Blogging For The Verbally Challenged: FREE Report

8/6/2019 Blogging For The Verbally Challenged: FREE Report

1/27

May You Never Be Lost For Words:Blogging For The Verbally

ChallengedDiscover My Exact System For WritingPosts Which Inform, Educate, Entertain,Challenge And, Most Of All , Get Read!!!

Stuart Wright.Internet Marketing Coach

And Web Mentor.

Copyright of Stuart W right.

If you wish to reproduce this report, in full or part, contact the author at:[email protected]


2/27

2

Testimonials.

When I tell friends and former colleagues that I am involved in

internet marketing their looks sometimes communicate shock, disdain,

incomprehension or just plain pity, an old man gone soft in the head.When I suggest they might like to have a look at it they recoil in horror.

One expressed it for them all: I wouldnt be seen dead amongst them.

And who can blame them with the scams and scammers we all have

experienced.

But if they could read your elegant prose Stuart Im sure the outcome

would be different. Certainly if my old English prof could experience

your pristine writings he would do so with a wave of semi orgasmic

pleasure which is all the more remarkable, he being a Catholic priest!Keep it coming Stu. Brian Passman.

Just sat down and read your report "Blogging for the Verbally

Challenged" and understood, for the first time, the importance of using

blogging to its full potential.

Your report was informative without being stuffy, and full to the end

with interesting tips for readers to maximise the impact of their blog.

The use of images hi-lighted your message of interacting and keepingthe reader interested, at the same time building long term rapport.

A "must have" report, for anyone wishing to build traffic to their

website via blogging.

Thank you for sharing your knowledge. Mike West.

I have been blogging for some time now and I found Stuart's blogging

report refreshing, humorous and extremely informative on the subject.

This excellent document is great for a person just starting out, but at

the same time superb for the experienced campaigner, also. I believethat Stuart will go from strength to strength and become a sought out

authority in blogging.No matter who you are, you are always learning.

Paul Bursey.

Hi. If you are thinking of getting someone to help you with your

Internet Marketing Stuart is a genuine guy and very willing to help

people succeed. It is worth giving him a call. Vanda-Lynn Hughes.


3/27

3

Testimonials (contd).

I am so lucky that I managed to get a sneak preview of your report.

Now when I first read your blog-posts I was blown away with the endresult. I was intrigued to see how you manage to interweave your

experiences and almost obscure take on lifes sometimes trivial

observations into a blogpost that always delivers.

Now the whole world will get to see just how you go about writing your

masterpieces and I for one believe it will be a very sought after FREE

report.

Too many people struggle to write inspiring, informative and easy toread blogposts and you have the perfect solution for them with your

report it is a must for anyone that would like to learn from a master

wordsmith.

Well done Stuart and good luck with Blogging For The Verbally

Challenged. Baz Smith.

Great report Stuart, Its great to see how others are inspired and write

their blogs differently, I like your style!

A very easy and interesting read! It gives people a way of discovering

their own way & style whilst showing yours off. Fantastic!

Joella Brown.

Thank you for your report. I got down to reading it this morning. I

thought it was very good and informative also being a beginner it helps,

anything at the moment helps. Gordon Smith.

With thanks to you all for your kind words shown here and to

everyone else for your encouragement and support.

Stuart.

Click Here To Visit My Site
http://stuart-wright.com/http://stuart-wright.com/http://stuart-wright.com/


4/27

4

Whats In The Report Then, Stu..?

Section. Title. Page.

1. A Cover To Make You Want To LookInside (It Worked Youre On Page4 Already)

Cover.

2. Testimonials: What People Are SayingAbout This Report. (And I Didnt EvenHave To Pay Them!)

2.

3. Why Bother Apathy And Other

Excuses.

5.

4. Peek Out From Behind The StageCurtains; Know Your Audience.

7.

5. Voice Training: Altogether Doe, Ray,Me

9.

6. But Ive Got Nothing To Say 11.

7. Keywords Karate. 13.

8. BANG! 15.

9. Images Inspire The Imagination. 17.10. Sexy Sensory Sentences 19.

11. Loop The Loop. And Land Safely. 21.

12. Dont Be Shy. Spread The Word 23.

13. YOUR 9 Step Brilliant BloggingChecklist.

24.

14. Lets Be Resourceful Here 25.

15. Over To You: Show Me What Ya Got..! 27.

Right Lets Get Started!



5/27


6/27

6

Once they know you, like you and trust you theyre farmore likely to buy from you AND remain a loyalcustomer into the future. They may even become an

enthusiastic advocate for you. Now, thats real value your customer can buy from you with confidence, willhappily endorse you and you have a customer for life,not just a one-off sale.

(Check out my resources section to explore the conceptof Attraction Marketing; for now lets keep this reportfocused on helping you build bril l iant blogs).

What did I mean by your blog, if used correctly?

Read on, its coming, I promise

But youll have to make some of the connectionsyourself; this isnt painting by numbers. I want you tothink about what I m saying because youll learn

more by connecting the dots in your own unique andcolourful way. (Hint: Could that be a blog poststrategy..? What if there are more for you to discoverthan Ive labelled explicitly? Get in touch when youvediscovered the hidden hints and tips secreted in thisreport)

Ready for more? Your audience awaits. Excited andeager for you to sweep aside your websites deepcrimson velvet curtains and present your finely polishedposts for their appreciation and plaudits



7/27

7

Peek Out From Behind The Stage Curtains:Know Your Audience.

During my Banking days, I spent four years in BusinessDevelopment promoting the banks services toprofessional and business contacts. A colleague of minesecured an opportunity to pitch to an internationalengineering firm with major airline engine manufacturecontracts. He spent weeks working on his presentationand, come the day, delivered a near-faultless pitch tothe assembled senior personnel, including the Financial

Director, Head of Human Resources and variousdepartmental chiefs.

At the end of the presentation, a rather puzzled FDturned to him and interrupted the stunned silencearound the boardroom table with the words Thanks,Chris, that was a really informative presentation onGroup Mortgage Schemes. But what we invited youhere for was to discuss an Employee SharesaveScheme (Oops! Right ladder, wrong wall). Chrisdidnt get the contract and left the bank soon after.

How well do you know your audience? What aretheir interests, likes and dislikes? What issues do theyface, what are their worries and what solutions would

they like to see to these problems? In other words, howdo you know that what you have to say will appeal toyour readers?

Do your research. Get on forums, read e-zines andmagazines in your chosen market area. Found out whatpeople are commenting on and wanting answers to.


8/27

8

What are the current trends within your chosen arena?What future developments are being discussed? Usethis information to make your posts relevant and ensure

that they add value.

Who could you speak with, in your chosen market, tofind out more? If you dont know anyone directly, itstime to put your networking prowess to the test Timeto find out if the Six Degrees of Separation principleworks for you

A popular type of blog post is the Interview with anexpert. Arrange this type of interview and use it foryour blog, perhaps even publishing a mini-series ofposts. The benefit for you is that, by association, youwill be perceived as an authority figure and person ofinfluence within your market.

The more research you can do, the more knowledge

you can accumulate, the greater the credibility yourwriting will demonstrate. So, fail to research youraudience and your audience will fail to research you;they wont be booking tickets to your show.

So, you know your audience; who they are and whatthey want Now, how are you going to communicatewith them? Whats your voice? Time to limber up thevocal chords



9/27

9

Voice Training: Altogether Doe, Ray, Me

Im a Silver Surfer and I reckon Ive got plenty in

common with people of my age; I understand their lifechallenges, concerns and (in some, not all)technological wariness. I reckon I can speak withauthority, empathy and at a level that resonates withanyone whos passed their half century.

I have a passion for motorbikes and anything to do withbeing on, in or under the sea. I know that I can intrigue

and interest readers when writing on these subjects.There are many other areas of my experience which Iam confident to write about.

What interests, hobbies, pastimes and workexperiences do you have that you could write about ina way that demonstrates your expertise and engagesyour readers? More of this in the next section

The pitch of your post is important. What personalityquirks will you reveal? Who is this person whose wordsIm reading? Do I, the reader, get a sense of them;their triumphs and tribulations, their hopes and fears?

And beware; this is a massive point if you pretendto be someone youre not, you wil l be found out and

your credibility will be destroyed.

Rely on your own instincts and integrity to let you knowif youre in danger of acting out of character orbecoming a false and insincere author. Just dont doit! Youre perfect just the way you are


10/27

10

I love old people. Hey, I am one! I enjoy spending timearound them and appreciate their humility and humour.I like to think that I have both of those qualities and

write with equal measures of self-deprecation andmischief.

Theres often a twinkle in my eye when I imagine theimpact my words will have Maverick, yes. Malevolent,no. I want to charm, educate, intrigue, inspire andchallenge you and sometimes do so with tongueplanted firmly in cheek. I suppose avuncular would be

an apt description of my writing style. And, I hope, itapplies to the real life Stu, too.

So, thats me. What about you? Have you found yourvoice yet? How would you describe your style? Betterstill, ask your friends and family to critique a piece ofyour writing and youll find out exactly how you comeacross. If youre happy with their comments, keep

going in that vogue. If their impressions are differentthan you expected, ask them how you can get yourpersonality into your writing.

Remember: Insincerity has a terrible stench that makesyou want to put distance between you and its source.By contrast, Eau de Bona Fide has the sweetest aromathat will make your readers want to return and savourtime and again

So you think youve got nothing to say..? Read on

http://stuart-wright.com/http://stuart-wright.com/


11/27

11

But I ve Got Nothing To Say

I agree, youre absolutely right. I mean, its obviousfrom every angle that theres nothing whatsoever aboutyou that could be even remotely of interest to yourreaders. Except, you wont have any readers becauseyouve got nothing to say, right?

Brilliant! Fantastic! Great News! I dont have to writethe rest of this report

WRONG!!! Unless youve stopped breathing or havetaken a vow of silence (now, thats a post I would loveto read) you have plenty to say!

So, lets get to the bottom of this right away:Yourmindset will affect what you write, how you write andeven whether you write at all. Many times Ive heardlatent bloggers say they dont have anything to write

about. I dont let them get away with that, and I wontlet you either. You have a lifetime of experience to callupon; everything that youve done, every sight, sound,feeling, taste and smell that youve ever known, all yoursuccesses and failures, all your hopes and wishes, thepeople youve known, the places youve been, yourwork life, your home life, your interests all of this is

YOU and its your experiences and opinions we want toread about.

You get the picture? Adopt the mindset that peoplereally want to read what you have to say. Put areminder next to your screen. Make it your mantra.Whatever it takes for you to believe it with all your soul.


12/27

12

Check out some of the chewing gum for the eyes to befound on Twitter and Facebook (yet still gets read) andyoull realise that what you have to say is many, many

times more interesting and worth posting. Trust me.

To give you an idea, and inspiration, that anything inyour life can be used in a post take a look at some ofmy recent offerings:

Theres An Alien In My Kitchen!

It's A Kind Of Magic...

When Is A Christening So Much More..?

Nothing is too mundane to write about. Everything canbe of interest. Just try it for yourself.

What youll discover is that you have a library of

experiences just waiting for you to publish

Now, lets talk about those pesky keywords

http://stuart-wright.com/?p=567http://stuart-wright.com/?p=805http://stuart-wright.com/?p=805http://stuart-wright.com/?p=777http://stuart-wright.com/?p=777http://stuart-wright.com/http://stuart-wright.com/http://stuart-wright.com/?p=777http://stuart-wright.com/?p=805http://stuart-wright.com/?p=567


13/27

13

Keyw ords Karate.

Countless books have been written about keyword

research and application. One of the most thoroughdescriptions ofkeyw o rd r e sea r ch and usage is givenin a book that Ill mention in the resources section later.I dont plan to reinvent the wheel however, I will addmy opinions to the debate and discuss my ownexperiences.

First off, where do keywords fit in? Whats their

purpose? Simply to alert the search engines to thecontent and theme of your post, so that they canassess relevance to the searchers enquiries. With thatin mind, its appropriate to give the search engines asignpost or two.

You know what you want to say and youve decided onyour message. Now its time to decide on yourke ywo rd s so that your post will get in front of yourtarget audience. Again, how to conduct keywordresearch is the subject of various detailed treatiseelsewhere. So, Ill let you know what I do with mychosen keywords. Ill show you how and where I placethem and highlight their significance.

Before that, let me just herald a note of caution with asmall fanfare: Ive read too many posts that werekeyword infested to the point of farce. They lose allsense of direction and just become a poorly stitchedtogether patchwork of keywords and keyphrases,with nothing to encourage the reader to stay on thepage.To me, they appear convoluted andincomprehensible.


14/27

14

Much better, in my opinion, to write your post withkeywords and key phrases in mind and include them ina natural, non-invasive way. I try to include my main

keywords in my title, but dont beat myself up if itdoesnt fit in a logical way. Next up, youll find them inmy first sentence and beyond that as fits my messagewithout compromising the thread.

Youll notice some words here are in Bold, some areBo ld I t a l i c ised and some Underlined. My purpose is tosignpost my keywords and key phrases to both the

search engine bots and my readers. Im convinced myreaders will remember the key elements of my textbecause of this. (Whats this section about..? Correct!)

After the first three highlights of each keyword or keyphrase I leave the remainder in plain text, to avoidoverdoing it.

Perceived wisdom has it that a keyword density of

between 1% and 3% is appropriate, so keep that inmind when you check over your work prior topublishing.

Also, remember to use them in your description, tagsand with any images or other media that you insert.Make sure to use keyword rich Header tags (H1 to H6)as they are significant indicators of the content of yourposts (and therefore relevance to the search string).

See section 9 for more

But first, brace yourself



15/27

15

BANG!

Whatever figure youve read about the window to

capture your readers attention, halve it. Unless youwant bounce rates higher than Michael Jordan

Instant appeal, instant attention, is the name of thegame before your readers leave you. Shame; couldhave been the start of a beautiful relationship

So, what do you do to grab their attention? Try these:

Ask a question. (When is/How is/What is...?) Say something funny. (My body is a temple More

of an ancient ruin, really)

Say something controversial. (All bloggers cantspell).

Use contradiction. (Oxymorons arent so moronic). Use a How To title. (How to write Brilliant Blog

Posts).

Make a play on words. (Close Encounters of theFurred Kind).

Something I use a lot is as I believe it tempts thereader to engage and eke out their own conclusions.

Also, on the subject of engagement, teasing andtemptation I follow the Burlesque principle; I like totantalise and gradually reveal my theme. (All done inthe best possible taste, of course!) Use the first coupleof sentences to offer a glimpse of what is to come, theninsert a read more/read less break.


16/27

16

The reader has to take action to find out what else youhave to say; theyre joining you as you lead themthrough the rest of the document.

Clearly, a blog post is a one-dimensional dialogue. I liketo make it as near a conversation as I can, so that myreaders feel involved. I regularly throw in little asides,as if you and I are sharing an in joke, or in gentle self-deprecation. Also, youll find questions to the readerwithin my posts. Some of these I will answer, others Ideliberately leave for my readers to draw on their own

experiences to make their unique connections.

Vague presuppositions can have the same effect, cantthey..?

Newspaper and magazine articles have the attentiongrabbing headline nailed. And notice how the firstparagraph draws you in I keep an ideas file with

clippings of headlines and articles that have amused,intrigued or annoyed me. In other words, if they elicit areaction from me which, after all, is their purpose Ill keep them handy to potentially re-work into my blogpost titles and early sentences.

Next, well talk about the show that goes with the tell.



17/27

17

Images Inspire The Imagination.

What does this make you think of?

(Be polite; my ego bruises easily!)

Or this?

(Really?)

Or this?

(Hot stuff!)


18/27

18

All have featured in my recent posts. Take a look andsee how they work with my content:

Internet Marketing Superheroes...

Leather & Air...

What's The Setting On Your Wealth Thermostat?

Before youve even begun to read the words, youveformed a sense of what the post is about, from the

image. Therefore, the right image is essential in orderto convey the essence of your message. Ive used clipart and stock images before although these days Iprefer to shoot my own images and the resolution onmy mobile phone is perfectly adequate. Theres noexcuse that I dont have my camera with me; anyexcursion, long or short, is a source of potential images.Im constantly adding to my library of images for future

use, in the same way as I collect headlines.

I place my principle images in the top left of my post,so that they appear above the break line (see page 14)thereby occupying the position of most impact. Otherimages, if warranted, appear in the main body of mytext.

Remember to add a relevant title, description and tagsto your images, for keyword purposes, and unlink them(unless theyre deliberately being used to navigateelsewhere).

http://stuart-wright.com/?p=919http://stuart-wright.com/?p=919http://stuart-wright.com/?p=892http://stuart-wright.com/?p=961http://stuart-wright.com/?p=961http://stuart-wright.com/http://stuart-wright.com/http://stuart-wright.com/?p=961http://stuart-wright.com/?p=892http://stuart-wright.com/?p=919


19/27

19

Sexy Sensory Sentences

If youre versed in NLP (Neuro Linguistic Programming),

youll find yourselfau faitwith whats coming. Everyoneelse, youll get a perspective, loud and clear, with somefirm foundations in sensory language, that will leaveyou hungry for more, wanting to sniff things out foryourself. (See Section 14 for more on NLP).

In a person to person exchange, there are plenty ofcues and clues to help us establish rapport with our

interlocutor. In our blog post medium we have no suchfeedback, so we have to adopt a strategy to ensurethat we connect with as many of our readers aspossible. This strategy recognises that no two peoplehave identical experiences of their world, even inresponse to an identical (or the same) event. Ideally, itinvolves engaging each of the senses via our writing, aswe have no cues regarding our readers preferredrepresentational systems.

Consider these two descriptions of the same event:

1.It was hot today. I was at the beach so I decided togo snorkelling to cool down. I saw lots of fish then Ilay on a sun lounger reading my book.

2.It was a glorious cloudless sunny day at the beachtoday. I decided to snorkel in the clear azure sea andfelt immediately refreshed as soon as I dived in thepleasantly cool water. I felt the gentle sway of thetide pushing me here and there as I lay supported bythe water, fascinated by the scene below me. I sawfish of all sizes, colours and designs movinggracefully amongst the colourful undersea fauna.


20/27

20

Tiny crabs scurried around the ocean floor, seekingshelter between the rocks as I swam above.

When I surfaced and removed my mask I tasted thesalty brine on my lips and my eyes stungmomentarily. I could hear the gulls squawking

joyfully overhead as they effortlessly spiralledupwards on the thermals, along with the happysounds ofal frescosinging and dancing around abeach barbecue. It smelled delicious as the aromafrom grilled fish and meat caressed my nostrils.

Mmmm. My mouth watered. I could just taste thetangy food, washed down with something cool

When I left the water my skin felt a slight wind chill,tiny goose bumps appeared in my flesh, soon tovanish as the warmth from the sun gently dried me

Which description puts you right there at the beach

with me? Which would make you want to read more?

Ideally, aim to engage each of the five senses. If thatseems a little OTT, stick with describing sights, soundsand feelings as these are the most used senses for themajority of us.

Remember: You want to engage with your readers;youre aiming to build a relationship with them to thepoint where they know, like and trust you.

Have fun and get creative with the words and phrasesthat you use



21/27

21

Loop The Loop. And Land Safely.

By now, youve drawn your readers in with an intriguing

headline and opening gambit. Youve taken them on anaerial acrobatics wing walk with you and youve workedout that I like to tell a story by telling a different story.(Metaphorically speaking, I think its the only way to godont you)

Youve ensured that your post is keyword rich withoutbecoming a Chav bling-filled nonsensical tome. Youve

used appropriate images to illustrate your theme andyouve conducted a conversation of sorts with yourreaders.

Youve written with a voice that will appeal to youraudience and youve engaged them with delicious,chocolately, melt-in-your mouth sensory language.

What next?

Two things:

Firstly, I like to close the loop with a comment that linksback to my opening and leaves the door open for asequel (Come on, you know you always want to know

what happens next when youve watched a particularlygood film)

Finally, your call to action. Remember the purpose ofyour post? Heres where you invite, encourage, cajole(nicely, of course) your readers to take action.

All done? Well, almost


22/27

22

Before you release your love child into the big badworld, theres just time for a post-natal check.

Make sure your baby isnt inflicted with typos and checkfor grammar and syntax errors. (I use a Dictionary andThesaurus). Acknowledge the author of any contentyou may have used. Quote your sources if youve usedany statistics

Complete your description, meta-tags (keywords) andtags (do this for your images, as well).

Check your post loads quickly. Check that any linkswork as they should.

Hit Publish, sit back, smile (very important), patyourself on the back (make sure no-ones watching oryou could unwittingly become a YouTube stooge), andtreat yourself to something pleasant (very, very

important).

Congratulations! I feel very proud of you Top of theClass and a Gold Star to you!



23/27

23

Dont Be Shy. Spread The Word

Your keywords will signpost the way to your post but you

can do more to boost your circulation.

How about you give your readers the opportunity (andencouragement) to share your posts?

How about you sign up to have links to your postssyndicated on other sites?

In section 14 Ill give you some resources to get youstarted.

What about other media? After all, youve done the hardyards; youve researched and written your post, so youknow your subject.

Maybe you could turn your post into an audio download(You could use your phones voice recorder).

Maybe you could turn your post into a video (I create avideo from each blog post. Why reinvent the wheel?) Imainly use a Kodak Zi8, although my Blackberry is alwayshandy for ad hoc shoots.

Think about other ways in which you can re-purpose yourwork in order to distribute it to a wider audience



24/27

24

YOUR 9 Step Brilliant Blogging Check list.

Who is yourAudience?

Whats yourVoice &Style?

Whats your Message?

What Keywords are youusing?

Whats your Headline &Opening Line?

Are you using Images?

Are you using Sensory

Language?

Whats your Call To

Action?

How will you Spread TheWord?


25/27

25

Lets Be Resourceful Here

As promised, a few resources you may find useful:

Why Bother Apathy And Other Excuses.The Attraction Marketing Strategies of the New Rich byStuart Ross, of The Six Figure Mentors is acomprehensive, workbook style, guide to everythingyou need to know to have eager customers seek youout and buy from you. Email me for more information,at [email protected]

Keywords Karate.Get Rich CLICK! The Ultimate Guide to Making Moneyon the Internet, by Marc Ostrofsky, includes one of themost comprehensive guides to Keywords and SearchEngine Optimisation Ive ever read. Check out the BookReviews on my site for more information on this

excellent resource.Platinum SEO Pack is a free WordPress plugin that getsyou started on Keyword optimisation.

A couple of well respected, and more comprehensive,resources are SEO Pressor and Market Samurai.

BANG!Sliding Read More is a free WordPress plugin that

inserts a hide/reveal page break in your posts. I think ithelps add an intrigue factor as well as loading the pagefaster.

Sexy Sensory SentencesNLP for Dummies, by Romilla Ready and Kate Burton,is a solid and thorough, but easy to read, introductionto NLP.


26/27

26

Loop The Loop. And Land Safely.I use Collins Shorter Dictionary and Thesaurus, plusthe Oxford Dictionary of Idioms and Oxford Concise

Dictionary of Quotations.

Dont Be Shy. Spread The WordSexyBookmarks and Share and Follow are freeWordPress plugins that help share your work acrossmany Social Media. IMautomator.com, Google+1 and

BlinkList.com will help you broadcast your new postsmore widely.

YOUR 9 Step Bril l iant Blogging Checklist.See page 23. Feel free to print the checklist as an aide-memoire.


27/27

27

Over To You: Show Me What Ya Got..!

Congratulations!

You made it here That tells me that youre keen toimprove your blog posts, and youve learned plenty ofhints, tips and strategies here.

So What are you waiting for..?

Over to you, my friend.

If I can help in any way, please let me know. Id reallylove to hear how youre doing, so lets keep in touch.

To your outstanding blog posts!

With Best Regards,

Stuart.July 2011.

Documents

Blogging For The Verbally Challenged: FREE Report