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8/3/2019 Blogging and the May 2010 Election Campaign (by Kevin Ray Chua)
http://slidepdf.com/reader/full/blogging-and-the-may-2010-election-campaign-by-kevin-ray-chua 1/14
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Blogging and the
May 2010 Election
CampaignDon Merto’s Restaurant, Cebu City | Mar. 5, 2011
Kevin Ray N. Chuahttp://www.kevinraychua.com
8/3/2019 Blogging and the May 2010 Election Campaign (by Kevin Ray Chua)
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2010 ELECTION CANDIDATES It was a campaign that was 3 years in
the making and suddenly changed onthe last minute.
www.kevinraychua.com
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BEFORE CORY’S DEATH People were looking for a President:
1. tumutulong sa mahihirap
2. laki sa hirap 3. may malasakit sa mga mahihirap
This was used intensively by Manny
Villar given his money & machinery.
www.kevinraychua.com
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AFTER CORY’S DEATH People were looking for a President:
1. hindi kurap
2. may integridad 3. tumutulong sa mahirap
The first two was used intensively by
Noynoy Aquino given his Aquinobrand.
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BLOG HISTORY
The Mar Roxas for President in 2010Blog was created and launched lastJULY 29, 2007.
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BLOG HISTORY
www.kevinraychua.com
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BLOG HISTORY
It’s main goal was to encourage andsupport then Senator Mar Roxas torun as President of the Philippines
for the May 2010 Presidentialelections.
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BLOG HISTORY
For me, it was a result of the people’s desire for change from the Arroyoregime. Even though the 2007
Midterm Elections just ended then,the 2010 campaign was already onthe air.
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BLOG HISTORY
The blog was not affiliated withSenator Mar Roxas and the LiberalParty of the Philippines.
It was also the first blog that startedit all for the 2010 elections online.
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AWARDS
The Mar Roxas for President in 2010Blog won as the Top 5 among the Top
10 Emerging Influential Blogs of2008, a writing project organized by
Ms. Janette Toral.
Source: http://www.influentialblogger.net/2008/08/winners-top-10-emerging-influential.html
www.kevinraychua.com
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CHALLENGES •
Doubts on my intentions, myconnections and my purpose.• Threat of legal action against me
and the blog.• Times of being stereotyped becauseof the topic that I’m blogging.• Engaging into several debates with
friends and new found critics.
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LOOKING FORWARD Blogging has already helped shapedtoday’s political landscape with moreand more bloggers getting involved
in sharing their views on issues thatmatter to them. This medium iswidely accessible to everyoneknowing that more and more
Filipinos are getting hooked online.
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WHAT THEY SAID Ederic.Net – “Walang pagod si Kevin sa pagpo-promote kay Roxasat sa kanyang campaign blog na trailblazer sa niche na ito.”
AdventuresofaLionHeart.Blogspot.Com – “Very informative namanang Mar Roxas for 2010 Blog”
Digiputz.Com – “This is a landmark blog that has a dual purpose:to promote Mar Roxas (which I do not particularly endorse) and totest the waters of how the internet can affect a local politician’s campaign”
Vaes9.CodedGraphic.Com – “I’m not necessarily voting for Mar
Roxas when he runs in 2010 but I can see that Ben Chua’s blogwill become a sort-of template for citizen-initiated online politicalendorsements come 2010.”
www.kevinraychua.com
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DAGHANG SALAMAT!www.kevinraychua.com