, I was noticed by Adobe, who helped promote my blog

• As of December 2013, TechCommGeekMom has over 500 posts and 15,000 all-time hits—and counting!

• Used my blog to create a tech comm community as well as open doors to opportunities• Blogging for Adobe Day at STC

Summit 2013 & Lavacon• Offered a by-line in STC

Notebook blog (Villegas Views)• Asked to do webinars!

Page 5: Blogging Out Loud

Why blog?

To get your message out

Page 6: Blogging Out Loud

Types of Social Media

Broadcasting Self

Netizenry

Participatory Culture

Work Environment, Labor, and Markets

P. Andrew Klobucar, PhD at NJIT

Page 7: Blogging Out Loud

What Are The Benefits?

Personal Blogging

• Create your own brand

• Provide evidence of your writing skills and competency of a given topic

• Provide your perspective on a given topic

Corporate Blogging

• Reinforces corporate brand

• Provides a casual yet informative means of providing product information

• Provides a means of direct contact with clients/consumers

For both:•Attract an audience and a following that will knowknow your brand

•Create COMMUNITY

Page 8: Blogging Out Loud

Create content for your blog• Write down main ideas as they come to you

• Make a list

• Create a Mind Map – Good for creating a series

• Cull your list, and edit!

• Start drafts to get main points down so you don’t forget

• Plan ahead – Schedule your posts when you can

Page 9: Blogging Out Loud

Curating Content

Great and easy way to provide content

Several tools out there can help bring content into your blog, as well as create an online “magazine” of your collected articles such as Paper.li and ScoopIt .

Page 10: Blogging Out Loud

TechCommGeekMom's Rules

• It’s all about the mind set.

• Write from the heart, and don’t be afraid to speak your mind.

• Make sure that if you don’t have all the facts, admit to not having all the facts.

• Write professionally.

• Edit, edit, edit!

Be yourself, present yourself in the best light as you write your words, and have fun with it!

Page 11: Blogging Out Loud

Blogging Don'ts:

1. Begin a blog for money

or fame.

2. Quit your day

job.

3. Start one if you do not

love to read and

write.

Page 12: Blogging Out Loud

Blogging Don'ts (continued):

4. Pick a title that's stupid, silly, obscure, or without keywords.

5. Start your blog without purchasing a domain

6. Start your blog on a platform that is difficult to use or that you cannot change.

Page 13: Blogging Out Loud

Blogging Don'ts (continued)

7. Write a purely creative blog.

8. Pick a topic without

thorough research and

about which you know

nothing. 9. Start before learning

something about SEO and Google's best practices

Page 14: Blogging Out Loud

Blogging Don'ts (continued)

10. Forget your reader.

11. Be unwilling to learn a lot of information and techniques quickly

12. Find writing everyday frightening or unappealing.

Darin L. Hammondhttp://www.zipminis.com/17/post/2013/03/10-plus-best-blog-tips-bloggers-just-dont-

do-it.html

Page 15: Blogging Out Loud

How Do You Promote Your Blog?(Lots of ways to do it!)

Social Media PromotionTwitterGoogle +PinterestFacebookLinkedInYouTube Instagram

Blogger CommunitiesTriberrSocial Buzz ClubBiz Blogging BuzzViral Content Buzz

Manual BookmarksDiggRedditStumbleUponScoop.ItDelicious

Automated bookmarksOnlywireSocialMarkerSocial ADR

Bookmark pluginAddThisSociableShareaholicsNextscripts

Guest postComment on other blogs!

http://www.steamfeed.com/25-smart-ways-promote-latest-blog-post/

Page 16: Blogging Out Loud

Act quickly to cut traffic lossesIf you are losing customers and traffic, look at these areas for improvement:

Maintain a constant focus on your blog. This means publishing regularly and also staying on-topic with your brand message.

Alter your blog's design for maximum efficiency. Avoid being too cluttered, especially with ads. Keep your design easy to read and follow and make it clean.

Post as much as possible, as regularly as possible. Give people a reason to return to your site later in the day.

Keep your grammar clean. You don't need to be perfect, but allow only the occasional mistake or it annoys people.

Provide unlimited value on your site so that your readers have a reason to hang around, with easy to locate, excellent information.

The best way to retain visitors is by getting them to subscribe or join. Be sure to place boxes where it is easy for readers to rss subscribe and sign up for emails.

Put yourself in the mind of one of your readers and view the site from their eyes. What do you find? What attracts or detracts from the page?

Darin Hammond:http://www.zipminis.com/16/post/2013/11/act-quickly-to-cut-traffic-losses.html#.UpOK1cReaYR

Page 17: Blogging Out Loud

Summary

• Have a primary focus for your blog – create your brand

• Take steps to write and curate thoughtful, interesting content to attract your audience

• Promote your blog posts

• Be sure to maintain your blog

• ENJOY THE PROCESS!

Page 18: Blogging Out Loud

Contact Me:

Email: [email protected]

Website/Blog: TechCommGeekMom.com

E-Portfolio: http://techcommgeekmom.businesscatalyst.com

Twitter: @techcommgeekmom

LinkedIn: http://www.linkedin.com/in/daniellemvillegas/

Page 19: Blogging Out Loud

Questions/Discussion?