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Blogging in Business

The New Generation Group

Dawa N. Kam S. Jordan

N. Luke H. Louie Y.

Chelsea F. Grace W.

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WHAT IS A BLOG ?

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History of Blogs

1994 1997

2005 20062004

1999

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Technical Considerations

GoalsBudgetBlog design and blog tools

• Platforms• Hosted Blog• Stand alone blog platform

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Hosted Blog Examples

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Stand-Alone blog host examples

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'Emotional' Considerations

Building trustCreativityBeing active and consistent

How It Should Be Used

• Sharing of information

• Interaction

• Sharing expertise / experience

• Helpful instructions

• Posts should be open to comments

How It Should Not Be Used

• Providing ways to cut corners

• To completely self-motivate

• Used as a personal blog

• Don't discuss insider information

Importance of Blogging in Business

• Improve company's online presence

• Build relationship

• Help build brands

• Attract media attention

Topics

• Taxation

• General knowledge/advice

• Auditing

• Social media

• Fraud

• Accounting systems information

• Satire

Problems with Business Blogging

• Requires customer understanding

• Requires updates

• Time management

• Negative comments

• Legal issues

Recommendation for Effective Business Blogging

• Focus on the customer

• Update blogs

• Plan ahead

• Monitor comments

Blog comparisonAccounting Blog:

Dustin R. Nestor (CGA)

http://www.drncga.com/blog/

Marketing Blog:

CastleCS Marketing and Advertising

http://www.castlecs.com/blog/

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Blog Comparison Accounting:- Informative approach. - Less selling more teaching.- updates about new policies

and rules.- posts are inconsistent and

infrequently updated.

Marketing:- frequent blog posts- interactive posts. - Advertising for firm as

much as possible.- Links blog topics with

services they offer.

Summary- What is a blog?

- History of blogging

- Blog structure

- Emotional considerations

- How blogs should/shouldn't be used

Summary (cont'd)- importance of blogging

- Accounting topics in blogging

- Problems with blogging

- Recommendations for effective blogging

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Questions?

Credits• http://www.business2community.com/blogging/the-impor

tance-of-blogging-for-your-small-business-0282539• http://businessinthecity.blogspot.ca/2012/07/the-importa

nce-of-blogging-in-business.html• http://www.problogger.net/archives/2006/02/15/choosin

g-a-blog-platform/• http://www.searchenginejournal.com/7-reasons-why-blog

ging-is-still-important-in-2012/39225/

• http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/

• http://en.wikipedia.org/wiki/History_of_blogging